Planoly vs Kontentino: The Best Social Media Management Tool for You

Discover whether Planoly or Kontentino fits your social media strategy best with our in-depth comparison of their features and benefits.

In the bustling digital realm, where social media’s might is undisputed, finding the perfect management tool can be akin to discovering a treasure chest in the vast ocean of online marketing. Whether you’re a spirited entrepreneur, a creative content creator, or a meticulous marketer, your quest for the ultimate social media companion brings you here. Today, we’re diving deep into the vibrant world of two titans: Planoly and Kontentino. Each boasts its unique allure, but which one will claim the crown as the best social media management tool for you? Let’s embark on this journey, equipped with curiosity and a dash of digital savvy, to uncover the answer.

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Ease of Use: The First Step in Our Digital Odyssey

When venturing into the realm of social media management tools, the ease of use is your guiding star. It’s not just about the bells and whistles; it’s how smoothly you can sail with them. Let’s set sail with Planoly and Kontentino, navigating through their interfaces, user experiences, and learning curves.

Setting Sail with Planoly

Imagine stepping into a serene, well-organized garden. This is Planoly. It greets you with an intuitive, visually appealing interface that feels like a gentle breeze. Planoly is designed with the visual content creator in mind, offering a grid layout that allows you to visually plan your Instagram feed. Drag and drop your content pieces, and watch your social media garden bloom with harmony and aesthetic precision.

But Planoly is more than just a pretty face. Its simplicity is its strength, making it an excellent companion for both seasoned sailors and those who have just set foot on the social media deck. With a few clicks, you can schedule posts, stories, and even pins to Pinterest, making your social media management a seamless experience. For those who find solace in organization, Planoly’s visual planner is a lighthouse, guiding your content strategy through the foggy seas of digital marketing.

Navigating the Waters of Kontentino

Now, let’s adjust our sails and head towards Kontentino. If Planoly is a serene garden, Kontentino is the bustling marketplace, alive with features and functionalities. It may not greet you with the same immediate visual charm as Planoly, but give it time, and you’ll discover its depth. Kontentino is crafted with teams in mind, emphasizing collaboration, approval processes, and a comprehensive overview of your social media campaigns.

The interface of Kontentino might appear more utilitarian compared to Planoly’s visual elegance, but it’s designed to handle complexity gracefully. With Kontentino, you can manage multiple social media platforms, including the giants like Facebook, Instagram, Twitter, and LinkedIn, along with others. It offers a calendar view, allowing you to plan and schedule your content meticulously, but its true power lies in its detailed analytics and reporting features.

For teams looking to streamline their workflow, Kontentino offers task assignments, approval workflows, and client feedback integration directly into the platform. This makes it a powerful tool for agencies or large marketing teams where collaboration is key. The learning curve might be steeper compared to Planoly, but for those who crave detailed control over their social media strategies, Kontentino proves to be a formidable vessel.

Charting Your Course

Choosing between Planoly and Kontentino comes down to your voyage’s nature. Are you a solo sailor or a visual storyteller, seeking simplicity and visual planning? Planoly’s intuitive design and aesthetic planning tools might be your north star. Or are you part of a crew, navigating through complex campaigns with a need for collaboration and detailed analytics? Kontentino’s robust features and teamwork-oriented design could be the wind in your sails.

In the vast ocean of social media, both Planoly and Kontentino offer unique strengths. Your choice depends on your destination, the size of your crew, and the tales you wish to tell through your digital journey.

Content Planning and Scheduling: The Heartbeat of Your Strategy

Efficient content planning and scheduling are akin to setting the sails correctly; it’s what propels your social media presence forward. Both Planoly and Kontentino offer solutions in this regard, but they cater to different captains of the digital sea.

Planoly: A Visual Storyteller’s Map

Planoly’s approach to content planning and scheduling is like charting a course with a clear sky and stars aligning perfectly. It’s visually intuitive, allowing you to drag and drop your posts on a grid to see exactly how your Instagram feed will look before anything goes live. This visual planning is not just about aesthetics; it’s a strategic tool, ensuring that your visual branding is consistent and your message is coherent.

The scheduling feature is a breeze, allowing you to pick the date and time each post will be published. You can schedule not just posts but stories as well, ensuring your narrative is uninterrupted. For Pinterest enthusiasts, Planoly extends its hand, allowing seamless scheduling, which is a boon for those who rely on the visual discovery platform for traffic and engagement.

Kontentino: The Navigator for Collaborative Seas

Kontentino takes a more analytical approach to content planning and scheduling. It doesn’t start with aesthetics but with organization and collaboration. The calendar view provides a comprehensive overview of your content schedule across multiple platforms, making it easier to coordinate campaigns and ensure consistency across channels.

Kontentino’s strength lies in its ability to facilitate teamwork. You can assign tasks, set up approval workflows, and gather feedback all within the platform. This makes it an invaluable tool for teams where content needs to be reviewed by multiple stakeholders before going live. Scheduling is detailed, allowing you to set specific times for posts, adapt content for each platform, and even schedule the same post to be recycled in the future.

Furthermore, Kontentino offers a unique feature: the ability to schedule posts that require manual publishing, such as Instagram carousels or certain Facebook posts, and sends reminders to do so. This ensures that even content that can’t be published directly through the tool doesn’t fall through the cracks.

Choosing Your Path

The decision between Planoly and Kontentino for content planning and scheduling hinges on your journey’s nature. Planoly is the compass for creators and brands that prioritize visual storytelling and simplicity. Its visual planning and scheduling tools are straightforward, making it easy to maintain a beautiful and cohesive social media presence.

Kontentino, on the other hand, is the sextant for larger teams and agencies that navigate through the complexities of collaborative content creation. Its detailed scheduling, task assignments, and approval processes ensure that every piece of content is precisely where it needs to be, when it needs to be there, with the consensus of all stakeholders involved.

Your choice between these two tools should align with your social media vessel’s size, the complexity of your campaigns, and the level of collaboration required. Both Planoly and Kontentino offer unique advantages in content planning and scheduling, but the right tool for you depends on the intricacies of your social media strategy and team dynamics.

Analytics and Reporting: Navigating Through Data

In the quest for the best social media management tool, understanding how Planoly and Kontentino handle analytics and reporting is crucial. This will help you determine which tool is better suited to measure your success and guide your digital strategy.

Planoly: Simplifying Analytics for Visual Content

Planoly understands that at the heart of every Instagram strategy is engagement—how users interact with your content. Its analytics feature is designed with simplicity and visual content in mind. You can easily track basic metrics such as likes, comments, saves, and impressions for your posts and stories. This gives you a straightforward view of what type of content performs best, allowing you to adjust your strategy accordingly.

One of Planoly’s strengths in analytics is its focus on visual content performance. It provides insights into how your visual strategy aligns with engagement trends, enabling you to fine-tune your aesthetic to what your audience loves most. However, it’s worth noting that Planoly’s analytics features might not dive as deep as some might hope. They offer a solid foundation but may lack the depth required by larger brands or agencies that need intricate data analysis.

Kontentino: Comprehensive Analytics for Informed Decisions

Kontentino takes a more robust approach to analytics and reporting, designed to cater to the needs of teams and agencies that require detailed insights. It offers an extensive array of metrics across multiple platforms, not just Instagram. With Kontentino, you can dive deep into engagement rates, reach, the performance of individual posts, audience demographics, and much more.

What sets Kontentino apart is its reporting capabilities. You can generate detailed reports with a few clicks, customizing them to include the metrics that matter most to your team or your clients. These reports are not only comprehensive but also visually appealing, making it easier to present data in a way that’s understandable at a glance. For agencies and businesses that need to report back to clients or stakeholders, Kontentino’s analytics and reporting features are invaluable.

Setting Your Course with Data

The choice between Planoly and Kontentino, when it comes to analytics and reporting, depends largely on the depth of data you need to steer your social media strategy. For solo creators, small businesses, or those who prioritize visual content and require straightforward insights, Planoly offers a clean, user-friendly analytics interface that covers the basics.

On the other hand, if you’re navigating the complex waters of social media for multiple clients or a large brand, and need detailed insights and customizable reporting, Kontentino is your go-to. Its comprehensive analytics and reporting capabilities ensure you have all the data you need to make informed decisions and demonstrate value to stakeholders or clients.

Each tool has its strengths, tailored to different types of social media sailors. Planoly is ideal for those who value simplicity and visual content, while Kontentino caters to the needs of data-driven teams seeking depth and customization in their analytics and reporting.

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Support and Educational Resources: Navigating with Confidence

The true test of a social media management tool often lies in its ability to support its users through challenges and its commitment to their growth. Here, we’ll evaluate Planoly and Kontentino not just as tools, but as partners in your social media voyage.

Planoly: Empowering Users with Knowledge

Planoly seems to understand that the journey through social media is not just about managing content but also about growing as a creator or marketer. To this end, Planoly offers a range of educational resources designed to empower its users. From detailed blog posts and how-to guides covering the latest social media trends to tips on content strategy and branding, Planoly positions itself as a mentor.

In terms of support, Planoly provides a help center that includes articles and FAQs designed to solve common issues users might face. For more direct assistance, users can reach out via email support. The response times are generally reasonable, and the support team is known for being helpful and thorough in their guidance.

Kontentino: A Robust Support System for Teams

Kontentino appears to take a slightly different approach, focusing heavily on providing robust support to its users, especially appealing to agencies and larger teams. Its support system includes an extensive knowledge base filled with articles that not only troubleshoot common problems but also offer insights into making the most of the platform’s myriad features.

Beyond the knowledge base, Kontentino distinguishes itself with its customer service. Users can access support through live chat and email, with live chat often being praised for its quick response times and the effectiveness of the solutions provided. This level of support is particularly valuable for businesses that rely on their social media tools for client deliverables and cannot afford long downtimes.

Additionally, Kontentino offers training sessions for teams, ensuring that every member, regardless of their familiarity with social media tools, can fully leverage the platform’s capabilities. This commitment to user competency and satisfaction underscores Kontentino’s appeal to professional teams looking for a tool that supports their complex needs.

Choosing Your Navigator

The choice between Planoly and Kontentino, when it comes to support and educational resources, hinges on your specific needs and the level of assistance you anticipate requiring.

If you’re a content creator, small business owner, or someone who values a blend of autonomy and guidance, Planoly’s educational resources can be incredibly beneficial. The platform empowers you to expand your knowledge and skills at your own pace, with support available when you need it.

Conversely, if you’re part of a larger organization or agency that needs immediate, hands-on support and values comprehensive training for its team, Kontentino’s robust support system and personalized training sessions could be the deciding factor. Its commitment to ensuring users are not just satisfied but proficient makes it a strong contender for those who view social media management as a team sport.

In the vast and often tumultuous ocean of social media, having a reliable, supportive partner can make all the difference in reaching your desired destination. Planoly and Kontentino both offer support and resources, but they cater to different types of voyagers. Your choice will depend on the level of support you need and the value you place on educational growth alongside platform functionality.

Pricing and Plans: Charting Your Course with Care

Selecting a social media management tool is as much about functionality as it is about financial investment. Both Planoly and Kontentino offer a range of plans designed to cater to different users, from solo adventurers to full-fledged crews. Let’s dive into the details to help you make an informed decision.

PlanolyFree Plan: Planoly offers a free version that includes 1 user, 2 social profiles (Instagram and Pinterest), and 30 uploads per month per profile.Solo Plan: Starting at $7 per month (billed annually), this plan includes 1 user, 2 social profiles, and unlimited uploads.Duo Plan: Starting at $15 per month (billed annually), offering 2 users, 2 social profiles, and unlimited uploads, plus additional analytics features.Custom Plan: Planoly also offers custom plans for businesses with greater needs, which include more social profiles and additional features.
KontentinoStarter Plan: Starting at approximately €9 per month for 1 user, ideal for freelancers.
XS Agency Plan: Around €49 per month, designed for small teams.
Small Agency Plan: Typically €79 per month, offering more user slots and brand slots.
Medium Agency Plan: Priced at around €131 per month, scaling up the capacity for larger team collaborations.
Custom Plans: Available for larger agencies or businesses needing tailored solutions.

Planoly: Simplified Plans for Creators and Businesses

Planoly’s pricing structure is designed with simplicity and scalability in mind, making it accessible for individuals and businesses of various sizes. At its core, Planoly offers a free plan, which is a great starting point for individual users and small businesses. This plan typically includes basic features such as limited post scheduling and analytics, providing a taste of what Planoly can do.

As you scale up, Planoly introduces paid plans that expand on the features available in the free version. These paid plans increase the number of posts you can schedule, unlock more detailed analytics, and offer additional user accounts. This scalability is ideal for growing businesses that need more from their social media tool but want to avoid paying for unnecessary features.

One of Planoly’s strengths in its pricing model is the clarity and simplicity with which it presents its plans. Users can easily understand what each plan offers and decide based on their needs without feeling overwhelmed by too many options or hidden costs.

Kontentino: Tailored Solutions for Teams and Agencies

Kontentino’s approach to pricing is tailored to meet the needs of professional teams and agencies requiring a comprehensive toolset for managing complex social media strategies. Unlike Planoly, Kontentino doesn’t offer a free plan, which reflects its positioning as a premium solution for professional use.

The pricing for Kontentino is structured around the size of your team and the volume of content you manage. This allows for flexibility and ensures that agencies and larger teams can choose a plan that matches their operational scale. Kontentino’s plans provide access to its full suite of features, including advanced scheduling, collaboration tools, detailed analytics, and reporting capabilities. The focus here is on providing value through comprehensive features that support team collaboration and client reporting.

Additionally, Kontentino stands out for its customer service within its pricing model. Higher-tier plans often come with priority support, including dedicated account managers and personalized training sessions. This level of service can be a deciding factor for organizations that rely heavily on their social media management tool and need assurance that support is readily available.

Navigating the Waters of Investment

Choosing between Planoly and Kontentino based on pricing and plans ultimately comes down to your specific needs, the size of your team, and the complexity of your social media strategy. If you’re a solo creator, a small business, or someone just starting to explore the potential of social media for your brand, Planoly’s straightforward and scalable pricing model offers an accessible path to grow your social media presence without a hefty initial investment.

On the other hand, for agencies, larger teams, or businesses with a sophisticated social media strategy that requires collaboration and detailed reporting, Kontentino’s tailored plans offer a comprehensive solution that justifies its premium pricing with an extensive feature set and exceptional support. Both platforms provide clear value in their respective domains, making your choice a matter of aligning their offerings with your social media goals and budgetary constraints.

Integration Capabilities: Expanding Your Digital Horizons

The strength of a social media management tool is not just in its standalone features but also in how well it plays with other digital tools and platforms. From e-commerce platforms and customer relationship management (CRM) systems to graphic design tools and analytics services, integrations can streamline workflows, enhance data insights, and open up new avenues for engagement and growth. Let’s compare how Planoly and Kontentino fare in this crucial area.

Planoly: Streamlining Visual Content Creation

Planoly has carved out a niche for itself, particularly among visual content creators, by offering an intuitive and aesthetically pleasing interface for planning and scheduling social media content. Its integration capabilities, especially with platforms like Pinterest and Instagram, showcase its commitment to visual content strategy.

Beyond social platforms, Planoly offers integrations with tools that enhance content creation and workflow. For instance, connecting with Canva allows users to create eye-catching graphics directly within the Planoly interface, streamlining the content creation process. Additionally, Planoly’s integration with Unsplash provides users with easy access to high-quality images to enrich their social media posts.

However, Planoly’s focus on visual content and social platforms means its integration landscape might be narrower compared to tools designed with a broader marketing scope in mind. This focus is ideal for users whose primary concern is managing and optimizing their visual social media presence but may be limiting for those looking for extensive integrations with CRM systems, email marketing platforms, or advanced analytics tools.

Kontentino: Catering to Comprehensive Digital Marketing Strategies

Kontentino positions itself as a comprehensive tool for teams and agencies, and this is reflected in its approach to integrations. With a broader focus on digital marketing workflows, Kontentino offers integrations that cater to a variety of needs beyond just social media content scheduling.

Key integrations include connectivity with popular CRM platforms, which enables businesses to maintain a cohesive customer journey across all touchpoints. By integrating social media data with CRM insights, businesses can achieve a more nuanced understanding of their audience and tailor their strategies accordingly.

Furthermore, Kontentino’s ability to integrate with Google Analytics and other analytics platforms enhances its appeal to data-driven marketers. These integrations allow users to measure the impact of their social media efforts on website traffic and conversions, providing a holistic view of their digital marketing performance.

For agencies managing multiple clients or brands, Kontentino’s integration with workflow and project management tools can significantly improve efficiency and communication. These integrations facilitate seamless collaboration, task management, and content approval processes, making Kontentino a robust hub for managing complex social media strategies.

Choosing the Right Tool for Your Digital Ecosystem

The choice between Planoly and Kontentino, in terms of integration capabilities, should be guided by the complexity of your digital marketing ecosystem and where social media fits within it. If your strategy is heavily focused on visual content and you value simplicity and ease of use for managing your social media presence, Planoly’s targeted integrations offer the tools you need without overwhelming you with unnecessary complexity.

Conversely, if your social media strategy is part of a broader digital marketing approach that requires deep insights, data integration across platforms, and collaboration among team members or clients, Kontentino’s comprehensive integration capabilities make it a powerful ally in orchestrating cohesive and effective marketing campaigns. Integrations are about making your tools work better together, enhancing your efficiency, and providing deeper insights. Whether Planoly or Kontentino is right for you depends on the breadth of your digital strategy and the other tools in your marketing toolkit.


In the vast and vibrant world of social media management, Planoly and Kontentino emerge as formidable tools, each with its unique strengths and offerings. Planoly, with its visually intuitive interface and focused integrations, is the go-to choice for content creators and brands prioritizing aesthetic cohesion and simplicity in their social media journey. On the other hand, Kontentino caters to the needs of larger teams and agencies seeking a comprehensive tool that excels in collaboration, detailed analytics, and extensive integration capabilities, making it ideal for intricate digital marketing strategies.

Your decision between Planoly and Kontentino hinges on your specific needs, the scale of your operations, and how social media fits into your broader marketing ecosystem. Whether you’re charting a course through the calm waters of visual storytelling or navigating the complex currents of data-driven marketing, choosing the right tool is crucial for reaching your destination in the ever-evolving social media landscape.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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