ClickFunnels vs Elementor: The Best Landing Page Tool for You

ClickFunnels vs Elementor: The ultimate guide to choosing the best landing page tool. Compare features for informed decision-making and boost your campaigns

Choosing between ClickFunnels and Elementor for your landing page needs is like deciding between a swiss army knife and a scalpel. Both are invaluable tools in their own rights, yet each serves a slightly different purpose. ClickFunnels is the go-to for creating high-converting sales funnels with minimal fuss, while Elementor shines in crafting beautifully designed websites with precision. But when it comes down to picking the tool that will turn your online presence into a conversion machine, the devil’s in the details. Let’s sip on some coffee and casually unravel this puzzle, ensuring you make a choice that perfectly fits your digital marketing needs.

click funnelselementor
G2 Score – 4.6 out of 5 starsG2 Score – 4.5 out of 5 stars
TrustRadius Score – 7.4/10TrustRadius Score – 8.9/10

Ease of Use

Diving Into the User Experience

In the digital world, the ease of use of a tool can make or break your productivity and creativity. So, how do ClickFunnels and Elementor stack up when it comes to user-friendliness? Let’s find out.

ClickFunnels: The Straightforward Funnel Builder

ClickFunnels has been designed with one goal in mind: to make funnel creation as straightforward as possible. Its interface is intuitive, making it easy for marketers and entrepreneurs to build a sales funnel without getting bogged down by technical details. The platform offers a variety of pre-built funnel templates, from lead capture funnels to sales pages and event funnels, which users can customize with a drag-and-drop editor.

This simplicity is ClickFunnels’ strongest suit. Users can visually construct their funnel steps and add elements like text, images, and buttons without ever touching a line of code. The editor’s simplicity, however, does come with limitations. Customizing templates beyond basic adjustments or adding complex functionality can be challenging, as ClickFunnels prioritizes ease of use over deep customization.

Elementor: The Designer’s Dream

Elementor, on the other hand, is a WordPress page builder that offers unparalleled design flexibility. It caters to users who want to meticulously craft their pages, offering a wide range of widgets and design options that can be tailored with precise control. The drag-and-drop interface is incredibly user-friendly, allowing anyone from beginners to seasoned designers to create stunning, responsive websites.

Unlike ClickFunnels, Elementor provides the freedom to build anything from a simple landing page to a full-fledged website. The open canvas approach means there are virtually no restrictions on design or functionality. With Elementor, the depth of customization is vast, enabling detailed styling, custom CSS, and integration with a multitude of WordPress plugins. This flexibility, however, means there can be a steeper learning curve for users looking to fully utilize all of Elementor’s capabilities.

Integration Capabilities and Flexibility

Connecting the Dots

ClickFunnels: The Central Hub for Your Sales Funnel

ClickFunnels positions itself as more than just a landing page builder; it’s a comprehensive sales funnel solution designed to guide your visitors through the entire sales process. A crucial part of this journey is the ability to integrate with other tools, such as email marketing platforms, payment processors, webinar services, and CRM systems. ClickFunnels offers a wide range of integrations with popular services to ensure you can automate as much of the sales process as possible.

One of ClickFunnels’ standout features is its built-in payment processing capabilities, which allow you to accept payments directly on your landing pages without needing to integrate third-party payment gateways. However, for those who prefer to use external services, ClickFunnels still provides seamless integrations with platforms like PayPal and Stripe.

While ClickFunnels offers a robust suite of integrations, its focus on sales funnels means that it might not offer the same level of flexibility as a dedicated website builder when it comes to non-sales-related functionalities. This focus ensures that ClickFunnels excels in its domain but might require additional tools or workarounds for tasks outside the typical funnel-building scope.

Elementor: The Ultimate WordPress Integration

Elementor, being a WordPress plugin, naturally benefits from the immense flexibility and extensibility that comes with WordPress itself. This means that virtually any functionality not native to Elementor can be added through the vast ecosystem of WordPress plugins. Whether you need advanced SEO tools, social media integrations, or sophisticated analytics, there’s likely a plugin for that.

Furthermore, Elementor Pro users gain access to additional integrations specifically designed to enhance the capabilities of their landing pages and websites. This includes forms that directly integrate with email marketing services, pricing tables that work seamlessly with WooCommerce for eCommerce solutions, and custom widgets for integrating platforms like Slack or Zapier for workflow automation.

The open-source nature of WordPress also means that developers have the freedom to create custom integrations tailored to their specific needs. This level of flexibility makes Elementor an attractive option for businesses that anticipate complex needs or who already rely heavily on specific WordPress plugins to power their online presence.

WinSavvy helps grow VC-funded startups digitally

Customization and Design Flexibility

Crafting Your Online Identity

When selecting a landing page tool, the ability to customize and tailor your pages to match your brand’s identity and meet your audience’s expectations is paramount. Both ClickFunnels and Elementor offer paths to creating distinctive landing pages, but they approach design and customization in ways as unique as the businesses they serve.

ClickFunnels: Streamlined Customization for High Converting Funnels

ClickFunnels champions the cause of entrepreneurs and marketers who aim to build and deploy sales funnels quickly. Its approach to customization focuses on the conversion aspect, providing a suite of templates that users can easily adapt to fit their brand. The drag-and-drop editor simplifies the process of customization, allowing for changes in text, images, and colors, thus making it accessible for users without any coding knowledge. This ease of use, however, comes at the cost of deep customization.

While ClickFunnels allows for a good degree of visual branding, users looking to implement intricate design details or unique functionalities might find the platform’s capabilities a bit limiting. The essence of ClickFunnels lies in its ability to offer a streamlined pathway from creation to conversion, ensuring that users can focus more on the funnel’s effectiveness rather than intricate design complexities.

Elementor: Unleashing Creative Potential with Deep Customization

On the flip side, Elementor operates within the WordPress ecosystem, providing a broad canvas for creativity and design innovation. The tool is a dream come true for designers and businesses keen on crafting their online presence with a high level of attention to detail. Elementor’s wide array of widgets and design options give users the freedom to tweak every aspect of their landing page or website, from basic layout changes to advanced styling like animations, hover effects, and dynamic content. This level of design flexibility is further enhanced by the ability to add custom CSS, allowing those with coding skills to push the boundaries of what’s possible in web design.

Elementor’s open-ended design approach makes it an excellent choice for projects that require unique branding elements or specific functionalities that go beyond standard templates. The trade-off, however, is the learning curve and the time investment required to master the platform’s extensive features, making it more suited for users who prioritize design versatility over speed.

SEO Capabilities and Performance Optimization

Maximizing Visibility

In today’s digital marketing landscape, the ability of your landing page to be discovered through search engines can be just as crucial as its conversion rate. SEO capabilities and site performance play significant roles in achieving this visibility. Both ClickFunnels and Elementor offer features to support these objectives, but they do so in different ways.

ClickFunnels: Simplifying SEO While Keeping the Focus on Conversions

ClickFunnels approaches SEO with the same philosophy it applies to the rest of its features: simplicity and efficiency. The platform provides a straightforward way to manage essential SEO elements such as meta titles, descriptions, and keywords for each landing page, allowing you to communicate to search engines what your page is about effectively. This simplicity ensures that even those with minimal SEO knowledge can implement the basics required to help their pages get found.

Moreover, ClickFunnels acknowledges the importance of site speed as a ranking factor. By hosting pages on its optimized servers, it strives to reduce loading times—a critical aspect not just for SEO but for enhancing user experience and reducing bounce rates. While these features are commendable for businesses focused on quickly launching and testing sales funnels, they represent just the baseline of what’s possible with SEO. Advanced strategies that require in-depth content management, technical SEO adjustments, and integration with comprehensive analytics tools might find ClickFunnels’ capabilities a bit limited.

Elementor: Offering Deep SEO Integration and Performance Mastery

Elementor, in contrast, taps into the expansive SEO ecosystem of WordPress, granting users access to a suite of tools and options that can significantly amplify their SEO efforts. By integrating seamlessly with powerful SEO plugins like Yoast SEO, Elementor not only allows for optimization on a granular level—such as tweaking meta tags, generating sitemaps, and optimizing for keywords—but also provides real-time feedback to enhance your content’s search engine friendliness.

The advantage of using Elementor extends to the realm of performance optimization as well. Elementor gives you control over critical factors affecting your site’s speed, including image optimization, mobile responsiveness, and minimizing CSS and JavaScript. These capabilities are especially important as Google’s ranking algorithms continue to prioritize page experience. With Elementor, the flexibility to adjust and optimize every aspect of your site ensures that you’re not just creating visually appealing designs but also building fast, responsive pages optimized for both search engines and users.


ClickFunnelsClickFunnels’ pricing starts at around $97 per month for their basic plan, which includes the core funnel building features, with a limit on the number of funnels and pages. Their Platinum plan, which provides unlimited funnels and pages, plus additional features and training resources, costs about $297 per month.
ElementorElementor offers a free version with basic widgets and templates. Their paid plans start at $49 per year for one website, including premium widgets, templates, and support, with higher-tier plans available for additional websites and advanced features.

ClickFunnels: Investment in a Comprehensive Funnel Building Solution

ClickFunnels markets itself as an all-in-one sales funnel builder designed to make the process of creating and optimizing sales funnels as seamless as possible. Its pricing reflects its position as a comprehensive solution, with plans that cater to different levels of needs, from new entrepreneurs to large enterprises. The entry-level plan provides access to the core funnel building features, enabling users to create a certain number of funnels and landing pages, along with access to other essential tools like email integrations and basic analytics.

As the plans increase in price, so do the features, including the number of funnels and pages you can create, along with advanced functionalities such as affiliate program management, extensive integrations, and priority support. This tiered approach allows businesses to scale their use of ClickFunnels as they grow, ensuring they only pay for what they need.

The value proposition of ClickFunnels lies in its simplicity and effectiveness. It’s designed for users who want to focus on building high-converting sales funnels without the distraction of managing a complex website. For businesses that rely heavily on funnels for their online marketing, ClickFunnels offers a powerful toolkit that can significantly streamline the process, potentially leading to higher conversion rates and more efficient marketing workflows.

Elementor: Flexible Pricing for Design-Driven Websites

Elementor operates within the WordPress ecosystem, providing a powerful page building tool that enhances the functionality of WordPress websites. Its basic version is free, offering a robust set of features that enable users to design and launch websites with a considerable degree of customization. This free version can be a perfect starting point for small businesses or individuals looking to establish an online presence without a significant upfront investment.

For users seeking advanced design capabilities and additional features, Elementor Pro offers various pricing tiers based on the number of websites you wish to build with the platform. These paid plans unlock a wide array of professional widgets, theme builder capabilities, and WooCommerce integration, making Elementor Pro an attractive option for businesses looking to create a fully customized, brand-aligned website.

Elementor’s value proposition is in its design flexibility and the ability to create truly custom websites without needing to write code. For businesses that consider their website a critical component of their brand identity and online strategy, Elementor provides the tools to bring their vision to life, backed by the power and versatility of WordPress.


ClickFunnels emerges as a powerhouse for creating and optimizing sales funnels, designed with the marketer in mind. It simplifies the journey from lead capture to sale, offering a suite of tools that are intuitive yet powerful enough to build high-converting funnels. Its pricing reflects the comprehensive nature of the service, making it a worthy investment for businesses focused on funnel-based marketing strategies. ClickFunnels is ideal for those seeking a direct path to increasing conversions and sales, providing everything needed to launch effective marketing campaigns with minimal fuss.

Elementor, on the other hand, caters to the creative spirit, granting users the freedom to design and build websites that are not only functional but also aesthetically aligned with their brand. With its robust WordPress integration, Elementor offers unparalleled customization options, making it possible to realize almost any web design vision. The platform’s flexible pricing, including a capable free version, makes it accessible for businesses of all sizes, from startups crafting their first website to established brands looking to elevate their online presence.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top