QlikView vs MonsterInsights: The Best Analytics Tool for You

Discover whether QlikView or MonsterInsights is the superior WordPress analytics plugin for gaining insights into your website's traffic.

In the sprawling digital landscape where data reigns supreme, embarking on a quest to find the analytics tool that best suits your needs can feel like navigating through a dense, mystical forest. Today, we shine a light on two of the forest’s most intriguing inhabitants: QlikView and MonsterInsights. While they both promise to guide you to the treasure trove of insights hidden within your data, they do so with distinct approaches. Let’s take a closer look, starting with their ease of use and user experience.

QlikView MonsterInsights
QlikView MonsterInsights
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Ease of Use and User Experience: The Path Through the Forest

In the journey of data analytics, the ease of use and user experience (UX) of a tool are akin to having a clear, well-trodden path through an otherwise dense forest. It’s about how quickly you can move from confusion to clarity, from data to insights. Here’s how QlikView and MonsterInsights each pave their way.

QlikView: The Enchanted Maze

QlikView is akin to an enchanted maze within the forest, full of rich detail and hidden pathways that promise deep insights to those who know how to navigate its complexities. It offers a powerful platform for data integration, analysis, and visualization, but its magic lies beneath the surface, requiring a keen sense of direction and a bit of patience to fully uncover.

The tool is highly customizable, allowing users to tailor their dashboards and analytics to their heart’s content. This flexibility, however, comes with a learning curve. Newcomers to QlikView might find themselves at the entrance of the maze, bewildered by the plethora of options and paths available. But for those willing to learn the lay of the land, QlikView reveals itself as a powerful ally, capable of providing deep, actionable insights that can transform businesses.

MonsterInsights: The Guided Tour

In contrast, MonsterInsights is like a guided tour through the forest, designed to show you the sights without getting lost. It simplifies the journey of data analysis by focusing specifically on integrating Google Analytics with WordPress websites. This specialization makes MonsterInsights an incredibly user-friendly option, especially for website owners, bloggers, and e-commerce businesses looking to understand their web traffic, user behavior, and content performance with ease.

Setting up MonsterInsights is a breeze, with a straightforward plugin installation on WordPress and a simple setup process to connect with Google Analytics. The dashboard and reports are designed for clarity, offering insights at a glance without the need for deep dives into data analysis. For those looking for a tool that gets them quickly from data to insights within the context of their WordPress site, MonsterInsights is a welcoming, well-lit path through the forest.

Pricing: Charting the Financial Course

The pricing models of analytics tools can greatly influence a business’s decision, balancing between the depth of insights required and the budget available. Here’s how our contenders approach the matter of cost.

QlikView: The Customizable Voyage

QlikView pricing

QlikView approaches pricing much like it does everything else: with customization at the forefront. This means there isn’t a one-size-fits-all price tag attached to QlikView. Instead, the cost is tailored to each organization’s specific needs, scale, and deployment scenario. Pricing variables can include the number of users, server requirements, and the level of access to various features and support services.

This bespoke pricing model ensures that businesses pay for exactly what they need but also means that getting a clear picture of the investment requires a consultation with Qlik’s sales team. For larger enterprises or organizations with complex, nuanced analytics needs, this approach allows for a powerful, customized solution that’s directly aligned with business objectives.

However, for smaller businesses or those with more straightforward analytics requirements, the potentially high cost and the process of obtaining a tailored quote might be daunting. The investment in QlikView, both in terms of money and the time needed to leverage its capabilities fully, is something businesses need to consider carefully.

MonsterInsights: The Transparent Expedition

MonsterInsights pricing

In contrast, MonsterInsights offers a more straightforward, transparent pricing model. As a plugin designed specifically for WordPress, MonsterInsights provides several tiered pricing plans, each with a clear set of features and benefits. This tiered approach allows businesses of different sizes and with varying analytics needs to select a plan that best fits their requirements without any hidden costs.

The clarity of MonsterInsights’ pricing model is particularly appealing for small to medium-sized businesses or those just beginning their journey into web analytics. It enables these businesses to access powerful insights into their website performance without a significant upfront investment. Additionally, the ability to upgrade plans as the business grows and analytics needs evolve ensures that MonsterInsights can continue to deliver value over time.

Integration Capabilities: Weaving the Data Tapestry

The ability to integrate effectively determines how well an analytics tool can serve as the loom on which the tapestry of your business’s data is woven. Here’s a closer look at the integration capabilities of QlikView and MonsterInsights.

QlikView: The Master Weaver

QlikView stands out as the master weaver in the realm of data analytics. Its robust integration capabilities allow it to connect with an extensive variety of data sources, from traditional databases and ERP systems to cloud-based applications and beyond. This versatility enables businesses to aggregate data from across their entire operational spectrum into a unified analytics platform.

With QlikView’s powerful ETL (Extract, Transform, Load) functionality, not only can it bring together diverse data sources, but it can also manipulate and refine this data to ensure consistency and accuracy in analysis. This process is akin to preparing and aligning threads of different textures and colors before weaving them into a single, cohesive tapestry that tells the story of the business in vivid detail.

The depth of QlikView’s integration capabilities means that it can cater to the complex needs of large enterprises with data spread across multiple systems. However, harnessing this power requires a certain level of technical expertise, making it more suited for organizations that have the resources to dedicate to data management and analysis.

MonsterInsights: Streamlined and Specialized Integration

MonsterInsights, in contrast, offers a more streamlined and specialized approach to integration. Its primary focus is on integrating Google Analytics data with WordPress websites, providing a plug-and-play solution for website owners who want to understand their web traffic and user behavior without diving into complex data integrations.

The beauty of MonsterInsights lies in its simplicity. By focusing on a specific type of integration, it makes the process incredibly user-friendly, allowing even those with minimal technical expertise to connect their website data with Google Analytics effortlessly. This focus ensures that users can quickly start receiving insights into their website performance, content engagement, and audience behavior, all from within their WordPress dashboard.

While MonsterInsights excels in its niche, providing valuable insights for web-based businesses, its integration capabilities are naturally limited to the realm of website analytics. For businesses looking for broader data integration across various systems and platforms, MonsterInsights’ specialized approach may not suffice.

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Reporting and Dashboards: Crafting the Map of Insights

The essence of a great analytics tool lies not just in its ability to analyze data, but in how effectively it can communicate those analyses. Reports and dashboards are the maps that guide businesses through their data exploration journey, highlighting the most critical insights.

QlikView: The Cartographer’s Tools

QlikView can be likened to a set of sophisticated cartographer’s tools, offering immense flexibility and depth in crafting detailed maps of business data. It allows users to build customized reports and dashboards that can drill down to the minutest details, revealing the underlying trends and patterns in the data.

With QlikView, the level of customization is unparalleled. Users can tailor every aspect of their reports and dashboards, from the data dimensions and metrics to the visual aesthetics. This capability ensures that businesses can align their analytics precisely with their strategic questions, making it easier to uncover actionable insights.

However, mastering QlikView’s reporting and dashboard capabilities can be akin to learning the art of cartography itself. It requires a significant investment of time and resources to fully leverage its potential. For organizations with the capacity to delve deep into their data, QlikView offers a powerful platform for uncovering rich, actionable insights.

MonsterInsights: The Explorer’s Compass

In contrast, MonsterInsights serves more as an explorer’s compass, providing a straightforward and intuitive way to navigate through website analytics. Its dashboards and reports are designed for clarity and immediacy, offering key insights at a glance. This focus on simplicity makes MonsterInsights an appealing choice for WordPress site owners looking to understand their web traffic, user engagement, and content performance without getting lost in complexity.

MonsterInsights’ reports are pre-configured to highlight the most important metrics for website performance, from page views and bounce rates to conversion tracking. The tool also offers some customization, allowing users to focus on the metrics that matter most to their business. For those seeking quick, clear insights into their website’s performance, MonsterInsights provides a user-friendly dashboard that distills Google Analytics data into easily understandable reports.


As we conclude our journey comparing QlikView and MonsterInsights, we’ve navigated through the key aspects that differentiate these powerful analytics tools. From ease of use and user experience to integration capabilities, reporting, dashboards, and finally, pricing, each tool has shown its strengths and particular appeal depending on business needs and contexts. As we dock at the conclusion of this comparison, remember that the world of data analytics is ever-evolving. Staying informed, adaptable, and open to new technologies and methodologies will ensure your business not only keeps pace but thrives in the digital landscape.

Regardless of which tool you choose, the key to a successful analytics journey lies in leveraging the insights gained to drive informed decisions and strategies. Both QlikView and MonsterInsights offer pathways to understanding your data better, but the most effective tool will always be the one that aligns best with your specific needs, goals, and capabilities.


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