Sprout Social vs Planoly: The Best Social Media Management Tool for You

Dive into the details with our Sprout Social vs Planoly review. Perfect for enhancing your social media strategy with the right tool.

Hey there, Social Media Enthusiasts! Are you in a dilemma choosing between Sprout Social and Planoly for managing your social media wizardry? It’s like deciding whether to sip on a classic espresso or a trendy cold brew – both delightful but serving different tastes. In the bustling world of social media, having the right tool in your arsenal is not just good; it’s essential. So, let’s embark on a journey to dissect Sprout Social and Planoly, helping you pick the tool that resonates with your social media flair and strategy.

Sprout SocialPlanoly
sprout socialplanoly
G2 Score – 4.4 out of 5 stars
G2 Score – 4.3 out of 5 stars
TrustRadius Score – 8.0 out of 10 starsTrustRadius Score – 8.4 out of 10 stars

Sprout Social vs Planoly: User Interface and Ease of Use

When it comes to social media management tools, the user interface (UI) is your first handshake – it’s got to be friendly, inviting, and most importantly, easy to navigate. So, how do Sprout Social and Planoly fare in welcoming you to their world? Let’s find out.

Sprout Social: The Sophisticated Maestro

Sprout Social is like that upscale, swanky restaurant where everything is polished to perfection. Its interface is sleek, professional, and screams efficiency. The dashboard is intuitively designed, ensuring that even the most advanced features are accessible with ease.

Navigating through Sprout Social feels like having a VIP pass to a top-notch event – every feature, whether it’s scheduling, analytics, or engagement, is just a few clicks away, streamlined and fuss-free. It’s tailored for those who appreciate detailed organization, making it a hit with both seasoned social media managers and newcomers.

Planoly: The Visual Storyteller

Enter the world of Planoly, and you’re greeted with a vibe that’s akin to a trendy, modern café, buzzing with creativity. It’s all about visual aesthetics here. Planoly’s interface is particularly tailored for visual content creators, with a strong focus on platforms like Instagram.

The magic of Planoly lies in its drag-and-drop visual planner, allowing you to see exactly how your Instagram feed will look post-scheduling. It’s like playing a fun, engaging puzzle game where you arrange your content to tell a compelling visual story. This approach not only makes the planning process enjoyable but also incredibly efficient for those who think in pictures.

The Verdict

If you’re looking for a tool that offers a sophisticated, comprehensive suite of features wrapped in a professional UI, Sprout Social is your go-to. It’s perfect for businesses and individuals who crave an organized, feature-rich environment.

On the flip side, if your focus is heavily on visual content, particularly for Instagram, and you prefer a tool that makes content planning a visually enjoyable process, Planoly might just be your perfect match. It’s the ideal choice for visual thinkers and creators who want to bring a visual flair to their social media strategy.

In essence, choosing between Sprout Social and Planoly for UI and ease of use boils down to what you value more – comprehensive, professional organization or a visually intuitive, creative planning experience.


Sprout SocialStandard Plan: Starting at $89 per user/month, including 5 social profiles, with comprehensive publishing, analytics, and engagement tools.
Professional Plan: Starting at $149 per user/month, this plan includes 10 social profiles, competitive reports for Instagram, Facebook, and Twitter, plus additional features like custom workflows.
Advanced Plan: Starting at $249 per user/month, offering 10 social profiles, with features like message spike alerts for increased activity and digital asset and content library.
PlanolyFree Plan: Planoly offers a free version that includes 1 user, 2 social profiles (Instagram and Pinterest), and 30 uploads per month per profile.
Solo Plan: Starting at $7 per month (billed annually), this plan includes 1 user, 2 social profiles, and unlimited uploads.
Duo Plan: Starting at $15 per month (billed annually), offering 2 users, 2 social profiles, and unlimited uploads, plus additional analytics features.
Custom Plan: Planoly also offers custom plans for businesses with greater needs, which include more social profiles and additional features.

Sprout Social vs Planoly: Content Management and Scheduling

Stepping into the realm of content management and scheduling is like entering the kitchen of a busy restaurant – it needs to be efficient, organized, and capable of handling multiple orders simultaneously. Let’s slice into how Sprout Social and Planoly manage this crucial aspect of social media management.

Sprout Social: The Strategic Planner

Sprout Social handles content management and scheduling like a master chef overseeing a gourmet kitchen. It’s all about strategic planning and execution. The platform provides a comprehensive suite where you can manage, schedule, and publish your content across multiple social media channels.

Imagine having a sophisticated calendar and planning tool at your disposal, where you can not only schedule your posts but also queue them based on the platform’s analytics for optimal posting times. It’s like having a digital sous-chef who knows precisely when to prep and serve each dish for maximum impact.

Moreover, Sprout Social’s collaborative features stand out. You can work seamlessly with team members, assign tasks, and ensure everyone is on the same page. It’s ideal for larger teams or agencies that require a collaborative approach to their social media strategy.

Planoly: The Visual Content Curator

Planoly, in contrast, takes a more visual approach, akin to a barista crafting a visually stunning latte art. It’s particularly tailored for platforms like Instagram and Pinterest, where visual aesthetics are paramount.

The platform’s strength lies in its visual planner, which allows you to drag and drop posts to create the perfect aesthetic for your Instagram grid. It’s like arranging a visual feast on your feed, ensuring each post aligns beautifully with the next.

In addition, Planoly also offers scheduling features, but with a stronger emphasis on visual content. It’s great for content creators, influencers, or businesses that rely heavily on visually-driven platforms and want to ensure their feeds look cohesive and on-brand.

The Verdict

If you’re in need of a tool that offers a comprehensive, strategic approach to content management and scheduling, with robust tools for team collaboration, Sprout Social is your ideal choice. It’s perfect for businesses or agencies that handle a diverse range of content across various platforms.

On the other hand, if your focus is primarily on visual social platforms like Instagram and Pinterest, and you prefer a tool that emphasizes visual planning and aesthetics, Planoly is an excellent option. It’s especially suitable for influencers, bloggers, or brands where visual content is king.

Ultimately, choosing between Sprout Social and Planoly for content management and scheduling depends on your content type – whether you need a versatile, strategic tool or a visually-oriented, creative planner.

Sprout Social vs Planoly: Analytics and Reporting

Diving into analytics and reporting in social media management is like being a detective – you need to scrutinize clues (data) to understand the bigger picture. Let’s investigate how Sprout Social and Planoly equip you with the analytics and reporting tools to unravel the mysteries of your social media performance.

Sprout Social: The Deep-Dive Analyst

Sprout Social offers analytics and reporting capabilities that are comprehensive and detail-oriented. This platform provides a wealth of data, allowing you to dive deep into various aspects of your social media performance.

With Sprout Social, you have access to metrics like engagement rates, audience growth, post performance, and more, across multiple platforms. It’s like having a magnifying glass that lets you zoom in on specific details of your social media campaigns. This level of detail is invaluable for businesses that base their strategies on data-driven insights.

In terms of reporting, Sprout Social stands out with its customizable reports. You can tailor these reports to highlight the metrics that matter most to your strategy, whether it’s for internal review or client presentations. The flexibility and depth of these reports make Sprout Social a powerful tool for data analysis.

Planoly: The Visual Data Interpreter

Planoly approaches analytics with a focus on visual content platforms, primarily Instagram. It provides essential analytics that are more straightforward and visually oriented. This approach is particularly appealing to users who prefer a more accessible, at-a-glance understanding of their social media performance.

The platform offers insights into post interactions, follower growth, and content performance, presented in a user-friendly format. It’s like having a clear, concise dashboard that quickly tells you what’s working and what’s not, without the need to sift through complex data.

Planoly’s reporting is tailored to the needs of visual content creators. The reports are easy to understand and provide essential insights into your content strategy, especially useful for businesses and individuals who rely heavily on platforms like Instagram for their marketing efforts.

Analytics and Reporting: Tailoring to Your Needs

In the domain of analytics and reporting, both Sprout Social and Planoly offer valuable insights, but their approaches cater to different needs. Sprout Social provides a more comprehensive, data-heavy analysis, suitable for businesses that rely on detailed data to inform their strategies. Planoly, meanwhile, offers a more streamlined, visually-oriented take on analytics, ideal for content creators and businesses focused on platforms like Instagram.

Understanding your requirements for data analysis and the level of detail you need is crucial in choosing the right tool. Whether you need the in-depth, customizable reporting of Sprout Social or the straightforward, visual-focused analytics of Planoly, both tools offer unique strengths in helping you understand and enhance your social media performance.

Sprout Social vs Planoly: Integration and Compatibility

In the digital world, the ability of a social media tool to play well with others – namely, its integration and compatibility with different apps and services – is like having a well-connected friend who can introduce you to all the right people. Let’s see how Sprout Social and Planoly fare in this networking arena.

Sprout Social: The Well-Connected Networker

Sprout Social is like that person at a party who knows everyone and can connect you with just about anybody. The platform offers a wide array of integrations with various digital marketing tools and services, enhancing its functionality and making your social media management more cohesive.

Key integrations include popular CRM systems, content creation tools, and analytics platforms like Google Analytics. These integrations enable a seamless flow of information across different aspects of your marketing strategy, making Sprout Social a versatile choice for businesses looking for an all-in-one solution.

Furthermore, Sprout Social’s API access allows for custom integrations, catering to specific needs or niche tools you might be using. This level of connectivity is particularly valuable for larger organizations or those with specialized requirements.

Planoly: The Focused Connector

Planoly, meanwhile, takes a more focused approach to integration. It may not have the extensive list of integrations that Sprout Social boasts, but it covers the essentials, particularly for its core audience of Instagram and Pinterest users.

Integrations with platforms like Canva for content creation and e-commerce platforms for shoppable posts make Planoly a handy tool for influencers, bloggers, and small businesses. These integrations are carefully chosen to complement its strengths in visual content planning and scheduling, ensuring a streamlined experience for users.

While Planoly’s integration list is shorter, it’s very much in line with the platform’s overall philosophy of simplicity and ease of use, providing just the right tools needed for its target user base.

Integration and Compatibility: Matching Your Workflow

When it comes to integration and compatibility, both Sprout Social and Planoly offer valuable connections, but their approaches and the extent of their network differ. Sprout Social provides a broad range of integrations, making it a strong candidate for businesses looking for a comprehensive tool that can integrate with a wide array of marketing platforms.

Planoly, on the other hand, offers more targeted integrations that serve the needs of content creators and small businesses focused on visual platforms. Its integrations, though fewer, are more focused and relevant to its core user base.

The choice between Sprout Social and Planoly in terms of integration and compatibility will largely depend on the range of tools you use in your digital marketing strategy and how you wish your social media management tool to integrate with them.

WinSavvy helps grow VC-funded startups digitally

Sprout Social vs Planoly: Customer Support and Community Management

Managing your online community and ensuring effective customer support can significantly influence your brand’s social media success. It’s like hosting a party and making sure every guest feels heard and valued. Let’s examine how Sprout Social and Planoly support these aspects of social media management.

Sprout Social: The Attentive Host

Sprout Social takes the role of an attentive host seriously, offering robust tools for customer support and community management. Its unified social inbox feature allows you to manage all your social messages from various platforms in one place, ensuring no conversation slips through the cracks.

Imagine having a digital assistant who collects all messages, comments, and mentions, organizing them neatly for you to respond promptly. This not only helps in timely engagement with your audience but also in maintaining a strong and responsive online presence.

Additionally, Sprout Social’s social listening capabilities are like having your ear to the ground, catching every whisper about your brand. This feature enables you to track brand mentions, join relevant conversations, and stay ahead of any emerging trends or issues, thus reinforcing your community management efforts.

Planoly: The Friendly Organizer

Planoly, while not as feature-rich in direct customer support as Sprout Social, provides efficient tools for managing your online community, particularly on visual platforms like Instagram. Its focus is on helping you organize and plan your content in a way that keeps your audience engaged and connected.

Planoly’s interface allows you to view and respond to comments directly, which is handy for maintaining engagement with your followers. It’s like mingling with guests at your party, ensuring everyone is having a good time and feels included.

Although Planoly may lack advanced listening tools, its content scheduling and planning capabilities are geared towards maintaining a consistent and appealing online presence. This consistency is key in building and nurturing a loyal online community.

Supporting Your Community: Tailoring to Your Needs

In terms of customer support and community management, Sprout Social and Planoly offer different strengths. Sprout Social provides comprehensive tools for direct engagement and social listening, making it ideal for brands that need to actively monitor and participate in online conversations.

Planoly, on the other hand, focuses on content organization and straightforward engagement tools, which can be sufficient for brands or individuals primarily focused on visual content and looking for a simple and effective way to maintain their online community.

The choice between the two tools for customer support and community management will depend on the nature of your interactions with your audience and the level of engagement and listening tools you require.


Deciding between Sprout Social and Planoly for your social media management is like choosing between two excellent paths for your digital journey. Both offer unique advantages and cater to different needs and preferences in the social media landscape.

Sprout Social: The Comprehensive Solution

Sprout Social stands out as a comprehensive, all-in-one solution for social media management. It’s like a Swiss Army knife, packed with tools for every aspect of social media:

  • Robust Analytics: Deep insights for data-driven strategy.
  • Extensive Integrations: Seamless compatibility with a wide range of tools.
  • Effective Community Management: Powerful tools for engagement and social listening.
  • Professional Interface: A sophisticated platform for detailed social media management.

Sprout Social is ideal for larger businesses or agencies that require a detailed and expansive approach to managing their social media presence.

Planoly: The Visual and Intuitive Platform

Planoly, on the other hand, offers a more focused and user-friendly experience, particularly for those prioritizing visual content:

  • Visual Content Planning: Tailored for platforms like Instagram, emphasizing aesthetic content scheduling.
  • Simple and Direct Engagement Tools: Efficient ways to interact with and manage your online community.
  • Targeted Integrations: Essential integrations that enhance its core functionalities.
  • User-Friendly Interface: Intuitive and easy to navigate, suitable for those new to social media management or who prefer simplicity.

Planoly is a great fit for influencers, bloggers, small businesses, and anyone focusing on visually-driven social media platforms.

author avatar
Suvam Mondal
Scroll to Top