Planoly vs MeetEdgar: The Best Social Media Management Tool for You

Choosing between Planoly and MeetEdgar? Discover which social media tool offers the features you need to streamline your marketing.

Navigating the bustling world of social media can feel like steering a ship through a stormy sea. With waves of updates, trends, and algorithms to contend with, having the right tools at your disposal isn’t just helpful; it’s essential. Enter Planoly and MeetEdgar, two lighthouses offering guidance in the tumultuous social media waters. But which beacon should you steer towards? Whether you’re a small business owner, a bustling influencer, or a creative soul looking to amplify your online presence, making the right choice could be the difference between sailing smoothly or getting lost at sea. Let’s dive into an in-depth comparison to help chart the best course for you.

PlanolyMeetEdgar
PlanolyMeetEdgar
G2 Score – 4.3 out of 5 stars
G2 Score –  4.2 out of 5 stars
TrustRadius Score – 8.8 out of 10TrustRadius Score –  9.3 out of 10

Automating Your Social Media Strategy

In the digital age, time is currency, and automating your social media strategy can save you heaps of it. Both Planoly and MeetEdgar promise to streamline your social media management, but they approach automation in different ways. Understanding these nuances is key to determining which tool fits your needs like a glove.

Planoly: Simplifying Visual Planning

Planoly is the artist’s friend, with a keen eye for aesthetics that makes visual planning a breeze. It’s like having a digital sketchbook where you can draft, visualize, and rearrange your upcoming posts to ensure your Instagram grid looks cohesive and on-brand. Planoly’s automation features extend to scheduling posts, stories, and even pins, allowing you to set your visual content in motion days, weeks, or even months in advance. The platform’s user-friendly interface makes this process as easy as pie, ensuring that even social media novices can get their content calendar in tip-top shape without breaking a sweat.

What sets Planoly apart is its direct integration with Instagram, offering features like auto-posting to your feed, scheduling first comments for hashtag strategies, and providing analytics to track your progress. This level of integration is a boon for visual content creators who want their feeds to be nothing short of a masterpiece.

MeetEdgar: Mastering Content Recycling

On the flip side, MeetEdgar is the savvy librarian of social media content, always ready with a plan to maximize your content’s lifespan. Imagine never running out of things to say because MeetEdgar recycles your best posts, ensuring your social media feeds remain active, even when you’re too busy to create new content. This approach is a game-changer for businesses and content creators who want to maintain a consistent online presence without constantly churning out new material.

MeetEdgar’s automation prowess lies in its content categorization system, which allows you to organize posts by theme, type, or any category you choose. Schedule these categories at different times and days, and Edgar takes care of the rest, pulling from your library of content to keep the conversation going. The platform also offers a feature to automatically generate variations of your posts, making your recycled content feel fresh each time it’s shared.

Choosing Your Champion

Deciding between Planoly and MeetEdgar hinges on your primary focus. If your social media strategy is heavily visual and Instagram-centric, Planoly’s streamlined visual planning and scheduling tools will likely be your best bet. Its intuitive design and direct Instagram integration cater to those who value a meticulously curated feed.

Conversely, if your strategy leans towards maximizing content efficiency across various platforms and keeping your feeds lively without constant supervision, MeetEdgar’s innovative approach to content recycling and automation might just be your ace in the hole. Its ability to breathe new life into existing content ensures that your social media strategy works smarter, not harder.

Analytics and Reporting: The Backbone of Your Strategy

Gone are the days when posting on social media was a shot in the dark. Modern tools like Planoly and MeetEdgar provide analytics that illuminate the path to success, but in very different ways. Let’s unravel this.

Planoly: Visual Analytics for Creative Minds

Planoly doesn’t just stop at helping you create a beautiful social media presence; it also offers the analytics to ensure that your beauty has brains. For those who thrive on visual content, Planoly’s analytics are a goldmine of insights. You can easily track engagement rates, follower growth, and which posts are resonating with your audience. This feedback is invaluable for anyone looking to tweak their strategy based on what works best.

The platform shines by offering specific insights for Instagram and Pinterest, allowing users to understand not just the overall performance but also the nuances of what makes content successful on these visually driven platforms. Planoly’s analytics dashboard is designed with the same user-friendly approach as the rest of the tool, making data easy to understand and act upon for creative types who might not be data scientists at heart.

MeetEdgar: Quantitative Insights for Strategic Content Recycling

MeetEdgar takes a slightly different approach to analytics, focusing on the effectiveness of your content over time. Since the platform excels in recycling content, its analytics are geared towards understanding how well your evergreen content performs across different cycles. This is crucial for identifying which pieces of content continue to engage your audience, no matter how many times they’ve been shared.

Moreover, MeetEdgar provides detailed insights into click-through rates and optimal posting times, helping you refine your scheduling strategy to ensure maximum engagement. The platform’s analytics also extend to A/B testing of your social media updates, allowing you to scientifically determine which messages resonate best with your audience. For those who love digging into data, MeetEdgar offers a treasure trove of insights that can inform not just your social media strategy but your content creation process as well.

Making Sense of the Numbers

When it comes to choosing between Planoly and MeetEdgar based on their analytics and reporting capabilities, it boils down to your specific needs and preferences. If you’re a visual content creator focused on platforms like Instagram and Pinterest, Planoly’s tailored analytics will provide you with the insights needed to captivate your audience visually. The platform’s straightforward presentation of data ensures that you can quickly identify trends and adjust your strategy accordingly.

Conversely, if your strategy is built around maximizing the lifespan of your content and ensuring consistent engagement across various platforms, MeetEdgar’s in-depth analytics will be more up your alley. The ability to track the long-term performance of recycled content and the tools to conduct A/B testing offer a strategic advantage, allowing you to refine your content to perfection.

In essence, both Planoly and MeetEdgar offer powerful analytics and reporting features, but their focus differs. Your choice should align with your overarching social media goals—whether that’s creating visually stunning content that resonates on a specific platform or ensuring your evergreen content continuously engages your audience over time.

Multi-Platform Support: Managing Your Social Media Portfolio

In a digital era where audiences are scattered across various platforms, the ability to manage multiple channels through a single tool can be a game-changer. Let’s examine how Planoly and MeetEdgar stack up in terms of multi-platform support.

Planoly: A Visual Content Creator’s Paradise

Planoly was initially designed with Instagram in mind, offering extensive features that cater specifically to this platform. However, understanding the need for a more holistic approach to social media management, Planoly has expanded its services to include other platforms like Pinterest, Facebook, and Twitter. This expansion allows users to plan and schedule content across these platforms, although its core strengths and unique features remain most robust for Instagram and Pinterest.

For visual content creators, influencers, and brands that prioritize Instagram and Pinterest, Planoly’s focused approach ensures that these platforms receive the attention they deserve. The tool’s visual planning capabilities, such as the grid planner for Instagram, are particularly beneficial for maintaining a cohesive aesthetic across visual platforms.

MeetEdgar: A Broad Approach to Social Media Management

MeetEdgar offers a broader approach to multi-platform support, providing users with the capability to manage content across a variety of social media channels, including Facebook, Twitter, LinkedIn, and Instagram. What sets MeetEdgar apart is its emphasis on content recycling and automation across all these platforms, making it an efficient tool for users who want to maintain an active presence on multiple channels without constantly creating new content.

MeetEdgar’s platform-agnostic approach means that its features are designed to be effective regardless of which social media channel you’re focusing on. This broad support makes it an ideal choice for businesses and individuals who need to distribute content across various platforms and want to ensure their messaging remains consistent and engaging, without favoring one platform’s nuances over another.

Choosing the Right Tool for Multi-Platform Management

The decision between Planoly and MeetEdgar, when it comes to multi-platform support, hinges on where your priorities lie. If your social media strategy is heavily visual and centered around Instagram and Pinterest, Planoly’s specialized features for these platforms can help you craft a visually appealing presence with ease. The tool’s expansion to other platforms also means you’re not limited to just one or two channels, although its strongest capabilities remain in the visual realm.

On the other hand, if your strategy involves a broader presence across multiple platforms and you value the efficiency of content recycling, MeetEdgar’s platform-agnostic approach could be more aligned with your needs. Its emphasis on automation and the ability to keep your social media feeds active, even when you’re not creating new content, offers a strategic advantage for maintaining a consistent presence across various channels.

Ultimately, your choice should reflect your social media management goals and the platforms that are most critical to your online strategy. Whether you’re drawn to Planoly’s visual planning tools for Instagram and Pinterest or MeetEdgar’s broad multi-platform support and content recycling capabilities, both tools offer unique benefits that can enhance your social media presence and save you time in managing your digital footprint.

User Interface and Ease of Use: Navigating Your Social Media Management Tool

The user interface of a tool not only affects how enjoyable it is to use but also how efficiently you can execute your social media strategy. An intuitive, well-designed interface can reduce the learning curve and make complex tasks feel straightforward.

Planoly: Aesthetic and Intuitive Design

Planoly’s interface is a reflection of its primary audience: visual content creators. The platform is designed with aesthetics in mind, featuring a clean, intuitive layout that makes scheduling posts, planning your grid, and analyzing your performance a visually pleasing experience. The drag-and-drop functionality for arranging your Instagram feed, for example, is not just practical but also engaging, allowing users to craft their perfect aesthetic with ease.

The clarity of Planoly’s design extends to its scheduling and analytics features. Users can navigate seamlessly between planning, scheduling, and reviewing performance metrics, with each section designed to be user-friendly and informative. This focus on a cohesive and intuitive user experience makes Planoly particularly appealing to those who value design and ease of use as much as functionality.

MeetEdgar: Simplicity and Efficiency

MeetEdgar takes a slightly different approach, emphasizing simplicity and efficiency in its user interface. The platform is designed to make the process of scheduling, recycling, and managing content as straightforward as possible. Its interface may not be as visually driven as Planoly’s, but it excels in usability, with a clear focus on functionality and time-saving features.

One of MeetEdgar’s strengths is its ability to automate content scheduling and recycling with minimal user input. The platform’s layout makes it easy to organize your content library, set up scheduling parameters, and let Edgar handle the rest. This focus on efficiency and automation is evident in the platform’s design, making it a practical choice for users who prioritize simplicity and functionality over visual planning tools.

Making the Right Choice for Your Workflow

Choosing between Planoly and MeetEdgar based on their user interface and ease of use ultimately comes down to your personal preferences and specific needs. If you are heavily invested in the visual aspect of your social media strategy and prefer a tool that emphasizes design and aesthetic planning, Planoly’s intuitive and visually appealing interface will likely resonate with you. Its user-friendly design makes managing visual content a more enjoyable and engaging experience.

Conversely, if you value simplicity, efficiency, and the ability to automate your social media management with minimal fuss, MeetEdgar’s straightforward and functional interface might be more your speed. Its focus on content recycling and automated scheduling can streamline your social media tasks, allowing you to focus more on content creation and less on management.

Both Planoly and MeetEdgar offer unique advantages in terms of user interface and ease of use, catering to different types of social media managers and content creators. Your choice should align with the aspects of social media management that you prioritize, whether that’s a visually driven approach or an emphasis on efficiency and automation.

Understanding the Investment: Pricing Structures Explored

The right investment in a social media management tool can significantly impact your online presence. Both Planoly and MeetEdgar offer a variety of plans, catering to the needs of individual content creators, small businesses, and larger enterprises.

PlanolyFree Plan: Planoly offers a free version that includes 1 user, 2 social profiles (Instagram and Pinterest), and 30 uploads per month per profile.Solo Plan: Starting at $7 per month (billed annually), this plan includes 1 user, 2 social profiles, and unlimited uploads.Duo Plan: Starting at $15 per month (billed annually), offering 2 users, 2 social profiles, and unlimited uploads, plus additional analytics features.Custom Plan: Planoly also offers custom plans for businesses with greater needs, which include more social profiles and additional features.
MeetEdgarEdgar Lite: Starting at $19 per month, for basic scheduling needs.
Edgar: The price was around $49 per month, offering unlimited scheduled posts, more social accounts, and access to all features.

Planoly: Tailored for Visual Content Creators

Planoly’s pricing model is designed with flexibility in mind, providing options that cater to different user needs, from individuals just starting out to businesses looking for more comprehensive features. At its core, Planoly offers a free plan, which is perfect for new users wanting to test the waters. This plan typically includes basic functionalities such as a limited number of monthly posts and access to basic analytics, making it a good starting point for individuals or small brands.

As you ascend Planoly’s pricing tiers, the features become more robust. Higher plans unlock additional posts, more detailed analytics, and extra accounts management capabilities. These plans are particularly appealing to businesses and social media professionals who manage multiple brands or need more in-depth insights into their social media performance.

What makes Planoly’s pricing appealing is its focus on visual content platforms like Instagram and Pinterest, ensuring that the features at each pricing level are tailored to enhance your visual social media strategy.

MeetEdgar: Streamlining Content Management Across Platforms

MeetEdgar’s approach to pricing is straightforward, offering a clear step-up from basic to more advanced features across its plans. The platform might start with a base plan that suits the needs of individuals or small businesses focusing on maintaining an active social media presence without the extensive manual effort. This base plan often includes access to the core features of content scheduling, recycling, and basic analytics.

Moving up, MeetEdgar’s higher-tier plans introduce more sophisticated features, such as additional content library slots, more social media accounts management, and advanced analytics. These plans are designed for larger businesses or social media teams that require more from their management tool in terms of volume and analysis capabilities.

One of the standout aspects of MeetEdgar’s pricing is the emphasis on content recycling and automation across all its plans, ensuring that users of all levels can benefit from these time-saving features.

Choosing Based on Value for Your Strategy

The decision between Planoly and MeetEdgar, considering their pricing, should be influenced by your social media management needs and the value you place on specific features. If your strategy is centered around creating a visually cohesive brand presence on platforms like Instagram and Pinterest, Planoly’s tiered pricing offers targeted solutions that grow with your needs.

Conversely, if your focus is on maximizing the efficiency of content distribution across multiple platforms with a keen interest in automating and recycling content, MeetEdgar provides a straightforward pricing model that ensures you get the essential features needed to keep your social media feeds active and engaging.

In essence, both Planoly and MeetEdgar present compelling options at various price points. Your choice should reflect not just your budget, but also which platform’s features align most closely with your social media objectives, ensuring that your investment not only fits your current needs but also supports your future growth.

Whether you lean towards Planoly for its visual content prowess or MeetEdgar for its efficiency in content management, both tools offer scalable options to enhance your social media strategy.

Customer Support and Educational Resources: Enhancing User Experience

Whether you’re a seasoned social media manager or just starting out, the availability of responsive customer support and comprehensive educational resources can greatly influence your ability to effectively use a social media management tool. Both Planoly and MeetEdgar understand this need and offer various forms of support and learning materials to their users.

Planoly: Empowering Users with Knowledge

Planoly places a strong emphasis on user education, providing a wealth of resources designed to help users maximize their social media strategy. From detailed blog posts covering the latest trends in social media marketing to step-by-step guides on using Planoly’s features, the platform ensures users have access to a broad spectrum of learning materials. Additionally, Planoly offers video tutorials, which are particularly helpful for visual learners looking to quickly grasp how to use the platform’s features to their fullest.

When it comes to customer support, Planoly provides multiple channels for users to get help, including email support and a comprehensive FAQ section. While the platform may not offer live chat support, the depth of their educational content often means users can find answers to their questions without needing to reach out directly.

MeetEdgar: Prioritizing Direct Support and Community Learning

MeetEdgar takes a slightly different approach, focusing on direct user support and fostering a community where users can learn from each other. The platform offers a responsive customer service team accessible via email and live chat, ensuring that users can get timely help when they encounter issues or have questions. This direct line to support can be particularly reassuring for businesses that rely heavily on their social media presence and cannot afford prolonged downtime.

In addition to direct support, MeetEdgar provides users with access to a knowledge base filled with articles on best practices for social media management. The platform also encourages learning through webinars and an active community forum, where users can share tips, strategies, and advice. This emphasis on community learning not only helps users solve problems but also fosters a sense of belonging among MeetEdgar users.

Selecting the Tool That Best Supports Your Journey

The choice between Planoly and MeetEdgar, when considering customer support and educational resources, hinges on your preferred method of learning and the level of support you anticipate needing. If you prefer self-directed learning through detailed guides and tutorials, Planoly’s extensive library of educational content can empower you to effectively leverage its features for your social media strategy.

On the other hand, if you value the availability of direct support and the opportunity to learn from a community of fellow users, MeetEdgar’s approach to customer service and community engagement might be more aligned with your needs. The platform’s focus on direct interaction and peer learning can be especially beneficial for users who thrive on community insights and real-time support.

Ultimately, both Planoly and MeetEdgar recognize the importance of supporting their users through quality educational content and responsive customer service. Your decision should reflect not only which platform meets your social media management needs but also which one aligns with your learning preferences and support requirements, ensuring a smooth and productive user experience.

Conclusion

In conclusion, choosing between Planoly and MeetEdgar for your social media management needs involves a careful consideration of several key aspects. From the way each platform approaches content scheduling and automation, to their specific analytics capabilities, multi-platform support, user interface, pricing structures, and the level of customer support and educational resources provided. Planoly shines for those with a keen eye for visual content planning, particularly on Instagram and Pinterest, offering an intuitive and aesthetically pleasing interface.

Meanwhile, MeetEdgar stands out for its content recycling prowess and broad platform support, ideal for those looking to maximize efficiency across multiple social media channels. Ultimately, the decision hinges on which tool aligns best with your specific goals, workflow preferences, and the unique demands of your social media strategy. Whether you lean towards the visual content optimization offered by Planoly or the automated efficiency of MeetEdgar, selecting the right tool is pivotal in streamlining your social media management process and achieving your online engagement objectives.

Read Next

author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
Scroll to Top