Sprout Social vs SmarterQueue: The Best Social Media Management Tool for You

Make an informed decision between Sprout Social and SmarterQueue with our comparison on efficiency, features, and pricing.

Hey Social Media Enthusiasts! Choosing between Sprout Social and SmarterQueue for your social media management? It’s like deciding whether to dine at a high-end restaurant or a smart, cozy bistro – both offer delightful experiences, but their approaches and flavors differ. In the digital realm, where social media can make or break your online presence, picking the right tool is crucial. Let’s embark on a comparative journey between Sprout Social and SmarterQueue, uncovering which might just be the right seasoning for your social media strategy.

Sprout SocialSmarter Queue
sprout socialSmarter Queue
G2 Score – 4.4 out of 5 stars
G2 Score – 4.6 out of 5 stars
TrustRadius Score – 8.0 out of 10 starsTrustRadius Score – 7.4 out of 10 stars

Sprout Social vs SmarterQueue: Content Management and Scheduling

At the core of social media management is content – its creation, curation, and scheduling. Let’s dive into how Sprout Social and SmarterQueue handle this essential aspect.

Sprout Social: The Comprehensive Content Commander

Sprout Social offers a suite of sophisticated tools designed for extensive content management and scheduling. This platform is like a well-equipped kitchen where every tool and ingredient is at your disposal for creating a gourmet meal.

  • Advanced Scheduling Tools: Sprout Social provides a comprehensive content calendar, allowing for detailed planning across multiple platforms. Perfect for those who want to craft a meticulous social media strategy, ensuring each post is timed to perfection.
  • Collaborative Capabilities: Ideal for larger teams, Sprout Social facilitates collaboration, enabling multiple users to contribute, review, and approve content. It’s a platform where strategy and execution meet, ensuring a unified approach to your social media presence.

SmarterQueue: The Efficient Content Strategist

SmarterQueue, in contrast, takes a more streamlined approach, focusing on efficiency and practicality in content management and scheduling.

  • Intuitive Scheduling Interface: SmarterQueue offers a user-friendly interface for scheduling content, making the organization of posts straightforward and efficient. While it may not boast the advanced features of Sprout Social, it effectively covers the essentials.
  • Content Curation and Recycling: A standout feature of SmarterQueue is its ability to recycle content intelligently, ensuring your best posts continue to reach your audience. This tool is a boon for saving time while maintaining a consistent online presence.

Crafting Your Social Media Narrative

When choosing between Sprout Social and SmarterQueue for content management and scheduling, consider:

  • Complexity of Your Strategy: If your strategy requires intricate planning across multiple channels, Sprout Social’s advanced scheduling capabilities are more suitable. For simpler, more efficient content management, SmarterQueue’s straightforward tools might suffice.
  • Team Collaboration Needs: Larger organizations with collaborative workflows will find Sprout Social’s features more accommodating. SmarterQueue, however, is ideal for smaller teams or individual entrepreneurs who prioritize efficiency and simplicity.
  • Content Recycling: If your strategy benefits from repurposing and recycling content, SmarterQueue offers a distinct advantage with its intelligent content recycling features.

Your decision should hinge on whether you need a comprehensive platform with advanced scheduling and collaboration features or a more direct, efficiency-focused tool for managing your social media content.

Analytics and Reporting

In the dynamic world of social media, analytics and reporting are your navigational tools, essential for tracking performance and shaping future strategies. Let’s compare how Sprout Social and SmarterQueue stand in this vital area.

Sprout Social: The In-Depth Data Analyst

Sprout Social offers a robust analytics suite, akin to having a sophisticated control panel that provides deep insights into your social media performance.

  • Comprehensive Analytics: It delves into detailed metrics, including audience demographics, engagement rates, and campaign effectiveness. This level of detail is perfect for those who base their strategies on thorough data analysis.
  • Customizable Reporting: A key strength of Sprout Social is the ability to tailor reports to specific needs, making it invaluable for presenting nuanced data to stakeholders or refining strategies based on detailed insights.

SmarterQueue: The Strategic Reporting Tool

SmarterQueue, while not as extensive in its analytics capabilities as Sprout Social, offers strategic reporting that is both insightful and actionable.

  • Focused Analytics: The platform provides essential metrics and data visualizations, offering a clear overview of your social media campaign’s performance. It’s great for quick assessments and strategy adjustments.
  • User-Friendly Interface: SmarterQueue’s reporting is designed to be intuitive and accessible, making it easy for teams of all skill levels to understand and utilize the data effectively.

Tailoring Your Strategy with Insights

When choosing between Sprout Social and SmarterQueue for analytics and reporting, consider:

  • Depth of Analytics Required: Sprout Social is more suitable for those needing in-depth, comprehensive data analysis. SmarterQueue is better for basic, straightforward insights.
  • Customization Needs: If your reporting requires high customization and detailed presentations, Sprout Social’s flexible reporting tools are beneficial. SmarterQueue’s reporting, while less customizable, offers simplicity and clarity.
  • Ease of Interpretation: For teams with less experience in data analysis, SmarterQueue’s simpler analytics might be more user-friendly, whereas data-savvy teams can leverage the depth of Sprout Social’s analytics.

Your choice should depend on the level of detail you need in your analytics and the complexity of reports required to effectively drive your social media strategy.

WinSavvy helps grow VC-funded startups digitally

Pricing and Value for Money

Sprout SocialStandard Plan: Starting at $89 per user/month, including 5 social profiles, with comprehensive publishing, analytics, and engagement tools.
Professional Plan: Starting at $149 per user/month, this plan includes 10 social profiles, competitive reports for Instagram, Facebook, and Twitter, plus additional features like custom workflows.
Advanced Plan: Starting at $249 per user/month, offering 10 social profiles, with features like message spike alerts for increased activity and digital asset and content library.
Smater QueueSolo Plan: Starting at $16.99 per month (when billed annually) for 1 user and 4 social profiles.
Business Plan: Starting at $33.99 per month (when billed annually), including more social profiles and features.
Agency Plan: Pricing starts at $67.99 per month (when billed annually), designed for larger teams and agencies with additional collaboration tools and support.

When it comes to choosing a social media management tool, the pricing and the value you get for your investment are significant factors. Let’s delve into how Sprout Social and SmarterQueue compare in their pricing structures and the value they offer.

Sprout Social: Premium Pricing for Comprehensive Features

Sprout Social’s pricing reflects its position as a comprehensive, feature-rich platform. It offers several pricing tiers, catering to a range of professional needs, from smaller businesses to large enterprises.

  • Tiered Pricing Structure: Each plan offers a different set of features, with more advanced features available at higher tiers. This allows businesses to choose a plan that matches their needs and budget.
  • Ideal for Larger Businesses: Given its extensive suite of tools and functionalities, Sprout Social’s pricing is more suited for larger organizations or agencies that require a robust social media management solution and are willing to invest in a premium product.

SmarterQueue: Cost-Effective Solution for Core Needs

SmarterQueue presents itself as a more budget-friendly option, focusing on providing essential social media management functionalities at an accessible price point.

  • Affordable Plans: Its pricing structure is designed to be more modest compared to Sprout Social, making it an attractive choice for small businesses, startups, or individual entrepreneurs.
  • Focused Feature Set: While it may not offer the depth of features that Sprout Social does, SmarterQueue covers the basics of social media management effectively, making it a practical option for those who need an efficient but straightforward tool.

Assessing the Best Investment

When choosing between Sprout Social and SmarterQueue, consider:

  • Your Budget: Determine which platform offers the features you need within your financial constraints.
  • Feature Requirements: Evaluate whether you need a comprehensive tool with a broad range of features or if a platform with essential features suffices.
  • Scale and Complexity of Operations: Larger businesses with complex social media strategies might find Sprout Social’s comprehensive tools more beneficial, while smaller businesses or solo entrepreneurs may prefer the simplicity and affordability of SmarterQueue.

Your decision should be based on a balance between the features you require and the investment you’re willing to make in a social media management tool.

Customer Support and Community Management

The quality of customer support and the effectiveness of community management tools are crucial elements that can significantly influence your experience with a social media management tool. Let’s explore how Sprout Social and SmarterQueue compare in these areas.

Sprout Social: Comprehensive Support and Advanced Community Tools

Sprout Social excels in providing a wide range of customer support options, ensuring users have access to help whenever needed. This comprehensive support system is complemented by advanced tools for community management, making it a robust choice for businesses that prioritize deep audience engagement and support.

  • Diverse Support Channels: With options like live chat, email support, and a resourceful knowledge base, Sprout Social ensures that users can find help in a way that suits them best.
  • Sophisticated Community Management: Features like Smart Inbox and social listening tools allow for effective community engagement and audience interaction, making it easier to manage and grow your online presence.

SmarterQueue: Focused Support with Practical Community Tools

SmarterQueue, while offering a more streamlined approach to customer support, focuses on efficiency and practicality. Its community management tools are designed to be straightforward yet effective, catering to users who prefer a no-frills approach.

  • Direct and Efficient Support: SmarterQueue provides reliable customer support primarily through email and in-platform assistance, ensuring users can navigate the tool smoothly.
  • Effective Community Engagement Features: The platform offers essential tools for managing social interactions, although it may lack the depth of community management capabilities found in Sprout Social.

Sprout Social is my go-to tool for social media management. It provides an easy-to-use dashboard for planning articles, keeping track of discussions, and examining performance indicators on several platforms.

Sprout Social helps me create and distribute content more efficiently while maintaining audience engagement and consistency. Sprout Social’s Smart Inbox is a noteworthy feature that unifies messages, mentions, and comments from several social media networks into a single stream.

This facilitates community management and quick answers in addition to saving time. Furthermore, the comprehensive reporting features offered by Sprout Social offer perceptive information on post-performance, interaction trends, and audience demographics, enabling well-informed decision-making for content strategy optimization.

Sprout Social stands out due to its integrated CRM capability, which facilitates more in-depth audience segmentation and customized interactions. This makes it easier to reach out and establish relationships with specific people, which improves customer happiness and brand loyalty.

I suggest using Sprout Social’s social listening features to keep an eye on rival activity, market trends, and sentiment research. This enables you to keep ahead of the curve and modify your tactics as necessary.

Moreover, employing its collaborative tools facilitates smooth teamwork and content preparation, encouraging effectiveness and innovation in the social media management process.

Jeremy Bogdanowicz, Founder & CEO of JTB studios

Ensuring Quality Interaction and Support

Choosing between Sprout Social and SmarterQueue for customer support and community management depends on:

  • The Level of Support Required: Sprout Social is ideal for businesses that require extensive support and sophisticated tools for community engagement. It’s well-suited for larger teams or agencies.
  • Community Management Needs: If you need a tool with focused and practical community management features, SmarterQueue is a good choice, particularly for smaller businesses or individual users.
  • Preference for Support Channels: Consider your preferred method of receiving support. Sprout Social offers a broader range of options, while SmarterQueue focuses on direct and efficient assistance.

Both tools provide quality support and community management features, but your choice should align with your specific needs and preferences in these areas.

Content Creation and Curation

Content is the cornerstone of any social media strategy, and the tools offered by a management platform for creating and curating this content can significantly impact your online presence. Let’s examine the content creation and curation capabilities of Sprout Social and SmarterQueue.

Sprout Social: Advanced Content Creation Features

Sprout Social is akin to a fully-equipped kitchen for content creation, offering a wide array of tools that cater to various aspects of content development and curation.

  • Rich Media Capabilities: The platform allows you to create, edit, and publish visually appealing content directly within the app, enhancing the aesthetic quality of your posts.
  • Content Curation and Suggestions: Sprout Social provides features that help you discover relevant and engaging content to share with your audience. This not only enhances your content strategy but also saves time in content discovery.

SmarterQueue: Efficient Content Management

SmarterQueue, while focusing more on content scheduling, also provides effective tools for content creation and curation, albeit in a more streamlined manner.

  • Simplified Content Creation: The platform, though not as feature-rich as Sprout Social in content creation, offers essential tools for crafting and scheduling posts, including basic media editing capabilities.
  • Content Curation and Recycling: A standout feature of SmarterQueue is its ability to recycle content, ensuring your best posts continue to engage your audience. This is particularly beneficial for maintaining a consistent online presence without constantly creating new content.

Crafting an Engaging Online Presence

When deciding between Sprout Social and SmarterQueue for content creation and curation, consider:

  • Complexity of Content Needs: If your strategy involves creating and managing a wide range of content types, Sprout Social’s advanced features may be more suitable. For more straightforward content management, SmarterQueue’s efficient tools might suffice.
  • Team Collaboration in Content Creation: Larger teams collaborating on content creation may find Sprout Social’s comprehensive features more beneficial. Smaller teams or individual users may prefer the simplicity of SmarterQueue.
  • Importance of Content Recycling: If recycling and repurposing content is a significant part of your strategy, SmarterQueue offers a distinct advantage with its intelligent content recycling feature.

Your choice should depend on the nature of your content strategy, the resources you have for content creation, and how integral advanced creation and curation tools are to your social media presence.


In the quest for the ideal social media management tool, comparing Sprout Social and SmarterQueue reveals that both platforms offer unique strengths, tailored to different needs and preferences in the realm of social media management.

Sprout Social: The Comprehensive, Feature-Rich Choice

Sprout Social stands out as a robust and sophisticated platform, perfect for:

  • Businesses or agencies seeking a comprehensive suite of tools for advanced content management, in-depth analytics, and extensive integration options.
  • Teams that require collaborative features for content creation and want customizable reporting to align with specific goals or presentations.
  • Larger organizations willing to invest in a premium tool for a wide array of functionalities and a more strategic approach to social media management.

Sprout Social is your go-to option if you need a feature-rich platform offering depth, extensive analytics, and a high degree of customization.

SmarterQueue: The Streamlined, Efficiency-Focused Alternative

Conversely, SmarterQueue offers a more streamlined and budget-friendly approach, suitable for:

  • Small to medium-sized businesses or individual entrepreneurs looking for an efficient, straightforward tool.
  • Users who prioritize ease of use, basic to moderate content scheduling, and efficient content recycling.
  • Organizations seeking a cost-effective solution with essential social media management features.

SmarterQueue is an excellent choice if you prefer a more direct approach to social media management, focusing on efficiency and essential functionalities.

author avatar
Suvam Mondal
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