Hootsuite vs Loomly: The Best Social Media Management Tool for You

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Hey there, social media enthusiasts and professionals! If you’re juggling multiple social media accounts and struggling to keep up, you’re not alone. With the digital world spinning faster than ever, managing social media can feel like trying to tame a wild beast. But fear not! Tools like Hootsuite and Loomly promise to be your digital leash, bringing order to the chaos. In this deep dive, we’re going to pit Hootsuite against Loomly to see which one emerges as the champion of social media management. Whether you’re a small business owner, a digital marketer, or just someone trying to make sense of the social media puzzle, this is for you. So, grab a cup of coffee and let’s get started!

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Hootsuite vs Loomly: Ease of Use

When it comes to managing social media, ease of use is a big deal. You want a tool that doesn’t require a PhD in tech to understand. Let’s break down how Hootsuite and Loomly stack up in this department.

Hootsuite: The Seasoned Veteran

Hootsuite has been around since 2008, and it shows in its comprehensive features. But let’s talk about user-friendliness. When you first log into Hootsuite, you might feel a bit overwhelmed. There are lots of buttons, tabs, and options. It’s like walking into a pilot’s cockpit for the first time. But here’s the thing: once you get the hang of it, it’s like riding a bike.

Hootsuite’s dashboard allows you to manage all your social media profiles from one place. You can schedule posts, monitor conversations, and track your engagement. The dashboard is customizable, so you can set it up to suit your workflow. However, for beginners, this customization might feel like a maze.

The platform offers a rich array of tutorials and resources, which is great. But, be prepared to spend some time learning the ropes. It’s like learning to cook a gourmet meal – takes effort, but the results are worth it.

Loomly: The Fresh Challenger

Enter Loomly, the newer kid on the block. It’s like the cool, minimalist café that just opened in your neighborhood. Loomly’s user interface is cleaner and more intuitive than Hootsuite’s. It’s designed for the social media managers of today, with a focus on simplicity and clarity.

Setting up is a breeze. You’re guided through the process with helpful tips, and the interface is less cluttered. It feels more like using a modern app than a complex software tool. For beginners or those who prefer a more straightforward approach, Loomly is a breath of fresh air.

The platform offers fewer features than Hootsuite, but that’s not necessarily a bad thing. It focuses on the essentials – scheduling posts, tracking analytics, and managing content. It’s like having a neat, organized workspace where everything is just where you need it.

The Verdict on Ease of Use

If you’re a social media pro looking for a tool with all the bells and whistles, and you don’t mind a steeper learning curve, Hootsuite might be your jam. But if you prefer a tool that you can start using effectively right away, without the extra fluff, Loomly could be your new best friend.

Both tools have their merits, and the best choice depends on your needs and skill level. Hootsuite is like the Swiss Army knife – packed with features but requires some know-how. Loomly is more like a sleek, easy-to-use pocket tool – it has what you need in a more accessible format.

So, which tool sounds like a better fit for your social media adventures? Think about your daily tasks, your comfort with technology, and the time you’re willing to invest in learning.

Hootsuite vs Loomly: Feature Set

Hootsuite: The Feature-Packed Powerhouse

Hootsuite comes packed with features that can make a social media manager’s life easier. Here are some key highlights:

  1. Comprehensive Social Media Coverage: Hootsuite supports a wide range of social networks, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. This is ideal for managing a diverse social media presence.
  2. Advanced Scheduling: Hootsuite’s scheduling capabilities are robust. You can queue up posts, set them to go live at specific times, and even bulk-upload content. This is a game-changer for planning your social media calendar in advance.
  3. Analytics and Reporting: The platform offers in-depth analytics tools. You can track your performance across different platforms, measure audience engagement, and generate detailed reports. It’s like having a social media scientist at your fingertips.
  4. Team Collaboration: If you’re working with a team, Hootsuite’s collaboration features are a lifesaver. You can assign tasks, share access to social accounts without sharing passwords, and approve posts before they go live.

However, with great power comes great complexity. The sheer range of features can be overwhelming, and not everyone will use all of them. It’s like having a high-tech gym membership – if you only use the treadmill, are the other fancy machines worth it?

Loomly: The Streamlined Strategist

Loomly, while less feature-heavy than Hootsuite, offers a streamlined and effective feature set:

  1. Intuitive Post Scheduling: Loomly makes scheduling posts across various platforms straightforward and user-friendly. The process is less cluttered and more intuitive than Hootsuite’s.
  2. Content Creation and Optimization: Loomly provides suggestions for post ideas based on trending topics and dates. It’s like having a creative assistant nudging you with inspiration.
  3. Basic Analytics: While not as comprehensive as Hootsuite, Loomly does offer analytics that cover the basics. You can track your post performance and understand your audience engagement.
  4. Clean and Clear Interface: One of Loomly’s biggest strengths is its clean interface. It makes managing your social media less daunting and more enjoyable.

Loomly’s approach is more about quality over quantity. It doesn’t have all the advanced features of Hootsuite, but it focuses on what matters most to a majority of users. Think of it as a streamlined car with just the essential features – it may not have heated seats, but it gets you where you need to go, comfortably and efficiently.

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The Verdict on Features

Hootsuite is your go-to if you need a wide array of features and have the time and willingness to delve into its complexities. It’s like a multi-tool for the social media pro who needs everything at their disposal.

Loomly, on the other hand, is perfect if you’re looking for simplicity and ease of use. It’s like a sleek, modern smartphone – it may not have all the features of a professional camera, but it takes great photos that suit most people’s needs.

Both platforms offer trial periods, so you can take them for a test drive before making a decision. Consider what features are non-negotiable for your work, and choose the tool that aligns best with those needs.


Hootsuite Free Plan: Hootsuite offers a limited free plan that allows for 2 social profiles and 5 scheduled messages.
Professional Plan: Starting at $49 per month, this plan allows for 1 user, 10 social profiles, and unlimited scheduling.
Team Plan: Starting at $129 per month, offering 3 users, 20 social profiles, and unlimited scheduling, plus additional team collaboration features.
Business Plan: Starting at $599 per month for up to 5 users and 35 social profiles, with advanced features for larger teams.
Enterprise Plan: Custom pricing for organizations with large-scale requirements, offering unlimited users, social profiles, and advanced features
LoomlyBase Plan: Starting at $26 per month (billed annually) for 2 users and 10 social accounts, including basic analytics and post scheduling.
Standard Plan: At $59 per month (billed annually), offering 6 users and 20 social accounts, with advanced analytics and custom workflows.
Advanced Plan: Starting at $129 per month (billed annually), with 16 users and 35 social accounts, plus more advanced features.
Premium Plan: At $269 per month (billed annually), for 26 users and 50 social accounts, including all features and priority support.

Hootsuite vs Loomly: Pricing and Plans

Hootsuite: A Range of Options

Hootsuite offers several pricing tiers, catering to different needs and budgets. Here’s a quick overview:

  1. Free Plan: Great for individuals just starting out. You get limited features, but it’s enough to get a taste of what Hootsuite can do.
  2. Professional Plan: This is where things start getting serious. You get more features and can manage more social profiles. It’s suited for solo professionals or small businesses.
  3. Team and Business Plans: These are designed for larger teams and organizations. They come with advanced features like team collaboration tools, more extensive analytics, and the ability to manage a larger number of social profiles.
  4. Enterprise Plan: This is the top-tier plan, customized for large organizations with complex needs. The pricing is custom, and so are the features.

Hootsuite’s pricing can be a bit on the higher side, especially as you climb up the tiers. But you’re paying for a wide array of features and the flexibility to choose a plan that fits your exact needs. It’s like eating at a buffet – you pay more, but you have a range of options to fill your plate with.

Loomly: Simplified Pricing

Loomly’s pricing is more straightforward. Here’s what they offer:

  1. Base Plan: This is their entry-level plan, ideal for individuals or small businesses just dipping their toes into social media management.
  2. Standard Plan: A step up from the Base Plan, offering more features and the ability to manage more social profiles. It’s good for growing businesses.
  3. Advanced Plan: This plan is designed for larger teams and agencies. It includes advanced features and allows for more users and social profiles.
  4. Premium Plan: The highest tier, offering the most features and the ability to manage a significant number of social profiles and users.

Loomly’s pricing is generally more affordable than Hootsuite’s, making it a good choice for those on a tighter budget. It’s like dining at a cozy, reasonably priced restaurant – you get a satisfying meal without breaking the bank.

The Verdict on Pricing

Hootsuite’s range of plans offers flexibility and a wide array of features, but it can get pricey, especially for smaller businesses or individuals. Loomly, with its more straightforward and affordable pricing structure, is a great option for those who want a balance of good features without a hefty price tag.

When considering pricing, think about what features are essential for you and what you can live without. Also, consider the size of your team and the number of social profiles you need to manage. It’s all about finding the right fit for your specific needs and budget.

Hootsuite vs Loomly: Customer Support and Resources

No matter how intuitive a tool is, there will be times when you need help. Whether it’s a technical glitch or a how-to question, the quality of customer support can make or break your experience. Let’s see how Hootsuite and Loomly fare in this arena.

Hootsuite: Comprehensive Support with a Catch

Hootsuite is known for its extensive support resources. Here’s what they offer:

  1. Help Center: A comprehensive library of articles, how-to guides, and FAQs. It’s like having a social media management encyclopedia at your fingertips.
  2. Community Forum: A place where users can ask questions, share tips, and help each other out. It’s like a coffee shop for Hootsuite users – buzzing with ideas and advice.
  3. 24/7 Support: Available for higher-tier plans. This means you can get help anytime, which is reassuring, especially if social media is a critical part of your business.
  4. Training and Certification Programs: Hootsuite offers online courses and certifications, which is great for enhancing your skills and knowledge.

The catch? The more immediate and personalized support (like 24/7 support) is mostly available for the higher-priced plans. If you’re on a lower tier or the free plan, you might have to rely more on the self-service resources.

Loomly: Friendly and Accessible Support

Loomly’s approach to customer support is slightly different:

  1. Responsive Email Support: They are known for their responsive and helpful email support. Users often praise the timeliness and quality of the assistance they receive.
  2. Help Center: Like Hootsuite, Loomly also has a help center with articles and guides, though it might not be as extensive.
  3. Feedback and Suggestion Box: Loomly actively encourages user feedback and often implements suggestions into their platform. It’s like having a direct line to the developers.

While Loomly doesn’t offer 24/7 support or a community forum, their more personal approach to customer service is a big plus. The main drawback is the lack of real-time support options like live chat or phone support.

The Verdict on Customer Support

Hootsuite offers more in terms of resources and support options, especially if you’re willing to invest in their higher-tier plans. It’s like having a full-fledged support team at your disposal.

Loomly, while more limited in resources, scores high on responsiveness and personal touch. It’s akin to having a friendly guide who’s always ready to help.

In choosing between the two, consider how important immediate support is for you and how much you value learning resources like forums and training programs. Your preference might depend on whether you like to figure things out on your own or prefer having someone to walk you through issues.


In conclusion, choosing between Hootsuite and Loomly for managing your social media presence is a decision that hinges on your specific needs, experience level, and budget. Hootsuite stands out with its comprehensive feature set and robust support system, making it ideal for seasoned social media managers and larger teams needing a wide range of tools and resources. Loomly, on the other hand, offers a more streamlined, user-friendly experience at a more affordable price point, perfect for beginners, small businesses, or those who prefer simplicity and ease of use.

Ultimately, the right tool for you is the one that aligns best with your social media strategy, enhances your workflow, and feels intuitive to use. Don’t hesitate to take advantage of the trial periods offered by both platforms to get a hands-on feel for what works best for you.

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Suvam Mondal
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