Apptivo vs Salesmate: The Best CRM Tool for You

Read our comprehensive review of Apptivo vs Salesmate to find out which CRM offers superior features for sales tracking and customer management.

In the bustling world of CRM solutions, choosing the right partner for your business’s journey towards growth and enhanced customer relationships is more crucial than ever. Amidst a sea of options, Apptivo and Salesmate emerge as notable contenders, each with its unique strengths and offerings. But which one is the beacon for your business in the vast sea of CRM solutions? Let’s dive deep into a critical comparison.

Apptivo Salesmate
Apptivo Salesmate
G2 Score -4.4 out of 5G2 Score -4.6 out of 5
TrustRadius Score -8.2 out of 10TrustRadius Score -9.8 out of 10

Ease of Use and User Interface

In today’s fast-paced business environment, the usability of a CRM platform is paramount. A system that’s easy to navigate and understand can significantly enhance productivity and ensure wider adoption across your team. Here’s how Apptivo and Salesmate measure up in making their platforms accessible and user-friendly.

Apptivo: Simplifying Complexity

Apptivo is celebrated for its commitment to providing a user-friendly experience without sacrificing the depth of its features. Designed with small to medium-sized businesses in mind, Apptivo ensures that its comprehensive suite of applications is wrapped in a clean, intuitive interface. From the get-go, users are greeted with a dashboard that’s both informative and uncluttered, providing a quick overview of crucial metrics and tasks at a glance.

One of Apptivo’s strengths is its customizability, allowing businesses to tailor the interface to their specific needs. This means that while the platform offers an extensive range of features, you can streamline your workspace to focus on the tools and data most relevant to your operations. Furthermore, Apptivo’s step-by-step guides and in-app tips help demystify more complex functionalities, making it easier for users to leverage the platform’s full potential.

Salesmate: Intuitive and Engaging

Salesmate takes pride in its sleek and modern user interface, which is designed to be both intuitive and engaging. Targeting small businesses and sales teams, Salesmate offers a streamlined experience that makes managing customer relationships and sales pipelines a breeze. The platform’s dashboard provides immediate access to sales activities, customer data, and performance metrics, all presented in an easily digestible format.

Salesmate also focuses on reducing the learning curve associated with CRM platforms. With its straightforward setup process and intuitive navigation, new users can quickly become proficient in using the platform. Salesmate’s emphasis on user experience extends to its mobile app, ensuring that sales teams have access to vital information and can perform key tasks on the go.

Integration Capabilities

A CRM system’s strength is not just in its standalone features but also in how well it plays with other software ecosystems. Let’s assess how Apptivo and Salesmate stack up when it comes to integrating with other business tools.

Apptivo: A Connected Ecosystem

Apptivo is designed with integration in mind, aiming to facilitate smooth workflows by connecting with a wide array of external tools and applications. Its primary focus is to automate and streamline sales, marketing, and operational tasks, making it a powerful ally for small to medium-sized businesses. Apptivo offers integrations with key productivity tools such as Google Workspace and Office 365, enabling effortless synchronization of emails, calendars, and contacts. This ensures that team members have access to crucial information directly within the CRM.

Recognizing the importance of seamless financial management, Apptivo integrates with leading accounting software like QuickBooks and Xero. This streamlines invoicing and financial tracking, directly benefiting cash flow management. Apptivo’s ecosystem includes connections to email marketing platforms and social media, enriching its built-in marketing and sales automation capabilities. This enables businesses to nurture leads and manage campaigns more effectively across multiple channels.

Salesmate: Streamlining Sales Processes

Salesmate focuses on providing a streamlined experience that enhances sales efficiency. It prides itself on offering a CRM solution that integrates well with sales and marketing tools, ensuring businesses can leverage their existing tech stack to optimize sales processes and customer engagement. Salesmate integrates with a variety of sales and marketing tools, including email marketing services, social media platforms, and calling and messaging apps.

These integrations are designed to streamline the sales pipeline and enhance customer communication. Understanding the need for efficiency, Salesmate offers integrations with productivity apps like Slack, Trello, and Google Workspace, enabling sales teams to maintain high levels of productivity and collaboration. For businesses involved in e-commerce, Salesmate provides integrations with platforms like Shopify and WooCommerce, allowing for the seamless management of online sales directly from the CRM.

Mobile Accessibility

A CRM’s effectiveness is significantly amplified by its mobile capabilities, enabling sales teams and business owners to access critical data, manage leads, and perform tasks from anywhere, at any time. Here’s how Apptivo and Salesmate ensure you’re never out of touch with your customer data.

Mobile Accessibility in Apptivo

Apptivo’s mobile app is designed to bring the versatility and power of its CRM to your fingertips, ensuring that users can stay connected with their business operations, no matter where they are. The app is available on both iOS and Android platforms, offering a comprehensive mobile CRM experience. The Apptivo mobile app provides access to essential CRM functionalities, including contact management, sales pipeline visualization, task management, and more. This allows users to stay updated with their business activities and customer interactions.

Apptivo’s mobile app ensures that you’re always informed about important updates with real-time notifications. Whether it’s a new lead, a follow-up reminder, or a deal closure, you can stay on top of your business activities. Understanding the need for flexibility, Apptivo offers offline access to its mobile app, allowing users to view and enter data even without an internet connection. The app automatically syncs data once you’re back online, ensuring no information is lost.

Mobile Accessibility in Salesmate

Salesmate focuses on providing a mobile CRM experience that enhances sales efficiency and customer engagement on the go. Its mobile app, available for iOS and Android, is tailored to meet the demands of dynamic sales teams, offering instant access to crucial sales tools and information. Salesmate mobile app allows users to manage their sales pipeline directly from their mobile device, offering features like lead tracking, deal management, and activity logging. With built-in calling and texting functionalities, the Salesmate app enables users to communicate with clients directly from the app, logging these interactions automatically in the CRM.

This ensures a seamless communication flow and helps maintain comprehensive customer records. Salesmate’s mobile app offers personalized workflows and automation features, enabling users to set up automated actions and reminders. This not only saves time but also ensures that no opportunity is missed, even when you’re on the move.


A CRM’s value is greatly determined by its pricing structure, which should align with a business’s budget and growth projections. Here’s a closer examination of how Apptivo and Salesmate structure their pricing and what businesses can expect from each.

Pricing in Apptivo

Apptivo Pricing

Apptivo’s pricing strategy is designed to accommodate businesses of various sizes, offering a range of plans that scale with your business needs. This flexibility allows companies to start with a package that matches their current requirements, with the option to upgrade as they grow. Apptivo offers several pricing tiers, from a basic plan suitable for small businesses just starting with CRM to more advanced plans that include comprehensive features for sales, marketing, project management, and customer support.

Apptivo emphasizes clear and upfront pricing, with detailed breakdowns of what each plan includes. This transparency helps businesses understand what they’re paying for and plan their CRM investment without unexpected costs. Apptivo includes a free trial period for its premium plans, allowing businesses to explore the platform’s capabilities before committing. Additionally, there’s a free starter plan with basic CRM functionalities, catering to very small businesses or those still evaluating their CRM needs.

Pricing in Salesmate

Salesmate Pricing

Salesmate offers a competitive and straightforward pricing model that’s designed to be accessible for small to medium-sized businesses. Its aim is to provide a powerful CRM solution with essential sales automation features at an affordable price. Salesmate keeps its pricing simple, with a few plans that are easy to understand. Each plan builds on the features of the previous one, adding more advanced sales automation, reporting capabilities, and support options as you move up.

One of Salesmate’s core principles is transparency in pricing. The cost of each plan is clearly outlined, including the number of users and the set of features included, ensuring businesses can budget effectively without worrying about hidden charges. Salesmate positions itself as providing excellent value for its price, especially for sales-focused teams looking for robust automation and communication tools. The platform also offers a free trial to test its features before making a financial commitment.

WinSavvy helps grow VC-funded startups digitally

Scalability and Customization

A CRM that scales and customizes effectively can become a core part of a business’s operational backbone, supporting growth and enabling efficiency. Let’s examine how Apptivo and Salesmate address these crucial needs.

Scalability in Apptivo

Apptivo is designed with growth in mind, offering a scalable solution that caters to businesses as they expand from small operations to larger enterprises. Its modular system means businesses can add more apps and functionalities as needed, ensuring the CRM grows in tandem with their needs. Apptivo’s suite of over 50 integrated apps covers a broad range of business functions, from CRM and sales to project management and supply chain. Businesses can start with what they need and add more apps as they grow.

Apptivo allows for extensive customization within its apps, including custom fields, layouts, and automated workflows. This enables businesses to tailor the CRM to their specific operational processes and data requirements. As businesses scale, Apptivo’s plans accommodate growing data needs and increasing user counts, ensuring that the CRM can handle expanded operations without performance issues.

Scalability in Salesmate

Salesmate focuses on providing a scalable CRM solution that specifically caters to sales-driven organizations looking to grow their sales operations efficiently. Its platform is built to support sales teams from startup to enterprise level, with features that adapt to increasingly complex sales processes. Salesmate offers powerful automation tools that can scale with your business, handling everything from basic follow-up emails to complex sales sequences involving multiple touchpoints and conditional triggers.

The CRM includes robust customization capabilities, allowing users to tailor the sales pipeline, contact records, and reporting to fit their evolving sales strategies and workflows. Salesmate’s pricing plans are designed to support businesses as they grow, offering higher tiers with advanced features, more storage, and additional user seats. This structure makes it easier for businesses to scale their CRM investment in line with their growth.


Both Apptivo and Salesmate offer compelling features that can significantly benefit businesses looking to enhance their customer relationship management, streamline operations, and drive growth. Your decision between these two platforms should not only reflect your immediate needs but also consider how the CRM will support your business as it evolves. By carefully assessing each platform’s capabilities against your strategic goals, you can select a CRM solution that not only meets your current requirements but also positions your business for future success.


Scroll to Top