Sprout Social vs Later: The Best Social Media Management Tool for You

Get insights on top social media tools in our Sprout Social vs Later analysis. Essential for planning and scheduling social content.

Hey there, social media warriors! Are you in a pickle deciding between Sprout Social and Later for managing your social media empire? It’s a tough call, right? Both tools promise to jazz up your social media game, but which one will really turn your platforms into a crowd-puller? Let’s deep-dive into a head-to-head comparison to help you choose the tool that fits like a glove for your social media needs.

Sprout SocialLater
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Sprout Social vs Later: User Interface and Navigation

In the world of social media management, a tool’s user interface (UI) is like the first impression at a high-stakes meeting – it needs to be good. So, let’s start by sizing up Sprout Social and Later in terms of their UI and overall navigation. It’s a bit like comparing two smartphones to see which one’s more user-friendly. Ready? Let’s go!

Sprout Social: The Professional’s Playground

Logging into Sprout Social is like walking into a sleek, modern office – everything’s neat, professional, and screams efficiency. Its interface is a blend of sophistication and functionality. Picture a dashboard that’s as organized as a well-planned day – you’ve got clear sections for messages, tasks, feeds, and reports.

Navigating through Sprout Social is a smooth sail. Whether you’re scheduling posts, digging through analytics, or responding to messages, the process is intuitive – no need to scratch your head or pull out a manual. Each feature is just a few clicks away, making it feel like you have a top-notch assistant who’s got your back.

Later: The Creative’s Canvas

Enter the world of Later, and you’re greeted with an interface that’s as refreshing as a cold lemonade on a hot summer day. It’s vibrant, friendly, and incredibly easy on the eyes. Later is designed with visual content creators in mind, which is evident the moment you lay eyes on its calendar view.

The best thing about Later? Its drag-and-drop functionality. It’s like playing a fun puzzle game where you fit pieces (your posts) into the perfect spots on your social media calendar. This visual approach to scheduling is a godsend for those who think in pictures rather than words.

The Verdict

If you’re after a tool that feels professional, comprehensive, and is packed with features for in-depth social media management, Sprout Social could be your best bet. It’s like the Swiss Army knife of social media tools – loaded with features for the pros.

But if you’re a visual thinker, a creator who loves to see your week’s content laid out in front of you in a visually appealing way, Later might just be your soulmate in the social media world. It’s the vibrant, fun, and easy-to-use tool that turns scheduling posts into an enjoyable task.

So, are you the professional seeking a feature-rich, sophisticated tool, or the creative who loves simplicity and visual appeal in your social media scheduling? The choice is yours!

Sprout Social vs Later: Scheduling and Content Planning

After getting a handle on the user interfaces, let’s talk about something that’s at the heart of social media management – scheduling and content planning. Both Sprout Social and Later offer unique features in this arena, but how do they really stack up against each other? It’s like comparing two chefs’ approaches to preparing a gourmet meal. Let’s get into the details.

Sprout Social: The Strategic Scheduler

Sprout Social approaches scheduling with the precision of a chess master. It’s all about strategy, analytics, and giving you a range of options to optimize your content. With Sprout Social, you’re not just scheduling posts; you’re crafting a comprehensive content strategy.

One of the standout features is the ViralPost algorithm. Think of it as your personal social media scientist, analyzing your audience’s engagement patterns and pinpointing the best times to post. It’s like having a secret formula that ensures your content has the best chance of making a splash.

Additionally, Sprout Social offers robust tools for team collaboration. You can assign tasks, track progress, and streamline the approval process. It’s perfect for teams that need to operate like a well-oiled machine, with each piece working in harmony.

Later: The Visual Planner

Later takes a different, more visual approach. It’s like the artist to Sprout Social’s scientist. The platform is built with a focus on visual content, making it a favorite among Instagram influencers and brands.

The visual content calendar is the heart of Later. It allows you to see your entire social media feed at a glance. Drag-and-drop functionality makes rescheduling posts as easy as moving pieces on a board game. For those who think visually, this is a game-changer. It transforms content planning from a chore into a creative and enjoyable process.

Later also excels in Instagram-specific features, like Linkin.bio, which turns your feed into a clickable, shoppable gallery. It’s an innovative tool for businesses looking to drive traffic and sales through Instagram.

The Verdict

If your social media strategy revolves around detailed analytics, strategic scheduling, and team collaboration, Sprout Social is your go-to tool. It’s like the master strategist in your social media war room, equipped with all the intel and tools you need to win the battle for audience engagement.

On the flip side, if you’re a visually-driven content creator or an Instagram-focused brand, Later will likely resonate more with you. It’s the artist’s studio where your visual content comes to life, beautifully and effortlessly.

Ultimately, the choice between Sprout Social and Later boils down to your specific needs – the strategic depth and team collaboration of Sprout Social, or the visual simplicity and Instagram prowess of Later.

Sprout Social vs Later: Analytics and Reporting

In the dynamic world of social media, diving into analytics and reporting is like having a GPS for your strategy – it guides you in the right direction. Both Sprout Social and Later offer analytics features, but they cater to different needs and preferences. Let’s unpack these and see which tool might be your guiding star.

Sprout Social: The Data Dynamo

Sprout Social is akin to a seasoned analyst who loves diving into data and extracting every bit of actionable insight. The platform offers comprehensive analytics that cover a wide spectrum, from post-performance to audience demographics and beyond.

What sets Sprout Social apart is the depth and breadth of its analytics. You get detailed reports on engagement, audience growth, and even competitor analysis. It’s like having a high-powered microscope that lets you see the nitty-gritty details of your social media performance.

Another key feature is the custom report builder. This tool is a dream for data lovers, allowing you to tailor reports to your specific needs. Whether you’re reporting to clients or adjusting your strategy, these customizable reports make your data work for you.

Later: The Visual Data Artist

Later approaches analytics with a more visual and straightforward style. While it may not dive as deep as Sprout Social, it offers clear, easy-to-understand metrics that are perfect for content creators and small businesses.

The strength of Later’s analytics lies in its visual presentation. You can quickly grasp your post performances, audience trends, and engagement rates without getting bogged down in data overload. It’s like having a clear, concise summary instead of a dense report.

Additionally, Later provides unique Instagram-focused analytics, such as tracking the performance of your Linkin.bio clicks. For Instagram-heavy users, these insights are invaluable in understanding how your content drives traffic and engagement.

The Verdict

If you’re a data-driven marketer or a larger organization that relies on detailed analytics to inform your strategy, Sprout Social is likely the better fit. It’s like having a robust control center that offers a panoramic view of your social media landscape.

However, if you prefer a more streamlined, visually-oriented approach to analytics, particularly if you’re heavily focused on Instagram, Later could be the ideal tool for you. It simplifies the data, making it accessible and actionable for users who need clarity over complexity.

Choosing between Sprout Social and Later for analytics comes down to your specific needs: the depth and detail of Sprout Social’s comprehensive data versus the visual simplicity and Instagram-centric analytics of Later.

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Sprout Social vs Later: Pricing and Value for Money

Sprout SocialStandard Plan: Starting at $89 per user/month, including 5 social profiles, with comprehensive publishing, analytics, and engagement tools.
Professional Plan: Starting at $149 per user/month, this plan includes 10 social profiles, competitive reports for Instagram, Facebook, and Twitter, plus additional features like custom workflows.
Advanced Plan: Starting at $249 per user/month, offering 10 social profiles, with features like message spike alerts for increased activity and digital asset and content library.
LaterFree Plan: Later offers a free plan that includes 1 social set (Instagram, Facebook, Twitter, and Pinterest), 30 posts per social profile, and 1 user.
Starter Plan: Starting at $15 per month, offering 1 social set, 60 posts per social profile, and 1 user, along with basic analytics.
Growth Plan: Starting at $25 per month, with 1 social set, 150 posts per social profile, and 3 users, including more advanced analytics and features. Advanced Plan: Starting at $40 per month, this plan includes 1 social set, unlimited posts, and 6 users, with the most advanced analytics and features.

Let’s talk about the elephant in the room – pricing. In the realm of social media management tools, pricing can be a deal-maker or breaker. Both Sprout Social and Later offer different pricing structures and features at each tier. It’s like choosing between a buffet and a la carte dining – both can be satisfying, but your choice depends on your appetite and budget. Let’s break down their pricing models.

Sprout Social: Premium Features at a Premium Price

Sprout Social is like that high-end gym with all the fancy equipment – it’s got everything you could possibly need, but it comes at a premium. The platform offers a range of pricing tiers, starting from a higher baseline compared to many other social media tools.

Even at its entry-level plan, Sprout Social packs a punch with features like all-in-one social inbox, publishing, scheduling, and basic analytics. As you move up the tiers, you unlock more advanced features like competitive reports, trend analysis, and custom workflows. It’s geared towards businesses that need a comprehensive tool and are willing to invest in it.

The catch? Sprout Social might be overkill for smaller businesses or individual creators who don’t need all the bells and whistles. It’s like paying for a full-course gourmet meal when all you want is a snack.

Later: Affordable and Scalable

Later is like your favorite fast-casual restaurant – it offers a great experience at a more accessible price point. Its pricing starts with a very generous free tier, making it a go-to for individuals and small businesses just starting out with social media management.

As you scale up, Later’s plans remain relatively affordable while offering additional features like more posts per profile, additional social profiles, and more advanced analytics. It’s perfect for growing businesses or content creators who need more capabilities but aren’t ready to leap into the deep end of the pricing pool.

The trade-off with Later is that while it’s more budget-friendly, it doesn’t offer the same level of advanced features and analytics as Sprout Social. It’s about balancing what you need with what you’re willing to spend.

The Verdict

If you’re running a larger business or an agency that requires an extensive suite of social media tools and deep analytics, Sprout Social could be a worthwhile investment. It’s like choosing a luxury car – you pay more for the premium experience.

On the other hand, if you’re a small business, a startup, or an individual creator, Later offers a more budget-friendly solution that scales with your growth. It’s the practical, everyday vehicle that gets you where you need to go without the luxury price tag.

Ultimately, the choice between Sprout Social and Later in terms of pricing boils down to your budget and the specific features you need for your social media strategy.

Sprout Social vs Later: Integration and Extensibility

In the interconnected world of digital marketing, how well a social media management tool plays with others can be just as important as its standalone features. Integration with other apps and services can extend the functionality of your tool, much like adding special features to your car. Let’s explore how Sprout Social and Later handle integration and extensibility.

Sprout Social: The Integration Powerhouse

Sprout Social is like a high-tech hub in your home automation system – it seamlessly integrates with a multitude of other tools and platforms. Whether you’re looking to connect with customer relationship management (CRM) systems, Google Analytics, or e-commerce platforms, Sprout Social has you covered.

These integrations enhance the functionality of Sprout Social, allowing it to fit neatly into your broader digital marketing strategy. It’s like having a universal remote control that not only changes the TV channels but also controls the lights, the thermostat, and the sound system.

Moreover, Sprout Social’s API access in higher-tier plans allows for custom integrations. This is a big plus for larger businesses or agencies that have unique needs and want to tailor their tools specifically to their workflows.

Later: Focused Yet Flexible Integrations

Later, on the other hand, approaches integrations with a more focused lens. It may not have the extensive list of integrations that Sprout Social boasts, but it covers the essentials, especially for visual content creators and e-commerce businesses.

Key integrations include platforms like Shopify, which is a boon for e-commerce brands looking to leverage social media for sales. Later’s focus on visual content also means integrations with tools like Canva, which can be a huge time-saver and creativity booster.

What Later lacks in breadth, it makes up for in depth, ensuring that its integrations add real value to its core user base of content creators and small businesses.

The Verdict

If you need a social media management tool that can integrate with a wide array of other systems and tools, Sprout Social is the clear winner. It’s the ideal choice for businesses that rely on a diverse set of tools and need their social media management tool to fit seamlessly into a complex ecosystem.

However, if your needs are more focused and you value deep integration with specific platforms, especially those related to visual content creation and e-commerce, Later could be the better fit. It offers the essential integrations without overwhelming you with options.

Choosing between Sprout Social and Later in terms of integration and extensibility comes down to the breadth and depth of integrations you need to complement your overall digital marketing strategy.


Navigating the bustling world of social media management tools can be daunting. But, with our in-depth look at Sprout Social and Later, you’re now armed with insights to make an informed choice that aligns with your specific needs.

Sprout Social: The All-In-One Powerhouse

Sprout Social is like the Swiss Army knife of social media tools – robust, versatile, and rich in features. It’s suited for larger businesses or agencies that require comprehensive analytics, detailed content planning, and extensive integration capabilities. If you’re looking for a tool that offers depth, sophistication, and can scale with your growing business needs, Sprout Social is the way to go.

Later: The Visual and User-Friendly Maven

Later, on the other hand, shines with its visually intuitive interface and user-friendly features, making it a favorite among content creators and small businesses. Its focus on visual planning, along with essential analytics and integrations, particularly for Instagram and e-commerce platforms, makes it a compelling choice for those who prioritize ease of use and visual content management.

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Suvam Mondal
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