HubSpot CRM vs Insightly CRM: The Best CRM Tool for You

Our comprehensive analysis of HubSpot CRM vs Insightly CRM examines each platform's features to help you choose the best CRM solution.

Diving into the world of Customer Relationship Management (CRM) tools can sometimes feel like choosing between your favorite ice creams—they all look so good, but which one will truly satisfy your craving? Today, we’re putting two popular flavors in the spotlight: HubSpot CRM and Insightly CRM. Both have their legions of fans and features that can make any business’s mouth water, but the real question is, which one is the best fit for your unique business needs? Let’s scoop into the details and find out.

HubSpot CRMInsightly CRM
HubSpot CRMInsightly CRM
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Ease of Use

In the bustling world of business, where time is a currency more valuable than gold, the ease of use of any tool, especially a CRM, can make or break its value to your team. A CRM should feel like a natural extension of your workday, not a hurdle you dread jumping over. So, how do HubSpot CRM and Insightly CRM stack up when it comes to user-friendliness?

HubSpot CRM: The User-Friendly Behemoth

HubSpot CRM often earns high marks for its clean, intuitive interface. Designed with the user experience in mind, it aims to make navigating its extensive features as easy as browsing your favorite website. From the moment you log in, you’re greeted with a dashboard that feels familiar yet powerful, showcasing everything from your sales pipeline to your marketing campaigns in a visually digestible format.

But what truly sets HubSpot apart is its commitment to onboarding and user education. With HubSpot Academy, users have access to an arsenal of tutorials, guides, and courses, all designed to not only make you proficient in using HubSpot CRM but to enhance your overall marketing, sales, and service skills. This approach to user support underscores HubSpot’s philosophy: empower users, and they will thrive.

Customization in HubSpot CRM doesn’t require you to be a tech wizard. With drag-and-drop functionality and a plethora of easy-to-use tools, tailoring the CRM to fit your business’s processes is more about imagination than it is about technical skills. Whether adjusting your sales pipeline or setting up marketing automation workflows, HubSpot CRM aims to make it as simple as possible.

Insightly CRM: The Straightforward Challenger

Insightly CRM takes a slightly different approach. While it might not boast the same level of initial simplicity as HubSpot, Insightly focuses on providing a straightforward, no-nonsense experience that appeals to those looking for a CRM that gets straight to the point. Its interface is clean and uncluttered, with an emphasis on giving users a comprehensive view of their customer relationships from the get-go.

One of Insightly’s standout ease-of-use features is its project management capabilities. Seamlessly integrating CRM functionalities with project management, Insightly allows businesses to track the progression of deals not just through the sales pipeline but also through the completion of related projects. This dual focus is particularly useful for businesses that manage complex customer engagements or that deliver projects as a key part of their service.

When it comes to customization, Insightly offers a range of options to tailor the system to your needs. However, diving deep into customization and taking full advantage of Insightly’s capabilities may require a bit more time and effort compared to HubSpot. That said, Insightly provides ample support resources, including a comprehensive knowledge base and community forums, to help users maximize their use of the platform.

Pricing and Scalability

The investment in a CRM tool isn’t just about the initial cost; it’s about how the tool grows with your business and adapts to your evolving needs. So, how do HubSpot CRM and Insightly CRM measure up when we look at their pricing structures and their ability to scale with your business.

HubSpot CRM: Scalability with a Side of Free

HubSpot CRM pricing

HubSpot CRM begins its pricing appeal with a very enticing offer: a robust, free forever plan. This plan is not just a teaser; it’s packed with enough features to support the essential needs of small businesses or startups, including contact management, email marketing, and deal tracking. This free entry point is a significant draw for businesses looking to get their feet wet without financial commitment.

As your business grows, HubSpot’s pricing structure is designed to grow with you. The platform offers additional hubs (Sales Hub, Marketing Hub, Service Hub, and CMS Hub) with tiered pricing (Starter, Professional, and Enterprise) that allows you to add more advanced features and capabilities as needed. This flexibility ensures that businesses can scale their use of HubSpot CRM in a cost-effective manner, paying for only the features they need when they need them.

However, it’s worth noting that fully leveraging the HubSpot ecosystem can become a significant investment as you move into the higher tiers and add multiple hubs to your subscription. For larger businesses or those with complex needs, this investment may be justified by the return in streamlined operations and deep insights into customer behavior.

Insightly CRM: Straightforward and Modular Pricing

Insightly CRM pricing

Insightly offers a clear and straightforward pricing model, with several tiers designed to cater to different sizes and types of businesses. Starting with a basic plan that provides core CRM functionalities, Insightly’s pricing structure scales up through more advanced tiers that offer additional features like project management, custom reports, and increased automation.

One of Insightly’s strengths in its pricing model is the modular approach to scalability. Businesses can start with a basic plan and add more features as their needs evolve, without having to jump to a significantly more expensive tier. This a la carte approach to scaling can be particularly appealing for businesses with specific needs that don’t fit into a one-size-fits-all pricing plan.

Like HubSpot, fully utilizing Insightly’s capabilities, especially for project management and advanced reporting, can require moving to higher-tier plans. Businesses will need to balance the need for these advanced features with the associated costs as they scale.

Integration and Ecosystem

In the digital age, a CRM tool doesn’t just stand alone; it needs to play nicely with other software and services that your business relies on. From email marketing platforms to customer service tools, the ability to integrate seamlessly can dramatically enhance the efficiency and effectiveness of your customer relationship management efforts.

HubSpot CRM: The Heart of a Comprehensive Ecosystem

HubSpot CRM sits at the core of the HubSpot ecosystem, a suite of tools designed to cover nearly every aspect of digital marketing, sales, and customer service. This integrated approach means that HubSpot CRM can seamlessly exchange data with HubSpot’s marketing, sales, and service hubs, creating a unified platform for managing all your business interactions with customers.

Beyond its native ecosystem, HubSpot offers an extensive range of third-party integrations. Through the HubSpot App Marketplace, businesses can connect their CRM with a vast array of external tools and services, from email marketing and social media management to accounting and customer support. This makes HubSpot an incredibly flexible option for businesses looking to centralize their operations in one platform. The process of integrating these third-party tools is generally user-friendly, ensuring that businesses can enhance their CRM capabilities without needing extensive technical expertise.

Insightly CRM: Focused Integration with a Project Management Edge

Insightly CRM also offers a strong suite of integration options, with a focus on enhancing its core CRM functionalities with additional tools for project management, marketing automation, and more. Insightly integrates with popular business applications such as Google Workspace, Microsoft Office 365, and Mailchimp, allowing businesses to maintain their workflow while leveraging Insightly’s CRM and project management features.

A unique aspect of Insightly’s ecosystem is its native project management capabilities, which are tightly integrated within the CRM. This allows for a seamless transition from sales pipelines to project delivery, making Insightly a compelling choice for businesses that manage complex projects or deliverables as part of their customer relationships. While Insightly’s third-party integration options are somewhat more limited compared to HubSpot, the platform still covers the most commonly used business tools and services, ensuring that businesses can connect their essential software.

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Customer Support and Training

The level of support and resources provided by a CRM platform is crucial, especially when deploying a new system or scaling up operations. Effective support can greatly impact the smoothness of this transition and the ongoing usage of the platform. So, how do HubSpot and Insightly stack up in this critical area.

HubSpot CRM: A Beacon of Support and Learning

HubSpot is well-known for its extensive customer support and educational resources. The company offers a multi-tiered support system that includes email, chat, and phone support, ensuring that businesses can get help in the way that suits them best. The level of support varies depending on the subscription tier, with premium tiers offering more direct and personalized assistance.

Beyond direct support, HubSpot Academy stands out as a gold standard for learning and development in the digital marketing, sales, and service space. It offers an extensive range of free online courses, certifications, and training materials that cover not only how to use HubSpot tools effectively but also best practices in related fields. This commitment to education empowers users to not only troubleshoot issues but also to grow their skills and strategies in a way that complements their use of the HubSpot platform.

Insightly CRM: Targeted Support with an Emphasis on Self-Help

Insightly offers a robust support framework, with a focus on empowering users to find solutions through a comprehensive knowledge base. This resource is rich with articles, guides, and video tutorials designed to help users navigate the platform and solve common issues. For direct support, Insightly provides email and chat options, with priority support available to higher-tier plan subscribers.

In addition to its knowledge base, Insightly also provides access to webinars and a community forum where users can learn from and support each other. While Insightly does not offer an educational resource on par with HubSpot Academy, its targeted support materials are nevertheless effective for enabling users to get the most out of the CRM.


In our comprehensive exploration of HubSpot CRM versus Insightly CRM, we’ve delved into critical aspects such as ease of use, pricing and scalability, and integration and ecosystem. Each of these factors plays a pivotal role in determining which CRM tool is the best fit for your business’s unique needs and goals. HubSpot CRM emerges as a powerhouse with its user-friendly interface, scalable pricing model, and an expansive ecosystem that integrates seamlessly with a wide array of third-party applications. Insightly CRM, on the other hand, offers a compelling proposition with its straightforward usability, focused project management features, and effective CRM capabilities. Its pricing model caters to businesses looking for clear scalability without unnecessary complexity, while its integration options, though more limited than HubSpot’s, cover the essential tools that businesses commonly use.


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