Pricing is one of the hardest decisions a founder makes. It’s also one of the most impactful. Get it wrong, and it doesn’t just hurt revenue — it affects positioning, churn, product perception, and even who your customers turn out to be. Most founders don’t get pricing right the first time. In fact, many don’t fix it until it becomes a real growth ceiling.
1. 72% of SaaS founders admit they underpriced their product at launch
The fear of charging too much
Founders often assume that if the price is too high, no one will buy. So they go low. But in doing that, they send a message that their product isn’t that valuable. Underpricing is a defensive move. And it rarely ends well.
Why underpricing backfires
When a product is priced too low, several things happen:
- You attract bargain hunters who churn quickly.
- You struggle to invest in support, development, and scaling.
- Your pricing attracts the wrong customer segment — ones who might not even need what you’re offering.
How to fix it
Start by thinking about value, not cost. What problem are you solving? What is that problem costing your customer today? Anchor your pricing around that.
Also, test higher pricing early on — even if it’s just on a few leads. You’ll be surprised at what people will pay when they see value. And remember, raising prices later is harder than starting high and adjusting down if needed.
2. 64% of startups that failed cited incorrect pricing as a key factor
Pricing isn’t just a number
For many failed startups, pricing wasn’t just a detail — it was a deal-breaker. It hurt cash flow, investor confidence, and made customer acquisition impossible to scale.
The deeper reasons behind pricing failure
Wrong pricing often points to deeper problems like:
- Poor understanding of customer value
- Misalignment between product features and customer needs
- Copying competitors without context
These aren’t just pricing problems. They’re business model problems.
A more strategic approach
Founders need to treat pricing as a core part of the business model — not a checkout setting. The earlier you think through value metrics, customer personas, and LTV-CAC ratios, the less likely you’ll price yourself into a corner.
Use surveys, interviews, and pricing experiments to get input — don’t rely on instinct alone. And revisit pricing every quarter. It’s never a set-it-and-forget-it decision.
3. Only 18% of founders test more than one pricing model before launch
Why founders stick to one model
Most founders are in a rush to launch. They pick one pricing model — often the first idea that feels “reasonable” — and stick to it. But this means they never explore other ways to grow revenue or optimize customer fit.
Testing multiple models pays off
There’s a big difference between flat-rate, tiered, usage-based, or freemium pricing. Some attract smaller users and scale well. Others monetize early and keep churn low.
Not testing means you might be leaving money on the table — or worse, alienating the right users.
How to approach testing
Before launch, set up 2-3 different pricing pages and send different users to each. Watch who converts. Don’t just measure signup — look at activation, retention, and upsell over the first 14 to 30 days.
Use tools like Stripe or Paddle to make switching models easy. And don’t assume what works today will still work six months from now. Pricing should evolve as your market and product do.
4. 59% of founders never revisit their pricing strategy post-launch
The “set it and forget it” trap
Launch happens, revenue comes in, and the team moves on to growth. Pricing rarely gets touched again — sometimes for years. This is one of the biggest silent killers of startup growth.
Why pricing must evolve
Your product changes. Your market shifts. Your users grow. But your pricing? Most leave it frozen in time.
When that happens:
- You undercharge growing customers.
- You miss out on new monetization opportunities.
- You keep unprofitable plans live for too long.
Make pricing part of your roadmap
Review pricing every quarter. It doesn’t always mean a price change — sometimes it means restructuring plans, adding upsells, or introducing metered billing.
Look at usage data, customer feedback, and churn reasons. These hold clues about whether your pricing still fits. And remember: even small adjustments can unlock significant gains in expansion revenue.
5. 42% of early-stage startups offer discounts that are too steep, hurting long-term margins
The pressure to close deals
When you’re early, every deal feels vital. To get those deals, many founders offer steep discounts. The intent is good — build traction, get case studies, make noise.
But the long-term cost is huge.
The problem with over-discounting
Discounts create expectations. Customers get used to paying less. When it’s time to renew or upsell, they resist.
Also, discounts anchor your perceived value lower. New customers hear about the “deal” others got and want the same. Suddenly, your whole pricing structure is built on exceptions.
Smarter ways to win deals
Instead of discounting the core price, offer limited-time bonuses. Add more seats. Extend trials. Or provide onboarding help.
If you do discount, make it time-bound and tied to something — like a pilot or feedback program. And always set a renewal price expectation early. That way, customers are not surprised when full pricing kicks in.
6. 79% of founders who didn’t segment pricing regret it within the first year
One price doesn’t fit all
Founders often launch with a single plan or a flat structure. It feels clean and simple. But soon, they find out that different users have very different needs — and budgets.
If you don’t segment pricing, you end up either overcharging smaller users or undercharging heavy users. Either way, it limits growth.
What segmentation unlocks
With segmented pricing, you can:
- Capture value from different customer personas
- Offer clear upgrade paths
- Serve a broader market without diluting value
Segmentation isn’t just about pricing tiers. It’s about mapping value to customer size, role, or use case.
How to segment your pricing
Start by identifying your core user groups. What do power users need? What do smaller teams care about? What features matter most to each group?
Use this to build logical tiers — not just feature dumps. Keep each tier focused and clear. Your pricing should guide users to the plan that fits them best.
And test. Over time, usage data will show you who’s stretching the plan they’re on — and who’s not getting enough value.
7. 68% of companies using cost-plus pricing say they wish they had used value-based pricing
What is cost-plus pricing?
Cost-plus pricing is simple: you figure out what it costs to build and support your product, then add a margin. It’s common in physical goods, but it doesn’t work well in software or high-margin services.
The reason? Your value to customers is often much higher than your cost.
Why value-based pricing works better
Value-based pricing asks: what is this product worth to the customer?
It forces you to understand:
- The customer’s pain point
- The cost of that pain
- The improvement your product offers
From there, you can price based on outcomes — not inputs.
Switching from cost to value
Start by interviewing customers. Ask them what they used before, what it cost, and what changed after they used your product. Look for dollar signs in their answers.
Then, align pricing with the results they’re getting — not what you’re spending. This lets you charge more, improve positioning, and unlock upsell opportunities naturally.
8. 55% of SaaS founders say freemium led to lower conversions than expected
Freemium feels like a growth hack
Many founders launch with freemium thinking it will fuel viral growth. But what they get is a large base of inactive users and a tiny conversion rate.
Freemium works in some models. But in many, it creates more cost than value.
The freemium trap
With freemium:
- Support costs rise with no matching revenue
- Data is skewed by non-serious users
- Paying users question the need to upgrade
If your product doesn’t have strong activation loops, freemium quickly becomes a liability.
When and how freemium works
Freemium works best when:
- Users can quickly see value alone
- There’s a natural limit or cap that drives upgrades
- Marginal cost per user is close to zero
If that’s not your product, consider free trials instead. Or offer a gated free plan with strict limits.
If you already have freemium and conversions are low, look at friction points. Are users activating? Are upgrade paths clear? Often, a freemium plan needs to be aggressively pruned to drive results.
9. 48% of startups with churn above 10% link it to poorly structured pricing tiers
Pricing tiers send a message
Your pricing page doesn’t just show prices. It tells users what to expect, what to compare, and how much they should use your product.
Poorly structured tiers confuse users, leave gaps in value, or nudge people into the wrong plans — which fuels churn.
Signs your tiers aren’t working
- Users frequently downgrade or churn mid-cycle
- Many customers are stuck in the lowest plan
- The middle tier is rarely chosen
These signs point to imbalance. Maybe your starter plan gives away too much. Or the higher plans don’t feel worth the jump.
Rethinking your pricing tiers
Go back to customer interviews. What features matter to light vs. heavy users? Which capabilities drive business outcomes?
Structure your tiers around value growth. Starter = basic. Middle = strong ROI. Top = full scale and automation.
Make sure each jump feels logical and rewarding. Avoid clutter. And test frequently to spot friction early.
10. Only 22% of founders A/B test their pricing page regularly
Pricing pages aren’t static
Your pricing page is one of the most powerful levers in your business. But most teams treat it like a brochure — not a performance page.
If you’re not testing it regularly, you’re missing chances to:
- Improve conversion rates
- Reduce drop-offs
- Boost average revenue per user
What to test
Start small. Test these elements first:
- CTA wording (“Get Started” vs. “Try Free”)
- Number of plans shown
- Plan default highlights
- Price placement and copy
Later, test:
- Monthly vs annual toggles
- Feature inclusion vs. exclusion
- Add-ons and cross-sells
The goal isn’t just more signups — it’s better-fit customers who stick.
Set up an ongoing test loop
Use tools like Google Optimize or AB Tasty to run simple experiments. Review results monthly.
Even a 1% lift in conversion can mean thousands of dollars over time. So treat your pricing page like a living asset, not a static graphic.
11. 61% of startups regret not charging more from day one
Starting low feels safer, but it sets a trap
Most founders believe they need to keep prices low to win early customers. But this mindset often backfires. You attract users who care more about cost than value. And you train your own thinking to undercharge.
Why founders hold back
There’s fear. Fear of rejection. Fear of sounding greedy. Fear of pricing people out. But low pricing rarely leads to healthy growth. It just postpones hard decisions.
Charging more builds stronger foundations
Higher pricing does more than increase revenue. It validates that your product is solving a real problem. It funds better support, onboarding, and R&D. And it attracts customers who are more serious.
Startups that charge more from the beginning tend to:
- Close fewer, but better deals
- See lower churn
- Move faster toward profitability
You don’t need to 10x your prices overnight. But start testing higher tiers or premium support early. You’ll learn who values you most — and why.
12. 36% of founders underestimated the impact of annual vs monthly billing on retention
Billing cadence affects cash flow and churn
Monthly billing sounds flexible. But it often leads to higher churn, less commitment, and unpredictable revenue. Annual billing, on the other hand, locks in customers and gives you upfront capital to grow.
Why founders overlook it
In early stages, recurring revenue feels like the holy grail. So they focus on monthly subscriptions to get customers in the door. But they don’t realize how that billing decision impacts their business model.
The long-term value of annual plans
When customers pay for a full year:
- They commit longer
- They’re more likely to fully onboard
- You can forecast better and invest faster
Founders should always offer annual plans — and incentivize them with a discount or bonus.
Also, make annual upgrades easy during the user journey. Many customers will switch to annual after a successful first month — if you prompt them clearly and at the right time.
13. 70% of B2B founders regret not implementing usage-based pricing sooner
One size doesn’t fit all in B2B
Usage-based pricing lets customers pay based on what they use — seats, API calls, storage, transactions. It aligns pricing with value. And it scales naturally.
B2B buyers, especially in SaaS and infrastructure, often prefer it. It feels fair. Flexible. Predictable.
Why founders delay it
It feels complex. Founders worry about billing systems, customer confusion, or forecasting.
But the real risk is staying stuck in rigid tiers that don’t match how customers grow.
Making usage-based work
Start by identifying a clear value metric — something your customers understand and tie directly to results. It might be:
- Number of active users
- Volume of data processed
- Number of actions performed
Then, build pricing ramps around that. Give users predictability by including usage ranges or caps. Communicate clearly and use in-app prompts to show usage in real time.
Done right, usage-based pricing boosts LTV and lets revenue grow alongside adoption.
14. 50% of companies that introduced a pricing change without customer research experienced a revenue dip
Changing pricing is a big move
You might feel the need to raise prices, add a tier, or simplify your model. But if you make changes without customer input, you’re flying blind.
Half of the companies that do this lose revenue. Some never recover.
Why research matters
Customers won’t always tell you what to charge. But they’ll tell you:
- What they value most
- What feels expensive or confusing
- What they’re comparing you to
This insight helps you position pricing changes as improvements — not surprises.
How to gather fast feedback
Before any pricing change, talk to at least 10 customers across tiers. Run short surveys. Test new structures in email or sales calls. Ask open questions like:
- What do you think of this plan setup?
- Which option would you choose?
- What feels confusing or unfair?
If you learn that users don’t understand your changes, it’s better to fix it before rollout than after churn hits.
15. 65% of founders who relied on competitor-based pricing later admitted it misaligned with their value
Copying competitors is a risky shortcut
It’s tempting. You look at what others charge and adjust yours slightly. But competitors don’t know your costs, goals, or customer outcomes. Their pricing may be based on entirely different logic.
The problem with imitation
When you follow someone else’s pricing:
- You lose differentiation
- You ignore your own strengths
- You attract the same problems they have
And if their pricing isn’t working well, you’ve just inherited their mistakes.
Craft pricing around your unique value
Start by listing the 3–5 outcomes your product drives. Then, understand how those outcomes translate into savings, revenue, or speed for your customers.
Position pricing around those gains. Use customer stories and value calculators to bring the price to life. And test your model independently — even if your market is crowded.
Pricing isn’t about fitting in. It’s about standing out with confidence.
16. 33% of startups offering lifetime deals say it negatively impacted long-term revenue
Lifetime deals feel like easy money
Platforms like AppSumo have made lifetime deals popular. You get a flood of users, cash upfront, and lots of buzz. But the long-term effects can be painful.
The catch with lifetime deals
You’re giving away perpetual value for a one-time payment. This means:
- No recurring revenue
- No upgrade paths
- Support burdens for users who never pay again
You also devalue your product in the eyes of future buyers.
How to use lifetime offers wisely
If you must run a lifetime deal, treat it like a very short-term beta — with a clear limit on seats, features, or timeframe.
Use it to validate ideas or fund development. But never make it your core model. And be upfront about what users can expect — to avoid entitlement and backlash when the deal ends.
Founders who’ve done it right build a bridge from lifetime to subscriptions later — with premium support, new modules, or usage caps.
17. 62% of SaaS companies say too many plan options confused buyers and lowered conversions
More isn’t always better
Founders think offering lots of plans gives customers more choice. But too much choice creates paralysis. People don’t know what to pick — so they leave.
This is especially true when plans differ in small, unclear ways.
The cost of confusion
Confused visitors are:
- Less likely to convert
- More likely to choose the wrong plan
- Harder to retain long-term
They also create more support tickets and friction in the sales process.
Simplifying your plans
Focus on three core tiers:
- Basic: for testing or small use
- Growth: for full-featured value
- Pro: for power users or teams
Make it obvious who each is for. Use simple labels like “Best for Startups” or “Most Popular.” And highlight the upgrade path — so customers know where to go next as they grow.
If you need more granularity, offer add-ons. Don’t overwhelm with more base plans than needed.
18. 44% of founders regret not including add-ons or upsell options in their pricing
Missed opportunities to grow revenue
Founders often launch with a simple pricing structure. One plan. Maybe two. But they forget to include optional upgrades — the kind that let customers pay more as they get more value.
This is a mistake. Without upsells or add-ons, you limit your revenue potential. Even happy users have no way to give you more money.
Why upsells matter
Your best customers want more. They want:
- Extra seats
- Premium support
- Advanced reporting
- API access or integrations
These aren’t core features for everyone — but they matter deeply to some.
And they’re often the most profitable parts of your business.
How to build add-ons right
Start with usage data. What features are only used by your power users? Which ones are complex, costly, or high-touch? These are good upsell candidates.
Package them as optional upgrades. Price them clearly and separately. Make it easy for users to discover them — inside the product, in email, or during onboarding.
And don’t overdo it. You don’t need dozens of add-ons. Just 2–3 that drive strong value for a specific segment.
19. 57% of startups offering custom pricing regret the lack of pricing transparency
Custom pricing sounds strategic
Especially in B2B, founders believe that hiding prices lets them charge more or stay flexible. But the downside is serious: it slows deals, frustrates buyers, and loses trust.
The cost of hiding prices
Today’s buyers want speed. They do their own research. If they can’t see your pricing:
- They assume it’s expensive
- They delay booking a demo
- They move on to transparent competitors
Even enterprise buyers now expect clear starting points and self-service models.
When and how to show pricing
You don’t need to list every detail. But do give a baseline. Show ranges, minimums, or examples.
For instance:
- “Starts at $499/month”
- “Custom pricing for teams of 50+”
- “Typical contract: $8k–$12k annually”
This filters out bad-fit leads and gives your sales team more qualified conversations.
Transparency builds trust. Even if you adjust pricing in the deal, customers appreciate knowing where they stand.
20. Only 16% of founders account for CAC in their pricing model initially
Pricing isn’t just about value — it’s about costs
Customer acquisition cost (CAC) can eat up more than you expect. If your pricing doesn’t cover CAC plus your margin goals, you’ll bleed cash even with strong sales.
Yet most founders don’t factor CAC into their early pricing models.
Why it’s overlooked
Early growth is often founder-led. So it feels like CAC is zero. But as you scale — with paid ads, outbound teams, and marketing automation — CAC rises fast.
If you haven’t priced to absorb it, every new user becomes a liability.
How to price with CAC in mind
First, estimate your CAC realistically. Include salaries, ad spend, tools, and overhead.
Then calculate payback period. How long does it take for a new customer to generate enough gross margin to cover their CAC?
If it’s more than 12 months, that’s a red flag. You either need to:
- Raise prices
- Improve onboarding speed
- Increase retention
- Cut acquisition costs
Don’t wait until you run out of cash. Build CAC assumptions into your pricing strategy from day one.
21. 69% of startups that raised prices after 6 months saw improved customer quality
Higher prices filter for serious customers
Many founders fear raising prices. But data shows that it doesn’t just improve revenue — it often improves customer behavior.
Higher-paying customers:
- Use the product more
- Ask better questions
- Have clearer goals
They’ve invested — so they want to get value out of it.
Why price affects customer fit
Low prices attract impulse buyers. These customers are more likely to churn, leave bad reviews, or overwhelm support.
When you raise prices, you get fewer but better-fit users — ones who see your product as an investment, not an experiment.
How to raise prices safely
If you’ve been live for 3–6 months and have early traction, test a 10–25% price increase on new signups.
Don’t apologize — communicate the change confidently. Position it around improved value, new features, or better support.
Watch for conversion dips. If churn stays flat or drops, you’re on the right path.
22. 39% of startups that copied pricing from competitors later experienced poor customer fit
Your competitors have different goals
When you copy another company’s pricing, you also copy their positioning, customer assumptions, and growth stage — none of which may fit your business.
You may end up selling to the wrong audience, offering the wrong features, or charging too little or too much for your stage.
The ripple effect
Bad customer fit means:
- More churn
- More support
- Less expansion
You get stuck serving users who aren’t aligned with your mission or product roadmap.
Build pricing from your own insights
Talk to your users. Understand how they perceive your value. Test messaging that connects to their language and pain points.
Then build pricing that fits your product’s strengths — not just what the market expects.
You can reference competitors, but don’t let them define your business.
23. 74% of founders who never localized pricing regret it once expanding internationally
One global price doesn’t always work
Different regions have different buying power, expectations, and competition levels. What works in the US may be unaffordable in India or overpriced in Europe.
Yet many startups stick with one price for all markets — until sales stall abroad.
The upside of localization
When you tailor pricing to markets, you unlock:
- Higher conversion in local regions
- Better brand trust
- Easier sales ops in partner channels
Localization can mean adjusting prices, currency, or even payment options.
Start simple, scale smart
Begin with currency localization. Let people pay in their own currency. Then test regional pricing based on demand and competition.
Use geo-IP tools to show region-specific pricing. Be transparent about pricing fairness — customers respect honest reasons for adjustments.
And always monitor how localized prices affect churn, LTV, and support.
24. 53% of freemium model users failed to convert even 5% of free users
Not all free users become paying customers
Founders are drawn to freemium models hoping for viral growth. But many end up with large user bases and very little revenue. When less than 5% of users convert, it becomes clear: usage doesn’t always equal value.
Why conversion rates stay low
In many freemium models:
- The free plan gives away too much
- The upgrade path isn’t clear
- Users don’t reach the “aha” moment fast enough
Worse, free users can crowd out paying ones in support channels and skew analytics.
How to increase freemium conversions
Make sure the free plan is a teaser, not a full experience. It should help users start, but leave real value locked behind an upgrade.
Also, guide users with in-app messages. Show them what they’re missing. Use email nudges tied to milestones.
And don’t be afraid to put a time limit. A 14-day freemium plan with usage caps often performs better than a fully free forever tier.
Monitor user behavior closely. If most free users aren’t active, you have a product activation issue — not just a pricing one.
25. 66% of founders say vague pricing pages reduced trust and conversion
Confusion creates friction
When visitors hit your pricing page and can’t understand what they’re getting, they bounce. They don’t want to dig. They want clarity.
A vague pricing page makes you look either unconfident or dishonest — both are deal-killers.
What makes pricing pages vague
- Too much jargon
- Features without explanations
- No clear next steps
- Hidden costs or fine print
Even well-meaning founders sometimes overdesign their pricing pages and forget to be direct.
Create clarity, not complexity
Use plain language. Replace feature names with what they actually do. Instead of “Advanced Insights Module,” say “See user behavior across pages.”
Break down what’s included in each plan — and what’s not. Use comparison tables or tooltips to guide decisions.
And don’t bury CTAs. If you want people to start a trial, make the button easy to find and understand.
Treat your pricing page like a product. Test it. Iterate it. And make it stupid simple to act on.
26. 45% of startups that bundled features regretted poor feature-to-value mapping
Not every feature belongs in every plan
When you bundle features too broadly, users may pay for things they don’t use — or worse, miss things they need. That leads to buyer’s remorse, confusion, and churn.
Why feature mapping matters
Each feature should earn its spot in a plan. If it’s premium, it should live in a premium tier. If it’s essential for first use, it belongs in the entry-level plan.
Poor mapping means users either feel overwhelmed or underserved.
How to rebalance your bundles
Start by looking at feature usage. What features are most used by beginners vs power users? Which ones drive retention?
Ask yourself:
- Is this feature necessary for users to get early value?
- Does this feature justify a price jump?
- Is it better sold as an add-on?
Then simplify. Don’t cram every feature into your highest plan. Keep plans focused, not bloated. That way, users grow through your product — not around it.
27. 38% of companies admitted they didn’t know their product’s perceived value at pricing time
Perception drives purchase
Founders often price based on effort — how long it took to build something. But customers don’t care about your effort. They care about results.
If you don’t understand how your product is perceived, your pricing will always feel off.
Why perceived value is tricky
It varies by user. One person might see your product as a “nice-to-have,” while another sees it as business-critical.
Without insight, you risk:
- Undercharging power users
- Overpricing basic plans
- Miscommunicating benefits
How to understand perceived value
Talk to customers. Ask:
- What problem did this solve for you?
- What would you do if you didn’t have this tool?
- How much time or money does it save?
Then look at engagement data. Which features are sticky? Which workflows are repeated?
Price based on that value — not your build cost. And position your product as solving a specific, costly problem. That’s where pricing gains real power.
28. 60% of founders underestimated how pricing influenced positioning and brand
Your price is part of your brand
Pricing isn’t just a number. It’s a signal. It tells customers where you fit in the market. Low prices say “budget” or “entry-level.” Premium prices say “quality” or “enterprise.”
The danger of misalignment
If you price low but offer high-end service, users get confused. If you price high with weak messaging, they think you’re overpriced.
This mismatch leads to:
- Slower sales
- More objections
- Brand perception issues
Align pricing with positioning
Think about your ideal customer. What brands do they trust? What price points do they expect?
Then align every touchpoint — website copy, support tone, design — with that price level.
And remember: raising prices can actually strengthen your brand if done well. It shows confidence. Just make sure the value is clear and the positioning supports it.
29. 47% of B2B startups with flat pricing models saw stagnant MRR growth after year one
Flat pricing kills expansion
A flat price means every customer pays the same, no matter how much they use or grow. It sounds simple — but it creates a ceiling.
Without expansion paths, revenue can’t scale with customer success.
Why MRR stalls
As your best users grow, your pricing stays stuck. You end up:
- Supporting bigger accounts for the same fee
- Losing upgrade opportunities
- Delaying revenue without realizing it
Eventually, growth slows — even if your product is thriving.
Introduce pricing leverage
Add ways for customers to grow with you. That might mean:
- Usage-based components
- Tiered plans with limits
- Add-ons for larger teams
Start small. Give users reasons to upgrade — not just because they have to, but because it unlocks new value.
Track expansion revenue as a KPI. The more users pay as they grow, the more sustainable your MRR becomes.
30. 58% of startups that delayed monetization beyond six months struggled to find optimal pricing later
Free forever delays learning
Many founders wait to charge. They want product-market fit first. But the longer you delay monetization, the harder it becomes to price well.
You miss early feedback. You lose urgency. And your users get used to free.
Why delayed pricing causes pain
When it’s finally time to monetize:
- Users push back
- You lack data on willingness to pay
- You risk churn just as you’re trying to grow
Early pricing mistakes are easier to fix. Late ones are harder to explain.
Charge early, even if small
Introduce pricing within 2–3 months of launch — even if it’s just a pilot. Offer discounts or founder plans, but put a price tag on the value.
Test willingness to pay. Collect feedback. Adjust.
Monetization isn’t just about revenue — it’s about learning. The sooner you charge, the sooner you understand what users value most.
Conclusion
Pricing is never perfect the first time. But it’s one of the most powerful levers you control. As these 30 stats show, founders often regret waiting too long, charging too little, or guessing without data.
The good news? Every pricing mistake is a chance to improve. And with regular testing, customer conversations, and simple adjustments — you can turn pricing into a growth engine, not a guessing game.
