Planoly vs MavSocial: The Best Social Media Management Tool for You

Evaluate Planoly against MavSocial for social media management. Find out which platform enhances your digital marketing efforts.

In the bustling digital marketplace, where every brand’s voice strives to be heard over the din, choosing the right social media management tool isn’t just a decision—it’s a declaration of your brand’s future strategy. Enter Planoly and MavSocial, two titans in a world where visual storytelling and audience engagement are king and queen. But as you stand at the crossroads, you might wonder which path leads to the promised land of social media success. Is it Planoly, with its visually intuitive platform designed for the Instagram-savvy creator, or MavSocial, with its robust suite of features catering to a diverse social media landscape? Let’s dive into the heart of this digital duel and uncover which tool not only meets your needs but propels you to new heights.

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Ease of Use and User Interface: The Gateway to Mastery

In the realm of social media management, where time is as precious as engagement metrics, the ease of use and user interface of a tool can make or break your workflow. Let’s peel back the layers of Planoly and MavSocial to see which one offers the smoothest sailing.

Planoly: A Visual Haven

Planoly greets its users with open arms, offering a sanctuary where simplicity and aesthetics meet. Designed with the Instagram enthusiast in mind, its interface is a breath of fresh air for those who live and breathe visual content. Here, planning your social media feed isn’t just a task; it’s an experience. With drag-and-drop functionality, users can effortlessly arrange their posts to perfection, ensuring their Instagram grid tells the story they envision. This visual approach extends to scheduling, where each post can be meticulously planned to paint a cohesive picture of your brand.

But Planoly’s charm isn’t just skin deep. The platform makes navigating through its features a breeze, with intuitive menus and clear, concise options. This user-friendly nature extends to its mobile app, ensuring you can keep your social media strategy on course, whether you’re at your desk or on the move.

MavSocial: The Strategic Commander

MavSocial, on the other hand, approaches the user interface with a different battle plan. It arms its users with a comprehensive dashboard that oversees a broader social media landscape, including Facebook, Twitter, LinkedIn, YouTube, and more. This command center is the heart of MavSocial, where users can launch their content strategies across multiple platforms without breaking a sweat.

While MavSocial’s interface may seem daunting to the uninitiated, it’s a treasure trove of functionality for the seasoned marketer. Its approach is tactical, offering advanced features like campaign planning, social listening, and analytics in a structured layout. MavSocial is designed for those who seek to conquer not just one platform, but the entire social media domain.

Charting Your Course

Choosing between Planoly and MavSocial’s ease of use and user interface boils down to your crew’s composition and the seas you navigate. If your journey is predominantly through the visual stories of Instagram, and you value a tool that mirrors the platform’s simplicity and beauty, Planoly is your guiding star. However, if your voyage requires a more strategic overview, commanding a presence across diverse social media waters, MavSocial’s robust and comprehensive dashboard is your compass.

Scheduling and Content Management: The Lifeblood of Social Media Strategy

Planoly: The Visual Planner’s Companion

Planoly stands out for its visually driven approach to scheduling. The platform is not just about setting dates and times; it’s about crafting a visual narrative that speaks to your audience. With its grid layout, Planoly allows users to visually plan their Instagram feed, ensuring that each post aligns perfectly with their aesthetic goals. This level of planning is invaluable for brands and influencers for whom image is everything.

Beyond Instagram, Planoly extends its scheduling prowess to Pinterest, another highly visual platform, making it a unique tool in the realm of social media management. The ability to plan pins and boards in advance caters to marketers who leverage Pinterest’s powerful search and discovery features.

Planoly’s content management also includes features like auto-posting, saving users time and ensuring that their social media strategy operates smoothly, even when they’re not online. The platform’s user-friendly interface makes scheduling posts, stories, and pins not just efficient but enjoyable.

MavSocial: A Multi-Platform Powerhouse

MavSocial, with its broader focus, offers robust scheduling features that cover a wide array of social media platforms, including Facebook, Twitter, LinkedIn, YouTube, and Instagram. This makes it an ideal choice for businesses and marketers who operate across several social channels and need a unified tool to manage their content strategy.

One of MavSocial’s strengths is its advanced scheduling options, which allow for the planning of posts well in advance, with detailed settings for repeat postings and campaign tagging. This level of detail is crucial for marketers who need to keep their content fresh and engaging over long periods.

Moreover, MavSocial’s content management capabilities go beyond just scheduling. The platform offers a comprehensive media library where users can store, tag, and manage their assets, making content creation and reuse more efficient. This, combined with its social listening and analytics features, makes MavSocial a powerful command center for any social media strategy.

Choosing Your Sailing Companion

When it comes to scheduling and content management, both Planoly and MavSocial offer compelling features, but the choice between them depends on your specific needs and strategy focus. If your brand’s story is told through visuals on Instagram and Pinterest, Planoly’s grid layout and visual planning tools will help you weave your narrative with ease. Its focus on these platforms makes it a natural choice for creators and brands that prioritize visual content.

Conversely, if your strategy spans multiple social media channels and you require a tool that can manage complex scheduling needs while offering a repository for your digital assets, MavSocial’s comprehensive approach will serve you well. Its ability to manage campaigns across various platforms makes it a versatile ally in your social media endeavors.

Navigating by the Stars: Analytics and Reporting

Planoly: Visual Insights for the Aesthetic Journey

Planoly’s analytics are a visual storyteller’s compass. Focused primarily on Instagram (and to a lesser extent, Pinterest), it offers insights that are as accessible as they are actionable. Users can track engagement metrics such as likes, comments, saves, and views, which are crucial for understanding what type of content captivates their audience. Planoly simplifies this data into easy-to-read graphs and charts, making it straightforward to gauge the performance of individual posts and overall account health over time.

A unique feature of Planoly is its emphasis on visual analytics, which aligns with its user base of creators, designers, and brands focused on aesthetic appeal. This approach not only helps in fine-tuning the visual content strategy but also ensures that every grid post contributes to a cohesive brand narrative.

MavSocial: Strategic Insights Across the Board

MavSocial takes a broader and more strategic approach to analytics and reporting. Catering to a wide range of social media platforms, including Facebook, Twitter, LinkedIn, YouTube, and Instagram, it provides a comprehensive overview of your social media performance. MavSocial goes beyond basic engagement metrics to offer deep insights into audience demographics, campaign performance, and even sentiment analysis, giving users a holistic view of their social media impact.

One of MavSocial’s strengths is its ability to aggregate data from multiple platforms into unified reports. This is invaluable for marketers managing a diverse social media presence, as it allows for cross-platform performance comparison. Customizable reports and real-time analytics make MavSocial a powerful tool for businesses and agencies that rely on data to drive their social media strategies.

Setting Your Course with the Right Tools

Deciding between Planoly and MavSocial based on their analytics and reporting capabilities comes down to the scope of your social media strategy and the depth of insights you require. If your journey is primarily through the visually-driven worlds of Instagram and Pinterest, and you value straightforward, visual-centric analytics, Planoly will guide you well. Its focused approach is perfect for those who aim to captivate their audience with compelling visuals and stories.

Conversely, if your voyage spans multiple social media channels and you seek comprehensive, strategic insights to inform your decisions, MavSocial’s robust analytics will serve as your sextant. Its capacity to deliver detailed reports across platforms makes it suited for marketers and businesses looking to optimize their presence and engagement across the social media spectrum.

Both Planoly and MavSocial offer valuable insights, but the best fit for you will depend on your specific needs, the platforms you prioritize, and how you plan to use the data to steer your social media strategy towards success.

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The Quest for Content: Discovery and Curation

Planoly: Streamlining Visual Content

Planoly, with its strong focus on Instagram and Pinterest, offers tools that cater to the visual aspect of content discovery and curation. While its primary function is to plan and schedule content, Planoly also provides users with a way to curate user-generated content through its “Discover” feature. This allows brands and influencers to easily find and repost content from their community, enriching their feed with authentic voices and visuals. However, Planoly’s content discovery tools are more limited compared to broader social media management platforms, focusing mainly on leveraging existing community content and hashtags to inspire new posts.

MavSocial: A Comprehensive Content Library

MavSocial, on the other hand, takes a more expansive approach to content discovery and curation. The platform features a built-in digital library where users can store, manage, and repurpose content assets across their social campaigns. This library not only supports uploaded media but also integrates with stock photo libraries, providing a wealth of visual content at users’ fingertips. Additionally, MavSocial offers content curation features that help marketers discover trending topics and content ideas across the web. This capability is crucial for businesses looking to stay relevant and engage their audience with timely, topical content.

MavSocial’s RSS feed integration further simplifies the process of curating content from preferred news sources and blogs, allowing users to share interesting articles directly with their audience. This blend of internal asset management and external content discovery makes MavSocial a powerful tool for marketers aiming to maintain a diverse and engaging social media presence.

Charting Your Content Strategy

When choosing between Planoly and MavSocial for content discovery and curation, consider the nature of your social media strategy and the type of content that resonates with your audience. If your brand thrives on the visual storytelling and community engagement of Instagram and Pinterest, Planoly’s user-generated content features can enrich your feed with minimal effort. Its straightforward approach to leveraging existing visuals aligns well with visually-centric brands and creators.

Conversely, if your strategy demands a wider variety of content across multiple platforms, MavSocial’s comprehensive content library and curation tools offer the versatility to keep your feeds fresh and engaging. Its ability to tap into external sources for content ideas and assets can save significant time and effort, particularly for businesses managing a broad social media footprint.

Sailing Smoothly: Integration Capabilities

Planoly: Focused Integrations for Visual Content Creators

Planoly’s integration capabilities are designed with the visual content creator in mind, emphasizing simplicity and efficiency. Its primary strength lies in its direct integration with Instagram and Pinterest, allowing for smooth content planning, scheduling, and analytics within these platforms. Additionally, Planoly offers integrations with e-commerce platforms such as Shopify, enabling brands to easily link their products to Instagram posts and stories, thereby facilitating a streamlined shopping experience for their audience.

While Planoly might not boast a wide array of integrations with the broader digital marketing ecosystem, its focused approach ensures that it excels in supporting visual social media marketing strategies. For users whose primary platforms are Instagram and Pinterest, Planoly’s integrations provide the necessary tools to create a seamless bridge between social media content and e-commerce objectives.

MavSocial: A Hub of Connectivity for Diverse Marketing Tools

MavSocial, with its broader platform support, offers a more extensive set of integration capabilities designed to cater to a wide range of social media marketing needs. Beyond its core function as a social media management tool, MavSocial integrates with a variety of marketing platforms, enhancing its utility as a comprehensive digital marketing solution.

Key integrations include CRM systems, email marketing platforms, and analytics tools, allowing marketers to synchronize their social media efforts with other aspects of their digital marketing strategy. This connectivity is crucial for businesses looking to leverage social media data across their marketing campaigns, ensuring a unified approach to audience engagement and analytics.

MavSocial’s open API further extends its integration capabilities, providing the flexibility for custom connections with other tools and services. This feature is particularly valuable for organizations with specific needs or those using niche marketing platforms, as it allows for tailored integrations that support unique workflows and objectives.

Charting the Best Course for Your Needs

The choice between Planoly and MavSocial, when it comes to integration capabilities, should be guided by the scope of your digital marketing strategy and the platforms that are most critical to your success. If your strategy is heavily visual and centered around Instagram and Pinterest, Planoly’s targeted integrations, especially with e-commerce platforms, make it a compelling choice. Its streamlined approach ensures that visual content creators can easily link their social media efforts with sales goals.

On the other hand, if your marketing strategy encompasses a broader array of platforms and tools, MavSocial’s extensive integration capabilities offer the versatility needed to manage complex workflows. Its ability to connect with CRM systems, email marketing platforms, and analytics tools makes it an ideal solution for businesses seeking to maintain a cohesive digital marketing strategy across multiple channels.

As we navigate through the features of Planoly and MavSocial, it becomes evident that each tool offers distinct advantages tailored to different types of social media marketers. Understanding your strategy’s needs and how these tools can support your goals will help you choose the right partner in your social media management journey.

The Cost of Sailing: Understanding Pricing

Navigating the financial waters of any tool is crucial for setting your social media strategy’s course. Both Planoly and MavSocial offer various plans to accommodate the needs of solo adventurers and full fleets alike.

PlanolyFree Plan: Planoly offers a free version that includes 1 user, 2 social profiles (Instagram and Pinterest), and 30 uploads per month per profile.Solo Plan: Starting at $7 per month (billed annually), this plan includes 1 user, 2 social profiles, and unlimited uploads.Duo Plan: Starting at $15 per month (billed annually), offering 2 users, 2 social profiles, and unlimited uploads, plus additional analytics features.Custom Plan: Planoly also offers custom plans for businesses with greater needs, which include more social profiles and additional features.
MavSocialAdvanced Plan: Starting at $19 per month (billed annually) for 1 user and 10 social profiles, including core publishing and engagement features.Pro Plan: At $78 per month (billed annually), for 3 users and 30 social profiles, plus additional features like post approval and reporting.Business Plan: Starting at $199 per month (billed annually), designed for larger teams, offering 5 users and 50 social profiles, with advanced features and support.

Planoly: Tailored for Visual Voyagers

Planoly’s pricing strategy mirrors its user-centric design, offering plans that cater to individual creators, small businesses, and larger enterprises focusing on Instagram and Pinterest. Starting with a free version, Planoly provides basic functionalities suitable for newcomers to the social media realm, allowing them to dip their toes in the water without financial commitment. As the journey becomes more ambitious, Planoly’s paid plans unlock additional features such as unlimited posting, more comprehensive analytics, and team collaboration tools. The transition from free to paid plans is designed to be as smooth as sailing in calm waters, ensuring that growing businesses can easily upgrade their arsenal without capsizing their budget.

MavSocial: Charting a Course for Comprehensive Management

MavSocial, with its broad horizon of features, sets a pricing course that reflects its all-encompassing approach. Even at its entry-level, MavSocial aims to equip businesses with the tools they need to manage their presence across various social media platforms effectively. From small businesses to large enterprises, MavSocial’s pricing tiers are structured to scale, offering advanced functionalities such as team collaboration, extensive analytics, and more robust content management capabilities as you move up the tiers. MavSocial also provides a trial period, inviting captains to test the waters and see if the platform meets their expedition’s needs before committing their treasure.

Choosing Your Vessel: Aligning Price with Purpose

Deciding whether Planoly or MavSocial is the right companion for your social media journey involves weighing the treasures you aim to discover against the gold you’re willing to spend. If your voyage is primarily through the visual realms of Instagram and Pinterest, and you’re starting with a modest budget, Planoly’s scalable pricing model offers a valuable starting point with room to grow. Its focus on visual content creation and management makes it a cost-effective choice for those who prioritize aesthetics and engagement through imagery.

Conversely, if your expedition requires a broader scope, managing multiple social media platforms with a need for deep analytics, comprehensive content management, and team collaboration, MavSocial’s pricing reflects the vast array of tools at your disposal. It’s suited for social media strategists looking for a platform that can handle complex campaigns and provide insights across different channels, all within a unified dashboard.

Embarking on your social media journey with the right tool by your side ensures not only that you reach your desired audience but also that you do so without draining your coffers. Whether Planoly’s visually-focused plans or MavSocial’s comprehensive approach aligns with your budget and goals, ensuring your chosen tool supports your journey’s scope and scale is key to navigating the social media seas successfully.


In the vast and ever-evolving landscape of social media, choosing between Planoly and MavSocial is akin to selecting the right vessel for your digital voyage. Planoly, with its visually intuitive platform, is the ideal choice for creators and brands focused on crafting a compelling narrative on Instagram and Pinterest. Its pricing and features cater to those who see the world through a lens of aesthetics and engagement. On the other hand, MavSocial emerges as a robust command center for businesses and marketers who navigate the broader social media waters, requiring a tool that offers depth in analytics, content management, and multi-platform support.

The decision between these two tools hinges on understanding your social media goals, the audience you aim to engage, and the budget you’re navigating with. Whether you’re charting a course through the visually rich territories with Planoly or steering a multi-channel strategy with MavSocial, selecting the tool that aligns with your journey ensures a smoother sail towards your desired digital horizon.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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