Optimizely vs Baremetrics: The Best Analytics Tool for You

Optimizely or Baremetrics? Delve into our comparison to discover which analytics platform best supports SaaS metrics and growth tracking.

Embarking on a journey to find the best CRM tool for your business is akin to setting out on an epic quest for a mythical treasure. The path is fraught with choices, each promising to be the key to unlocking your business’s full potential. In the realm of CRM and analytics tools, two names often emerge as contenders for the crown: Optimizely and Baremetrics. Both wield powerful magic but cater to adventurers of different sorts. Let’s begin our exploration by delving into one crucial battlefield where these titans clash: Data Insights and Analytics.

Optimizely Baremetrics
Optimizely Baremetrics
G2 Score -4.3 out of 5G2 Score -4.6 out of 5
TrustRadius Score -8.6 out of 10TrustRadius Score -10.0 out of 10

Data Insights and Analytics: The Lens Through Which We View Our Kingdom

In the vast kingdom of digital marketing, data insights and analytics are the high towers from which we survey our lands, seeking to understand the movements of our subjects (customers) and the effectiveness of our decrees (marketing strategies).

Optimizely: The Wizard of Experimentation

Optimizely, known far and wide as a master of A/B testing and experimentation, offers its users a powerful sorcery: the ability to predict and shape the future through experiments. This tool doesn’t just provide data; it offers a crystal ball to gaze into the impact of potential changes on your digital properties. Whether it’s tweaking the color of a call-to-action button or overhauling a landing page, Optimizely enables you to make data-backed decisions with confidence.

The true power of Optimizely lies in its ability to provide immediate insights into the performance of different variations, empowering marketers and product managers to optimize user experiences in real-time. This level of agility and precision in analytics makes Optimizely not just a tool but a trusted advisor in your quest to engage and convert your audience.

Baremetrics: The Sage of SaaS Metrics

In another corner of the realm stands Baremetrics, a sage renowned for its deep understanding of SaaS business metrics. Baremetrics doesn’t dabble in the broad spectrum of digital marketing analytics. Instead, it focuses its gaze on the lifeblood of subscription-based businesses: metrics such as Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), and Churn Rate.

Baremetrics offers its users a detailed ledger, an open book of insights into the financial health and sustainability of their businesses. With dashboards that bring forth clarity from the murky depths of data, Baremetrics empowers business owners, financial analysts, and product managers to make informed decisions that directly impact the bottom line. This focus on subscription metrics makes Baremetrics not just a tool, but a beacon for businesses navigating the turbulent seas of SaaS.

Pricing: The Currency of the Realm

In the digital marketing kingdom, the value offered by a tool must be measured against the gold—both in terms of monetary cost and the strategic value it brings to your realm. Here is how Optimizely and Baremetrics stack their coins.

Optimizely: Customizing Your Chest of Gold


Optimizely approaches the marketplace with a caravan of options, understanding that each kingdom’s needs are as unique as the ruler themselves. Rather than offering a one-size-fits-all pricing structure, Optimizely prefers to tailor its offerings to match the scale and scope of your experiments and digital conquests. This bespoke approach means that you must parley directly with Optimizely to uncover the cost of adding their magic to your arsenal.

This customization allows for flexibility but also requires that you have a clear map of what you seek. Whether it’s A/B testing, multivariate testing, or personalization across web and mobile landscapes, Optimizely crafts a plan that fits your ambitions. While this means the upfront cost may vary widely from one kingdom to another, it ensures that you’re not spending gold on tools and features that won’t be used.

Baremetrics: Transparent Treasure Maps


In contrast, Baremetrics presents its treasure with clear markings, offering a transparent pricing structure that allows you to see at a glance what investment is required. With plans delineated by the size of your realm (based on monthly recurring revenue thresholds), Baremetrics makes it easy to understand where your kingdom fits within their tiers.

Each tier unlocks more of the sage wisdom and analytics tools Baremetrics is known for, from core metrics tracking to more advanced features like forecast modeling and churn insights. This transparency in pricing makes it simpler for SaaS kingdoms to budget for and understand the value Baremetrics will add to their realm. For those who treasure clarity and straightforward decisions in their quest for growth, Baremetrics offers a compelling proposition.

Integration Capabilities: Forming Alliances in the Digital Realm

In the sprawling landscape of digital marketing, your CRM tool must not stand isolated like a lone tower. Instead, it should function as a grand castle, with bridges connecting it to various other territories—email marketing, social media, e-commerce platforms, and more. Here’s how Optimizely and Baremetrics fare in the art of forming such crucial alliances.

Optimizely: The Conduit of Experiments

Optimizely acts as a mighty conduit, channeling the flow of data and insights across a multitude of platforms and tools. Its integration capabilities are robust, designed to ensure that the experiments and personalization strategies it enables can be implemented and measured across your entire digital ecosystem. Whether it’s connecting with content management systems like WordPress, e-commerce platforms like Shopify, or analytics tools such as Google Analytics, Optimizely ensures that the magic of experimentation permeates every corner of your domain.

This ability to integrate broadly means that Optimizely not only supports a wide range of digital marketing activities but also enhances them, allowing for a holistic approach to optimizing user experiences and increasing conversions. The platform’s versatility in forming alliances with various tools makes it a formidable force in the digital realm, empowering marketers to wield their strategies across multiple fronts with ease.

Baremetrics: The Oracle of Subscription Data

Baremetrics, with its focused gaze upon the subscription business model, offers a different kind of power through integration. It acts as an oracle, drawing deep insights from the core systems that run your business—payment gateways like Stripe, PayPal, and Braintree. By integrating directly with these platforms, Baremetrics taps into the lifeblood of subscription-based businesses, offering a clear, unobstructed view of your financial health and customer behavior.

The strength of Baremetrics lies in its ability to concentrate its power, providing detailed analytics and insights specifically tailored to the needs of SaaS and subscription businesses. While its range of integrations might be more focused, the depth of understanding and clarity it offers makes Baremetrics an invaluable ally for businesses looking to navigate the complexities of recurring revenue and customer retention.

WinSavvy helps grow VC-funded startups digitally

Customer Support and Educational Resources: The Council of Elders

In every kingdom’s heart lies the council of elders, a group dedicated to supporting the ruler’s quest for growth and prosperity. For digital marketers, this council manifests as customer support teams and the educational resources provided by their chosen tools. Let’s see how Optimizely and Baremetrics stand as pillars of wisdom and support.

Optimizely: The Academy of Experimentation

Optimizely does not take lightly its role as a guide and mentor in the art of experimentation. The platform offers a comprehensive suite of customer support options, including dedicated account managers for enterprise-level kingdoms, 24/7 live chat, and an extensive knowledge base for those seeking to self-educate.

Beyond this, Optimizely has established its own academy—a trove of knowledge where marketers, product managers, and strategists can learn the secrets of effective experimentation. This repository includes courses, webinars, and certifications designed to elevate your understanding and mastery of A/B testing, personalization, and more. The community forums also serve as a gathering place for like-minded individuals to share strategies, challenges, and victories.

Baremetrics: The Oracle’s Insight

Baremetrics, understanding the nuanced needs of subscription-based realms, offers its wisdom through targeted customer support channels. While perhaps not as broad as Optimizely’s, the support provided is deep and insightful, with a focus on resolving the specific challenges faced by SaaS kingdoms. Email support and an in-depth knowledge base form the backbone of their customer support structure, ensuring that answers to complex queries are but a scroll away.

In addition to these support channels, Baremetrics offers its own educational resources tailored to the intricacies of subscription model analytics. Through blogs, detailed guides, and case studies, Baremetrics shares the cumulative knowledge of its experience in the realm, offering insights into growth strategies, churn reduction, and revenue optimization. These resources are a beacon for businesses navigating the often-turbulent seas of subscription management.

Scalability and Flexibility: The Foundations of Growth

In the vast and ever-changing digital marketing kingdom, scalability and flexibility are akin to water and sunlight for the growth of a mighty oak. Let’s see how Optimizely and Baremetrics harness these elements to support the expansion of your domain.

Optimizely: The Architect of Expansion

Optimizely positions itself as a master architect, constructing a foundation robust enough to support the towering ambitions of digital marketers and product managers alike. With its roots deeply embedded in the art of experimentation, Optimizely’s platform is designed to scale with your business, accommodating everything from the simplest A/B tests to the most complex multivariate experiments across multiple digital landscapes.

The platform’s flexibility is evident in its wide array of features and integrations, allowing it to bend and sway with the shifting winds of digital trends and customer behaviors. Optimizely enables businesses to tailor experiences across web, mobile, and connected devices, ensuring that no matter how your audience chooses to interact with your kingdom, you’re equipped to provide them with a personalized journey.

Baremetrics: The Agile Growth Partner

Baremetrics, on the other hand, serves as an agile partner in growth, offering a clear view of the financial health of subscription-based businesses. Its strength lies in its ability to scale its insights with your business, ensuring that from startup to enterprise, you have a clear understanding of key metrics like Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), and Churn Rate.

Flexibility in Baremetrics shines through its dashboard and reporting tools, which can be customized to meet the unique needs of your business as it evolves. This means that as new questions arise or as the focus of your analysis shifts, Baremetrics can adjust to provide the insights you need, ensuring that your decisions are always informed by the latest data.


As we draw our exploration of Optimizely and Baremetrics to a close, we’ve traversed a landscape rich with insights, from the granular terrains of data analytics to the broad vistas of integration capabilities, and through the fertile valleys of customer support and educational resources. Our journey illuminated the critical aspects of pricing and value, and we navigated the crucial territories of scalability and flexibility, understanding how each tool can serve your kingdom’s evolving needs.


Scroll to Top