In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Coverself

Coverself has blog articles that can be considerably improved upon. As Coverself starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Exploring Next-Gen Solutions for Healthcare Payment Integrity”
“The Future of Healthcare Claims Processing with Cloud Technology”
“Understanding the Impact of Accurate Claims on Healthcare Costs”
“Leveraging Modern Tech for Effective Healthcare Payment Solutions”
“Streamlining Healthcare Claims with Advanced Processing Platforms”
“Navigating the Complexities of Healthcare Payment Systems”
“The Role of Cloud-Native Platforms in Healthcare Finance”
“Reducing Administrative Burdens in Healthcare with Automation”
“Innovations in Healthcare Payment Integrity: What You Need to Know”
“Transforming Healthcare Claims Management with New Technologies”
“Strategies for Tackling Healthcare Payment Leakage”
“The Intersection of Healthcare and Technology: Payment Integrity”
“Revolutionizing Claims Processing in Healthcare: A Deep Dive”
“Enhancing Payer and Provider Collaboration for Payment Accuracy”
“Maximizing Efficiency in Healthcare Claims with Cloud-Based Platforms”
“The Evolution of Healthcare Payment Systems: Trends and Predictions”
“Addressing Challenges in Healthcare Claims and Payments”
“How Technology is Reshaping Healthcare Payment Integrity”
“Cost-Effective Solutions for Healthcare Claims Management”
“The Importance of Accurate Healthcare Payments in Reducing Costs”
“Innovative Approaches to Healthcare Payment and Claim Processing”
“The Future of Healthcare Finance: Payment Integrity Platforms”
“Optimizing Healthcare Payment Systems for Better Outcomes”
“Understanding the Benefits of Cloud-Native Healthcare Platforms”
“Efficient Healthcare Payment Solutions for Providers and Payers”
“The Impact of Payment Accuracy on Healthcare Economics”
“Customizable Platforms for Healthcare Payment Integrity”
“The Role of AI in Enhancing Healthcare Payment Processes”
“Best Practices for Managing Healthcare Payments and Claims”
“Integrating Advanced Technologies in Healthcare Payment Solutions”
“Adapting to Evolving Healthcare Payment Landscape”
“Leveraging Data Analytics for Improved Healthcare Payments”
“Challenges and Solutions in Healthcare Claims Automation”
“Exploring the Future of Healthcare Payment Integrity with AI”
“Enhancing Payment Accuracy in Healthcare Through Technology”
“The Growing Need for Effective Healthcare Payment Solutions”
“Navigating the Digital Transformation of Healthcare Payments”
“Strategies for Minimizing Errors in Healthcare Claims Processing”
“Innovative Trends in Healthcare Payment and Claim Management”
“The Impact of Accurate Payment Systems on Healthcare Delivery”
“How Cloud-Based Platforms are Changing Healthcare Finance”
“Understanding the Dynamics of Healthcare Payment Integrity”
“Simplifying Healthcare Claims with Cutting-Edge Technology”
“Driving Efficiency in Healthcare Payment Processes”
“Emerging Technologies in Healthcare Payment Management”
“Healthcare Payment Integrity: A Key to Cost Reduction”
“Improving Healthcare Financial Operations with Modern Solutions”
“The Future of Healthcare Payment: Trends and Innovations”
“Technological Advancements in Healthcare Payment Systems”
“Creating a Seamless Healthcare Payment Ecosystem”
“Exploring Innovative Healthcare Payment Solutions”
“Challenges in Healthcare Claims and How to Overcome Them”
“The Importance of Transparent Healthcare Payment Systems”
“Healthcare Payment Integrity: Best Practices and Guidelines”
“Transforming Healthcare Payment Management with AI”
“Streamlining Healthcare Financial Operations for Better Care”
“The Critical Role of Payment Integrity in Healthcare Systems”
“Advancing Healthcare Payment Processes with Cloud Technologies”
“Efficient and Accurate Healthcare Payment Solutions”
“The Growing Importance of Healthcare Payment Platforms”
“Embracing New Technologies in Healthcare Payment Management”
“How Payment Integrity is Reshaping Healthcare Finance”
“Innovative Strategies for Streamlining Healthcare Payments”
“The Future of Healthcare Claims: Trends and Developments”
“Optimizing Healthcare Payment Systems for the Digital Age”
“Understanding the Role of Technology in Healthcare Payments”
“Key Factors in Successful Healthcare Payment Management”
“Enhancing Healthcare Financial Operations with Intelligent Solutions”
“Healthcare Payment Integrity: Challenges and Opportunities”
“Leveraging Cloud Technology for Efficient Healthcare Payments”
“Innovative Approaches to Improving Healthcare Payment Accuracy”
“The Rise of Cloud-Native Platforms in Healthcare Finance”
“Transforming Healthcare Payments with Advanced Data Analytics”
“Strategies for Effective Healthcare Claims Management”
“The Role of Payment Integrity in Healthcare Cost Savings”
“Adopting Next-Gen Solutions for Healthcare Payment Challenges”
“The Impact of Automated Healthcare Payments on Efficiency”
“Innovations in Payment Integrity: A Healthcare Perspective”
“Optimizing Payment Processes in Healthcare with Technology”
“The Advantages of Customizable Healthcare Payment Platforms”
“Healthcare Payment Systems: Evolving with Technology”
“Reducing Healthcare Administrative Costs with Efficient Payment Solutions”
“Streamlining Healthcare Payment Integrity with Modern Tools”
“Healthcare Payment Trends: The Rise of Digital Solutions”
“Challenges in Modern Healthcare Payment Systems and How to Tackle Them”
“Technology-Driven Solutions for Healthcare Payment Accuracy”
“Enhancing Healthcare Financial Management with Cloud Solutions”
“The Role of AI in Streamlining Healthcare Payments”
“Transformative Trends in Healthcare Payment Management”
“Achieving Accurate and Efficient Healthcare Payments”
“Optimizing Healthcare Payment Systems for the Modern Era”
“The Impact of Technology on Healthcare Payment Integrity”
“Strategies for Efficient Healthcare Payment and Claim Handling”
“Leveraging Cloud Computing for Better Healthcare Payments”
“Innovations in Healthcare Payment Management and Efficiency”
“Navigating the Evolving Landscape of Healthcare Payment Solutions”
“The Role of Digital Platforms in Healthcare Payment Processes”
“Challenges in Healthcare Payment Management and Innovative Solutions”
“The Future of Healthcare Finance: Payment Integrity and Technology”
“Healthcare Payment Solutions: Streamlining Financial Operations for Better Care”

#2. Off-page SEO Plan for Coverself

Coverself has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 18.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Coverself

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Coverself

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Coverself’s Traffic to 100k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Coverself’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy