HubSpot CRM vs Keap (formerly Infusionsoft): The Best CRM Tool for You

Read our comparison of HubSpot CRM vs Keap to learn which CRM tool better supports your sales automation and email marketing efforts.

In the digital age, where customer relationships can make or break a business, choosing the right CRM (Customer Relationship Management) tool is more than a decision—it’s a commitment to your business’s future. Today, we’re putting two heavyweights of the CRM world under the microscope: HubSpot CRM and Keap (formerly Infusionsoft). Both platforms offer robust solutions designed to streamline your sales processes, enhance customer interactions, and drive your business growth. But the question remains: which one is the best fit for your business? Let’s dive into their features.

HubSpot CRMKeap (formerly Infusionsoft)
HubSpot CRMKeap (formerly Infusionsoft)
G2 Score -4.4 out of 5G2 Score -4.2 out of 5
TrustRadius Score -8.5 out of 10TrustRadius Score -8.1 out of 10

Ease of Use and User Experience

In the world of CRM tools, where complexity can often overshadow capability, the ease of use and overall user experience are paramount. After all, the most powerful tool in the world won’t do your business any good if it’s too cumbersome for your team to use effectively.

HubSpot CRM: The King of User-Friendliness

HubSpot CRM is renowned for its intuitive interface and streamlined user experience. Designed with clarity and simplicity in mind, it ensures that businesses of all sizes can easily navigate through its features from day one. Whether it’s managing contacts, automating sales processes, or creating marketing campaigns, HubSpot makes it effortless.

One of HubSpot CRM’s standout features is its onboarding process. New users are welcomed with guided tours and a wealth of resources that ease the learning curve, ensuring you can hit the ground running. The platform’s emphasis on a clean, straightforward dashboard means that your team can easily keep track of customer interactions, tasks, and performance metrics without feeling overwhelmed.

Keap: Tailored Automation for Your Business

Keap (formerly Infusionsoft) takes a slightly different approach. Known for its powerful automation features, Keap is designed to save businesses time by streamlining customer interactions, sales processes, and marketing campaigns. While historically criticized for its complexity, recent updates have made Keap more accessible, with a focus on improving the user experience for small to medium-sized businesses.

Keap’s strength lies in its customization options, allowing businesses to tailor the platform extensively to their needs. This flexibility, however, means that there can be a steeper learning curve, especially for businesses looking to take full advantage of the platform’s automation capabilities. Keap provides comprehensive training resources and support to help users navigate its rich feature set, ensuring businesses can leverage the platform’s power effectively.

Pricing and Scalability

A CRM’s value isn’t just in its feature set but also in how its pricing structure fits with your budget and scales with your business growth.

HubSpot CRM: Flexible and Growth-Oriented

HubSpot CRM pricing

HubSpot CRM offers a highly appealing entry point with its free version, which is not merely a trial but a robust platform that small businesses can use indefinitely. This free tier includes essential features like contact management, deal tracking, and task assignments, providing significant value without upfront costs.

As businesses grow and require more sophisticated capabilities, HubSpot offers scalable solutions through its “Hubs” (Sales, Marketing, Service, and CMS). Each hub has its tiered pricing—Starter, Professional, and Enterprise—allowing businesses to incrementally add functionalities as needed. This modular approach to pricing ensures you only pay for the features your business uses, making it easier to justify the investment at various stages of growth.

Keap: Comprehensive Packages for Small Businesses

Keap pricing

Keap, focusing on small to medium-sized businesses, structures its pricing into tiered plans that bundle CRM, sales, and marketing automation features. Unlike HubSpot’s freemium model, Keap requires a monthly subscription from the outset, but it aims to offer comprehensive value by including a suite of automation tools designed to save time and enhance efficiency from day one.

Keap’s plans are designed to scale with your business, from simpler needs to more complex demands requiring advanced automation and integration capabilities. Each increase in tier offers more in terms of contacts, emails, and features, with the option for custom quotes for larger businesses needing even more from their CRM.

Integration Capabilities

In today’s digital ecosystem, a CRM doesn’t operate in isolation. It needs to seamlessly integrate with other tools and platforms your business uses, from email marketing software and social media platforms to customer service tools and accounting systems. The ability of a CRM to integrate effectively can significantly enhance operational efficiency and provide a more holistic view of your customer interactions.

HubSpot CRM: The Hub of Your Digital Ecosystem

HubSpot CRM excels in its integration capabilities, designed to be the central hub of your digital ecosystem. The platform boasts an extensive App Marketplace, featuring hundreds of integrations with a wide variety of tools across different categories. Whether you need to connect to email marketing platforms like Mailchimp, social media tools like Facebook, customer service software like Zendesk, or accounting systems like QuickBooks, HubSpot likely has you covered.

These integrations are not just superficial connections; they’re designed to be deep and functional, allowing for a seamless flow of data across platforms. This ensures that teams can access the information they need when they need it, without having to switch between different tools constantly. Moreover, for businesses with unique needs, HubSpot offers custom integration capabilities through its APIs, allowing for tailored solutions.

Keap: Focused Integration for Automation and Efficiency

Keap, with its strong focus on sales and marketing automation for small to medium-sized businesses, offers a curated list of integrations designed to support its core functionalities. While its marketplace might not be as extensive as HubSpot’s, Keap ensures that it integrates well with key tools that its target audience frequently uses. This includes integrations with e-commerce platforms like Shopify, payment processors like PayPal, and email marketing services like Constant Contact.

Keap’s integrations are particularly focused on enhancing the platform’s automation capabilities, ensuring that data from connected tools can trigger automated sales and marketing workflows within the CRM. This focus on automation extends to Keap’s ability to create custom integrations through its API, allowing businesses to connect specialized tools and automate processes unique to their operations.

Customer Support and Training

The accessibility and quality of a CRM provider’s customer support, alongside the availability of educational resources, can significantly impact the overall user experience and the platform’s value to your business. Effective support ensures that any issues can be swiftly addressed, while comprehensive training resources empower users to fully leverage the CRM’s capabilities.

HubSpot CRM: Comprehensive Support and Extensive Educational Resources

HubSpot CRM is renowned not only for its intuitive platform but also for its exceptional customer support and vast array of educational resources. Users have access to a variety of support channels, including email, phone, and live chat, ensuring help is readily available whenever needed. This support is complemented by HubSpot Academy, an extensive online learning platform offering free courses, certifications, and training materials. These resources cover a wide range of topics beyond HubSpot’s own tools, including broader sales, marketing, and customer service strategies.

This commitment to user education helps businesses not only maximize their CRM investment but also supports broader skill development within their teams. The Academy’s comprehensive training materials are designed to enhance proficiency, making it an invaluable resource for continuous learning and improvement.

Keap: Targeted Support with a Personal Touch

Keap (formerly Infusionsoft) offers a strong support system with a focus on personalized assistance. Recognizing the complexity of its platform, particularly around its powerful automation features, Keap ensures users have access to dedicated support. This includes email, phone support, and live chat, with the level of support varying by the subscription plan.

In addition to direct support, Keap provides a range of training resources aimed at helping users navigate its platform and make the most of its extensive sales and marketing automation capabilities. This includes a variety of webinars, video tutorials, and an in-depth knowledge base. For businesses looking for more hands-on training, Keap also offers paid consulting services, providing personalized guidance to optimize the use of the CRM according to specific business needs.

Analytics and Reporting

The capacity of a CRM to not only collect and store data but also to analyze it and provide actionable insights is crucial for businesses aiming to make informed decisions and strategize effectively.

HubSpot CRM: Data-Driven Insights for Every Level

HubSpot CRM excels in delivering comprehensive analytics and reporting features that cater to businesses of all sizes. The platform offers a wide range of reporting tools that cover sales performance, marketing effectiveness, customer service efficiency, and more. Users can easily create custom dashboards to track the metrics that matter most to their operations, enabling quick access to real-time data and insights.

One of HubSpot’s strengths is its ability to integrate data from across its entire suite of tools, providing a holistic view of customer interactions and campaign performance. This integrated approach ensures that businesses can track the customer journey from initial contact through to sale and post-sale service, identifying opportunities for optimization and growth at every stage.

Keap: Targeted Analytics for Small Businesses

Keap focuses on providing targeted analytics and reporting functionalities designed to meet the needs of small businesses, particularly those that leverage sales and marketing automation. The platform offers essential reporting tools that enable businesses to track sales metrics, marketing campaign performance, and email engagement rates, among others. Keap’s reports are designed to be straightforward and easy to understand, ensuring that users can quickly gain insights without needing deep data analysis skills.

A significant advantage of Keap’s analytics is its emphasis on automation reporting. Businesses can monitor the performance of their automated workflows, assessing the effectiveness of their sales and marketing strategies and making adjustments as needed to improve outcomes.


Concluding our detailed comparison between HubSpot CRM and Keap, it’s evident that both platforms offer robust features tailored to meet the diverse needs of businesses aiming to optimize their customer relationship management. Each CRM brings its unique strengths to the table, catering to different priorities, from ease of use and integration capabilities to customer support and educational resources.


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