If you’re like most entrepreneurs, your business is constantly changing. You may be at the beginning stages of a new venture, or you might be in the midst of a major transition. Either way, it’s important to understand who your customers are and what they want from you. You can use buyer personas — fictional […]
How to Create Buyer Personas for Your Business in 6 Steps Read More »
Competitor research is critical for startups. It helps you understand the market and how your competitors are executing their business strategies. Competitive analysis helps you determine what you need to do to stay ahead of the competition. It will also help you understand where you can make changes in your business model and product development
Competitive Analysis: How to Outperform the Competition Read More »
When you have a business idea, there’s a high degree of certainty that the idea is not perfect. And, that’s why you need to test it out in the real world. Well, there are numerous ways for testing your ideas – for example, you could create a proof of concept, a prototype or even an
What is the Minimum Viable Product? – A Guide on What MVP Means Read More »
What’s the one common thing that’s ruining startups and businesses worldwide? Hint: Not doing your due diligence (aka market research) before jumping into the fray. We, here at WinSavvy, are a startup consultancy. We often work with startups handling their mundane tasks like marketing and legal complicances, while they can focus on developing their core
How to Do Market Research: A Definitive Guide Read More »