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Startups with VC-funding of $1-20 Million can request their own marketing plan too.
In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –
#1. On-Page SEO Plan for EngagedMD
EngagedMD has blog articles that can be considerably improved upon. As EngagedMD starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.
The current articles are too short, have no internal links and are poorly formatted.
As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.
Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –
- “Revolutionizing Patient Care with Automated Education Systems”
- “How Digital Learning is Transforming Patient Consultations”
- “The Power of Automation in Streamlining Medical Paperwork”
- “Maximizing Clinical Time with Efficient Patient Workflow Solutions”
- “Improving Patient Outcomes with Video-Based Learning Tools”
- “Enhancing Medical Practices with Digital Signature Solutions”
- “The Future of Healthcare: Integrating EMRs for Better Patient Care”
- “Reducing Admin Work in Healthcare with Smart Automation”
- “The Benefits of Automated Patient Progress Tracking”
- “Streamlining Medical Practices with Digital Workflow Standardization”
- “Empowering Healthcare Professionals to Focus on Care”
- “The Role of Technology in Personalizing Patient Journeys”
- “Creating High-Quality Patient Consultations Through Automation”
- “The Impact of Automated Education on Patient Satisfaction”
- “How Automated Reminders Can Revolutionize Medical Practices”
- “Boosting Efficiency in Healthcare with Intuitive Software Platforms”
- “Elevating the Healthcare Experience with Automated Systems”
- “The Value of Time-Saving Tools in Medical Care”
- “How Automated Solutions Can Reduce the Risk of Malpractice Claims”
- “Digitizing Patient Care for Enhanced Consultation Experiences”
- “Transforming Frontline Care with Automation Technology”
- “The Importance of Comprehensive Audit Trails in Healthcare”
- “Optimizing Consultation Time with Educational Automation”
- “How Automation is Cutting Down on Healthcare Human Error”
- “Implementing Seamless EMR Integration in Modern Practices”
- “The Benefits of Auto-Updating Software in Healthcare Settings”
- “Streamlining Patient Care with Digital Education Platforms”
- “How Online Learning Tools Can Enhance Medical Consultations”
- “The Efficiency of Video-Based Patient Education in Clinics”
- “Automated Healthcare Platforms: A Key to Better Patient Support”
- “Reducing Paperwork and Increasing Care: A Healthcare Paradigm Shift”
- “The Significance of Digital Patient Workflows in Modern Medicine”
- “Automated Patient Education: Bridging the Knowledge Gap”
- “The Rise of Digital Signatures in Patient Care Efficiency”
- “Building Better Medical Practices with Automated Solutions”
- “Innovative Tools for More Effective Healthcare Consultations”
- “The Impact of Quick Launch Software on Healthcare Practices”
- “Why Automated Patient Learning is Essential for Modern Clinics”
- “The Role of Patient Satisfaction in Automated Education Models”
- “Automated Reminders: A Step Towards More Efficient Practices”
- “How to Empower Your Medical Staff with Intuitive Software”
- “Automated Patient Care: The Key to More Personalized Medicine”
- “The Benefits of Integrating Auto-Updating Features in Medical Software”
- “The Efficiency of Implementing Automated Systems in Healthcare”
- “How Healthcare Automation Provides More Moments for Patient Care”
- “Streamlining Clinical Operations with Digital Education Tools”
- “The Power of Automation in Enhancing Patient Compliance”
- “Why Medical Practices Are Turning to Automated Patient Education”
- “The Role of Digital Tools in Medical Staff Satisfaction”
- “Balancing High-Tech with High-Touch in Patient Education”
- “Personalized Healthcare: The Advantages of a Digital Approach”
- “Automated Tools for Medical Practices: A Necessity in Modern Healthcare”
- “The Integral Role of Automated Systems in Patient Care Workflows”
- “Leveraging Software to Reduce Admin Burdens in Healthcare”
- “How Digital Platforms Can Enhance Clinical Directorship”
- “Navigating Patient Education with Automated Video Platforms”
- “The Advantages of Digital Learning in Fertility Clinics”
- “Cutting Admin Time with Automated Healthcare Solutions”
- “Digitization in Healthcare: Beyond the EMR”
- “The New Standard in Patient Education: Automation and Customization”
- “Saving Time and Improving Care with Healthcare Automation”
- “Automated Forms and Signatures: A New Healthcare Efficiency”
- “Enhancing Clinical Efficiency with Automated Patient Journeys”
- “Digital Transformation: The Next Step for Medical Practices”
- “How Automated Education is Changing the Patient Experience”
- “The Efficiency of Cloud-Based Learning in Patient Care”
- “Reducing Clinical Workload with Smart Software Solutions”
- “Maximizing Clinical Efficiency: How Automation Transforms Patient Care”
- “The Revolution of Patient Education Through Video-Based Learning”
- “Streamlining Medical Workflows: The Power of Digital Documentation”
- “Enhancing Healthcare: The Role of Automated Patient Reminders”
- “Optimizing Consultation Time with Advanced Practice Management Tools”
- “Transforming Medical Practices: Less Paperwork, More Patient Time”
- “Personalized Patient Journeys: The Future of Healthcare Experience”
- “Improving Patient Satisfaction with Streamlined Care Processes”
- “The Impact of Digital Forms and Signatures on Healthcare Operations”
- “Healthcare Automation: Boosting Quality of Care and Staff Productivity”
- “Empowering Carers to Focus on What Matters Most”
- “The Benefits of Intuitive Software in Specialty Medical Practices”
- “Cutting Admin Work: How Healthcare Providers Reclaim Their Time”
- “Why Automated Education is Critical for Modern Healthcare”
- “Reducing Human Error: How Automation Enhances Medical Compliance”
- “The New Era of Healthcare: Integrating EMRs with Automated Tools”
- “How Online Platforms Are Reshaping Patient Consultations”
- “The Role of Technology in Standardizing Patient Care”
- “Digital Transformation: The Path to Efficient Medical Practices”
- “Leveraging Automation for Better Patient and Staff Experiences”
- “The Advantages of Implementing Video Education in Healthcare”
- “Streamlined Signatures: The Shift to Digital in Patient Onboarding”
- “Healthcare Efficiency: The Tangible Benefits of Practice Automation”
- “The Intersection of Medical Care and Digital Innovation”
- “How Automation Solutions Support Front-Line Carers”
- “Saving Time in Healthcare: Strategies for More Effective Consultations”
- “Automated Reminders: A Step Towards Enhanced Patient Compliance”
- “The Role of Digital Workflows in Patient Care Coordination”
- “Balancing Tech and Touch: Automation for Personalized Patient Care”
- “Seamless Software Integration: A Must for Modern Medical Practices”
- “Patient Education Reimagined: The Digital Way to Inform and Empower”
- “From Tedious to Terrific: Transforming Admin Tasks in Healthcare”
- “Unlocking More Time for Care: The Efficiency of Automated Systems”
#2. Off-page SEO Plan for EngagedMD
EngagedMD has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 31.
We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.
However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.
Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:
- MedCity News
- Health IT Buzz
- Health Affairs Blog
- The Health Care Blog
- Healthcare Guys
- Healthcare IT News
- Becker’s Hospital Review
- Medical Economics
- HITECH Answers
- Thrive Global
- HIMSS Blog
- Health Tech Magazine
- Modern Healthcare
- Fierce Healthcare
- NEJM Catalyst
- Medical Practice Insider
- MGMA Insights
- Health Populi
- EMR and HIPAA
- Healthcare Informatics
- Healthcare Dive
- Health IT Outcomes
- Physicians Practice
- HIT Consultant
- EHR Intelligence
- Ambulatory Healthcare Today
- Hospital EMR and EHR
- AgingInPlace Technology Watch
- Health Blawg
- Healthcare Success
- Practice Builders
- Healthcare Innovation
- Healthcare Design Magazine
- Managed Healthcare Executive
- Digital Health Today
- Patient Engagement HIT
- The Medical Futurist
- Healthcare Finance News
- Healthcare Analytics News
- Healthcare IT Leaders
- Health Data Management
- Policy Medical
- Healthcare Triangle
- eHealthcare Strategy & Trends
- Healthcare Marketing Matters
#3. Social Media Marketing Plan for EngagedMD
If traffic, leads and revenue is your goal, we would advise you keep it simple.
We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.
The reason why we stress on these two platforms are simple –
- Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
- Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.
#4. Conversion Optimization Plan for EngagedMD
At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.
That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.
To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).
Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.
If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.
Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.
Would You Like us to help take EngagedMD’s Traffic to 100k and beyond?
What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.
We could do so much more, such as-
- Reverse HARO and get experts to share their thoughts with us for EngagedMD’s blog,
- Run ads and grow your Facebook page and convert them into your Facebook group members,
- Create leads for capture and boost your inbound marketing.
You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!
At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.