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Startups with VC-funding of $1-20 Million can request their own marketing plan too.
In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –
#1. On-Page SEO Plan for Betterleap
Betterleap has blog articles that can be considerably improved upon. As Betterleap starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.
The current articles are too short, have no internal links and are poorly formatted.
As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.
Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –
- “Maximizing Recruitment Productivity with AI-Powered Tools”
- “The Future of Talent Acquisition: Integrating AI in Recruiting”
- “How AI is Revolutionizing Outbound Recruiting Strategies”
- “Streamlining Candidate Sourcing with Advanced AI Technology”
- “Transforming Recruitment: The Power of AI in Talent Teams”
- “Leveraging AI for Efficient Candidate Outreach and Engagement”
- “Revolutionizing Recruitment Agencies with AI Automation”
- “AI in Recruitment: A Game-Changer for VC Talent Partners”
- “The Role of AI in Enhancing Solo Recruiter Efficiency”
- “Optimizing Talent Sourcing with AI-Driven Platforms”
- “The Impact of AI on Modern Recruiting Practices”
- “AI-Enhanced Email Sequences for Effective Candidate Communication”
- “Collaborative Recruiting: How AI Unites Teams and External Partners”
- “Navigating the AI Recruitment Landscape: Tips for Success”
- “Building a Smarter Recruitment Strategy with AI”
- “How AI is Transforming Candidate Screening and Selection”
- “Boosting Recruitment ROI with AI-Powered Tools”
- “AI in Recruitment: Bridging Gaps in Talent Acquisition”
- “The Benefits of AI in Streamlining Recruitment Workflows”
- “Enhancing Recruiter Productivity with AI-Enabled Platforms”
- “AI and the Future of Talent Sourcing: What Recruiters Need to Know”
- “Automating Candidate Engagement with AI for Better Results”
- “Innovative AI Solutions for Talent Acquisition Challenges”
- “The Rise of AI in Recruitment: Opportunities and Challenges”
- “Empowering Recruiters with AI: A New Era of Talent Acquisition”
- “AI-Driven Candidate Sourcing: Best Practices and Strategies”
- “Maximizing Recruitment Efficiency with AI Automation”
- “AI and Its Transformative Impact on the Recruitment Industry”
- “Harnessing the Power of AI for Competitive Recruiting”
- “AI in Recruitment: Enhancing Candidate Experiences”
- “Adopting AI for Smarter, Faster Talent Acquisition”
- “The Integration of AI in Recruitment: A Strategic Approach”
- “Leveraging AI for Personalized Candidate Outreach”
- “Recruitment Reinvented: The Advantages of AI-Powered Platforms”
- “How AI is Shaping the Future of Recruitment Strategies”
- “AI-Enabled Recruitment: Key Trends and Innovations”
- “Revolutionizing the Recruitment Process with AI”
- “Enhancing Candidate Discovery with AI-Driven Recruitment Tools”
- “The Impact of AI on Recruiter-Candidate Interactions”
- “Optimizing Recruitment Campaigns with AI Insights”
- “AI-Powered Recruitment: A Comprehensive Guide”
- “AI in Recruitment: Transforming Traditional Practices”
- “Innovative Approaches to Recruitment with AI Technology”
- “The Role of AI in Building Effective Recruitment Strategies”
- “AI-Enhanced Talent Acquisition: Efficiency and Effectiveness”
- “The Evolution of Recruitment: AI’s Role in Talent Management”
- “Streamlining Recruitment Processes with AI Automation”
- “How AI is Changing the Dynamics of Recruitment”
- “AI in Recruitment: Strategies for Improved Candidate Engagement”
- “The Benefits of Integrating AI in Recruitment Workflows”
- “AI and Recruitment: Creating Synergy for Better Hiring”
- “Transforming Talent Acquisition with AI-Driven Solutions”
- “The Power of AI in Crafting Effective Recruitment Campaigns”
- “Enhancing Recruitment Outcomes with AI Technology”
- “AI in Recruitment: A Tool for Enhanced Candidate Profiling”
- “The Future of AI in Recruitment: Trends and Predictions”
- “Optimizing Recruitment Practices with AI Insights”
- “The Role of AI in Shaping Modern Recruitment Techniques”
- “AI-Powered Candidate Analysis: A New Frontier in Recruitment”
- “How AI is Enhancing Efficiency in Recruitment Processes”
- “AI in Recruitment: Enhancing the Quality of Talent Acquisition”
- “Maximizing the Potential of AI in Recruitment Strategies”
- “The Advantages of AI in Streamlining Candidate Sourcing”
- “AI and Its Role in Revolutionizing Recruitment Operations”
- “Navigating AI in Recruitment: Best Practices for Success”
- “The Transformative Power of AI in Recruitment”
- “Leveraging AI for Strategic Talent Acquisition”
- “AI-Driven Recruitment: Balancing Technology and Human Touch”
- “Optimizing Recruitment Results with AI-Enabled Solutions”
- “AI in Recruitment: From Sourcing to Onboarding”
- “How AI is Reshaping the Landscape of Recruitment”
- “AI-Enhanced Recruitment: A New Paradigm in Talent Sourcing”
- “The Role of AI in Facilitating Efficient Recruiting”
- “AI-Powered Tools: Revolutionizing the Recruitment Industry”
- “Embracing AI in Recruitment for Enhanced Candidate Experiences”
- “The Impact of AI on Recruitment and Talent Management”
- “AI in Recruitment: Boosting Productivity and Efficiency”
- “Strategic AI Integration in Recruitment for Better Outcomes”
- “Leveraging AI for Smarter Recruitment and Talent Sourcing”
- “AI-Enabled Recruitment: The Future of Talent Acquisition”
- “Innovative AI Strategies for Effective Recruiting”
- “AI in Recruitment: Enhancing Candidate Outreach and Conversion”
- “The Significance of AI in Modern Recruitment Practices”
- “Optimizing Recruitment Efficiency through AI Automation”
- “AI and the Art of Candidate Engagement in Recruitment”
- “Revolutionizing the Recruitment Process with AI”
- “AI-Powered Recruitment: Strategies for Enhanced Candidate Discovery”
- “The Role of AI in Enhancing Recruitment Productivity”
- “Navigating the AI Revolution in Recruitment”
- “AI in Recruitment: Strategies for Building Talent Pipelines”
- “Enhancing Recruitment Performance with AI-Powered Tools”
- “AI in Recruitment: Creating Synergy for Talent Acquisition Success”
- “The Benefits of Adopting AI in Recruitment and Talent Sourcing”
- “AI-Driven Recruitment: A New Era in Talent Acquisition”
- “Optimizing Candidate Sourcing and Engagement with AI”
- “Revolutionizing Talent Acquisition with AI in Recruitment”
- “The Power of AI in Transforming Recruitment Practices”
- “AI and the Future of Strategic Recruitment”
- “Leveraging AI for Efficient Recruitment and Talent Management”
- “AI in Recruitment: Enhancing Efficiency and Candidate Experiences”
#2. Off-page SEO Plan for Betterleap
Betterleap has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 33.
We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.
However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.
Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:
- Harvard Business Review
- Forbes – Leadership
- Fast Company
- Workforce Magazine
- HR Bartender
- The HR Digest
- Fistful of Talent
- ERE Media
- HR Zone
- Evil HR Lady
- Ask a Manager
- HR Morning
- The Chief Happiness Officer Blog
- Laurie Ruettimann
- Talent Culture
- The Undercover Recruiter
- The Muse
- Greenhouse Blog
- HR Technologist
- People HR Blog
- HR Grapevine
- SHRM Blog
- SnackNation Blog
- HR Dive
- Lattice’s Resources for Humans
- Recruiting Daily
- HR Examiner
- Let’s Grow Leaders
- Trish McFarlane
- The Tim Sackett Project
- Lever Blog
- The Balance Careers
- Career Sherpa
- TinyPulse Blog
- Namely Blog
- The Predictive Index
- The Savage Truth
- BambooHR Blog
- Culture Amp Blog
- 15Five Blog
- Insperity Blog
- HR Times – The Deloitte Blog
- CakeHR Blog
- Cornerstone OnDemand Blog
- ClearCompany Blog
#3. Social Media Marketing Plan for Betterleap
If traffic, leads and revenue is your goal, we would advise you keep it simple.
We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.
The reason why we stress on these two platforms are simple –
- Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
- Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.
#4. Conversion Optimization Plan for Betterleap
At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.
That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.
To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).
Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.
If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.
Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.
Would You Like us to help take Betterleap’s Traffic to 100k and beyond?
What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.
We could do so much more, such as-
- Reverse HARO and get experts to share their thoughts with us for Betterleap’s blog,
- Run ads and grow your Facebook page and convert them into your Facebook group members,
- Create leads for capture and boost your inbound marketing.
You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!
At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.