HubSpot CRM vs Apptivo CRM: The Best CRM Tool for You

Find out if HubSpot CRM or Apptivo CRM suits your business needs better with our detailed comparison focusing on customization and ease of use.

Selecting the right CRM (Customer Relationship Management) tool can feel like searching for a needle in a digital haystack. Among the plethora of options, two names often rise to the top for many businesses: HubSpot CRM and Apptivo CRM. Both platforms offer robust features designed to streamline customer interactions, sales processes, and marketing efforts, but they cater to different business needs and preferences. As you look to make this crucial decision, let’s explore these tools in depth, starting with a key comparison point.

HubSpot CRMApptivo CRM
HubSpot CRMApptivo CRM
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Customization and Flexibility

In the dynamic dance of business operations, having a CRM that moves to your rhythm can make all the difference. Customization and flexibility within a CRM tool are essential, allowing you to tailor the system to fit your unique business processes, customer engagement strategies, and sales workflows. How do HubSpot CRM and Apptivo CRM fare when it comes to bending to your business’s needs?

HubSpot CRM: The User-Centric Contender

HubSpot CRM is celebrated for its user-friendly design and intuitive interface, but its customization capabilities are where it truly shines. The platform allows for extensive customization of its features, from tailoring the sales pipeline to suit your specific sales process to creating custom fields, forms, and reports that match your data collection and analysis needs.

What sets HubSpot apart is not just the depth of its customization options but also its accessibility. With a drag-and-drop editor and a no-code approach, HubSpot makes it easy for users of all technical levels to customize the tool to their liking. This democratization of customization ensures that businesses can adapt the CRM to their workflows, not the other way around.

Additionally, HubSpot offers a range of integrations with third-party apps, enhancing its flexibility and ensuring it can act as a central hub for all your business operations. Whether you’re looking to connect to marketing automation tools, email platforms, or customer service software, HubSpot’s extensive app ecosystem makes it possible.

Apptivo CRM: The Modular Powerhouse

Apptivo CRM takes a modular approach to customization, offering a suite of over 50 integrated apps that cover a wide array of business functions—from sales and marketing to invoicing and supply chain management. This modular system allows businesses to pick and choose the apps that best fit their needs, creating a customized CRM solution that can grow and adapt with the business.

The strength of Apptivo’s customization lies in its detailed configuration options for each app. Businesses can tailor every aspect of their CRM experience, including custom fields, forms, workflows, and automation rules. Apptivo also stands out for its role-based customization, allowing different views and access controls based on the user’s role in the company, enhancing both usability and security.

Like HubSpot, Apptivo offers integration with a variety of third-party applications, though its ecosystem is not as extensive. However, Apptivo compensates for this with highly customizable integrations that can be fine-tuned to fit specific business processes.

Integration Capabilities

The digital landscape of modern businesses often involves a myriad of tools and platforms working in conjunction to drive operations. A CRM’s ability to integrate smoothly with existing business tools—be it marketing automation, customer support software, or financial systems—can significantly impact its utility and effectiveness.

HubSpot CRM: A Central Hub for Your Tech Stack

HubSpot CRM shines in its role as a central hub around which your business’s entire tech stack can orbit. The platform boasts an extensive App Marketplace featuring over a thousand integrations across a wide array of categories including email marketing, project management, customer support, and accounting software, among others. These integrations are not just about data exchange; they’re about creating cohesive workflows that enhance productivity and provide a unified customer view.

A significant advantage of HubSpot’s integration ecosystem is the depth of integration with its own suite of tools for marketing, sales, and service. This internal cohesion ensures seamless data flow and functionality across tools, enhancing efficiency and eliminating data silos. Furthermore, HubSpot’s APIs offer flexibility for custom integration development, catering to unique business needs that may not be met by off-the-shelf integrations.

Apptivo CRM: Extensive Custom Integration Potential

Apptivo CRM, while offering a robust suite of integrated business apps within its own ecosystem, also provides a noteworthy range of external integration capabilities. Its strength lies in the seamless integration between its CRM functionalities and other Apptivo apps such as project management, invoicing, and supply chain management, creating a comprehensive business management solution.

Beyond its internal ecosystem, Apptivo offers integration with essential tools like Google Workspace, Office 365, Slack, and QuickBooks, covering the critical operational needs of most businesses. While its external integration marketplace might not be as extensive as HubSpot’s, Apptivo compensates with highly customizable integration options. Its APIs allow for tailored integration development, ensuring businesses can connect their unique set of tools and software seamlessly.

Pricing and Scalability

The investment in a CRM solution is not merely about its initial cost but also its capacity to scale with your business’s growth, adapting to evolving needs without becoming prohibitively expensive.

HubSpot CRM: Flexibility from Free to Enterprise

HubSpot CRM pricing

HubSpot CRM is renowned for its attractive starting point: a robust, free version that offers considerable value for small businesses or those just beginning to integrate CRM practices. This free tier includes essential features like contact management, deal tracking, and task assignments, making it an excellent entry-level option.

As businesses grow and their needs become more complex, HubSpot’s pricing model scales accordingly, with various “Hubs” (Sales, Marketing, Service, and CMS) each available in Starter, Professional, and Enterprise tiers. This modular approach allows businesses to tailor their HubSpot ecosystem to their specific needs, adding and upgrading components as required. While this scalability is a significant advantage, it’s worth noting that fully leveraging the HubSpot platform across multiple hubs and at higher tiers can represent a significant investment.

Apptivo CRM: Customizable Plans for Varied Business Sizes

Apptivo CRM pricing

Apptivo CRM, on the other hand, presents a straightforward tiered pricing structure, starting with a basic plan that scales up to more feature-rich offerings. Even at its entry level, Apptivo provides a suite of integrated apps covering a broad range of business functions, from CRM to project management and invoicing. This integrated approach ensures that businesses can manage multiple aspects of their operations within a single platform, potentially reducing the need for additional software investments.

Apptivo’s pricing tiers are designed to accommodate businesses of all sizes, from startups to large enterprises, with the cost scaling based on the number of users and the depth of features required. Importantly, Apptivo’s upper-tier plans offer a high degree of customization and dedicated support, ensuring that businesses can scale their use of the platform efficiently, without running into limitations on functionality or support as they grow.

Customer Support and Resources

The level of support and resources a CRM provider offers can significantly affect not just the CRM implementation process but also its ongoing usage and the overall user experience. Effective support ensures that any hurdles in adopting or optimizing the CRM can be quickly overcome, while a wealth of resources contributes to continuous learning and system mastery.

HubSpot CRM: Comprehensive Support Backed by an Extensive Knowledge Base

HubSpot CRM is well-known for its extensive customer support and educational resources. Users have access to a variety of support channels, including email, phone, and live chat, ensuring that help is readily available whenever it’s needed. This multi-channel approach to support caters to different preferences and ensures that businesses can resolve issues and get answers to their questions quickly.

Beyond direct support, HubSpot Academy stands out as a premier online learning platform, offering free courses, certifications, and training materials on a wide range of topics related to sales, marketing, customer service, and CRM best practices. This commitment to user education not only helps businesses get the most out of the CRM but also fosters broader skills development among teams. The Academy’s resources are comprehensive and designed to enhance proficiency, regardless of a user’s initial skill level.

Apptivo CRM: Targeted Support With a Focus on Customization

Apptivo CRM provides efficient customer support, with a focus on catering to businesses’ unique needs, especially regarding customization. Support is available via email, live chat, and phone, with the addition of dedicated account managers for enterprise-level customers. This tiered approach to support ensures that businesses receive assistance tailored to their subscription level, with more personalized support available as you move up the tiers.

Apptivo also offers a solid foundation of online resources, including a detailed knowledge base, FAQs, and video tutorials, designed to help users navigate the CRM’s extensive features and capabilities. While Apptivo’s educational resources might not match the breadth of HubSpot Academy, they are targeted and practical, focusing on enabling users to leverage Apptivo’s customizable features effectively.


Wrapping up our detailed journey through the comparison of HubSpot CRM and Apptivo CRM, we’ve navigated through key areas that are crucial for making an informed decision about which CRM tool is the best fit for your business. From ease of use and user experience, customization and flexibility, to integration capabilities, pricing and scalability, and finally, customer support and resources, each CRM has demonstrated unique strengths tailored to different business needs and priorities.

HubSpot CRM stands out as a comprehensive, all-in-one platform ideal for businesses seeking an integrated approach to managing their sales, marketing, and customer service. Apptivo CRM, on the other hand, shines with its highly customizable and flexible platform, offering a suite of integrated apps that cater to a wide array of business processes. Its targeted support, practical resources, and emphasis on customization make it a strong contender for businesses looking for a CRM solution that can be tailored to their unique workflows and operational needs.


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