From traditional advertisement to the current type of advertising, reaching people to promote a business has radically changed. The change has been brought by the purchasing behaviour of a lot of consumers and the aid of technologies.
This Guest Post has been written by Amit Sancheti. (Author Bio is at the end of the post)
Back in 2018, approximately 1.8 billion people shopped online, and it suddenly climbed to 1.92 billion people in 2019. By 2021, the number of people who’ll purchase online will reach the count of 2.14 billion people globally. This proves not going digital can only be a fatal mistake to your business.
These modifications only demonstrate that an alternate plan will be required to secure more potential customers. To be able to attain this, digital marketing, a sort of marketing strategy, turned into a common way to advertise a business. But what exactly is digital marketing and how is it going to help boost your business?
What is Digital Marketing?
Before plunging deeper into how digital marketing can assist your business, let me first make it clear what digital marketing is. Digital marketing or online marketing is a type of marketing strategy used by businesses, small or big, to find potential customers or clients together with the assistance of the internet.
Digital marketing uses different channels on the internet to promote a business or product or even to generate demand and excitement for a product/service.
These channels vary from free advertisement and ventures towards the usage of paid ads via which businesses in reaching their targeted audience on their mobiles, laptops, tablets or even any form of gadgets.
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Now that we have established what digital marketing is, let us strive to know a little bit more about exactly what are the different forms of digital marketing and how it will be able to expand your business.
- Email Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- PPC or Pay-per-click Advertisement
- Influencer Marketing
This list of digital marketing strategies may seem overwhelming initially, but if you get your hands into each of them, you will become accustomed to it.
The Various Forms of Digital Marketing that You Can Try Out for Your Business
This sort of marketing may seem old-school, but in fact, it is really one of the best methods to advertise your business. Email marketing can be simply done by sending emails to prospective customers, or your audience who have signed up to your list.
Besides being easy to get your hands into, email marketing is very affordable should you wish to advertise on other channels to grow your list.
In fact, according to a study by Adobe, email boasts the highest ROI against any other marketing technique – $44 for every $1 spent.
How can Email Marketing assist you to grow as a business?
This marketing approach is meant predominantly to retain or establish a good relationship with your customers before you try to sell them anything. In fact, email is the best platform to sell your product or service to your leads.
It’s perhaps not frequently used to build new audiences, but in some ways, it can. Being in touch with your audience gives them an idea of what’s happening on your business and precisely what updates or promotions you’re having. You also are able to more freely provide value to your audience who have signed up.
Plus, since they have signed up to receive your emails in the first place, they are more likely to engage in buying your product or service.
With email marketing, customer retention is highly successful when compared to other digital marketing channels such as SEO or social media or even paid ads.
Related Read: 32 Email List Building Tactics For New Websites
Social Media Marketing
There are different forms of social media that a business owner may utilise to advertise its products or services.
- Twitter – Here’s a Guide to Rocket Your Follower Count and Market at Twitter
However I suggest, you choose two or at max, three social media platforms to disperse the word about your business. Going all out on all platforms will cause you to thin out and won’t allow you to have an effective marketing message.
However, the type of social media platform that you choose depends on which kind of campaign you are going to implement for your business.
I am creating an in-depth guide which will let you on, how to choose the right social media for your brand, business or website, but for now, here’s part 1 of the guide in downloadable format.
How can Social Media assist your business?
Social media promotes brand awareness, enhances lead generation and traffic for your website or even an e-commerce store, and also can be cost-effective, if you are looking to advertise through it.
Through social media, your business should be able to reach your target audience, and allow them to engage to your post, thereby turning them to potential and loyal customers.
Moreover, it is easy to spread the word about your brand with social media, whether you are advertising on it or not.
People search the web using “keywords”. It is your job as a search engine optimizer to find the intent behind the searches and write in-depth answers to them. SEO is actually a part of content marketing, but since it is a heavyweight division in marketing itself, let’s deal with it alone.
- Is SEO Dead: 2020 Edition (Experts Review);
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How can SEO assist your business?
Investing in making your website visible on Google’s search engine is really a big help for anyone’s brand. Making your site rank on top of the search engine has the possibility of driving natural and organic traffic to your website. More traffic means more people who get to see your website and therefore more people are inclined to become potential clients for your products.
Content marketing is significantly more than just a blog and posting articles in there. There are additional kinds of content that can be engaging and beneficial for the business, such as-
- Ad Content
- Social Media Caption
Investing time in making amazing content for your audience or prospective customers is essential.
How does great content can enhance one’s business?
Great content, not just only leaves your business fresh, but it also attracts customers. With engaging content, individuals will subscribe to your business, hence, gaining many more customers for your products or services.
Besides reaching out to your target audience, content marketing boosts customer retention, natural and organic traffic for your website, and solidify your brand.
However, content marketing isn’t just putting out content. It also involves marketing the content you create.
Image: Therefore here are some guides to set you off at the right start:
- Creating Great Content that Goes Viral and Brings you Backlinks
- Why Backlinks are Important
- How to Get More Backlinks: The Definitive Edition
- How Commenting on Other Blogs Can Help Market Your Content
Now a crucial part of marketing a business is to localize it to the area which it serves. And, content marketing is the best platform to use to localize your business.
PPC (Pay Per Click)
PPC also called as pay per click is a kind of digital marketing or advertisement in which a business pays a publisher whenever their ad has been clicked. This sort of advertising makes it possible for businesses to gain more high-quality customers. However, the retention rate for PPC is much lesser than normal post.
How does PPC assist to promote your business?
Paying to get a brand some exposure would be the last thing most business owners want to do, especially via PPC ads. It’s old and outdated (exception Google’s Adwords), plus viewers somehow automatically ignore such ads.
However, PPC is among those kinds of paid advertising which can be effective to promote your business, if done correctly.
PPC lets your brand earn easy traffic, which makes it easier for your target audience to find you as such advertisements are usually at a low cost. Here’s how you can calculate the ROI of your PPC Ads-
Although the average ROI on PPC is $2 for every $1 spent, it has a steep learning curve. However, these fundamental principles on PPC will set you up for good!
Influencer marketing is actually a kind of digital marketing where a person with an enormous impact or knowledge about a particular product or service, although less than a celebrity promotes your product or services.
These guys are usually those with a lot of fan following in social media platforms. However, an influencer can also be a person who is a celebrity author or even a columnist.
In the modern digital era, almost 50% of consumers rely upon recommendations originating from these influencers. Reviews coming from influencers help promote your brand and business in front of their followers.
This marketing strategy assisted a lot of businesses in reaching their consumers. In fact, influencer marketing gives 11x more ROI than banner ads!
How does Influencer Marketing assist your business?
Because of people’s trust on influencers, this type of marketing is a highly effective method to grow your enterprise. Influencer marketing can help you to reach a larger target audience, which is of the influencer you pick and also increases lead generation, and trust in your brand.
I am a great believer in growing the trust that people have in your brand. It is the best possible way of branding a biz out there.
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Amit Sancheti is an SEO executive and handles all the SEO related and Content Writing work. He works on behalf of Technosoftwares which provides IT Solutions and also enjoys playing cricket in his free time.