In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Element451

Element451 has blog articles that can be considerably improved upon. As Element451 starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“5 Innovative AI Tools Transforming Student Recruitment Today”
“The Ultimate Guide to Crafting Personalized Admission Journeys”
“How AI is Shaping the Future of Higher Education Marketing”
“Maximizing Student Engagement: Tips from Higher Ed Experts”
“Boosting Enrollment: How AI Can Enhance Your Outreach Strategy”
“Leveraging AI for Smarter Student Segmentation and Messaging”
“The Power of Predictive Analytics in Student Admissions”
“Transforming Higher Ed Communication with AI-Powered Bots”
“Creating a Seamless Student Experience from Inquiry to Enrollment”
“The Role of Automation in Streamlining Higher Education Processes”
“Navigating the Admissions Funnel with Advanced CRM Features”
“Personalized Campaigns: The Key to Increasing College Applications”
“The Impact of Digital-First Strategies on Student Recruitment”
“Why Every College Needs an AI Assistant for Student Engagement”
“Essential AI-Powered Tools for Today’s Higher Education Marketers”
“Revolutionizing Student Support with 24/7 AI Assistance”
“The Benefits of Multi-Channel Communication in Student Recruitment”
“Proactive Outreach: AI’s Role in Higher Education Success”
“Optimizing Enrollment Marketing with AI-Driven Insights”
“Harnessing the Potential of AI for Customized Student Experiences”
“The Future of Higher Ed CRM: Anticipating Student Needs with AI”
“Building 1-to-1 Student Relationships with Advanced CRM Technology”
“How AI Microsites and Landing Pages Can Attract More Students”
“Streamlining Student Engagement with AI-Powered Campaigns”
“Data-Driven Decisions: How AI Shapes Student Recruitment Strategies”
“The Evolution of Student Success with AI-Enhanced CRM Systems”
“Improving Student Retention with AI-Backed Conversational Agents”
“The Significance of Behavioral Data in Crafting Student Journeys”
“Adopting AI for a More Personalized Higher Education Experience”
“Engaging Modern Learners with AI-Optimized Content”
“Overcoming Enrollment Challenges with AI-Driven Solutions”
“AI and Higher Ed: Building Better Prospects for Student Success”
“The Guide to Increasing College Enrollment with AI Tools”
“Innovative AI Strategies for Higher Education Enrollment”
“From First Contact to Graduation: AI’s Role in the Student Lifecycle”
“AI: The Answer to Higher Education’s Recruitment Challenges”
“Efficient Document Processing in Higher Ed with AI Solutions”
“The Impact of AI-Powered Data Analysis on Student Recruitment”
“Facilitating Student-Centric Decisions with AI-Driven CRM”
“Cutting-Edge AI Features That Enhance Higher Ed CRM”
“Achieving Higher Education Goals with Predictive AI Technology”
“Tailoring Student Communications with AI-Enabled CRM Platforms”
“The Breakthrough of AI in Higher Education Enrollment Management”
“Crafting Impactful Student Experiences with AI-Enhanced Automation”
“Leveraging AI for Targeted Multi-Channel Student Campaigns”
“Exploring the Benefits of AI for Higher Education Professionals”
“Reducing Student Dropout Rates with Proactive AI Engagement”
“Enhancing Higher Ed Operational Efficiency with AI Integration”
“AI’s Role in Driving Enrollment and Supporting Student Success”
“How AI Technology is Reshaping Higher Education Enrollment Strategies”
“Driving Student Admissions: The Power of AI in Application Processes”
“Redefining Student Success with AI-Powered Higher Ed CRM”
“The Advantages of AI-Enhanced Reporting for Higher Education”
“Implementing AI to Personalize the Higher Education Experience”
“Improving College Recruitment Efficiency with AI Tools”
“The Next Generation of Student Support: AI in Higher Ed”
“Key AI Innovations in Higher Education’s Digital Transformation”
“How AI is Revolutionizing Student Interaction and Feedback”
“The Secret to a Thriving Higher Ed Institution: AI-Driven CRM”
“Engaging Prospective Students with AI-Generated Content”
“Utilizing AI for Enhanced Student Profiling and Engagement”
“The Rise of AI in Higher Education: A Strategic Overview”
“Optimizing the Student Admission Process with Artificial Intelligence”
“Artificial Intelligence: The Game Changer for College Admissions”
“Fostering Student Engagement Through AI-Powered Communications”
“How to Build Effective AI-Driven Campaigns for Student Recruitment”
“The Art of Automating Higher Education Marketing with AI”
“The Prospects of AI in Enhancing the Student Application Experience”
“AI and Higher Education: Creating Dynamic Student Experiences”
“Enhancing Student Retention Rates with AI-Enabled CRM Software”
“Revolutionizing Student Services with AI-Powered Chatbots”
“The Future Is Now: Embracing AI for Higher Education Success”
“AI in Higher Ed: From Administrative Tasks to Student Engagement”
“Artificial Intelligence’s Role in Personalized Student Journeys”
“Predictive Student Engagement: How AI Can Help Anticipate Needs”
“The Comprehensive Guide to AI-Powered Student Retention Strategies”
“Empowering Higher Education with AI-Driven Enrollment Tools”
“How to Leverage AI for More Effective Student Marketing”
“Artificial Intelligence: The Key to Unlocking Student Potential”
“Optimizing Higher Education’s Digital Journey with AI”
“Personalized Learning Paths: The AI Approach to Student Success”
“Maximizing Recruitment Efforts with AI-Enhanced Higher Ed CRM”
“From Admissions to Alumni: The AI Revolution in Student Management”
“The Power of AI in Streamlining Higher Education Admissions”
“Navigating the Complexities of Higher Ed with AI Solutions”
“AI-Powered Tools for a More Engaging Student Admission Process”
“Enhancing Student Enrollment Strategies with Artificial Intelligence”
“Artificial Intelligence’s Transformative Impact on Higher Education”
“How AI is Changing the Landscape of Higher Ed Marketing”
“Utilizing AI for a Smoother, More Efficient Enrollment Process”
“The Role of AI in Building a More Connected Campus Community”
“AI-Powered Insights: Shaping the Future of Student Enrollment”
“Why AI is the Answer to Higher Education’s Engagement Dilemma”
“Boosting Higher Education Efficiency with AI-Driven Tools”
“Enhanced Student Profiling and Targeting with AI in Higher Ed”
“The Intersection of AI and Higher Ed: Improving Student Interactions”
“Artificial Intelligence’s Role in a More Responsive Higher Ed System”
“Crafting Data-Driven Student Experiences in Higher Ed with AI”
“Innovative Approaches to Student Engagement with AI Technology”
“How Higher Education Institutions Can Benefit from AI-Enabled CRMs”

#2. Off-page SEO Plan for Element451

Element451 has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 37.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Element451

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Element451

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Element451’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Element451’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy