Bitrix24 vs Keap (formerly Infusionsoft): The Best CRM Tool for You

Compare Bitrix24 and Keap to discover which CRM offers the best mix of marketing automation, sales support, and business management tools.

Choosing the right CRM platform can feel like navigating a maze with countless turns and possibilities. It’s about finding that perfect fit—a tool that not only meets your current needs but also grows with you. Enter Bitrix24 and Keap (formerly Infusionsoft), two giants in the CRM space, each with unique strengths and offerings. Bitrix24, known for its extensive suite of features designed for businesses of all sizes, contrasts sharply with Keap’s focused approach, tailored for small to medium businesses with an emphasis on automation and sales growth. In this exploration, we’re diving deep into what sets these platforms apart, peeling back the layers to help you make an informed choice. Let’s cut through the clutter and focus on what truly matters for your business.

Bitrix24 Keap (formerly Infusionsoft)
Bitrix24 Keap (formerly Infusionsoft)
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Automation and Workflow Capabilities: Streamlining Your Success

In today’s fast-paced world, automation isn’t just a luxury; it’s a necessity. The right CRM should not only store your customer data but also help you act on it efficiently. Let’s compare how Bitrix24 and Keap handle automation and workflow customization, key features that can significantly impact your team’s productivity and your overall customer engagement strategy.

Bitrix24: A Comprehensive Tool for Complex Needs

Bitrix24 offers an impressive array of automation features, catering to a wide spectrum of business processes. Its automation capabilities are not confined to sales and marketing; they extend into project management, task scheduling, and even customer support. Bitrix24 allows for complex workflow customizations, enabling businesses to automate virtually any process.

From lead nurturing to invoice generation, Bitrix24’s flexibility makes it a powerhouse for businesses looking for deep customization options. However, this comprehensive approach can be a double-edged sword. The platform’s vastness and complexity might pose a steep learning curve, potentially making it daunting for smaller teams or businesses without dedicated IT support.

Keap: Streamlined and Focused Automation for SMBs

Keap (formerly Infusionsoft), on the other hand, shines in its streamlined approach to automation, specifically designed with small to medium-sized businesses in mind. Keap focuses on sales and marketing automation, offering user-friendly tools for creating automated email campaigns, lead scoring, and sales pipeline management. Its strength lies in simplifying complex automation tasks, making it accessible to businesses without extensive technical resources.

Keap’s campaign builder visually guides users through the process of creating automated workflows, making it intuitive to set up sophisticated sequences that nurture leads and drive conversions. This focus on simplicity and effectiveness in automation makes Keap an attractive option for SMBs looking to leverage automation to grow their sales and improve customer engagement without getting bogged down by overly complex systems.

Integration Capabilities: The Seamless Connection of Your Business Tools

In a world where businesses rely on a myriad of applications for daily operations, the ability of a CRM to seamlessly integrate with existing tools—email platforms, social media, accounting software, and more—is not just beneficial; it’s essential. Let’s examine how Bitrix24 and Keap stack up in facilitating these crucial connections.

Bitrix24: The Swiss Army Knife of Integrations

Bitrix24 prides itself on being a highly versatile platform, not only in terms of features but also regarding its integration capabilities. It offers a vast array of native integrations with popular services such as Mailchimp for email marketing, Dropbox for file storage, and many others covering various business needs from communication to finance and project management. Beyond these, Bitrix24’s open API and application marketplace enable businesses to customize and extend their integration landscape even further, accommodating nearly any tool a company might use.

However, while Bitrix24’s broad integration ecosystem is a powerful asset, it requires a clear strategy and possibly technical expertise to fully leverage. The sheer number of options can be overwhelming, and custom integrations may necessitate development resources. For businesses with the capacity to harness these capabilities, Bitrix24 offers an unparalleled opportunity to create a tightly integrated digital environment.

Keap: Focused Integrations for Streamlined Efficiency

Keap takes a more focused approach to integrations, concentrating on providing seamless connectivity with key platforms that small to medium-sized businesses commonly use. It offers direct integrations with essential tools like Zapier—which opens the door to thousands of app connections—QuickBooks for accounting, and Gmail for email communications, among others. Keap’s aim is to streamline the most critical business processes, ensuring that its users can efficiently manage their customer journey from lead capture to sale and beyond without juggling multiple systems.

Keap’s integration capabilities, while not as extensive as Bitrix24’s, are carefully curated to meet the needs of its target audience, offering straightforward, practical solutions that enhance productivity without the need for extensive customization or technical intervention. This approach makes Keap particularly appealing to businesses looking for a CRM that works seamlessly with their essential tools out of the box.

Pricing: Balancing Cost, Features, and Value

The cost of a CRM platform, balanced against the features and value it offers, can make or break its suitability for a business’s needs. Let’s see how Bitrix24 and Keap structure their pricing and what businesses can expect in terms of investment.

Bitrix24: Flexible Pricing with a Free Entry Point

Bitrix24 pricing

Bitrix24 is known for its flexible pricing model, designed to accommodate businesses of all sizes, from solo entrepreneurs to large enterprises. It offers a free plan, which provides a generous array of features suitable for small teams just starting with CRM and project management tools. This free tier includes basic CRM functions, task and project management, and internal communication tools, making it an attractive option for businesses looking to test the waters without financial commitment.

As businesses grow and their needs become more complex, Bitrix24 provides a range of paid plans. These plans increase in cost based on the number of users, storage needs, and access to advanced features like automation, sales intelligence, and comprehensive customization options. Bitrix24’s pricing strategy allows businesses to scale their CRM solution as they grow, ensuring that they can add more sophisticated tools and functionalities when needed.

Keap: Simplified Pricing for Targeted CRM Needs

Keap pricing

Keap offers a simplified pricing structure focused on delivering value through comprehensive CRM and marketing automation features. Unlike Bitrix24, Keap does not have a free tier but instead provides a free trial that allows businesses to explore its features before committing. Keap’s plans are structured to support the needs of small to medium-sized businesses with a focus on automating sales and marketing processes to drive growth.

The pricing tiers for Keap are based on the number of contacts and users, with each tier offering access to core CRM functionalities, marketing automation, sales pipelines, and more. Keap is transparent about its pricing, with clear distinctions between each plan and what features are included, making it easier for businesses to choose a plan that matches their needs and budget.

Mobile Accessibility: Keeping Your Business Agile and Connected

A mobile-friendly CRM can dramatically enhance your team’s flexibility, responsiveness, and overall productivity. Whether it’s updating customer records, accessing sales data, or communicating with team members, mobile accessibility ensures your business doesn’t miss a beat, no matter where you are.

Bitrix24: Comprehensive Mobile Functionality with Complexity

Bitrix24 offers a mobile app that seeks to replicate the extensive functionality of its desktop counterpart, aiming to provide users with a comprehensive suite of tools even while on the move. This includes access to communication tools, CRM features, task management, and more. The ambition is to ensure that users can manage nearly all aspects of their business operations from anywhere, maintaining productivity without being tethered to a desk.

However, packing such a broad range of functionalities into a mobile app can lead to complexity. Users might find that navigating the app’s extensive features requires a bit of a learning curve, similar to the desktop version. For teams that rely heavily on mobile CRM access and are willing to climb this learning curve, Bitrix24’s mobile app can be a powerful asset.

Keap: Streamlined Mobile Experience for On-the-Go Efficiency

Keap’s mobile app is designed with the needs of small to medium-sized businesses in mind, focusing on streamlining the most critical CRM functions for ease of use on the go. This includes managing contacts, sending emails, accessing customer information, and viewing tasks and appointments. The app is intuitive, ensuring that users can quickly find and do what they need without navigating through complex menus or functionalities.

The streamlined nature of Keap’s mobile app makes it particularly suitable for businesses that value simplicity and ease of use in their mobile CRM experience. For teams that need to manage customer relationships, sales processes, and tasks efficiently outside the office, Keap provides a focused and user-friendly solution.

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Reporting and Analytics: Deriving Actionable Insights from Data

In the era of data-driven decision-making, a CRM’s reporting and analytics capabilities are pivotal in providing businesses with the insights needed to optimize their operations and strategies. Here’s how Bitrix24 and Keap enable businesses to harness the power of their data.

Bitrix24: Deep Insights Across Operations

Bitrix24’s approach to reporting and analytics is as comprehensive as its feature set. It offers a wide range of reporting options that cover various aspects of the business, from sales performance and marketing campaign effectiveness to project management and team productivity. The platform allows for the creation of custom reports, giving users the flexibility to tailor analytics to their specific needs and objectives. This depth ensures that businesses can dive into the minutiae of their operations, uncovering trends, bottlenecks, and opportunities with precision.

However, the advanced nature of Bitrix24’s reporting tools might present a steep learning curve for some users. The platform’s power in analytics comes with complexity, requiring a good grasp of data analysis principles to fully leverage. For businesses with the resources to navigate this complexity, Bitrix24 offers a rich landscape of insights waiting to be explored.

Keap: Streamlined Analytics for Sales and Marketing

Keap places a strong emphasis on providing streamlined, user-friendly analytics, particularly focused on sales and marketing activities. Its reporting features are designed to offer clear, actionable insights that help businesses track leads, conversions, and customer interactions without getting lost in unnecessary data. Keap’s dashboards present key performance indicators in an accessible format, enabling quick assessments of campaign effectiveness and sales trends.

This focus on simplicity does not mean a sacrifice in depth, however. Keap allows for a good degree of customization in reports, enabling businesses to monitor the metrics most relevant to their goals. For small to medium-sized businesses looking for a CRM that delivers essential analytics without the need for extensive data science expertise, Keap provides an attractive solution.


In our thorough exploration of Bitrix24 and Keap, we’ve dissected key aspects that are crucial for making an informed decision on the best CRM tool for your business. From customization and flexibility, integration capabilities, automation and workflow functionalities, to pricing models and the invaluable support and training resources, both platforms have shown distinct strengths tailored to diverse business needs.


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