In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for HANDLE Global

HANDLE Global has blog articles that can be considerably improved upon. As HANDLE Global starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Optimizing Healthcare Capital Equipment Management: A Guide”
“Revolutionizing Hospital Asset Management with Advanced Tech”
“Understanding the Future of Clinical Capital Equipment”
“The Role of AI in Streamlining Healthcare Capital Processes”
“Innovative Strategies for Healthcare Financial Planning”
“Navigating the Challenges of Medical Equipment Procurement”
“Leveraging Data for Smarter Healthcare Capital Decisions”
“The Impact of Technology on Healthcare Capital Budgeting”
“Achieving Efficiency in Hospital Asset Lifecycle Management”
“The Importance of Fleet Visibility in Healthcare Management”
“Enhancing Healthcare Delivery with Capital Management Solutions”
“Streamlining the Hospital Capital Request Process”
“Healthcare Capital Forecasting: Trends and Techniques”
“Exploring the Future of Healthcare Infrastructure Management”
“Effective Budgeting Strategies for Healthcare Facilities”
“Improving Healthcare ROI through Capital Equipment Optimization”
“Advancements in Clinical Engineering for Healthcare Systems”
“Integrating Technology for Effective Hospital Supply Chain Management”
“Strategies for Effective Capital Equipment Sourcing in Healthcare”
“Innovations in Managing Healthcare IT and Infrastructure”
“Navigating Capital Equipment Challenges in the Healthcare Sector”
“How Tech is Changing Healthcare Facilities Management”
“Budgeting Essentials for 2024: A Healthcare Perspective”
“Cost-Saving Techniques in Healthcare Capital Equipment Purchasing”
“Maximizing ROI in Healthcare Capital Investments”
“The Future of Medical Device Procurement and Management”
“Transforming Healthcare with Smart Capital Equipment Solutions”
“Optimizing Asset Utilization in Hospitals and Clinics”
“Data-Driven Approaches to Healthcare Capital Management”
“Healthcare Capital Planning: Best Practices and Pitfalls”
“The Role of Federated Datasets in Healthcare Management”
“Understanding Capital Risk Scores in Hospital Management”
“Benefits of AI-Driven Budget Solutions in Healthcare”
“Healthcare Capital Process Automation: The What and How”
“Improving Hospital Operations through Capital Equipment Tech”
“Forecasting and Planning for Hospital Equipment Needs”
“Strategies for Modernizing Hospital Capital Infrastructure”
“Managing Healthcare Equipment Lifecycles for Better Outcomes”
“The Impact of Digital Transformation on Hospital Capital Management”
“Reducing Healthcare Costs with Effective Asset Management”
“Addressing the Challenges of Hospital Equipment Standardization”
“Navigating Medical Device Recalls: A Strategic Approach”
“Building Efficient Capital Management Systems in Healthcare”
“Improving Clinical Outcomes with Smart Capital Equipment”
“How to Effectively Manage a Hospital’s Capital Fleet”
“Innovative Asset Tracking Solutions for Healthcare Facilities”
“Strengthening Supply Chain in Healthcare through Technology”
“Healthcare Budget Intelligence: A Modern Approach”
“Digital Solutions for Hospital Construction and Renovation Projects”
“Improving Clinical Engineering with Smart Capital Management”
“Enhancing Hospital Financial Operations through Tech Integration”
“Automating Capital Requests for Efficient Healthcare Delivery”
“Leveraging Cloud Technology in Healthcare Asset Management”
“Healthcare Capital Equipment: Navigating the Procurement Process”
“Role of Analytics in Healthcare Capital Decision Making”
“Efficient Capital Management for Improved Patient Care”
“Financial Planning Tools for Modern Healthcare Facilities”
“The Importance of Accurate Data in Hospital Asset Management”
“Streamlining Hospital Operations with Advanced Capital Tech”
“Capital Equipment Lifecycle Management in Healthcare Settings”
“Healthcare Facility Upgrades: Budgeting and Planning”
“Harnessing the Power of AI in Healthcare Capital Management”
“Emerging Trends in Healthcare Equipment Management”
“Innovative Solutions for Hospital Budgeting and Finance”
“Meeting Healthcare Challenges with Smart Capital Solutions”
“Navigating Capital Equipment Financing in Healthcare”
“Strategies for Managing Medical Equipment Post-Pandemic”
“Improving Healthcare Supply Chain with Smart Technology”
“The Role of Predictive Analytics in Hospital Equipment Management”
“Cost-Effective Hospital Renovation and Expansion Strategies”
“Digital Transformation in Hospital Capital Planning”
“Innovations in Hospital Asset Tracking and Management”
“Overcoming Data Challenges in Healthcare Capital Management”
“Capital Equipment in Healthcare: Trends to Watch”
“Balancing Cost and Quality in Healthcare Capital Procurement”
“Healthcare Asset Management for the Modern Era”
“Strategies for Efficiently Managing Hospital Technology”
“Navigating the Complex World of Healthcare Capital”
“Achieving Sustainable Growth in Healthcare Facilities”
“Optimizing the Healthcare Capital Lifecycle for Maximum ROI”
“Key Metrics for Effective Healthcare Asset Management”
“Healthcare Capital Management: Integrating New Technologies”
“The Evolution of Healthcare Capital Equipment Strategies”
“Best Practices for Long-Term Healthcare Capital Planning”
“Implementing Efficient Capital Solutions in Healthcare Systems”
“Adopting Smart Technologies for Hospital Operations”
“Healthcare Facilities: Balancing Innovation and Budget Constraints”
“Mastering Capital Equipment Planning in Healthcare”
“Healthcare Infrastructure: Planning for Future Needs”
“Innovative Tech Solutions for Healthcare Financial Management”
“Healthcare Capital Management: A Path to Operational Excellence”
“The Strategic Importance of Hospital Capital Equipment”
“Driving Efficiency in Hospital Procurement Processes”
“Embracing the Future of Healthcare Asset Management”
“The Role of Technology in Modernizing Healthcare Facilities”
“Strategic Capital Equipment Management in Healthcare”
“Leveraging Data for Strategic Healthcare Investment Decisions”
“The Impact of Efficient Capital Management on Healthcare Quality”
“Integrating Innovation in Healthcare Capital Strategies”
“Future-Proofing Healthcare Facilities with Smart Capital Management”

#2. Off-page SEO Plan for HANDLE Global

HANDLE Global has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 29.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for HANDLE Global

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for HANDLE Global

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take HANDLE Global’s Traffic to 100k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for HANDLE Global’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy