How to Use VWO: An Explainer

How to use VWO

Are you seeking to catapult your website’s performance to unprecedented levels? Welcome to this comprehensive guide on VWO, a powerful suite designed to supercharge your conversion rate optimization (CRO). Regardless of whether you’re a startup founder or a seasoned digital business owner, VWO offers a treasure trove of tools to refine and perfect your website.

Understanding VWO

VWO (Visual Website Optimizer) is a complete conversion optimization suite, offering a wide array of tools for A/B testing, heatmaps, surveys, session recordings, and more. This guide will deep dive into VWO’s arsenal of features, how you can utilize each one, and best practices to maximize your website optimization.

A/B Testing

At the heart of VWO is its A/B testing feature, which allows you to create different versions of your web pages to evaluate which one resonates better with your audience. This can be instrumental in optimizing your CRO efforts. To learn more about A/B testing, visit this comprehensive guide.

How to Use A/B Testing on VWO

  1. Log in to VWO and click on “Testing.”
  2. Select “A/B Test.”
  3. Enter your webpage’s URL and name your test.
  4. Create variations using VWO’s visual editor.
  5. Define your conversion goals (like click-through rates, time on site, etc.).
  6. Select the audience for your test.
  7. Start your test and let VWO do the rest!


Heatmaps provide a visual representation of how users interact with your web pages. It can show you where users click, how far they scroll, and more. This insight can help you understand what elements on your page draw attention and engagement.

How to Use Heatmaps on VWO

  1. Click on “Heatmaps” under the “INSIGHTS” tab.
  2. Enter your webpage’s URL.
  3. Define the audience for your heatmap.
  4. Start collecting data and let VWO create your heatmap.

Session Recordings

Session recordings allow you to view the actions taken by a user during a browsing session on your site. This can provide a detailed view of the user experience, and help you identify potential areas of friction.

How to Use Session Recordings on VWO

  1. Select “Recordings” under the “INSIGHTS” tab.
  2. Enter your webpage’s URL.
  3. Define the audience for your recordings.
  4. Start collecting data. VWO will begin recording sessions.


Surveys can be an invaluable tool for collecting direct feedback from your visitors. They can help you understand what your users are looking for, what they like or dislike, and what factors might be affecting their conversion decisions.

How to Use Surveys on VWO

  1. Click on “Surveys” under the “INSIGHTS” tab.
  2. Create a new survey.
  3. Define your questions.
  4. Select the audience and the pages where you want your survey to appear.
  5. Start collecting responses.

Funnel Analysis

The funnel analysis feature helps you identify at what stages users are leaving your conversion funnel. With this, you can pinpoint areas on your website that need improvement to boost overall conversion rates.

How to Use Funnel Analysis on VWO

  1. Click on “Funnels” under the “INSIGHTS” tab.
  2. Enter the steps of your conversion funnel.
  3. Define your audience.
  4. Start analyzing your funnel.

Making the Most of VWO

After diving into the major features of VWO and their usage, let’s explore some best practices for using this powerful suite effectively.

Collect Sufficient Data: Ensure your tests run long enough to collect enough data for reliable results. Patience is key in CRO.

Define Clear Goals: Having clear and measurable goals for each test can help you effectively assess the results.

Understand Your Audience: Use insights gathered from session recordings, heatmaps, and surveys to better understand your audience’s behavior and preferences.

Consistent Analysis: Regularly monitor and analyze your tests to keep track of how your variations are performing.

Implement Changes: Use your test results to inform changes on your website. Remember, the ultimate goal is continuous improvement.

Keep Experimenting: The process of optimization is never-ending. Always keep testing, learning, and improving.

VWO is an incredibly comprehensive and versatile platform that enables you to optimize your website continuously based on real user behavior. Leveraging its powerful tools can pave the way to insightful testing, better user understanding, and ultimately, higher conversion rates.

Remember, CRO is not a one-and-done task; it’s an ongoing process that requires consistent effort and attention. So gear up, delve into the world of VWO, and unlock your website’s true potential!

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WinSavvy Editorial
WinSavvy Editorial consists of our SEO specialists and other team member, including our legal help who help skyrocket our client's growth on a daily basis. It includes Archisman, our experts' say head, Sowa, the one in-charge of our "Analysis" category and Ushashi, our head of all data-analysis content!
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