Sendible vs Post Planner: The Best Social Media Management Tool for You

Read our review of Sendible vs Post Planner to understand which tool offers superior scheduling and content curation for your social media.

In the ever-evolving digital landscape, where social media’s pulse dictates the rhythm of our daily interactions, choosing the right tool to manage your online presence has never been more crucial. Amidst a sea of options, Sendible and Post Planner emerge as prominent contenders, each promising to be the beacon that guides your brand through the social media storm. But which one truly holds the key to unlocking your social media potential? Whether you’re a burgeoning small business planting your digital flag or a seasoned marketer navigating multiple campaigns, the showdown between Sendible and Post Planner is one for the ages. Let’s set sail into this comparison.

Sendible Post Planner
Sendible Post Planner
G2 Score -4.5 out of 5G2 Score -3.8 out of 5
TrustRadius Score -9.2 out of 10TrustRadius Score -NA

Content Scheduling and Automation: Setting the Course for Your Social Media Journey

The backbone of any effective social media strategy lies in the ability to plan and execute content seamlessly across platforms. Here’s how Sendible and Post Planner stack up in this critical arena.

Sendible: The Strategic Navigator

Sendible offers a robust suite for those who seek precision and flexibility in their content strategy. With the ability to schedule posts across a myriad of social networks, Sendible ensures your message not only reaches its destination but lands at the optimal moment. Its intuitive calendar and scheduling tools allow for meticulous planning, ensuring your social media strategy runs like clockwork.

Beyond mere scheduling, Sendible’s automation capabilities are designed to keep your brand’s voice authentic and engaging. From queueing evergreen content to setting up automated response triggers, Sendible balances efficiency with personalization, ensuring your social media presence remains vibrant and genuine.

Post Planner: The Content Maestro

Post Planner positions itself as the content maestro, with a keen focus on discovering and recycling content poised to engage your audience. Its unique selling point lies in its content recommendation engine, which sifts through countless pieces of content to suggest those with the highest potential for engagement. This tool is invaluable for brands looking to stay relevant and engaging without constantly crafting original content.

Post Planner makes scheduling a breeze, with user-friendly tools designed to optimize your content’s reach. Its focus on simplicity and effectiveness allows you to plan your posts, leveraging insights from its recommendation engine to ensure your content resonates with your audience. This approach is especially beneficial for small businesses or solo marketers looking to maximize their impact with minimal resources.

Charting Your Path: Sendible’s Comprehensive Toolkit vs. Post Planner’s Content Focus

Choosing between Sendible and Post Planner hinges on your brand’s priorities and resources. If your voyage through social media demands a comprehensive tool that offers detailed planning, broad platform support, and a balance of automation with personalization, Sendible is your capable navigator. Its suite ensures that your strategy not only remains on course but also adapts and thrives in the dynamic social media sea.

Conversely, if your strategy is centered around leveraging high-engagement content to fuel your social media presence, with a need for simplicity in scheduling, Post Planner offers the streamlined efficiency to sail smoothly. Its content discovery and optimization tools provide a valuable compass for brands aiming to engage their audience with proven content.

Analytics and Reporting: Charting Success in the Social Media Seas

The capability to measure, understand, and act on social media performance data is pivotal for adjusting your strategy to better align with audience engagement and campaign objectives. Here’s how Sendible and Post Planner fare in providing these crucial insights.

Sendible: The Navigator’s Instrument

Sendible offers a comprehensive suite of analytics and reporting tools, designed to give you an in-depth understanding of your social media performance. From engagement metrics and audience growth to content reach and the effectiveness of campaigns, Sendible provides detailed data that can be segmented across platforms. This allows for precise course corrections, ensuring your strategy is always optimized for maximum engagement.

What sets Sendible apart is the ability to generate customizable reports. Tailored to meet the needs of different stakeholders—from team members to clients—these reports can highlight the metrics that matter most. With a range of templates and the option to brand your reports, Sendible ensures that you can communicate your social media successes and insights effectively and professionally.

Post Planner: The Lookout’s Spyglass

Post Planner offers a more focused approach to analytics, zeroing in on content performance to guide your social media efforts. While it may not provide the breadth of data seen in Sendible, Post Planner gives you valuable insights into how individual posts are resonating with your audience. This can be particularly useful for refining your content strategy, focusing on what works best to drive engagement and reach.

Post Planner understands the importance of simplicity and efficiency, especially for small businesses and solo marketers. Its reporting tools are designed to offer quick insights without overwhelming you with data. This makes it easier to assess your social media performance at a glance and make informed decisions without diving into complex analytics.

Customer Support and Training: The Backbone of Smooth Sailing

Effective customer support and comprehensive training resources are vital for maximizing the utility of any social media management tool. They ensure that you can leverage the platform to its full potential and find swift resolutions to any issues that arise.

Sendible: Guiding You Through Uncharted Waters

Sendible distinguishes itself with a commitment to responsive and helpful customer support. Whether you encounter stormy technical issues or seek guidance on using the platform more effectively, Sendible’s support team is ready to assist. Offering multiple channels for support, including email, live chat, and a comprehensive knowledge base, Sendible ensures you have the resources to navigate any situation.

Beyond support, Sendible offers extensive training resources aimed at empowering users to master the platform. From detailed guides and tutorials to webinars and a blog filled with social media management tips, Sendible invests in your journey from novice to expert. This wealth of knowledge is invaluable for teams looking to deepen their understanding of social media strategies and how to implement them effectively using Sendible.

Post Planner: Streamlining Your Voyage with Efficient Support

Post Planner offers focused customer support designed to streamline your social media management voyage. While it may not boast the breadth of channels that Sendible does, Post Planner ensures that users can access timely help when needed. The platform’s emphasis on efficient problem-solving helps keep your social media strategy on course with minimal disruption.

Where Post Planner shines is in its training resources tailored specifically to content creation and curation. Recognizing the central role of content in social media success, Post Planner provides users with guides, blog posts, and tips focused on optimizing content strategy. This targeted approach to training is particularly beneficial for users looking to enhance their content’s impact on platforms like Facebook and Twitter.

Platform Integrations: Expanding Your Digital Marketing Horizons

The right integrations can amplify your social media strategy, enabling smoother workflows, enhanced analytics, and more personalized engagement. Let’s examine how Sendible and Post Planner facilitate these connections.

Sendible: The Connector of Continents

Sendible is designed as a digital connector, offering a broad range of integrations with social platforms, CRM systems, content creation tools, and more. This extensive network allows marketers to centralize their social media efforts, integrating seamlessly with tools like Canva for graphics, Google Analytics for web insights, and WordPress for content publishing. The ability to connect with various platforms ensures that your social media strategy is not an isolated endeavor but a cohesive part of your overall digital marketing strategy.

Beyond its native integrations, Sendible supports custom connections through webhooks and APIs, offering the flexibility to tailor the platform according to specific navigational needs. This capability allows businesses to integrate unique tools and systems, ensuring that Sendible can adapt to any digital marketing ecosystem, no matter how specialized or complex.

Post Planner: The Focused Trade Route

Post Planner takes a more focused approach to integrations, prioritizing connections that directly enhance content discovery, scheduling, and performance analysis. While its range of integrations may not be as vast as Sendible’s, Post Planner ensures that each connection adds value to your social media management process. This includes integrations with leading social networks and content curation sources, ensuring you have access to high-engagement content and can easily share it with your audience.

The strength of Post Planner’s integration strategy lies in its simplicity and efficiency. By focusing on key integrations that directly impact content strategy and social media performance, Post Planner ensures that users can maintain a streamlined workflow. This approach is particularly beneficial for small businesses and solo marketers who require a tool that simplifies rather than complicates their social media management.

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Pricing and Plan Flexibility: Navigating Financial Waters

The cost of your social media management tool and the flexibility of its plans are akin to the provisioning of your ship for a long voyage. It’s about finding the balance between what you need for your journey and what you can afford, ensuring that your chosen platform is both a financially viable and strategically advantageous partner.

SendibleCreator Plan: Starting at $29 per month for 1 user, 6 social profiles, and unlimited scheduling.
Traction Plan: At $89 per month, offering 4 users, 24 social profiles, and enhanced reporting features.
Scale Plan: Starting at $199 per month, designed for larger teams, with 7 users, 49 social profiles, and more advanced features.
Expansion Plan: Starting at $399 per month, this plan is for agencies, with 15 users, 105 social profiles, and comprehensive analytics.
Post PlannerStarting at $3 per month (billed annually), designed for individuals, offering up to 3 social accounts and 30 posts per day.
At $11 per month (billed annually), for up to 10 social accounts and 100 posts per day, including more advanced features.
Starting at $24 per month (billed annually), targeting small businesses, with up to 25 social accounts and 500 posts per day.

Sendible: Customizable Voyages for Diverse Fleets

Sendible offers a tiered pricing structure, designed to accommodate the needs of solo navigators, small fleets, and large armadas alike. With plans that range from basic offerings for individual marketers to comprehensive solutions for agencies, Sendible ensures that businesses of all sizes can find a package that suits their needs. This scalability is crucial for growing brands that need a social media management tool capable of expanding with them.

Even at its most basic tier, Sendible provides a rich set of features, ensuring that users get value for their investment. From scheduling and analytics to engagement tools and custom reporting, Sendible’s plans are packed with capabilities that justify the price. Additionally, Sendible offers a free trial period, allowing captains to test the waters before committing to the voyage.

Post Planner: Streamlined Sailing at Competitive Rates

Post Planner positions itself as a cost-effective solution for social media management, with pricing that appeals particularly to small businesses and individual marketers. Its focus on providing essential tools for content planning, scheduling, and discovery at competitive rates makes it an attractive option for those looking to maximize their social media impact without breaking the bank.

With Post Planner, the emphasis is on delivering quality content discovery and scheduling tools at an affordable price. While it may not offer the breadth of features found in more expensive platforms, Post Planner ensures that its core offerings are robust and effective. This focus on delivering value where it counts most allows users to engage their audience and grow their presence without unnecessary expenditure.


As we conclude our comprehensive comparison of Sendible and Post Planner, it’s clear that both platforms offer distinct advantages, shaped by their features, pricing, and target users. Whether you choose the scalable, feature-rich journey with Sendible or the streamlined, cost-effective voyage with Post Planner, the best tool is the one that aligns with both your strategic objectives and financial realities.

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