Imagine for a moment you are trying to attract birds to your garden. If you put out just one type of bird food, you’ll attract a specific set of birds. But if you diversify the offering—seeds, suet, and maybe even a water feature—you’ll attract a wider variety of birds, each with its own preferences. Now, […]
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(This Article has been revised, edited and added to, by Poulomi Chakraborty.) In the digital age, where consumers are constantly bombarded with information, maintaining email engagement can feel like an uphill battle. But amidst the cacophony of digital communication, there’s a potent tool that marketers often overlook: retargeting. While many associate retargeting strictly with web
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In the current digital age, every startup founder and C-level executive realizes the immeasurable power of emails. Not just as a communication tool, but as a strategic weapon to engage, nurture, and convert leads. However, manually drafting and sending emails to every single subscriber, based on their interactions with your brand, is neither feasible nor
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Outbound prospecting is not for everyone, but it’s a good tactic to implement an outbound prospecting strategy in your lead generation plan. Today’s consumers are bombarded with sales messages, both online and offline.  This means every message you send must be irresistible — especially the first time around and must follow some pre-defined and
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