Pipedrive vs Insightly: The Best CRM Tool for You

Find out which CRM suits your business with our Pipedrive vs Insightly comparison, focusing on project management and user-friendly interfaces.

Choosing the right Customer Relationship Management (CRM) tool is more than just a decision—it’s a strategic move that can significantly influence your business’s trajectory. In the sea of CRM solutions, Pipedrive and Insightly stand out for their unique features, user-friendly interfaces, and robust capabilities designed to streamline sales processes and enhance customer relationships. But when it comes down to deciding which CRM is the best fit for your business, the choice isn’t always clear-cut. Let’s embark on a side-by-side comparison.

Pipedrive Insightly
Pipedrive Insightly
G2 Score -4.2 out of 5G2 Score -4.2 out of 5
TrustRadius Score -8.0 out of 10TrustRadius Score -8.5 out of 10

Ease of Use and User Experience

Pipedrive: Designed with Sales Teams in Mind

Pipedrive shines when it comes to usability and design, with a clear focus on sales teams’ needs. Its interface is intuitive, making navigation a breeze for users of all technical backgrounds. One of Pipedrive’s standout features is its visual sales pipeline, which provides a comprehensive overview of your sales process at a glance. This feature not only simplifies sales management but also makes it engaging, allowing teams to drag and drop deals as they move through different stages.

Moreover, Pipedrive emphasizes customization, enabling users to tailor the platform to fit their specific sales processes. Whether it’s modifying the sales pipeline, creating custom fields, or setting up personalized workflows, Pipedrive offers a level of flexibility that sales teams can leverage to optimize their operations. This emphasis on ease of use and customization makes Pipedrive a popular choice among sales professionals looking for a CRM that they can adapt to their way of working.

Insightly: A Versatile Tool for Managing Customer Relationships

Insightly offers a robust user experience designed to cater to a wider range of business functions beyond sales, including project management and delivery. Its interface is user-friendly, though it packs a wide array of features that might require a slight learning curve for new users. Insightly’s strength lies in its versatility, providing tools for managing contacts, sales, projects, and more within a single platform.

One of the key advantages of Insightly is its ability to manage projects post-sale, making it an attractive option for businesses looking for a CRM that can handle both sales and project delivery. The platform offers project management features like task assignment, milestone tracking, and integration with major email platforms, enhancing team collaboration and ensuring that projects are delivered successfully.

Pricing and Scalability

This dimension is pivotal as it directly impacts your budget and the CRM’s ability to grow alongside your business. Both Pipedrive and Insightly offer a variety of plans to accommodate businesses of different sizes and needs, but understanding the nuances of their pricing structures is key to determining which CRM offers the best value for your specific situation.

Pipedrive: Straightforward Pricing with a Sales-Centric Approach

Pipedrive  pricing

Pipedrive’s pricing model is designed to be transparent and scalable, offering four main tiers: Essential, Advanced, Professional, and Enterprise. Each tier increases in functionality and price, starting with basic sales management features in the Essential plan and expanding to more sophisticated sales automation, customization, and support options in the higher tiers.

A standout aspect of Pipedrive’s pricing is its clear focus on sales teams of all sizes, making it accessible for small startups while scalable enough to support large enterprises. The platform offers a free trial for businesses to explore its features before committing, providing a risk-free way to assess its value. Additionally, Pipedrive frequently updates its offerings, adding new features and capabilities without significantly impacting the overall cost, ensuring that businesses of all sizes can leverage the latest CRM technologies.

Insightly: Flexible Pricing with Added Project Management Features

Insightly pricing

Insightly provides a somewhat different pricing approach, with plans designed to cater not only to sales teams but also to businesses looking for project management capabilities within their CRM. Its pricing tiers include Plus, Professional, and Enterprise, each offering an increasing range of features that cover sales, project management, and marketing automation.

Insightly’s pricing structure is built to accommodate the growing needs of businesses, with the flexibility to add or remove users as needed, ensuring that companies only pay for what they use. Like Pipedrive, Insightly offers a free trial, allowing potential users to test the platform’s features. Insightly stands out by integrating project management tools across all its plans, offering significant value for businesses that manage complex projects and customer relationships.

Integration Capabilities

The capacity for a CRM to seamlessly connect with other tools and services is critical for enhancing productivity, improving data accuracy, and creating a unified workflow. Both Pipedrive and Insightly offer a range of integration options, but their approaches and the breadth of their ecosystems can differ significantly, impacting how well they align with your business’s tech stack.

Pipedrive: A Focus on Sales Efficiency Through Integrations

Pipedrive’s integration capabilities are designed with sales productivity in mind, offering seamless connections with a wide array of third-party applications. It integrates with popular email platforms, marketing tools, customer service software, and financial systems to streamline the sales process from lead capture to deal closure. Pipedrive’s Marketplace showcases a variety of apps and integrations across categories like Email & Communication, Lead Generation, and Reporting & Analytics, among others.

Notably, Pipedrive allows for custom integrations via its API, enabling businesses to connect their CRM with bespoke systems or niche tools not covered by off-the-shelf integrations. This flexibility is a boon for companies with specialized needs or those looking to create a highly customized tech ecosystem centered around their CRM.

Insightly: Versatile Integration for Comprehensive Business Management

Insightly offers a broad spectrum of integration options that extend beyond sales and marketing, encompassing project management, document handling, and business intelligence tools. Its native integrations with Google Workspace and Microsoft Office 365 facilitate efficient communication and collaboration, while connections with marketing automation platforms support seamless lead nurturing campaigns.

Insightly’s integration with project management tools stands out, reinforcing its value proposition for businesses that manage complex projects alongside their sales activities. Like Pipedrive, Insightly provides an API for custom integrations, catering to businesses that require specific connectivity to tailor the CRM to their operational workflows.

Analytics and Reporting

A critical area for businesses that rely on data-driven insights to refine their strategies and make informed decisions. Both CRM platforms offer a variety of analytical tools and customizable reports, but the depth, flexibility, and ease of use of these features can vary, impacting how effectively a business can harness its data.

Pipedrive: User-friendly Analytics for Sales Optimization

Pipedrive’s analytics are designed with sales teams in mind, offering user-friendly, customizable dashboards that provide clear insights into sales performance, pipeline health, and deal progress. Users can easily create and modify reports to track specific KPIs, compare team performance, and analyze sales data over time. Pipedrive’s visual approach to reporting makes it straightforward for teams to identify trends, bottlenecks, and opportunities for improvement.

One of the strengths of Pipedrive’s analytics is the platform’s focus on actionable insights. With features like goal setting and forecasting, sales teams can not only monitor their current status but also plan effectively for future periods. Additionally, Pipedrive integrates with external BI tools through API, allowing for deeper data analysis and the creation of more complex reports if needed.

Insightly: Comprehensive Reporting with Project Insights

Insightly offers a robust set of analytics and reporting tools that cater to a wider range of business needs beyond sales, including project management and marketing analytics. The platform provides a variety of pre-built and customizable reports, allowing users to dive into detailed analyses of sales activities, project milestones, and marketing campaign effectiveness.

What sets Insightly apart in this area is its ability to integrate project data into its reporting. This integration enables businesses to not only track sales metrics but also gain insights into project timelines, budgets, and delivery outcomes, providing a holistic view of the customer lifecycle from lead acquisition to project completion. Insightly’s reports are designed to be comprehensive, yet they maintain a level of user-friendliness that ensures accessibility for non-technical users.

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Customer Support and Training

Let’s compare how Pipedrive and Insightly assist their users. This aspect is pivotal, as effective customer support and comprehensive training resources are crucial for businesses to smoothly implement, utilize, and maximize the benefits of their CRM system.

Pipedrive: Accessible Support with a Wealth of Resources

Pipedrive is recognized for its accessible customer support, offering 24/7 assistance via email and live chat, ensuring that help is always available when needed. This commitment to support is complemented by Pipedrive’s extensive online knowledge base, which includes articles, tutorials, and FAQs designed to help users navigate the platform and troubleshoot common issues independently.

Moreover, Pipedrive invests in user education through webinars, online courses, and a vibrant community forum where users can share experiences, ask questions, and learn best practices from each other. This blend of direct support and self-help resources aims to empower users at all levels, from beginners needing basic guidance to advanced users looking to optimize their CRM usage.

Insightly: Personalized Support Tailored to User Needs

Insightly places a strong emphasis on providing personalized customer support, tailored to meet the specific needs of its users. Support options include email and live chat, with phone support available for higher-tier plans, offering a range of channels through which users can seek assistance. Insightly’s approach to support focuses on understanding each user’s unique context, ensuring that the guidance provided is both relevant and effective.

In addition to its direct support channels, Insightly offers a comprehensive suite of online training resources, including detailed guides, instructional videos, and regular webinars that cover a broad spectrum of topics from basic setup to advanced features. Insightly University, an online learning platform, provides structured learning paths to help users master the CRM, enhancing user competence and confidence in using the system.


Concluding our comparison between Pipedrive and Insightly, we’ve navigated through key areas that are critical for businesses in selecting the right CRM tool. From ease of use and user experience, pricing and scalability, to analytics and reporting, integration capabilities, and customer support and training, both Pipedrive and Insightly have showcased their strengths and unique features designed to streamline business operations and enhance customer relationships.


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