Insightly vs Keap (formerly Infusionsoft): The Best CRM Tool for You

Read our comparison of Insightly vs Keap to discover which CRM tool provides the best automation and marketing solutions for small businesses.

Choosing the right CRM tool is crucial for managing your customer relationships effectively. In this detailed comparison, we’ll explore Insightly and Keap (formerly known as Infusionsoft) to help you decide which CRM system best fits your business needs. Both platforms offer unique features aimed at enhancing customer engagement, sales, and marketing efforts. Let’s dive into a head-to-head comparison, focusing initially on their feature sets and capabilities.

Insightly Keap (formerly Infusionsoft)
Insightly Keap (formerly Infusionsoft)
G2 Score -4.2 out of 5G2 Score -4.2 out of 5
TrustRadius Score -8.5 out of 10TrustRadius Score -8.1 out of 10

Feature Set and Capabilities

The feature set and capabilities of a CRM tool are vital to its effectiveness in your business operations. Insightly and Keap each offer a broad range of features designed to streamline customer management, sales, and marketing processes. Below, we’ll break down the key features of each platform to see how they stack up against each other.

Insightly: A Versatile CRM with Integrated Project Management

Insightly stands out as a versatile CRM solution, particularly appealing to small and mid-sized businesses due to its user-friendly interface and comprehensive feature set. One of Insightly’s unique selling points is its integrated project management capabilities. This feature allows users to track the progress of projects directly within the CRM, linking project milestones to customer records. This integration ensures a seamless flow of information from the sales pipeline to project delivery, enhancing team collaboration and efficiency.

Moreover, Insightly’s customizable dashboards and reporting tools enable businesses to tailor the CRM to their specific needs. Users can modify dashboards to highlight the most relevant data, helping them make informed decisions quickly. The platform’s emphasis on customization extends to its reporting features, allowing for the generation of detailed reports on sales, customer engagement, and project outcomes.

Insightly also prioritizes mobility with its robust mobile application, ensuring that users can access critical CRM functions on the go. The app allows for the management of contacts, opportunities, and tasks from anywhere, enhancing productivity and responsiveness. Additionally, the app’s ability to scan and store business card information directly into the CRM is a notable convenience.

Keap: The Automation Powerhouse for Sales and Marketing

Keap distinguishes itself with its advanced automation capabilities, making it an ideal choice for small businesses looking to automate their sales and marketing efforts. The platform’s marketing automation tools are designed to create efficient, customized workflows. Users can set up actions that are triggered by specific customer behaviors, such as sending automated follow-up emails or tagging contacts for segmentation. This level of automation enables businesses to nurture leads with minimal manual effort, ensuring timely and personalized communication.

In addition to its automation features, Keap offers integrated e-commerce tools. These tools are particularly beneficial for businesses that operate online stores, as they allow for the management of an online storefront, order processing, and payment tracking within the CRM. This integration simplifies the sales process, from lead capture to purchase, providing a seamless experience for both the business and its customers.

Keap also supports lead generation through customizable forms and landing pages. This feature enables businesses to easily capture leads from their websites and funnel them into the CRM. Once in the system, these leads can be nurtured through automated sales and marketing processes, improving conversion rates.

Pricing: Insightly vs. Keap

When it comes to choosing a CRM tool, pricing is often a deciding factor, especially for small and medium-sized businesses that need to maximize their budgets. Both Insightly and Keap offer various pricing tiers to accommodate the needs of different businesses, but the way they structure their pricing and what’s included at each level can vary significantly. Let’s break down the pricing models of Insightly and Keap to see which might offer the better value for your business.

Insightly: Flexible Pricing for Growing Businesses

Insightly pricing

Insightly offers a multi-tiered pricing structure designed to scale with your business. This approach allows businesses to start with a basic plan and upgrade as their needs evolve, ensuring they’re only paying for the features they need. The pricing tiers are typically segmented into basic, plus, professional, and enterprise levels, each unlocking more advanced features and capabilities.

The basic plan often starts at an accessible price point, making Insightly an attractive option for small businesses or startups just beginning to organize their CRM efforts. This plan usually includes core CRM features such as lead and contact management, project tracking, and basic reporting capabilities.

One of Insightly’s strengths is its transparent pricing and the inclusion of essential features across all plans. This clarity makes it easier for businesses to understand what they’re getting and to predict costs as they scale. However, businesses requiring more advanced features or higher levels of customization will need to consider the higher-priced tiers.

Keap: Comprehensive Features with a Higher Starting Point

Keap pricing

Keap’s pricing model is designed to reflect its all-in-one sales and marketing focus, offering a comprehensive suite of features even at its entry-level tier. This structure can make Keap appear more expensive at first glance, especially compared to Insightly’s lower starting price. However, the value proposition may be justified for businesses that will make extensive use of Keap’s advanced automation and e-commerce capabilities.

Keap typically structures its pricing into three main tiers: Lite, Pro, and Max. Even the Lite plan, aimed at smaller businesses or those new to CRM software, includes robust automation tools, email marketing capabilities, and basic e-commerce functions. This makes Keap an attractive option for businesses looking to automate their sales and marketing processes from the outset.

As businesses grow and their needs become more complex, the Pro and Max plans offer significantly expanded capabilities. These higher tiers include more advanced sales and marketing automation, e-commerce features, and customization options, along with higher usage limits for emails and contacts. The Pro and Max plans are also designed to support larger teams, offering features like lead scoring and company records to help manage a growing customer base.

Analytics: Insightly vs. Keap

In today’s data-driven business environment, the analytics capabilities of a CRM tool are critical. They allow you to measure performance, identify trends, and make informed decisions to optimize your sales, marketing, and customer service strategies. Both Insightly and Keap provide analytics and reporting features, but their approaches and the depth of insights available can differ significantly. Let’s examine how Insightly and Keap stack up in terms of analytics.

Insightly: Intuitive Analytics for Actionable Insights

Insightly emphasizes user-friendly analytics designed to cater to businesses of all sizes. Its analytics platform is built to offer clear, actionable insights without overwhelming users with complexity. This approach is especially beneficial for small to medium-sized businesses that may not have dedicated data analysts on staff.

Insightly’s analytics capabilities start with customizable dashboards that provide a real-time overview of your business’s key metrics. These dashboards can be tailored to display a wide range of data, including sales performance, project progress, and team activity. The customization aspect ensures that each team member can focus on the metrics that matter most to their role, enhancing productivity and alignment.

In addition to dashboards, Insightly offers a variety of pre-built and custom report options. These reports allow for deeper analysis of your CRM data, covering areas such as sales trends, customer engagement, and campaign effectiveness. The ability to create custom reports is particularly valuable, as it enables businesses to drill down into specific data points relevant to their unique objectives.

Keap: Advanced Reporting for Deep Business Insights

Keap approaches analytics with a focus on depth and customization, aiming to serve businesses that require comprehensive data analysis to drive their sales and marketing strategies. Its reporting features are designed to offer deep insights into customer behavior, campaign performance, and business health.

Keap’s analytics strength lies in its detailed reporting capabilities, which allow users to generate a wide array of reports. These reports can cover everything from sales and revenue forecasts to detailed marketing campaign analytics. Keap’s emphasis on marketing automation is reflected in its analytics, with detailed reports available to measure the effectiveness of email campaigns, landing pages, and automated workflows.

Another advantage of Keap’s analytics is its ability to track and report on e-commerce activities directly within the CRM. Businesses can monitor sales trends, product performance, and customer purchase behavior, enabling them to make informed decisions about their product offerings and marketing strategies.

WinSavvy helps grow VC-funded startups digitally

Integration: Insightly vs. Keap

The ability of a CRM system to integrate seamlessly with other business tools and platforms is crucial for streamlining operations, enhancing productivity, and ensuring a unified data ecosystem. Both Insightly and Keap recognize this importance and offer a range of integration options. However, the extent, ease, and focus of their integrations vary, impacting how well they can adapt to your existing business processes. Let’s delve into the integration capabilities of Insightly and Keap to determine which platform might offer the best connectivity for your business needs.

Insightly: Broad Integration with Popular Business Tools

Insightly focuses on providing a wide array of integration options with popular business applications, making it a versatile choice for companies that use a variety of tools. The platform offers native integrations with leading software in categories such as email, accounting, marketing automation, and project management. This breadth of integration is designed to ensure that Insightly can fit into a diverse range of business environments without requiring significant adjustments to existing workflows.

One of Insightly’s strengths is its integration with major email platforms like Gmail and Microsoft Outlook. These integrations allow users to manage email communications within the CRM, linking emails to contacts and sales opportunities. This feature ensures that all customer interactions are captured and accessible, enhancing customer relationship management.

Insightly also offers integration with project management tools, facilitating the seamless transfer of project-related data between systems. This feature is particularly beneficial for businesses that rely on project delivery as part of their customer engagement strategy, as it ensures a unified view of project timelines, tasks, and customer interactions.

Keap: Deep Integration with a Focus on Sales and Marketing Automation

Keap takes a focused approach to integration, concentrating on seamless connectivity with sales and marketing tools to complement its strong automation features. The platform provides deep integration with a curated selection of third-party applications, enhancing its capabilities in email marketing, e-commerce, and payment processing.

A key aspect of Keap’s integration strategy is its native connection with leading email marketing platforms, which allows users to create and manage email campaigns directly within the CRM. This integration supports the automation of marketing workflows, from lead capture to nurturing and conversion, providing a streamlined process for engaging with prospects and customers.

Keap also excels in e-commerce integration, offering direct connections with payment gateways like PayPal, Stripe, and Square. These integrations facilitate the processing of online payments and the management of online storefronts, making Keap an attractive option for businesses that sell products or services online.


Selecting the best CRM tool for your business is a decision that hinges on a variety of factors, including feature sets, pricing, analytics capabilities, and integration options. Through our detailed comparison of Insightly and Keap, we’ve highlighted the strengths and considerations of each platform to assist you in making an informed choice.


Scroll to Top