TikTok Marketing Statistics: What to Expect in 2024

Uncover what to expect from TikTok marketing statistics in 2024. Learn how to maximize your brand's reach and engagement on this growing platform.

TikTok has taken the social media world by storm, rapidly becoming one of the most popular platforms globally. As we move into 2024, it’s crucial for marketers to understand the latest trends and statistics to make the most of their TikTok marketing strategies. This article will delve into essential TikTok marketing statistics, providing actionable insights to help you navigate this dynamic platform. Let’s explore what to expect in 2024 and how you can leverage these trends to boost your brand’s presence on TikTok.

1. How Many Monthly Active Users Does TikTok Have?

TikTok's growth has been phenomenal, with over 1.5 billion monthly active users as of 2024. This vast user base makes TikTok a goldmine for <a href=

TikTok Has Over 1.5 Billion Monthly Active Users

TikTok’s growth has been phenomenal, with over 1.5 billion monthly active users as of 2024. This vast user base makes TikTok a goldmine for marketers looking to reach a diverse and engaged audience. The platform’s popularity spans across different age groups, countries, and interests, providing endless opportunities for brands to connect with potential customers.

To capitalize on TikTok’s massive user base, create content that resonates with a broad audience. Experiment with different formats, such as short videos, duets, and challenges, to see what works best for your brand. Regularly analyze your content’s performance to refine your strategy and maximize engagement.

2. What is the Age Demographic of TikTok Users?

62% of TikTok Users Are Between the Ages of 10-29

TikTok is particularly popular among younger audiences, with 62% of users falling between the ages of 10-29. This demographic is highly active on the platform, making it an excellent target for brands aiming to engage with Gen Z and younger millennials.

Tailor your content to appeal to this younger demographic. Use trending music, memes, and relatable scenarios that resonate with their interests and lifestyle. Collaborate with influencers who have a strong following among this age group to amplify your reach and credibility.

3. How Much Time Do Users Spend on TikTok Daily?

TikTok Users Spend an Average of 95 Minutes Per Day on the App

TikTok users are highly engaged, spending an average of 95 minutes per day on the app. This high level of engagement provides brands with ample opportunities to capture users’ attention and drive meaningful interactions.

Post consistently to keep your audience engaged. Aim for multiple posts per week, and take advantage of TikTok’s peak usage times to maximize visibility. Use analytics to identify when your audience is most active and schedule your posts accordingly.

4. How Many TikTok Users Have Posted a Video?

83% of TikTok Users Have Posted a Video

A significant 83% of TikTok users have posted a video, indicating that the platform encourages active participation rather than passive consumption. This high level of user-generated content creates a vibrant and dynamic environment for brands to engage with their audience.

Encourage user-generated content by creating challenges and trends that your audience can participate in. Feature user videos on your profile to build community and loyalty. Engaging with user-generated content can also provide social proof and enhance your brand’s authenticity.

5. How Do Users Interact with Content on TikTok?

68% of TikTok Users Watch Someone Else’s Video Before Posting Their Own

TikTok users are highly interactive, with 68% watching someone else’s video before posting their own. This behavior suggests that users are inspired by the content they see and are more likely to engage with trends and challenges.

Keep an eye on trending content and popular videos in your niche. Participate in these trends to increase your content’s visibility and relevance. By aligning your content with what’s popular, you can tap into the existing interest and boost your engagement.

6. What is the Income Level of TikTok Users?

37% of TikTok Users Have Household Incomes of $100k+

A significant portion of TikTok users, 37%, have household incomes of $100k or more. This statistic highlights TikTok’s appeal to affluent consumers, making it a valuable platform for brands targeting higher-income demographics.

Highlight the premium aspects of your products or services in your TikTok content. Use high-quality visuals and professional production to appeal to affluent users. Collaborate with influencers who resonate with this demographic to enhance your reach and credibility.

7. What is the Engagement Rate on TikTok?

TikTok Has a Global Engagement Rate of 5.96%

TikTok boasts a global engagement rate of 5.96%, significantly higher than many other social media platforms. This high engagement rate indicates that users are actively interacting with content, making TikTok a powerful platform for brand engagement.

Focus on creating highly engaging content that encourages interaction. Use calls-to-action to prompt users to like, comment, and share your videos. Regularly engage with your audience by responding to comments and messages to build a strong community around your brand.

70% of Users Say TikTok is Their Favorite Social Media Platform

A remarkable 70% of TikTok users consider it their favorite social media platform. This strong preference underscores TikTok’s unique appeal and potential for deep user engagement.

Embrace the unique aspects of TikTok that users love, such as its creative tools, music integration, and community-driven trends. Focus on creating fun, entertaining, and authentic content that aligns with the platform’s vibe. Engaging with your audience in a way that feels natural and genuine can help you build a loyal following.

9. In How Many Countries is TikTok Available?

TikTok is Available in Over 150 Countries

TikTok’s global reach extends to over 150 countries, making it a truly international platform. This widespread availability allows brands to connect with audiences worldwide and expand their global presence.

Create content that appeals to international audiences. Use TikTok’s localization features to tailor your content for different regions. Consider collaborating with influencers from various countries to increase your reach and appeal to diverse audiences.

10. How Many Users Participate in Hashtag Challenges?

Hashtag challenges are a popular feature on TikTok, with 35% of users participating in them. These challenges can drive massive engagement and viral visibility for brands.

35% of TikTok Users Have Participated in a Hashtag Challenge

Hashtag challenges are a popular feature on TikTok, with 35% of users participating in them. These challenges can drive massive engagement and viral visibility for brands.

Launch your own hashtag challenge to encourage user participation and engagement. Make the challenge fun, easy to participate in, and relevant to your brand. Promote it through your own content and partner with influencers to kickstart the trend.

11. What is the Reach of the Hashtag #fyp (For You Page)?

The Hashtag #fyp (For You Page) Has Over 3 Trillion Views

The hashtag #fyp (For You Page) has amassed over 3 trillion views, making it one of the most popular tags on TikTok. Content tagged with #fyp has a higher chance of appearing on users’ For You Pages, increasing its visibility.

Include #fyp and other relevant popular hashtags in your posts to increase their chances of being discovered by a wider audience. However, ensure that the hashtags are relevant to your content to maintain authenticity and engagement.

12. How Does TikTok Affect Brand Perception?

56% of Users Feel Closer to Brands They See on TikTok

TikTok has a significant impact on brand perception, with 56% of users feeling closer to brands they see on the platform. This sense of closeness can translate into increased loyalty and engagement.

Focus on building a strong brand presence on TikTok by sharing authentic, behind-the-scenes content, and engaging with your audience. Show the human side of your brand to create a deeper connection with users.

13. How Does TikTok Influence Purchases?

55% of TikTok Users Have Made a Purchase After Seeing a Product on the Platform

TikTok is a powerful driver of purchase decisions, with 55% of users making a purchase after seeing a product on the platform. This highlights TikTok’s potential as a direct sales channel for brands.

Showcase your products in action through creative and engaging videos. Use TikTok’s shopping features to make it easy for users to purchase directly from the platform. Collaborate with influencers to review and promote your products.

14. How Do Users Perceive TikTok Ads?

68% of Users Find TikTok Ads to Be Enjoyable

TikTok users have a positive perception of ads on the platform, with 68% finding them enjoyable. This positive reception can lead to higher engagement rates and better ad performance.

Create ads that align with TikTok’s entertaining and creative nature. Focus on storytelling, humor, and visually appealing content to make your ads enjoyable. Test different ad formats, such as in-feed ads and branded effects, to see what resonates best with your audience.

15. What is the Click-Through Rate (CTR) for TikTok’s In-Feed Ads?

TikTok’s In-Feed Ads Have a Click-Through Rate of 9%

TikTok’s in-feed ads boast an impressive click-through rate (CTR) of 9%, highlighting their effectiveness in driving traffic and engagement.

Optimize your in-feed ads for maximum impact. Use compelling visuals, strong calls-to-action, and concise messaging to capture users’ attention quickly. Monitor and analyze your ad performance to refine your strategy and improve CTR over time.

16. What is the Engagement Rate for Brands on TikTok?

Brands on TikTok Have a Median Engagement Rate of 17.99%

Brands on TikTok enjoy a median engagement rate of 17.99%, indicating that users are highly interactive with branded content.

Maintain high engagement by posting regularly and interacting with your followers. Use TikTok’s features like duets, challenges, and live streams to foster community and engagement. Monitor trends and incorporate them into your content to stay relevant and engaging.

17. What is the Average Watch Rate for TikTok Videos?

TikTok Videos Have an Average Watch Rate of 29%

The average watch rate for TikTok videos is 29%, showing that a significant portion of the audience watches videos to completion.

Create captivating content that grabs attention within the first few seconds. Keep your videos concise and to the point to maintain viewer interest. Use storytelling techniques to engage viewers and encourage them to watch the entire video.

18. How Many TikTok Users Follow Brands?

60% of TikTok Users Follow Brands

A substantial 60% of TikTok users follow brands on the platform, highlighting the opportunity for businesses to build a loyal following.

Cultivate a strong brand presence by consistently posting engaging content and interacting with your audience. Share behind-the-scenes looks, product updates, and user-generated content to keep followers interested. Respond to comments and messages to build a sense of community.

19. What is TikTok’s Ranking in Consumer Spend?

TikTok is the Top App for Consumer Spend in 2023

TikTok topped the charts for consumer spend in 2023, demonstrating its significant economic impact and influence.

Capitalize on TikTok’s consumer spending power by integrating e-commerce features into your marketing strategy. Use TikTok Shop to sell products directly through the app and create shoppable videos that link to your online store. Collaborate with influencers to drive sales and increase brand visibility.

20. How Likely Are Users to Buy from Brands They See on TikTok?

Half of TikTok users are more likely to purchase from brands they see on the platform, underscoring TikTok's influence on consumer behavior.

50% of TikTok Users Are More Likely to Buy from a Brand They See on the Platform

Half of TikTok users are more likely to purchase from brands they see on the platform, underscoring TikTok’s influence on consumer behavior.

Showcase your products in an authentic and engaging way. Use testimonials, reviews, and user-generated content to build trust and credibility. Highlight special promotions and limited-time offers to create urgency and drive sales.

21. What is the Average Session Duration on TikTok?

The Average Session Duration on TikTok is 10.85 Minutes

Users spend an average of 10.85 minutes per session on TikTok, indicating high engagement and prolonged interaction with the platform.

Maximize user engagement by creating a series of content that keeps viewers coming back for more. Use cliffhangers, episodic content, and teasers to encourage users to return to your profile. Leverage TikTok’s algorithm by posting consistently to increase the likelihood of your content being recommended.

22. How Often Do Users Open TikTok Daily?

TikTok Users Open the App an Average of 8 Times Per Day

TikTok users are highly active, opening the app an average of 8 times per day. This frequent usage provides multiple opportunities for brands to engage with their audience.

Post content at different times throughout the day to maximize reach. Analyze your audience’s activity patterns to determine the best times to post. Keep your content fresh and varied to maintain interest and engagement.

23. How Many TikTok Users Do Not Have a Facebook Account?

40% of TikTok Users Do Not Have a Facebook Account

A notable 40% of TikTok users do not have a Facebook account, highlighting the importance of reaching audiences on multiple platforms.

Expand your social media presence beyond Facebook to include platforms like TikTok, where you can reach a different demographic. Tailor your content strategy to each platform’s unique features and audience preferences. Diversify your marketing efforts to ensure you are connecting with as many potential customers as possible.

24. What Percentage of Businesses Are Using TikTok for Marketing in 2024?

85% of Businesses Are Using TikTok for Marketing in 2024

As of 2024, 85% of businesses have incorporated TikTok into their marketing strategies, recognizing its potential for reaching and engaging audiences.

If you haven’t already, start integrating TikTok into your marketing plan. Analyze successful brands on TikTok to understand what works well. Invest in creating high-quality, engaging content that aligns with your brand’s voice and resonates with the TikTok community.

25. What is the Projected Ad Revenue for TikTok in 2024?

TikTok is Expected to Generate $10 Billion in Ad Revenue in 2024

TikTok’s ad revenue is projected to reach $10 billion in 2024, reflecting the platform’s growing importance in digital advertising.

Consider allocating a portion of your advertising budget to TikTok ads. Experiment with different ad formats, such as in-feed ads, branded hashtags, and TopView ads, to see what drives the best results for your brand. Monitor ad performance and optimize campaigns based on insights and analytics.

26. How Many Marketers Plan to Increase Their TikTok Ad Spend in 2024?

With TikTok's growing influence, 30% of marketers plan to increase their ad spend on the platform in 2024. This trend indicates confidence in TikTok's ability to deliver results.

30% of Marketers Plan to Increase Their TikTok Ad Spend in 2024

With TikTok’s growing influence, 30% of marketers plan to increase their ad spend on the platform in 2024. This trend indicates confidence in TikTok’s ability to deliver results.

Evaluate your current ad spend and consider increasing your investment in TikTok if you see positive returns. Keep track of industry trends and competitor activities to stay ahead. Use A/B testing to refine your ad strategies and ensure you’re getting the most out of your budget.

27. How Does TikTok Inspire Creativity Among Users?

75% of Users Feel TikTok Inspires Them to Be More Creative

TikTok is known for fostering creativity, with 75% of users feeling inspired to be more creative. This creative environment makes TikTok an exciting platform for brands to experiment with new and innovative content ideas.

Encourage creativity within your team and experiment with different content formats and styles. Participate in creative challenges and trends to engage with the community. Showcase the creative process behind your products or services to connect with your audience on a deeper level.

28. What is the Engagement Rate for Micro-Influencers on TikTok?

The Average Engagement Rate for Micro-Influencers on TikTok is 18%

Micro-influencers on TikTok enjoy a high average engagement rate of 18%, making them valuable partners for brands looking to boost engagement and reach.

Collaborate with micro-influencers who align with your brand values and target audience. Micro-influencers often have highly engaged followers and can provide authentic endorsements. Track the performance of influencer campaigns to ensure they are delivering the desired results.

29. How Does TikTok Influence Shopping Behavior?

67% of TikTok Users Say the App Inspires Them to Shop Even When They Weren’t Planning To

TikTok has a strong influence on shopping behavior, with 67% of users saying the app inspires them to shop even when they weren’t planning to. This spontaneous shopping behavior can lead to increased sales for brands.

Create content that showcases your products in a way that inspires spontaneous purchases. Highlight the benefits and unique features of your products through engaging and creative videos. Use TikTok’s shopping features to make it easy for users to purchase directly from the app.

30. What is the Projected Growth of TikTok’s User Base in 2024?

TikTok’s User Base is Projected to Grow by 15% in 2024

TikTok’s user base is expected to grow by 15% in 2024, further solidifying its position as a leading social media platform.

Prepare for continued growth by staying updated on TikTok trends and best practices. Invest in building a strong presence on the platform to take advantage of its expanding user base. Continuously analyze and adapt your strategy to meet the evolving needs and preferences of your audience.


TikTok continues to be a powerful platform for marketers, offering numerous opportunities to engage with a highly active and diverse audience. By understanding and leveraging the latest statistics and trends, you can optimize your Tik Tok marketing strategy and achieve remarkable results in 2024. Whether you’re just starting or looking to refine your approach, these insights will help you navigate the dynamic world of TikTok marketing effectively.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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