How to Use ContentCal: An Explainer

How to use ContentCal for social media management.

For businesses and individuals looking to bring structure, collaboration, and consistency to their content creation process, ContentCal is a tool that deserves serious attention. As a comprehensive content marketing and social media management platform, ContentCal offers a suite of features designed to streamline the entire content process from ideation to publication and analytics. In this article, we delve into its various functionalities and demonstrate how best to use them.

Getting Started with ContentCal

Setting Up Your Account

Getting started with ContentCal is a straightforward process. After signing up and logging in, you’ll be guided through the initial set-up, where you’ll connect your various social media accounts.

Exploring the User Interface

Once your accounts are connected, you can start exploring the user-friendly interface. The dashboard is designed with simplicity in mind and gives you an at-a-glance view of your content calendar and upcoming posts.

Navigating the ContentCal Platform

Understanding the Content Hub

At the core of ContentCal is the ‘Content Hub’, a centralized location for all your post drafts, ideas, and past content.

Using the Content Calendar

The ‘Content Calendar’ is a visual planner that displays your scheduled posts across different platforms. Here, you can view your content schedule by day, week, or month, and see exactly when and where each piece of content will be published.

Creating and Scheduling Content

Drafting a Post

Creating a post in ContentCal is a simple and intuitive process. Simply click on the ‘+ Create post’ button, select the platform(s) you want to post on, and start crafting your content.

Scheduling Your Post

Once you’ve created your content, scheduling it is as easy as clicking on the ‘Schedule Post’ button. Here, you can set the exact date and time you want your content to be published.

Using the Auto-Queue Feature

ContentCal’s ‘Auto-Queue’ feature allows you to set predefined publishing slots. Once set, you can add posts to your ‘Queue’, and they’ll automatically be scheduled for the next available slot, saving you the trouble of manually scheduling each post.

Collaborating with Your Team

Adding Team Members

ContentCal is built for collaboration. You can invite team members to your account, assign roles, and grant varying levels of access based on those roles.

Using the Approval Process

To maintain quality and consistency, ContentCal allows you to set up an approval process. Posts can be reviewed and approved (or sent back for revision) by designated approvers before they go live.

Analytics and Reporting

Analytics by ContentCal.

Understanding Post Performance

With ContentCal Analytics, you can track your content’s performance across various metrics, such as reach, engagement, and click-through rates.

Generating Reports

ContentCal allows you to generate custom reports that can be shared with your team or stakeholders. This enables you to showcase your social media efforts and make data-driven decisions.

Advanced Features

Using the ‘Pinboard’ and ‘Library’ Features

The ‘Pinboard’ is a space for you to store ideas, links, and notes, while the ‘Library’ allows you to store and manage your frequently used images and assets for easy access when creating posts.

Automating Tasks with ‘Zapier Integration’

ContentCal integrates with Zapier, allowing you to connect with other apps and automate tasks, such as automatically creating a draft post whenever a new blog post is published.

Using ContentCal on Mobile

Managing Your Content On-The-Go

With ContentCal’s mobile app, you can draft, schedule, and publish posts, monitor your content’s performance, and even collaborate with your team, all from your smartphone.


ContentCal is a powerful platform that simplifies the content creation process, fosters team collaboration, and offers data-driven insights. By understanding its features and leveraging them effectively, you can streamline your content marketing efforts and ensure consistent, high-quality social media output. Whether you’re a small business or a large enterprise, ContentCal offers a scalable solution to suit your needs.

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WinSavvy Editorial
WinSavvy Editorial consists of our SEO specialists and other team member, including our legal help who help skyrocket our client's growth on a daily basis. It includes Archisman, our experts' say head, Sowa, the one in-charge of our "Analysis" category and Ushashi, our head of all data-analysis content!
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