Planoly vs Zoho Social: The Best Social Media Management Tool for You

Zoho Social or Planoly? Discover which tool offers superior integration and analytics to boost your social media presence.

In today’s fast-paced digital world, finding the right social media management tool is like discovering a secret map that leads to buried treasure. It’s about unearthing a solution that not only simplifies your social media voyage but also ensures that every post, tweet, or pin strikes gold with your audience. Enter Planoly and Zoho Social—two formidable contenders in the quest for social media supremacy. But which one will help you navigate the choppy waters of online engagement and sail smoothly towards your marketing goals? Let’s set the sails and embark on this journey to find out.

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A Tale of Two Platforms: User Interface and Experience

The Visual Harmony of Planoly

Planoly speaks the language of visuals. Designed with Instagram enthusiasts and visual content creators in mind, it offers a sleek, intuitive interface that makes planning your social media feed a visual treat. Imagine dragging and dropping your posts on a grid, visualizing exactly how your Instagram will look post-publishing. This isn’t just about aesthetics; it’s about crafting a cohesive brand story that resonates with your audience at a glance. Planoly simplifies this process, making it accessible even to those who are navigating the waters of social media management for the first time.

Beyond the grid, Planoly’s user experience shines through its seamless integration with social platforms, particularly Instagram and Pinterest. The ease with which users can schedule posts, stories, and even pins makes it a beloved tool among brands, influencers, and marketers who prioritize visual content.

Zoho Social: The Strategic Navigator

Zoho Social, on the other hand, takes a more analytical approach to social media management. It’s like the compass that guides you through the dense fog of digital engagement, offering deep insights into your social media performance. Zoho Social’s dashboard is a command center from where you can manage multiple social networks, schedule posts in advance, and dive into analytics that help refine your social media strategy.

What sets Zoho Social apart is its focus on collaboration and scalability. It’s designed not just for individual creators but for teams who aim to conquer the social media landscape together. With features like the SmartQ that suggests the best time to post based on when your audience is most active, Zoho Social is about making each post count, ensuring your content reaches the farthest shores.

Charting the Right Course

Choosing between Planoly and Zoho Social comes down to your voyage’s nature. If your journey is driven by the visual storytelling of Instagram and Pinterest, Planoly’s user-friendly interface and aesthetic planning tools might be your guiding star. But if your expedition requires navigating multiple social platforms with a strategic and collaborative approach, Zoho Social’s analytical depth and team-oriented features could steer you towards success.

Both platforms offer unique strengths, but the best choice depends on the world you’re navigating. Whether you’re a solo adventurer crafting beautiful visual stories or a part of a crew strategizing to dominate the digital seas, your social media management tool should be the compass that guides you to your desired destination.

The Arsenal of Features: Planoly vs. Zoho Social

Planoly: A Visual Content Curator’s Dream

Planoly’s feature set is meticulously designed for those who believe in the power of visuals. The platform’s core strength lies in its planning and scheduling features, particularly for Instagram and Pinterest. Planoly allows you to visualize your future posts on an interactive grid, offering a bird’s-eye view of your content strategy. This is particularly useful for brands and influencers for whom aesthetic consistency is key.

But Planoly is more than just a pretty interface. It offers detailed analytics on post performance, allowing you to understand what resonates with your audience. The ability to auto-post to Instagram, schedule stories in advance, and plan your Instagram Shop posts makes Planoly a comprehensive tool for anyone looking to elevate their visual content strategy. Additionally, Planoly’s content calendar and multi-account management capabilities ensure that you’re always on top of your posting schedule, no matter how many accounts you’re juggling.

Zoho Social: The Strategist’s Toolkit

Zoho Social, with its robust feature set, caters to the needs of businesses and social media professionals looking for depth and flexibility in their management tool. It supports a wider range of social platforms compared to Planoly, including Twitter, LinkedIn, Facebook, and Instagram, making it a versatile choice for businesses with a multi-platform presence.

One of Zoho Social’s standout features is the SmartQ, which suggests the optimal times for posting based on your audience’s online activity, thereby increasing the chances of engagement. The platform also shines in collaboration and team management, allowing multiple team members to contribute and manage social media efforts seamlessly. Real-time notifications and a unified social inbox ensure that you never miss a beat in conversations happening across platforms.

Furthermore, Zoho Social’s advanced reporting and analytics go beyond just post performance. They offer insights into audience demographics, social media listening tools to monitor brand mentions, and the ability to create custom reports. These features make Zoho Social an invaluable asset for businesses looking to dive deep into their social media strategy and make data-driven decisions.

Navigating Towards Your Perfect Match

When comparing the feature sets of Planoly and Zoho Social, your choice ultimately hinges on your specific needs and goals. Planoly is the ideal companion for creators and brands focused primarily on visual storytelling through Instagram and Pinterest. Its tools are tailored to enhance the visual appeal of your content and streamline the planning process, ensuring your feed looks exactly how you envisioned it.

On the other hand, Zoho Social offers a broader toolkit designed for businesses and social media professionals who require a comprehensive approach to their strategy across multiple platforms. Its emphasis on collaboration, analytics, and audience engagement makes it a powerful option for those looking to not just post content but to foster meaningful interactions and gain actionable insights.

Both Planoly and Zoho Social offer unique advantages, but the best fit for you will depend on whether your journey is driven by the aesthetic allure of visual content or the strategic depths of multi-platform engagement.

Pricing and Plans: Charting the Course to Value

PlanolyFree Plan: Planoly offers a free version that includes 1 user, 2 social profiles (Instagram and Pinterest), and 30 uploads per month per profile.Solo Plan: Starting at $7 per month (billed annually), this plan includes 1 user, 2 social profiles, and unlimited uploads.Duo Plan: Starting at $15 per month (billed annually), offering 2 users, 2 social profiles, and unlimited uploads, plus additional analytics features.Custom Plan: Planoly also offers custom plans for businesses with greater needs, which include more social profiles and additional features.
Zoho SocialStandard Plan: Starting at $10 per month (billed annually) for 1 brand (7 channels) and 2 team members, including basic publishing and monitoring features.Professional Plan: At $30 per month (billed annually), adding more advanced features like the bulk scheduler and custom reports for 1 brand.Premium Plan: Starting at $40 per month (billed annually), for 1 brand with additional features like ad integration and advanced analytics.Agency Plan: At $200 per month (billed annually), managing up to 10 brands, designed for agencies and larger teams.Agency Plus Plan: Starting at $300 per month (billed annually), with the capacity to manage up to 20 brands.

Planoly: Simplifying Visual Planning with Flexible Pricing

Planoly’s approach to pricing is designed with a range of users in mind, from solo adventurers to full-fledged teams navigating the Instagram and Pinterest landscapes. The platform offers a free plan, which, while limited in features, provides a taste of its visual planning capabilities. This is particularly appealing for individuals or small businesses just starting their voyage, allowing them to plan and schedule their content without initial investment.

As you venture into deeper waters, Planoly’s paid plans offer increased functionality. These plans scale up in features and capacity, including unlimited posts, multiple social profiles, and more detailed analytics. Each tier is crafted to match the growing needs of its users, ensuring that businesses and influencers can find a plan that aligns with their expansion. Planoly’s pricing structure reflects its commitment to visual content, with each tier designed to enhance the aesthetics and effectiveness of your social media strategy.

Zoho Social: Comprehensive Social Media Management for Every Crew

Zoho Social sets its sails with a slightly different course, offering a pricing model that caters to businesses and professionals seeking a robust social media management solution across multiple platforms. Even at its entry-level, Zoho Social provides a comprehensive set of tools, including the SmartQ scheduling feature, detailed analytics, and team collaboration options.

The platform offers a free trial, allowing users to explore its vast ocean of features before committing. From there, Zoho Social’s pricing tiers are structured to accommodate the needs of different sized businesses, from small enterprises to large organizations requiring advanced functionality like agency-level management and client collaboration tools.

Zoho Social’s value proposition lies in its ability to offer a 360-degree view of your social media strategy, integrating seamlessly with other Zoho products for a unified marketing approach. The pricing reflects the platform’s comprehensive nature, aimed at users who need deep insights and extensive control over their social media presence.

Navigating Your Budget Towards the Right Harbor

When weighing Planoly against Zoho Social in terms of pricing and plans, the decision comes down to your specific needs and how you prioritize them against your budget. Planoly is a beacon for those focused on crafting and maintaining a visually cohesive social media presence, offering a cost-effective solution for individuals and businesses concentrating on Instagram and Pinterest.

Conversely, Zoho Social is like a fully equipped galleon, ready to tackle the high seas with its all-encompassing approach. It’s suited for businesses and social media professionals who require a more detailed analysis, broader platform support, and enhanced team collaboration features, all backed by Zoho’s ecosystem.

Selecting the right tool is akin to choosing your vessel for exploring the vast expanse of the social media ocean. Whether you’re drawn to the visual shores with Planoly or the strategic depths with Zoho Social, ensure your choice aligns with both your journey’s goals and your treasure chest’s limits.

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A Beacon in the Fog: Customer Support and Community Engagement

Planoly: Guiding Light for Visual Content Creators

Planoly understands that even the most seasoned social media sailors need guidance from time to time. The platform offers a robust Help Center filled with articles, video tutorials, and FAQs designed to address the most common—and uncommon—questions that users might have. Whether you’re wondering how to schedule your first post or seeking advanced tips on optimizing your content strategy, Planoly’s resources are both comprehensive and accessible.

Beyond its Help Center, Planoly maintains active social media channels and a blog that not only provide updates on new features but also share valuable content marketing strategies and inspiration. While direct support is primarily via email, the response times are generally swift, ensuring that users can quickly navigate back to smooth sailing.

The community around Planoly is vibrant, particularly among Instagram and Pinterest users. Through webinars and collaborative projects, Planoly fosters a sense of community, offering a platform for users to learn from each other and share their successes.

Zoho Social: Navigational Aids for Strategic Social Media Management

Zoho Social, with its comprehensive approach to social media management, ensures that users have a strong support system. The platform offers 24/7 support through email, live chat, and phone, making it easy for users to find help whenever they need it. This level of accessibility is particularly valuable for businesses and agencies that operate across different time zones and can’t afford to be left adrift.

Zoho’s support extends beyond individual inquiries. The Zoho Social Knowledge Base is a treasure trove of articles, how-to guides, and best practices designed to help users maximize their use of the platform. For those looking to dive deeper, Zoho Social also hosts webinars and training sessions that cover both the basics and more advanced features of social media management.

The community around Zoho Social is part of the larger Zoho ecosystem, benefiting from a wide network of users across Zoho’s suite of products. This community is an excellent resource for gaining insights into not only social media management but also how it integrates with broader business processes.

Choosing Your Compass: Support That Aligns with Your Voyage

The level of customer support and the community engagement offered by Planoly and Zoho Social highlight their commitment to user success. Planoly shines as a guiding light for visual content creators, providing targeted support and fostering a community that values aesthetics and brand storytelling. Its resources are especially useful for those looking to enhance their visual content strategy on Instagram and Pinterest.

On the other hand, Zoho Social stands as a navigational aid for those on a strategic social media management voyage. Its round-the-clock support and extensive educational resources are invaluable for businesses and agencies looking for a tool that can support their multifaceted social media strategies.

Your choice between Planoly and Zoho Social in terms of customer support and community should be guided by the nature of your social media endeavors. If visual storytelling is at the heart of your strategy, Planoly’s specialized resources and community might be your north star. Conversely, if your journey requires comprehensive, strategic support across multiple platforms, Zoho Social’s extensive support system could be the wind in your sails.

Steering by the Stars: Analytics and Reporting

Planoly: Visual Insights for the Aesthetic Voyager

Planoly’s analytics are tailored to the visual storyteller, offering insights that are as easy to understand as they are beautiful. The platform provides you with an overview of your post performances, engagement rates, and audience growth over time, focusing heavily on Instagram’s visual-centric metrics. These insights allow users to discern which types of content resonate most with their followers, enabling them to fine-tune their aesthetic and content strategy effectively.

One of Planoly’s strengths lies in its ability to present these analytics in a visually intuitive manner, making it easy for users to grasp their account’s performance at a glance. However, it’s worth noting that while Planoly offers robust insights for Instagram and Pinterest, its analytics capabilities might not be as comprehensive across other platforms.

Zoho Social: Navigating the Data Depths

Zoho Social, on the other hand, offers a deep dive into social media analytics, providing a comprehensive suite of reporting tools that span across multiple platforms. With Zoho Social, you’re not just tracking likes and follows; you’re gaining insights into audience behavior, engagement patterns, and the effectiveness of your content strategy across different networks. This platform offers detailed reports that can be customized and shared, making it an invaluable tool for teams and agencies needing to report back to clients or stakeholders.

Zoho Social’s analytics extend to social listening, allowing you to monitor mentions of your brand, track competitor activity, and engage with your audience in real-time. This holistic approach to analytics ensures that you’re not only informed about how your content is performing but also about how your brand is perceived across the social media landscape.

Charting Your Course with the Right Tools

When it comes to choosing between Planoly and Zoho Social based on their analytics and reporting capabilities, the decision hinges on the depth of insight you require and the platforms you prioritize. If your journey is primarily through the visually rich territories of Instagram and Pinterest, and you value intuitive, easy-to-understand analytics, Planoly’s approach will likely suit your needs best. Its focus on visual content platforms makes it the ideal companion for brands and creators who thrive on aesthetics.

Conversely, if your voyage takes you across a broader expanse of social media waters, where strategic insights and comprehensive data analysis across multiple platforms are crucial, Zoho Social’s robust analytics and reporting features will serve as your guiding star. Its ability to deliver detailed reports and real-time social listening insights makes it particularly suited for businesses and agencies that base their strategies on data-driven decisions.

In the end, whether you choose Planoly or Zoho Social, ensure your selection aligns with your need for depth and breadth in social media analytics. Both tools offer unique advantages, but the right choice will depend on your specific needs, the platforms you use most, and how you plan to use the insights to navigate your social media journey.

Navigating Through Integrations: Planoly vs. Zoho Social

Planoly: Streamlining Visual Content Creation

Planoly’s design ethos emphasizes simplicity and visual aesthetics, which is reflected in its integration capabilities. Focused primarily on Instagram and Pinterest, Planoly offers direct integrations aimed at enhancing the visual content creation and scheduling process. For instance, its integration with Canva allows users to design and schedule posts within the same workflow, marrying content creation with content management seamlessly.

Furthermore, Planoly’s e-commerce integrations, particularly for users who leverage Instagram Shopping, enable businesses to link their product catalogues directly to their social posts, facilitating a smoother path from discovery to purchase. While Planoly’s integrations are somewhat niche, focusing on content creation and e-commerce, they are deeply valuable for users whose social media strategy is heavily visual and centered around Instagram and Pinterest.

Zoho Social: A Hub of Connectivity

Zoho Social stands out for its breadth of integrations within the Zoho ecosystem and beyond. As part of the larger suite of Zoho applications, it connects effortlessly with Zoho CRM, Zoho Campaigns, and other Zoho tools, allowing for a unified approach to customer relationship management, email marketing, and social media management. This integration provides a holistic view of customer interactions across different touchpoints, enhancing the ability to create cohesive, cross-platform marketing strategies.

Beyond the Zoho ecosystem, Zoho Social offers integrations with popular third-party tools like Google My Business, making it easier for businesses to manage their online presence across social media and search engines. The platform’s open API also paves the way for custom integrations, offering flexibility for businesses with specific needs or those using niche tools that require a personalized approach to integration.

Charting Your Integration Course

When deciding between Planoly and Zoho Social based on integration capabilities, consider the tools and services that are crucial to your marketing strategy. Planoly is the ideal choice for brands and creators who need a tool that integrates well with visual content creation and e-commerce platforms, offering a streamlined workflow for Instagram and Pinterest focused strategies.

On the other hand, Zoho Social is better suited for businesses looking for a tool that can integrate into a broader suite of marketing and CRM solutions, especially those already invested in the Zoho ecosystem or requiring extensive third-party integrations. Its ability to connect with a wide range of services makes it a versatile choice for managing a comprehensive online presence.

Choosing the right tool depends on your specific needs, the platforms you prioritize, and how you wish to integrate your social media management with other aspects of your digital marketing strategy. Whether you’re drawn to the focused, visual content-driven integrations of Planoly or the extensive, flexible connectivity of Zoho Social, ensure your choice facilitates a seamless, efficient workflow that aligns with your overall marketing objectives.


Navigating the vast seas of social media management tools brings us to the shores of two notable islands: Planoly and Zoho Social. Each offers unique landscapes shaped by their features, user experience, pricing, support, analytics, and integrations. Planoly, with its visually intuitive platform, is the beacon for content creators focusing on Instagram and Pinterest, offering seamless workflows for those who prioritize aesthetics and engagement through visual storytelling. On the other horizon, Zoho Social emerges as a versatile continent, equipped for the strategist navigating multiple social media channels, seeking depth in analytics, extensive integrations, and a robust suite for team collaboration and customer engagement.

Your choice between these two depends on the compass of your needs—whether the visual clarity and simplicity of Planoly align with your journey, or the strategic depth and broad connectivity of Zoho Social chart a course closer to your destination. Both tools promise to guide you through the social media waters; selecting the right one ensures that your voyage not only reaches its audience but resonates with them deeply.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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