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Startups with VC-funding of $1-20 Million can request their own marketing plan too.
In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –
#1. On-Page SEO Plan for Compiify
Compiify does not have any blog articles . As Compiify starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.
As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.
Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –
- “Revolutionizing Payroll: The Future of AI-Powered Compensation”
- “How AI is Transforming the Compensation Landscape for Businesses”
- “Navigating Fair Pay Practices with Intelligent Compensation Platforms”
- “Streamlining Compensation Workflows with Automation”
- “The Impact of Automated Compensation Systems on Talent Retention”
- “Embracing AI for More Equitable Pay Decisions”
- “The Role of AI in Modernizing Employee Compensation”
- “Say Goodbye to Spreadsheets: Advanced Payroll Solutions for Today’s HR”
- “Enhancing HR Efficiency with AI-Driven Compensation Tools”
- “Building Competitive Pay Structures with Intelligent Analytics”
- “The Benefits of Automated Market Pay Range Analysis”
- “Intelligent Pay Recommendations: Balancing Fairness and Competitiveness”
- “Leveraging Data for Strategic Compensation Planning”
- “Innovations in Compensation: AI’s Role in Pay Equity”
- “Optimizing Budget and Merit Cycles with AI Technology”
- “The Shift to Digital: Upgrading Compensation Management”
- “Understanding Market Pay Ranges with AI Insights”
- “Driving HR Success with Automated Compensation Intelligence”
- “Advanced Reporting and Analytics for Smarter Compensation Decisions”
- “The Power of Collaboration in AI-Driven Compensation Systems”
- “How AI Enhances Communication of Pay Decisions”
- “Creating Visual Offer Letters for a New Era of HR”
- “Onboarding Made Easy with Automated Compensation Solutions”
- “From Data Sync to Actionable Insights: The Compensation Journey”
- “Defining Your Compensation Philosophy with AI Support”
- “The New Standard in Employee Compensation Reviews”
- “Guaranteeing Security and Compliance in Compensation Management”
- “Adapting to Organizational Growth with Scalable Compensation Platforms”
- “Flexibility in Payroll: Handling Multiple Compensation Scenarios”
- “SOC 2 Certification: The Significance for Compensation Platforms”
- “Crafting a Fair Compensation Strategy in a Multicurrency Landscape”
- “The Evolution of Salary Bands in the Age of AI”
- “Redefining Efficiency in Rewards Teams through Automation”
- “AI in HR: Beyond Payroll Processing”
- “The Intersection of AI and Employee Satisfaction in Compensation”
- “Automating Equity and Bonus Management for Fair Employee Rewards”
- “The Compensation Platform’s Role in Global Talent Acquisition”
- “Breaking Down the AI Revolution in Employee Compensation”
- “How AI Compensation Platforms Aid in Talent Wars”
- “Customizable Compensation: How AI Meets Diverse Employee Needs”
- “Artificial Intelligence: The Answer to Transparent Pay Practices”
- “Salary Band Establishment Through AI: A Guide for HR Professionals”
- “The Link Between AI-Powered Compensation and Employee Motivation”
- “Integrating HR Systems with AI for Seamless Compensation Management”
- “Talent Retention in the Digital Age: The AI Compensation Edge”
- “Compensation Intelligence: The New Frontier in HR Tech”
- “The Role of AI in Facilitating Complex Compensation Cycles”
- “Predicting Payroll Trends with Advanced Compensation Analytics”
- “From Spreadsheets to AI: The Digital Transformation of Compensation”
- “Simplifying Multi-Country Payroll Challenges with AI”
- “How Compensation Intelligence Platforms Enable HR Leaders”
- “The Pros of AI-Driven Workflows for Compensation Planning”
- “Compensation Reviews Reimagined: AI’s Impact on HR Operations”
- “Unlocking the Potential of AI in Managing Employee Bonuses”
- “The Future of HR: AI-Enhanced Compensation and Benefits”
- “Tailoring Compensation in a Multi-Currency Workforce with AI”
- “Achieving Payroll Accuracy and Efficiency with AI”
- “The Advantages of Intelligent Compensation Platforms for Startups”
- “How Intelligent Pay Recommendations are Changing HR”
- “Aligning Pay with Performance: AI-Driven Solutions for HR”
- “The Ultimate Guide to AI-Enabled Salary Planning”
- “The Critical Role of Compensation Intelligence in HR Strategy”
- “Automated Approvals and Permissions in AI Compensation Systems”
- “Ensuring Equitable Compensation in Diverse Workforces with AI”
- “Compensation Intelligence: What It Is and Why It Matters”
- “Compensation Made Simple: The Rise of AI in Employee Pay”
- “Designing a Compensation System for the Modern Workforce with AI”
- “How AI Compensation Tools are Shaping the Future of Work”
- “Data Protection in Payroll: The Importance of SOC 2 Compliance”
- “Using AI to Enhance Compensation Strategies for Retention”
- “The Emerging Role of AI in Crafting Compensation Packages”
- “AI and Compensation: Creating a Culture of Fairness and Transparency”
- “Mitigating Bias in Compensation with AI”
- “How AI Platforms Can Solve Traditional Compensation Challenges”
- “The Link Between AI Compensation Platforms and Employee Engagement”
- “AI-Powered Compensation: A Win-Win for Employers and Employees”
- “The Impact of AI on Compensation in the Gig Economy”
- “Real-Time Compensation Management: How AI is Making it Possible”
- “The Promise of AI: More Equitable Compensation Across Industries”
- “Compensation as a Service: The Role of AI in B2B Solutions”
- “From Analysis to Implementation: AI’s Role in Compensation Policy”
- “The Future of Fair Pay: How AI is Setting New Standards”
- “The AI Revolution in Compensation: Expectations vs. Reality”
- “AI’s Contribution to the Global Dialogue on Compensation Equality”
- “Overcoming Payroll Inefficiencies with AI-Powered Platforms”
- “Artificial Intelligence: A Catalyst for Change in HR Compensation”
- “Designing an Employee-Focused Pay Structure with AI”
- “The Advantages of Cloud-Based AI Compensation Platforms”
- “AI for HR: Beyond Compensation into Full Workforce Management”
- “Enhancing Strategic HR Decisions with Compensation Intelligence”
- “From Paychecks to Big Data: The Role of AI in Compensation”
- “How AI is Helping HR Navigate the Complex World of Compensation”
- “Automating Compensation: The Role of AI in Pay Equity”
- “The Intersection of AI and Employee Well-being in Compensation”
- “AI-Powered Insights: Taking the Guesswork out of Compensation”
- “Leveraging AI for More Strategic Compensation Budgeting”
- “AI and the Personalization of Employee Compensation Packages”
- “Transforming HR with AI: The Compensation Management Revolution”
- “Navigating Salary Transparency in the Workplace with AI”
- “Building a Better Compensation Model with AI Intelligence”
#2. Off-page SEO Plan for Compiify
Compiify has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 3.3.
We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.
However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.
Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:
- Ars Technica
- The Verge
- The Next Web
- Digital Trends
- Tom’s Hardware
- Droid Life
- Android Authority
- How-To Geek
- Forbes Tech
- Recode by Vox
- Fast Company
- The Register
- Hacker Noon
- Security Boulevard
- The Hacker News
- Network World
- Tech in Asia
- IT PRO
- IT World Canada
- The Information
- Security Magazine
- Data Center Knowledge
#3. Social Media Marketing Plan for Compiify
If traffic, leads and revenue is your goal, we would advise you keep it simple.
We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.
The reason why we stress on these two platforms are simple –
- Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
- Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.
#4. Conversion Optimization Plan for Compiify
At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.
That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.
To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).
Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.
If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.
Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.
Would You Like us to help take Compiify’s Traffic to 100k and beyond?
What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.
We could do so much more, such as-
- Reverse HARO and get experts to share their thoughts with us for Compiify’s blog,
- Run ads and grow your Facebook page and convert them into your Facebook group members,
- Create leads for capture and boost your inbound marketing.
You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!
At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.