Insightly vs Agile CRM: The Best CRM Tool for You

Compare Insightly and Agile CRM in our detailed review to see which CRM tool better meets your business needs for sales and marketing automation.

Choosing the right CRM (Customer Relationship Management) tool can feel like finding a needle in a digital haystack. With so many options out there, it’s easy to get lost in the features, pricing, and promises of better customer relationships. Today, we’re zooming into two notable contenders: Insightly and Agile CRM. Both platforms offer a wealth of features designed to streamline your sales, marketing, and service operations. But the question remains: which one is the perfect match for your business? In a world where personalization and efficiency are kings, we’re diving deep to uncover which CRM could be your crown jewel. Let’s break down their offerings in a language as simple as ordering your favorite coffee. No jargon, just the juicy details you need to make that all-important decision.

Insightly Agile CRM
Insightly Agile CRM
G2 Score -4.2 out of 5G2 Score -4.0 out of 5
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Feature Set and Capabilities

At the core of any CRM decision are the features and capabilities each platform brings to the party. Here, we’ll compare what Insightly and Agile CRM have up their sleeves, focusing on the tools and functionalities they offer to power up your business operations.

Insightly: A Unified Approach to Project Management and CRM

Insightly prides itself on being more than just a CRM. It’s a platform where project management and CRM not only meet but are deeply integrated. This unique blend allows businesses to manage customer interactions, sales pipelines, and project deliveries all in one place. With Insightly, you get a comprehensive overview of each customer, including their history, project details, and communication logs. This ensures that everyone in your team, from sales to project managers, is on the same page.

One of Insightly’s standout features is its robust project management capabilities. You can easily convert won deals into projects, track progress, assign tasks, and set milestones. This seamless transition from sales to execution helps businesses deliver on their promises more efficiently, enhancing customer satisfaction. Furthermore, Insightly offers customizable dashboards and reports, giving you the flexibility to monitor the metrics that matter most to your business. The platform’s ease of use is also a significant advantage, especially for teams looking for a CRM that doesn’t require a steep learning curve.

Agile CRM: An All-in-One Solution for Sales, Marketing, and Service

Agile CRM positions itself as a comprehensive all-in-one CRM solution, integrating sales, marketing, and customer service functionalities into a single platform. This approach is designed to provide businesses with a 360-degree view of their customers, enabling more personalized and targeted customer interactions. Agile CRM offers a wide array of features including contact management, deal tracking, telephony, email campaigns, landing page creation, and social media integration.

What sets Agile CRM apart is its strong emphasis on automation. The platform enables businesses to automate repetitive tasks across sales, marketing, and service, saving time and reducing the potential for human error. Whether it’s automating email campaigns based on customer behavior, scheduling social media posts, or setting up web triggers to engage with visitors in real-time, Agile CRM aims to streamline operations and improve efficiency. Additionally, Agile CRM’s analytics and reporting tools provide insightful data on campaign performance, customer engagement, and sales effectiveness, helping businesses to make data-driven decisions.

Pricing: Insightly vs Agile CRM

Pricing is a pivotal aspect for any business when choosing a CRM platform. It’s not just the numbers that matter, but also what you get for those numbers—features, scalability, support, and ultimately, the return on investment. Both Insightly and Agile CRM offer various pricing tiers to cater to businesses of different sizes and needs. Let’s explore their pricing structures to see which one might offer the better value for your business.

Insightly: Scalable Pricing for Growing Businesses

Insightly pricing

Insightly offers a tiered pricing structure, designed to accommodate the evolving needs of growing businesses. Their pricing model is straightforward, with clear distinctions between each tier, providing scalability as businesses expand. Insightly starts with a basic, free plan targeted at very small businesses or those just starting out. This plan includes essential CRM features but is limited in terms of the number of records and the advanced features it offers.

The paid tiers of Insightly are where things get interesting. The plans increase in price based on the number of features, level of support, and customization options available. As businesses grow, they can move to higher tiers to access more advanced project management features, automation, and integration capabilities. Insightly’s paid plans are designed to grow with your business, ensuring you only pay for the features you need at each stage of your growth.

Insightly’s pricing is designed to be transparent and predictable, with each tier offering a clear set of features and benefits. This approach allows businesses to plan their CRM investment in line with their growth trajectory.

Agile CRM: Competitive Pricing with Comprehensive Features

Agile CRM pricing

Agile CRM takes a competitive approach to pricing, offering a robust set of features even at lower pricing tiers. Their model is focused on delivering comprehensive value across sales, marketing, and service functionalities. Agile CRM also offers a free plan, which is a bit more generous than Insightly’s in terms of the number of users and features. This plan is suitable for small businesses looking to get started with a CRM without any upfront investment.

The paid plans of Agile CRM are structured to provide an all-in-one CRM solution at a competitive price. As you move up the tiers, the number of users increases, and more advanced features become available, including marketing automation, web engagement tools, and telephony features. Agile CRM’s pricing is designed to be affordable, aiming to make comprehensive CRM functionalities accessible to small and medium-sized businesses.

Integration: Insightly vs Agile CRM

In today’s digital ecosystem, the ability of a CRM to integrate seamlessly with other software and tools is crucial. Integrations enhance the CRM’s functionality, allowing for a more streamlined workflow and reducing the need for manual data entry. Both Insightly and Agile CRM understand this need and offer a variety of integration options. Let’s dive into how each platform approaches integration and what it means for your business.

Insightly: Wide Range of Integration for Comprehensive Connectivity

Insightly offers a broad spectrum of integration possibilities, designed to ensure that it can easily fit into your existing business processes. The platform supports integrations with a wide array of third-party applications, including email services like Gmail and Outlook, accounting software such as QuickBooks and Xero, and marketing tools like Mailchimp. This extensive range of integrations is possible through both native integrations and the use of Zapier, a tool that facilitates automation between different apps.

The emphasis Insightly places on integration ensures that businesses can maintain a centralized hub for all their customer relationship management activities, regardless of the other tools they use. For example, the integration with email services allows for seamless communication tracking within the CRM, linking emails to contacts and opportunities. Similarly, the connection with accounting software enables a smooth flow of financial information, ensuring that sales and accounting data are aligned.

Agile CRM: Focused Integration for Sales and Marketing Optimization

Agile CRM approaches integration with a focus on enhancing its core functionalities in sales, marketing, and service. The platform offers a curated selection of integrations with popular business tools, ensuring that key processes can be automated and data can flow freely between systems. Agile CRM’s integrations include email platforms, social media, telephony services, and web engagement tools, among others.

A standout feature of Agile CRM’s integration capabilities is its emphasis on marketing automation. By integrating with leading email marketing platforms and social media, Agile CRM enables businesses to automate their marketing campaigns, track engagement, and capture leads directly into the CRM. Similarly, the integration with telephony services enhances customer service and sales efforts by allowing for click-to-call functionality, call logging, and even automated voicemail drops.

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Analytics: Insightly vs Agile CRM

Analytics play a critical role in understanding customer interactions, sales trends, and marketing campaign effectiveness. A CRM with robust analytics and reporting capabilities can provide invaluable insights that drive strategic decisions and foster growth. Insightly and Agile CRM both offer analytics features, but they cater to these needs differently. Let’s examine how each platform handles analytics to help you decide which might better suit your data-driven decision-making needs.

Insightly: Intuitive Reporting for Actionable Insights

Insightly focuses on delivering user-friendly analytics that provide actionable insights without overwhelming users with excessive complexity. The platform offers a variety of pre-built report templates alongside customizable reporting options, enabling businesses to tailor their data analysis to meet specific needs.

Insightly’s dashboards are designed for ease of use, allowing users to quickly grasp key performance indicators (KPIs) at a glance. These dashboards are customizable, enabling users to focus on the metrics that matter most to their business. Visualization tools help in presenting data in an easily digestible format, making it simpler for teams to understand trends and performance metrics.

Beyond the standard reporting templates, Insightly provides the flexibility to create custom reports. This capability is crucial for businesses that need to drill down into specific datasets or analyze performance from unique angles. Custom reports can be saved and shared within the team, ensuring that all stakeholders have access to relevant insights.

Agile CRM: Comprehensive Analytics for Detailed Insights

Agile CRM offers a comprehensive suite of analytics and reporting tools designed to give businesses a deep dive into their sales, marketing, and customer service performance. The platform emphasizes detailed insights, enabling users to meticulously track and analyze a wide range of metrics.

Agile CRM’s reporting capabilities are extensive, allowing for detailed analysis of every aspect of the customer lifecycle. From lead generation and conversion rates to customer satisfaction and retention, Agile CRM provides a wealth of data for businesses looking to optimize their operations.

A standout feature of Agile CRM is its marketing analytics. The platform offers detailed reports on email campaign performance, website visitor behavior, and social media engagement. This level of detail is invaluable for businesses aiming to refine their marketing strategies and achieve better ROI on their marketing efforts.


Deciding between Insightly and Agile CRM involves weighing various factors, from their core functionalities and integration capabilities to pricing models and analytics features. Both CRM platforms bring a wealth of tools and possibilities to the table, designed to enhance your customer relationships, streamline operations, and drive growth. However, the choice ultimately hinges on what aligns best with your business’s specific needs, capabilities, and aspirations.


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