Insightly vs Salesmate: The Best CRM Tool for You

Discover whether Insightly or Salesmate is the right CRM for enhancing your sales process and customer relationship management in our review.

Choosing the right Customer Relationship Management (CRM) tool can feel like searching for a needle in a haystack. With so many options out there, each boasting its unique set of features and benefits, how do you decide which one is the perfect fit for your business? Today, we’re diving deep into a head-to-head comparison of two standout CRM platforms: Insightly and Salesmate. Both platforms have their loyal users and boast an array of features designed to streamline your sales processes, enhance customer relationships, and drive your business forward. But which one is the best CRM tool for you?

Insightly Salesmate
Insightly Salesmate
G2 Score -4.2 out of 5G2 Score -4.6 out of 5
TrustRadius Score -8.5 out of 10TrustRadius Score -9.8 out of 10

User Interface and Ease of Use

It’s the first thing you and your team will encounter, and it plays a significant role in your day-to-day operations. After all, a tool is only as good as its usability.


It prides itself on a clean, intuitive interface that aims to reduce the learning curve for new users. When you log in to Insightly, you’re greeted with a dashboard that’s both visually appealing and functional. The main menu is straightforward, with easily accessible modules for contacts, organizations, opportunities, and projects. Insightly’s dashboard can be customized to display the most relevant information, from sales performance metrics to upcoming tasks and emails, allowing for a quick overview of your day or week at a glance.

One of Insightly’s standout features in terms of usability is its project management capabilities. It blends CRM functionalities with project oversight, enabling users to not only track sales and client interactions but also manage the delivery of products or services from within the same platform. This integration means fewer clicks and screens to navigate through your day.


On the other hand, emphasizes a flexible and customizable user experience. Its interface is designed to be highly adaptable to fit various sales processes and workflows. Salesmate’s dashboard is also customizable, but where it really shines is in its ability to create a personalized workflow for each user. This means that you can tailor your dashboard to show exactly what you need, from specific sales funnels to activity feeds and performance metrics.

Salesmate also introduces a unique feature called “Journey,” which visually represents the sales pipeline for each deal. This approach not only makes it easier to track the progress of individual deals but also provides actionable insights into the next steps to take, directly from the dashboard.

Pricing and Plans

When it comes to choosing a CRM platform, how much you’re willing to spend and what you expect in return is a significant decision factor. Let’s break down what Insightly and Salesmate offer in terms of their pricing structures and what’s included in their plans.

Insightly Pricing

Insightly Pricing

Insightly offers a tiered pricing structure designed to accommodate businesses of different sizes and needs. At the base, you might find a free version or a very low-cost entry-level plan, which is great for small teams or startups just beginning to organize their customer relationship management processes. However, as your business grows, you’ll likely need to move up to more advanced plans which include additional features such as project management tools, more detailed reporting, and increased customization options.

One of Insightly’s strengths is its flexibility in pricing, allowing businesses to scale their CRM solution as they grow. However, it’s important to note that some of the more advanced features, such as workflow automation and custom reporting, are locked behind higher-tier plans. This means that while Insightly can start off as a cost-effective solution, maximizing its potential can become quite expensive as you move to premium tiers.

Salesmate Pricing

Salesmate Pricing

Salesmate, on the other hand, opts for a more straightforward approach to pricing with a few select plans that are packed with features from the get-go. Even at its entry level, Salesmate provides access to most of its CRM functionalities, including sales automation, pipeline management, and comprehensive customer support. This approach ensures that even smaller teams have access to powerful tools without needing to invest in the most expensive plans.

Salesmate’s pricing model is particularly appealing for mid-sized businesses that need a full-featured CRM solution without the complexity of tiered features. The platform also offers scalability, but with a clearer path and fewer surprises in terms of cost as you grow. Additionally, Salesmate includes some unique features at all levels, such as the sales forecasting and mobile CRM capabilities, ensuring that users get significant value from their investment.

Customer Support and Resources

The level and quality of customer support and available resources are pivotal in ensuring your CRM serves your business effectively. Let’s see how Insightly and Salesmate stack up in this crucial area.

Insightly’s Approach to Support

Insightly understands that support needs can vary widely across businesses, so it offers a multi-tiered approach. Insightly’s online support center is stocked with articles, how-to guides, and FAQs. It’s a treasure trove of information for users who prefer to troubleshoot issues independently. A platform for users to engage with one another, ask questions, and share insights about using Insightly.

Email support is available for all users, providing a direct line to Insightly’s customer service team. Higher-tier plans unlock access to live chat and phone support, offering quicker, more personalized help. Insightly’s strategy leans heavily on self-service resources, supplemented by tier-dependent direct support. This mix supports a wide range of users but might prioritize higher-paying customers when it comes to immediate assistance.

Salesmate’s Support Philosophy

Salesmate opts for an inclusive, always-available approach to customer support: All users, regardless of their plan, have access to email and live chat support at any time, ensuring help is always on hand. Available to all users during business hours for those who prefer a more direct approach or have complex issues. Comprehensive and easy to navigate, Salesmate’s repository of guides, tutorials, and videos is designed to empower users to make the most of the platform. Premium plans offer a dedicated success manager, providing tailored assistance for onboarding, strategy, and optimization.

Integration Capabilities

The ability to integrate with other software and services amplifies the effectiveness of a CRM system, making it a central hub for all your business operations. Both Insightly and Salesmate offer a range of integration options, but the depth and ease of these integrations vary.

Insightly Integration Features

Insightly focuses on providing a wide array of integration options that cater to various business needs. The platform integrates with popular email services like Gmail and Outlook, making email management and tracking straightforward within the CRM. Furthermore, Insightly offers connections to major social media platforms, allowing for easy social media management and engagement tracking.

In terms of productivity and business tools, Insightly integrates with Microsoft Office 365, Google Workspace, and Slack, among others. This ensures that teams can maintain their workflow efficiencies without having to constantly switch between apps. For custom integrations, Insightly supports a robust API, allowing businesses to tailor the CRM’s functionality to their specific operational requirements. However, leveraging the API to its full extent often requires technical expertise, which might be a consideration for smaller teams without dedicated IT support.

Salesmate Integration Capabilities

Salesmate, understanding the importance of a seamlessly connected ecosystem, also boasts a comprehensive suite of integration options. Like Insightly, Salesmate provides integration with key email platforms and supports direct connections to social media channels, facilitating enhanced customer interaction and engagement.

A notable strength of Salesmate is its built-in integrations with financial and invoicing tools like QuickBooks and Stripe, which streamline the billing and sales process by keeping everything within a single platform. Additionally, Salesmate’s marketplace offers a variety of plugins and extensions that extend the CRM’s functionality, covering areas such as marketing automation, customer support, and project management.

For businesses looking for more tailored solutions, Salesmate’s API enables custom integrations, allowing companies to connect the CRM with other tools and systems they use. The platform also highlights user-friendly integration processes, making it easier for businesses without extensive technical resources to achieve a highly integrated system.

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Analytics and Reporting

In the realm of CRM, analytics and reporting capabilities are not just about numbers and charts; they’re about understanding customer behavior, optimizing sales processes, and ultimately driving business growth. Here’s how Insightly and Salesmate measure up in providing powerful analytics tools to their users.

Insightly’s Analytics Offerings

Insightly takes a robust approach to analytics, offering a suite of reporting tools designed to give businesses a comprehensive view of their sales and marketing activities. Users can create custom reports and dashboards to track a wide range of metrics, from basic sales performance and lead conversion rates to more complex project timelines and delivery metrics.

A standout feature of Insightly’s analytics is its ability to offer insights into customer interactions and project outcomes, enabling businesses to refine their customer engagement strategies and improve project management processes. Moreover, Insightly provides advanced reporting features, including predictive analytics, in its higher-tier plans. These features leverage AI to forecast sales trends and identify potential opportunities or risks, offering a strategic advantage in planning and decision-making.

While Insightly’s analytics capabilities are extensive, maximizing their potential often requires a higher-tier subscription. Additionally, navigating and customizing the more complex reports and dashboards might present a learning curve for users not familiar with data analytics.

Salesmate’s Reporting Capabilities

Salesmate focuses on making analytics accessible and actionable for sales teams of all sizes. The platform offers a range of pre-built and customizable reports and dashboards that cover essential sales metrics, including pipeline performance, deal win rates, and activity tracking.

What sets Salesmate apart is its user-friendly approach to analytics. The platform is designed to make creating and interpreting reports straightforward, even for users with limited analytics experience. This accessibility ensures that all team members can derive insights from the data, fostering a data-driven culture across the organization.

Additionally, Salesmate includes features like sales forecasting and revenue projections, which are available across all plans. These tools help businesses plan more effectively by providing clear visibility into future performance based on current data trends.


As we wrap up our detailed comparison between Insightly and Salesmate, it’s clear that both CRM platforms offer robust features tailored to different business needs and preferences. From user interface and ease of use to pricing, customer support, integration capabilities, and analytics, each platform has its unique strengths.


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