Bitrix24 vs Wise Agent: The Best CRM Tool for You

See how Bitrix24 stacks up against Wise Agent for real estate CRM needs, analyzing features for client management and marketing automation.

In the vast ocean of CRM tools, where every platform promises to be the beacon leading to business success, Bitrix24 and Wise Agent emerge as notable lighthouses. Each offers unique features tailored to specific business needs, but how do you decide which is the beacon for you? Is it Bitrix24, with its all-encompassing suite of features designed for a wide array of business sizes and types? Or Wise Agent, with its laser focus on real estate professionals, offering tools that speak directly to the heart of the industry? Let’s embark on a journey, free from tech jargon and complexity, to uncover the essence of Bitrix24 and Wise Agent. Our mission? To help you determine which CRM tool not only meets your current needs but will also support your business as it scales and evolves.

Bitrix24 Wise Agent
Bitrix24 Wise Agent
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Customization and Flexibility: Tailoring Your CRM Experience

In today’s dynamic business environment, the ability to customize your CRM tool to fit your unique processes and workflows is not just a luxury—it’s a necessity. Let’s explore how Bitrix24 and Wise Agent measure up in the realms of customization and flexibility.

Bitrix24: The Ultimate Customizer

Imagine a world where your CRM adapts to you, not the other way around. Bitrix24 lives in this world. Offering a wide-ranging suite that goes beyond traditional CRM functionalities, Bitrix24 caters to businesses craving customization. Whether you need to adjust sales pipelines, automate complex processes, or manage internal communications and tasks, Bitrix24 bends to your will. With its modular design, you can pick and choose the features you need, ensuring you’re not bogged down by unnecessary tools.

The platform’s flexibility extends to its user interface, with options to customize dashboards and reports, so the information most crucial to your business is always front and center. However, with great power comes great complexity. The sheer breadth of features and customization options can be daunting for newcomers, potentially requiring a more substantial investment in training and setup.

Wise Agent: Streamlined and Specialized

On the flip side, Wise Agent presents a more streamlined approach, offering a CRM solution meticulously crafted for real estate professionals. While it may not boast the same level of customization as Bitrix24, Wise Agent provides a suite of features specifically tailored to the real estate industry, from managing contacts and properties to automating marketing efforts and tracking transactions.

Wise Agent’s customization capabilities are designed to enhance efficiency within the real estate domain, allowing for the personalization of marketing materials, transaction management workflows, and client communication strategies. This focus ensures that real estate professionals can optimize their operations without sifting through irrelevant features or overwhelming customization options.

Pricing and Affordability: Balancing Cost with Value

When it comes to selecting a CRM, understanding the pricing structure and how it aligns with the features you get is crucial. Both Bitrix24 and Wise Agent offer a variety of pricing tiers, but they cater to different audiences and needs. Here’s a closer look.

Bitrix24: A Flexible Pricing Model for Varied Needs

Bitrix24 pricing

Bitrix24’s approach to pricing is as versatile as its features. It offers a unique blend of free and paid plans, designed to accommodate businesses at different stages of growth. Bitrix24 is notable for its free plan, which is generously packed with a wide range of features, making it an attractive option for startups and small businesses not yet ready to commit financially to a CRM.

As you move to Bitrix24’s paid plans, the pricing scales with the level of functionality, offering more advanced features, storage, and support options. This tiered structure ensures that businesses can upgrade as their needs evolve, without paying for unnecessary features in the early stages. For large organizations with complex needs, Bitrix24 provides customizable solutions that include advanced security, dedicated customer support, and extensive integration capabilities. Bitrix24’s pricing flexibility makes it a viable option for a wide spectrum of businesses, from freelancers and small startups to large enterprises.

Wise Agent: Tailored Pricing for Real Estate Professionals

Wise Agent pricing

Wise Agent’s pricing model is straightforward and tailored specifically for real estate professionals, reflecting its focused approach. Unlike Bitrix24, Wise Agent doesn’t offer a free plan, but its starting subscription is reasonably priced, providing access to a comprehensive set of features tailored for the real estate industry.

One of the strengths of Wise Agent is its all-in-one pricing. The platform doesn’t segment essential features across different tiers; instead, it offers a full suite of functionalities within its subscription, ensuring real estate professionals have all the tools they need. Wise Agent prides itself on transparency, with clear pricing and no hidden fees. This approach simplifies budgeting for real estate teams and individual agents alike.

Customer Support and Training: Ensuring You’re Fully Equipped for Success

The quality of customer support and the availability of training resources are crucial factors in not just resolving issues but also in enabling businesses to fully utilize the CRM’s capabilities. Here’s how Bitrix24 and Wise Agent fare in providing support and education to their users.

Bitrix24: Extensive Support with a Global Reach

Bitrix24’s approach to customer support is as comprehensive as its feature set, offering live chat, email, and phone support across various languages to accommodate its global user base. This is complemented by an extensive collection of training resources, including documentation, video tutorials, and webinars designed to help users navigate and make the most of the platform’s vast functionalities.

Additionally, Bitrix24 fosters an active community forum, encouraging users to exchange tips, share solutions, and learn from each other’s experiences, adding a layer of peer support that can be incredibly valuable for troubleshooting and optimization.

Wise Agent: Tailored Support Focused on Real Estate Professionals

Wise Agent, on the other hand, takes a more focused approach, particularly catering to the real estate industry’s unique needs. The platform ensures users have access to personalized support through phone, email, and live chat, backed by a team with real estate industry expertise.

This specialized support is bolstered by dedicated training resources, including one-on-one coaching sessions, detailed help articles, and regular webinars, all tailored to empower real estate professionals to leverage the CRM for their specific needs. Wise Agent also nurtures an online community, providing a space for users within the real estate domain to connect, share insights, and learn from each other.

Mobile Accessibility and User Experience: Keeping Your Business Agile

In today’s fast-paced business environment, the ability of a CRM to provide a seamless mobile experience is not just a convenience—it’s a necessity. Being able to access customer information, manage tasks, and stay connected with your team on the go can dramatically increase productivity and ensure you never miss an opportunity.

Bitrix24: Comprehensive Mobility with a Learning Curve

Bitrix24 offers a mobile app that aims to bring the vast capabilities of its desktop platform to your smartphone or tablet. This app is designed to keep you connected with your team and your customers, allowing you to access CRM features, manage projects, and communicate via chat and video calls, all from your mobile device. While the Bitrix24 mobile app is powerful, mirroring much of the functionality found on the desktop version, this comprehensiveness can come with a complexity that may require a period of adjustment for new users. Navigating the full range of features on a smaller screen might be challenging at first, but for users who rely heavily on mobile CRM access, the learning curve can be worth it.

Wise Agent: Streamlined for Real Estate Professionals on the Move

Understanding the nature of the real estate industry, where professionals are often in the field and away from their desks, Wise Agent has developed its mobile app with a focus on simplicity and efficiency. The app provides easy access to key CRM functionalities, such as managing contacts, viewing calendars, and tracking tasks and deals. Its user-friendly interface is designed to facilitate quick updates and access to information, ensuring real estate professionals can stay productive and responsive no matter where they are. While the Wise Agent app may not offer the breadth of features found in Bitrix24’s mobile platform, its streamlined approach and ease of use make it a valuable tool for real estate agents on the go.

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Integration Capabilities

The ability of a CRM to seamlessly integrate with other tools and services is vital for automating workflows, enhancing efficiency, and ensuring a unified approach to customer management.


Bitrix24 prides itself on being a comprehensive platform, not just in terms of the features it offers but also in its ability to integrate with a myriad of other tools and services. Its integration capabilities are vast, covering everything from email and social media platforms to cloud storage services and productivity tools. The platform boasts a well-stocked marketplace filled with apps and integrations, enabling businesses to connect Bitrix24 with popular services like Zapier, Mailchimp, Dropbox, and Google Drive.

This extensive integration ecosystem ensures that Bitrix24 can adapt to the unique tech stack of any business, making it a versatile choice for companies that rely on a diverse set of tools. Furthermore, Bitrix24’s open API allows for the development of custom integrations, offering businesses the flexibility to create bespoke connections tailored to their specific needs.

Wise Agent

Wise Agent, tailored specifically for the real estate industry, offers focused integration capabilities designed to streamline and enhance sales and marketing efforts. While it may not boast the extensive integration marketplace of Bitrix24, Wise Agent ensures seamless connectivity with essential tools such as email marketing platforms, accounting software, and productivity apps. Its integration with Zapier further expands the possibilities, allowing users to connect the CRM with over 3,000 web apps.

The strength of Wise Agent in this area lies in providing deep, functional integrations that support the core activities of real estate professionals, simplifying processes such as syncing contacts, automating email campaigns, and ensuring seamless data flow into accounting software.


In our exploration of Bitrix24 and Wise Agent, we’ve journeyed through several key areas crucial for selecting the right CRM tool for your business: customization and flexibility, pricing and affordability, customer support and training, integration capabilities, and mobile accessibility and user experience. Both platforms offer unique strengths, making them suitable for different types of users and business needs. Bitrix24 positions itself as a versatile, all-encompassing solution suitable for businesses looking for a comprehensive CRM tool that extends beyond customer relationship management to include project management, communication, and collaboration features. Wise Agent, on the other hand, offers a more streamlined approach, focusing on the real estate industry with a CRM solution designed to simplify and enhance the daily workflows of real estate professionals.


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