Hootsuite vs MavSocial: The Best Social Media Management Tool for You

Harness the power of social media with our comprehensive review of Hootsuite vs MavSocial. Perfect for dynamic digital engagement.

In today’s fast-paced digital world, managing social media can feel like trying to tame a wild, ever-changing beast. Two tools promise to be your digital lasso: Hootsuite and MavSocial. But which one is right for you? Whether you’re a social media guru or a newbie looking to streamline your online presence, this guide is your treasure map to finding the tool that best fits your needs.

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Ease of Use: Navigating the Platforms

When you’re managing social media, the last thing you want is a platform that’s as perplexing as a Rubik’s Cube. Let’s dive into the ease of use of Hootsuite and MavSocial to see which one won’t leave you pulling your hair out.

Hootsuite: A Familiar Interface

Hootsuite’s interface is like walking into your favorite coffee shop. There’s a comforting familiarity to it, especially if you’ve been around the social media block a few times. It’s structured with a dashboard that’s both intuitive and user-friendly. Imagine a clean, well-organized workspace where everything is just a click away.

The dashboard is divided into customizable streams. Think of these streams as your personal social media assistants, each displaying different content like scheduled posts, messages, or mentions. It’s like having multiple social media feeds all in one place. You can easily drag and drop these streams to arrange them in a way that makes the most sense to you.

Setting up your Hootsuite account is a breeze. It’s like assembling a piece of IKEA furniture with the instructions right in front of you. You add your social networks, and voilà, you’re ready to go. Scheduling posts is straightforward too. You pick your network, type your message, attach your media, and pick your time. It’s as easy as sending a text message.

But it’s not all sunshine and rainbows. The more advanced features can feel a bit like walking through a maze. For instance, diving into analytics or setting up an ad campaign might require a bit more clicking around and some extra cups of coffee. But once you get the hang of it, it’s like riding a bike.

MavSocial: Simplified and Streamlined

MavSocial, on the other hand, feels like stepping into a sleek, modern apartment where everything is designed to make your life simpler. It has a clean, minimalistic interface that’s a breath of fresh air, especially for those who might feel overwhelmed by too many bells and whistles.

Right off the bat, MavSocial greets you with a straightforward dashboard. It’s less about customization and more about giving you a clear, uncluttered view of your social media landscape. You have your post manager, reporting, and social inbox all neatly laid out. It’s like having a well-organized desk where you can easily find what you need.

Setting up your account is as straightforward as making a cup of tea. You add your social networks, and you’re good to go. The process of scheduling posts is also quite intuitive. It’s akin to writing a quick email; select your network, craft your message, attach your media, and schedule. It’s designed for efficiency.

Where MavSocial really shines is in its focus on visual content. It’s like having a digital art studio; you can easily manage, edit, and publish your images and videos. This is a big plus for those who rely heavily on visual storytelling.

However, MavSocial’s simplicity can be a double-edged sword. For social media veterans looking for more advanced features, it might feel a bit like riding a bike with training wheels. The platform is straightforward but doesn’t offer as much depth in areas like analytics or customizability compared to Hootsuite.

Feature Set: Comparing the Arsenal

Let’s shift gears to the feature sets of Hootsuite and MavSocial. After all, a social media management tool is only as good as its features. Think of it as comparing two Swiss Army knives – you want the one with the right tools for your needs.

Hootsuite: A Multi-Tool for Social Media

Hootsuite is like a Swiss Army knife with a gadget for almost everything. It offers a comprehensive set of features that cater to a wide range of needs. From scheduling posts to monitoring conversations, Hootsuite has you covered.

Scheduling and Publishing

Hootsuite’s scheduling feature is like having a personal assistant for your social media. You can queue up posts for all your platforms in advance. This is incredibly handy for planning your content strategy or for those times when you’re going to be off the grid but still need to maintain your online presence.


The analytics tool in Hootsuite is like a magnifying glass for your social media performance. It gives you detailed insights into how your content is performing. You can track follower growth, engagement rates, and more. This is crucial for understanding what’s working and what’s not.

Team Collaboration

For teams, Hootsuite is like a well-oiled machine. It allows multiple users to manage social media accounts, assign tasks, and approve posts. This is great for ensuring that everyone is on the same page and that your social media strategy is cohesive.

MavSocial: Streamlined and Visual-Centric

MavSocial, while not as feature-rich as Hootsuite, focuses on delivering a more streamlined experience. It’s like a specialized tool designed for a specific job – in this case, managing and publishing visual content.

Visual Content Management

MavSocial shines when it comes to managing visual content. It’s like having a digital photo album where you can store, edit, and publish images and videos directly to your social channels. This is a huge plus for brands and individuals who rely heavily on visuals to tell their stories.

Simplified Scheduling

Like Hootsuite, MavSocial offers post scheduling. However, it feels more straightforward, more like setting up a calendar reminder. It’s user-friendly and gets the job done without much fuss.


MavSocial’s reporting features, though not as comprehensive as Hootsuite’s, still provide valuable insights. It’s like having a summary report of your social media health, giving you enough information to understand.

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Pricing: Getting the Most Bang for Your Buck

HootsuiteFree Plan: Hootsuite offers a limited free plan that allows for 2 social profiles and 5 scheduled messages.
Professional Plan: Starting at $49 per month, this plan allows for 1 user, 10 social profiles, and unlimited scheduling.
Team Plan: Starting at $129 per month, offering 3 users, 20 social profiles, and unlimited scheduling, plus additional team collaboration features.
Business Plan: Starting at $599 per month for up to 5 users and 35 social profiles, with advanced features for larger teams.
Enterprise Plan: Custom pricing for organizations with large-scale requirements, offering unlimited users, social profiles, and advanced features.
MavSocialAdvanced Plan: Starting at $19 per month (billed annually) for 1 user and 10 social profiles, including core publishing and engagement features.
Pro Plan: At $78 per month (billed annually), for 3 users and 30 social profiles, plus additional features like post approval and reporting.
Business Plan: Starting at $199 per month (billed annually), designed for larger teams, offering 5 users and 50 social profiles, with advanced features and support.

When it comes to choosing a social media management tool, your budget is as crucial as the features. It’s like picking a meal at a restaurant – you want the best taste within your price range. Let’s compare the pricing structures of Hootsuite and MavSocial to see which gives you more bang for your buck.

Hootsuite: Flexible Plans for Different Needs

Hootsuite’s pricing is like a menu with various options catering to different appetites. From solo freelancers to large enterprises, there’s a plan for everyone.

Free Plan

For those just dipping their toes in the social media waters, Hootsuite offers a free plan. It’s like a sampler platter – limited but enough to give you a taste. You can manage up to three social profiles and schedule up to 30 messages in advance. It’s perfect for personal use or small businesses starting out.

Professional and Team Plans

As you move up the ladder, Hootsuite’s Professional and Team plans offer more features. These plans are like full-course meals, giving you more profiles to manage, more scheduled messages, and access to additional tools like analytics and bulk scheduling. They’re ideal for growing businesses that need more from their social media management tool.

Enterprise Plan

For large organizations with complex needs, the Enterprise plan is like a deluxe buffet. It offers advanced features like team collaboration tools, comprehensive analytics, and 24/7 priority support. It’s a more expensive option, but it’s tailored to meet the demands of large-scale social media campaigns.

MavSocial: Cost-Effective for Visual Content Management

MavSocial, while not offering a free tier, positions itself as a cost-effective solution, especially for those who focus on visual content.

Basic Plan

MavSocial’s entry-level plan is like a budget-friendly meal that still satisfies. It offers essential features like post scheduling, a social inbox, and basic reporting. It’s suitable for small businesses or individuals who need an affordable yet effective tool for managing their social media.

Advanced Plans

For those needing more, MavSocial’s advanced plans provide additional features like more social profiles, team collaboration tools, and enhanced analytics. These plans are like upgrading to a three-course meal – you get more variety and depth.

Customer Support: Ensuring You’re Never Left in the Dark

The quality of customer support can be a deal-breaker. It’s like having a trusty guide in a foreign land – you want someone reliable and knowledgeable to help you navigate. Let’s compare how Hootsuite and MavSocial stack up in terms of customer support.

Hootsuite: Comprehensive Support with Various Channels

Hootsuite’s approach to customer support is like having a multi-tool at your disposal. They offer a range of options to ensure you get the help you need.

Online Help Center and Resources

Think of Hootsuite’s online help center as a library brimming with information. From articles and video tutorials to community forums, it’s a treasure trove of resources. Whether you’re looking for a quick fix or in-depth guidance, it’s likely you’ll find your answers here.

Social Media and Email Support

If you need a more personal touch, Hootsuite provides support through social media and email. It’s like having a direct line to a guide who can help you navigate through any issues.

24/7 Support for Higher Plans

For those on higher-tier plans, Hootsuite offers 24/7 support. It’s like having a personal assistant on call day and night, ready to assist you whenever you hit a snag.

MavSocial: Focused but Limited Support

MavSocial, while offering helpful support, has a more limited scope compared to Hootsuite.

Knowledge Base

MavSocial’s knowledge base is like a compact guidebook. It covers the basics, offering articles and FAQs to help users understand and navigate the platform.

Email Support

For more specific inquiries, MavSocial provides email support. It’s like sending a postcard and waiting for a response. The turnaround time is generally good, but it’s not as immediate as some other channels.

Lack of 24/7 Support

One area where MavSocial falls short is the lack of around-the-clock support. For users in different time zones or those who work odd hours, this could be a significant drawback.

Integration Capabilities: Expanding Your Social Media Toolkit

In the digital world, integration is key. It’s like having a well-oiled machine where every part works seamlessly together. The ability of your social media management tool to integrate with other applications can significantly boost your productivity and efficiency. Let’s see how Hootsuite and MavSocial fare in this arena.

Hootsuite: The King of Integrations

Hootsuite’s integration capabilities are akin to a central hub that connects to various spokes. It’s impressive in its ability to integrate with a multitude of apps and services.

Wide Range of Integrations

Hootsuite offers integrations with a vast array of platforms, from Google Analytics and Canva to Adobe and Salesforce. It’s like having a Swiss Army knife; whatever your needs, there’s likely an integration available to streamline your workflow.

Hootsuite App Directory

The Hootsuite App Directory is a marketplace of sorts, where you can find apps to enhance your social media management. It’s like a shopping mall for your social media toolkit, allowing you to tailor your experience with additional functionalities.

Flexibility and Customization

The sheer number of integrations available in Hootsuite means you can customize your social media management to a great extent. Whether you need advanced analytics, content creation tools, or CRM integration, Hootsuite has you covered.

MavSocial: Focused Integration with a Visual Edge

MavSocial, while not as extensive as Hootsuite in terms of integrations, offers a focused set that complements its visual content management strengths.

Essential Integrations

MavSocial integrates with essential platforms like Facebook, Twitter, LinkedIn, YouTube, and Instagram. It’s like having a toolkit with all the basic tools. While it may not have the specialized tools that Hootsuite offers, it covers the fundamentals well.

Emphasis on Visual Content

MavSocial’s integrations are particularly beneficial for visual content management. For instance, its integration with stock photo libraries enhances its appeal to those who rely heavily on visual content.

Streamlined Workflow

The integrations in MavSocial are designed to streamline your workflow, especially when it comes to managing and publishing visual content. It’s like having a well-organized workspace where everything you need is within arm’s reach.


Navigating the world of social media management tools can be as daunting as setting sail in uncharted waters. But with the right tool, the journey can become a rewarding adventure. In our exploration of Hootsuite and MavSocial, we’ve delved into various aspects to help you chart your course.

Hootsuite: The Versatile Navigator

Hootsuite emerges as a versatile and comprehensive option. It’s like having a seasoned captain at the helm of your social media ship. With its wide range of features, extensive integrations, and robust customer support, Hootsuite is well-suited for businesses and individuals who need a multifaceted tool that can handle a diverse set of social media tasks. It’s particularly beneficial for teams looking for collaboration features and businesses that require a broad range of integrations.

MavSocial: The Streamlined Voyager

MavSocial, with its focus on visual content and a more streamlined interface, is like a sleek, fast yacht designed for specific voyages. It’s ideal for small businesses, solopreneurs, or anyone who prioritizes visual content and prefers a more straightforward, user-friendly tool. Its cost-effectiveness and focused feature set make it a solid choice for those who need an efficient and uncomplicated approach to social media management.

author avatar
Suvam Mondal
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