In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Bluebirds

Bluebirds has blog articles that can be considerably improved upon. As Bluebirds starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Maximizing Your Sales Pipeline: Innovative Strategies for Modern Teams”
“How Job Changes in Your Network Can Unlock New Sales Opportunities”
“The Ultimate Guide to Identifying Hidden Leads in Your Contact List”
“Leveraging Professional Transitions to Boost Your Sales Numbers”
“Uncovering the Power of Job Change Alerts in Lead Generation”
“Transforming Your CRM Data into a Goldmine of Sales Opportunities”
“Why Tracking Job Shifts is Essential for Sales Professionals”
“The Secret to Re-engaging Old Contacts for New Sales”
“Navigating the World of Sales Leads with Smart Data Insights”
“How to Use Job Movement Data to Fuel Your Sales Pipeline”
“Revolutionizing Lead Generation with Employment Change Detection”
“The Impact of Career Moves on Your Sales Strategy”
“Intelligent Lead Generation: Harnessing the Power of Job Changes”
“Building Instant Sales Pipelines Through Professional Network Analysis”
“Refresh Your Sales Approach with Updated Contact Information”
“Creating a Continuous Stream of Sales Leads Through Career Tracking”
“Unlocking New Sales Avenues by Monitoring Professional Shifts”
“The Art of Identifying Potential Leads Amidst Job Shifts”
“How Career Progression Trends Can Predict Your Next Big Sale”
“Automated Lead Generation: A Game Changer for Ambitious Sales Teams”
“Finding and Engaging with Prospects Experiencing Job Changes”
“Strategies for Effective Re-engagement with Past Contacts”
“The Sales Professional’s Guide to Tracking Job Changes in Networks”
“Streamlining Your Sales Funnel with Real-Time Job Change Data”
“Using Career Movement Intelligence to Boost Sales Engagement”
“Revolutionize Your Lead Scoring with Employment Shift Insights”
“How to Effectively Leverage Your Alumni Network for Sales”
“The Modern Seller’s Guide to Automated Contact Enrichment”
“Boosting B2B Sales by Tracking Professional Transitions”
“Why Job Changes Matter in Today’s Sales Landscape”
“Seizing Sales Opportunities in a Dynamic Professional World”
“Salesforce and Beyond: Integrating Job Change Intelligence into CRM”
“Redefining Sales Tactics with Updated Professional Journeys”
“Key Trends in Sales: Utilizing Job Movement Information”
“Building Stronger Sales Relationships through Career Tracking”
“Reimagining Lead Generation with Automated Job Change Notifications”
“Advanced Techniques for Identifying Sales Opportunities”
“From Contacts to Leads: Turning Job Changes into Opportunities”
“Enhancing CRM Efficiency with Automatic Job Update Features”
“Future of Sales: Utilizing Job Transition Data for Better Leads”
“Adapting to the Evolving Sales Environment with Smart Data”
“How Smart CRM Updates Can Transform Your Sales Approach”
“The Value of Keeping Track of Professional Career Changes”
“Tapping into a Rich Vein of Leads Through Job Movement”
“Generating More Qualified Leads by Understanding Career Dynamics”
“Beyond the Basics: Advanced Strategies for Sales Lead Generation”
“Innovations in Lead Management: How Job Tracking Changes the Game”
“Sales Intelligence: Making the Most of Your Contact List”
“The Role of Employment Change Data in Modern Sales Techniques”
“Cultivating a Pipeline of High-Value Leads with Unique Data Insights”
“Harnessing the Power of Employment Transitions for Sales Success”
“Real-Time Lead Generation: A New Paradigm in Sales”
“Proactive Sales Strategies for the Modern Business Environment”
“Cutting-Edge Approaches to Identifying and Engaging New Leads”
“Predictive Sales Techniques: Using Job Movement as a Signal”
“Utilizing Data Intelligence to Revolutionize Your Sales Efforts”
“Empowering Sales Teams with Smart Lead Detection Tools”
“Next-Gen Sales Tactics: Why Monitoring Job Shifts is Crucial”
“Creating Competitive Advantage through Automated Lead Detection”
“Shifting the Paradigm: Innovative Lead Generation in a Digital Age”
“Outsmarting the Competition with Intelligent Data Analysis”
“Data-Driven Sales: The Importance of Job Movement Insights”
“Evolving Your Sales Strategy with Dynamic Lead Generation”
“How to Stay Ahead in Sales with Real-Time Data Tracking”
“Unlocking Sales Potential Through Advanced Contact Analysis”
“The Future of Lead Generation: Opportunities in Career Changes”
“Tailoring Your Sales Message to Contacts in New Roles”
“Revolutionizing Your Approach to Sales with Smart Tools”
“Leveraging Advanced Analytics for Superior Lead Generation”
“How to Boost Sales Efficiency with Dynamic Data Insights”
“Adopting a Data-Centric Approach to Boost Sales Results”
“Maximizing Sales Returns with Proactive Lead Discovery”
“Essential Strategies for Modern Sales Success”
“Unlocking Potential Sales with Insightful Job Change Data”
“Modernizing Lead Management for Enhanced Sales Performance”
“Exploiting Job Change Data for Optimal Sales Impact”
“The Ultimate Guide to Sales Prospecting in a Dynamic Market”
“Harnessing Market Movements for Effective Lead Generation”
“Turning Data into Dollars: Sales Strategies for the Modern Era”
“Optimizing Your Sales Pipeline with Real-Time Career Tracking”
“Driving Sales Growth Through Smart Data Utilization”
“Integrating Advanced Data Analytics in Your Sales Strategy”
“Why Keeping Up with Professional Shifts is Key to Sales Success”
“The Art and Science of Tracking Career Progressions for Sales”
“Navigating the Ever-Changing Landscape of Sales Leads”
“How Tracking Career Paths Can Lead to Sales Success”
“Sales Innovation: Using Career Insights to Drive Growth”
“Transforming the Sales Process with Smart Career Tracking”
“Cutting-Edge Sales Techniques for a Digitized World”
“Advanced Tools for Targeting Leads in New Career Phases”
“Strategic Insights into Maximizing Your Sales Pipeline”
“How to Keep Your Sales Leads Relevant and Updated”
“From Contact Updates to Closing Deals: A Sales Journey”
“Understanding the Dynamics of Job Changes in Sales Strategy”
“Empowering Your Sales Team with Intelligent Lead Analysis”
“Mastering the Art of Sales in a Rapidly Changing Job Market”
“Finding New Sales Pathways in a World of Career Mobility”
“Innovative Strategies for Keeping Up with Professional Changes”
“How Intelligent Data Can Lead to Smarter Sales Decisions”
“Pioneering Lead Generation Techniques in a Digital Era”

#2. Off-page SEO Plan for Bluebirds

Bluebirds has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 7.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Bluebirds

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Bluebirds

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Bluebirds’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Bluebirds’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy