This is not an overstatement. This is what I learnt the hard way after two years of blogging. Previously commenting was solely (or should I say, predominantly) an SEO technique, a simple way of getting more backlinks to get better ranks at Google’s SERP.
But after Google’s Panda algorithm updates, this is no more a reality.
In fact most websites have no-followed their comment sections and any comments you get posted their with a link-back to your site is by most chances, no-followed.
And that’s were most bloggers get it wrong.
If you are like how I was two and a half years back, then the post till here is sufficient to deter you from commenting at other blogs in and around your niche.
But, hang on a minute. I affirm that blog commenting for SEO is dead but is the art of providing quality comments at other blogs finished?
Quite the contrary actually.
WHICH brings us to the next section which is-
Why You Should Comment on Other Blog Posts
And this bring to our second point.
Why do you need quality backlinks? You want to rank at Google right? Dumb question, but yeah, the reason you want that is because you want a flood of traffic to your site. And blog commenting does just that.
It helps increase the number of visitors to your website while simultaneously increasing your brand awareness.
Now brand awareness is a very important factor to keep in mind as a blogger. The more people know about you, the more your chances are at getting sponsorships or more customers, more sales or even more backlinks, if that’s what you are after.
Simple sh*t. Brand awareness = more money.
And guess what, blog commenting does all that and even more.
So, don’t restrict yourself to comment on those almost-extinct do-follow blogs. That won’t get you any benefits of blog commenting.
Sites Where You Should Comment
Commenting on blog is easy. But there’s a way to do it to maximize your impact, and we’ll come to that in a sec.
But, before that comes the question, where should you comment?
The answer is simple. Don’t marginalise or differentiate no-follow and do-follow comment boxes. Instead opt for industry specific blogs.
For example, if you blog about tech stuff, good sites to comment on would be TechRepublic, TechCrunch, Techbii etc.
Posts on your niche in generic but huge websites like Forbes, Huffington Post aren’t that worthy when it comes to drawing quality traffic that converts into leads.
But that doesn’t mean you shouldn’t comment on those top-notch sites.
By all means, you should if you want to get on to the radar of the contributors who write there in related niches, coz you can then ask them to ask the editors to hook you up as another contributor to that site.
Of course you got to be able to write good and have some quality posts under your belt before you get the chance.
And, hey this is a chance many people clamour for! In fact getting in the radar of top bloggers and influencers in your niche is a goal for which blog commenting serves a very useful purpose.
In order to make this more easy for you, get an idea of the top influencers and experts in your niche. Keep a portfolio of their blogs and guest posts and try to comment in as many of them as you possibly can.
How To Comment on Blogs for Maximum Effect
#1: Your Comment Should Add Value to the Article
Isn’t is irritating, when a blogger writes a quality post hoping to have someone throw his two cents on the topic, when all he gets is some idiotic self-branding and link building scheme used by some no-brainer who gives 0 sh*ts about Google’s SEO practice or about the site-owner actually accepting his useless comment.
#2: Your Comment Should Encourage or Start A Conversation
#3: Ask Meaningful Questions
The Don’ts When It Comes to Blog Commenting
I don’t think the last section is enough, and I don’t think you will be able to steer clear of the don’ts when it comes to commenting at other websites, if I don’t write about the don’ts here, which therefore brings us to-
#1. Don’t Stuff Links To Your Website
#2. Don’t talk about irrelevant stuff
(Unless, you want to send me a pair of Jordans.. then we can talk about shoes! Size 9 by the way.. 😏)
#3. Don’t talk about your website or business
So, if you don’t want your comment to end up in the trash, but rather be published, follow the three tips I outlined in the previous section and don’t talk about your website or biz.
#4. Don’t comment for the sake of commenting
Some people automate the process using bots which is Class-A spam and some people just drop a search string on Google and put in basic “Nice post”, “Keep it up”- typish comments.
#5. Don’t Skip The Article and Just Drop in A Comment
It won’t tell you the author’s opinion, his likes and dislikes and if there is any flaw in the post.
#6. And Please, No Comments like the Following
- Nice post
- Great article
- Nice job
- Keep it up
- Nicely said
- I like your article
- Good job
#7. Try to Keep the Comment Spelling and Grammatical Error Free
Have A Plan When You Comment at Others’ Websites
You need to first create a list of what it is that you want from blog commenting and then you need to approach that as an action plan in a well ordered manner.
For example, if my goal is to get myself known by top bloggers or guys in my niche, then I want to comment on their blog posts in a regular basis.
Posting 5 comments in one day and then forgetting about the website looks rather spammyish.
Instead gradual relation building is the best approach for a plan with a goal like that of mine.
If you have a goal like mine, then your best approach to creating a plan would be to create an Excel document or a Spreadsheet, where you log the weekly comments that you chime in, on their blog posts.
Also, try to look at their reactions to find what they like or dislike. Try to find their guest posts on other websites and comment there too. It works like a charm and helps draw visitors back to your site.
You can also include other niceties in your plan and that’s what I talk about in the next section.
The Niceties: What are they and Should You Be Doing Them?
Niceties are what goes along a blog commenting campaign for optimal results if your goal is to make friends or get yourself known by the blog owners or founders or authors.
Basically it doesn’t upfront help you in building traffic to your website but what it does help in, is building a great long-lasting and genuine relationship.
Few people actually do this because it takes so much of time but people don’t actually understand its importance.
Niceties are stuff like mentioning the person (whose blog post you are commenting on), on Twitter or liking his articles on LinkedIn etc.
Yeah, it is basically social media interactions with the people concerned in your blog commenting campaign.
This increases the chance of you getting known by the big-shots and gets you a chance of being featured in their blog posts and stuff like that.
It also increases your chance of getting your social media accounts being featured by them, resulting in huge branding for you.
And, if they mention you in their blog posts, then you might even get loads of traffic.
Now this is a far-off thought, but the main thing is this.
If you want to be recognised by the big-shots you can’t restrict yourself to just blog commenting.
You need supplements.
Now I wouldn’t say social media interaction is a must for the blog-commenting campaign, but I would definitely say, it makes your job a hell lot easier.
And as I said before planning is key.
So if you want to give niceties a shot along with commenting on their blog posts, you may want to include it into your plan.
That way, you will know what you are doing and how effective your actions are getting.
It will help you learn from your mistakes and also tweak the process for your best-suited way.
Blog Commenting Case Studies (Bonus)
|Ben Stanford – Red Cedar Websites|
|James Pollard – The Advisor Coach; Twitter – @theadvisorcoach|
|Eric Bowlin – IdealREI; Twitter – @ericjbowlin|
The basic strategy is this:
- Find blogs to follow and then comment on their articles over a period of weeks.
- Once you have established yourself as an actual reader, use the contact form or find their email address and just reach out to say hi. The point is to build a little bit of a relationship.
- After an email or two have exchanged back and forth, opportunities to guest post or link to your cornerstone content or linkable assets will pop up.
- Then, continue to maintain the relationship over time as you’ll most likely link to each others content for years.
|Max Robinson – Fish Tank Bank; Twitter – @maxRobi07230476|