Loomly vs Post Planner: The Best Social Media Management Tool for You

Explore the differences between Loomly & Post Planner for managing social media. Learn which tool aligns with your marketing goals

In the bustling digital marketplace, your social media strategy can be the magic bean that grows into a towering beanstalk, elevating your brand into the clouds. But in this fairy tale, your magic beans are the tools you use to nurture and grow your online presence. Enter Loomly and Post Planner, two giants in the realm of social media management tools, each promising to be the secret sauce to your digital success. But which one is the right fit for your golden goose? Let’s dive in, comparing their features, ease of use, and overall value to help you make an informed decision.

LoomlyPost Planner
LoomlyPost Planner
G2 Score – 4.6 out of 5 starsG2 Score – 3.8 out of 5 stars
TrustRadius Score – 8.3/10TrustRadius Score – 7/10

Usability and User Interface

The Gateway to Social Media Magic

The usability and user interface of a social media management tool are the soil and water that nurture your digital beanstalk. They determine not only how efficiently you can plant your content seeds but also how pleasant the gardening experience is.

Loomly: Your Friendly Garden Assistant

Loomly stands out with its intuitive, user-friendly interface, designed to make social media management as straightforward as watering your garden. Imagine logging in to see a clean, organized dashboard where all your tools and features are neatly labeled and just a click away. That’s Loomly. It’s built for those who appreciate clarity and simplicity, ensuring that from the moment you step into your digital garden, you know exactly where to find your watering can and fertilizer—metaphorically speaking, of course.

Creating content with Loomly feels like having a friendly garden assistant by your side. The platform guides you through the process, suggesting the best types of content based on your audience’s preferences and current social trends. It’s like knowing exactly which seeds will thrive in your soil, taking the guesswork out of your planting strategy.

Post Planner: The Strategic Gardening Blueprint

Post Planner, on the other hand, approaches your digital garden with a strategic blueprint in hand. Its interface might not be as immediately intuitive as Loomly’s, but it’s designed with the precision of a master gardener who knows every inch of their plot. For those willing to spend a little time getting to know the layout, Post Planner reveals a wealth of tools and features that can help you plan your content with military precision.

Where Post Planner shines is in its content discovery and planning capabilities. It’s like having a seed catalog that not only shows you the best options for your garden but also tells you when and where to plant them for maximum bloom. The platform’s strength lies in its ability to help you find, curate, and schedule content that resonates with your audience, ensuring your garden is always lush and inviting.

Content Creation and Scheduling

Cultivating Your Social Presence

The essence of a vibrant social media garden lies not only in the seeds you choose (your content) but also in the timing and care with which you plant them (scheduling). Here’s how Loomly and Post Planner stand out in nurturing your digital ecosystem.

Loomly: A Creative Greenhouse

Loomly is like a greenhouse where your creative ideas can germinate and grow, regardless of the external conditions. The platform provides a fertile environment for content creation, offering a suite of tools that inspire and facilitate the development of posts. Whether you’re crafting a quick update, a complex campaign, or a visually stunning announcement, Loomly walks you through the process, ensuring your content is both engaging and tailored to your audience.

One of Loomly’s standout features is its content calendar, which acts as your planting schedule. This visual tool not only helps you organize your content planting dates but also gives you a bird’s-eye view of your garden’s diversity, ensuring you maintain a healthy mix of content types. Auto-scheduling capabilities allow you to plant your content seeds at the times when your audience is most likely to engage, ensuring each post receives the sunlight it deserves.

Post Planner: The Strategist’s Toolshed

Post Planner, on the other hand, equips you with a strategist’s toolshed, packed with everything you need to cultivate a high-yield garden. The platform excels in helping you discover and curate high-engagement content, akin to selecting the most robust seeds known for their resilience and appeal. With access to a vast library of proven content, alongside tools for identifying trending topics within your niche, Post Planner ensures that your content strategy is both dynamic and rooted in data-driven insights.

Scheduling in Post Planner is like having an almanac and a set of precision gardening tools at your disposal. The platform allows for detailed planning, enabling you to schedule posts across different social media channels with strategic timing. Its emphasis on recycling evergreen content ensures that your garden remains vibrant, even during lean periods, by reintroducing successful posts to new audiences over time.

Analytics and Reporting

Harvesting the Fruits of Your Labor

In social media management, the fruits of your labor are visible through the lens of analytics and reporting. These tools allow you to measure the success of your content, understand audience behavior, and adjust your strategy to maximize engagement. Let’s see how Loomly and Post Planner equip you with the necessary tools to reap the rewards of your efforts.

Loomly: The Insightful Harvester

Loomly serves as an insightful harvester, offering a comprehensive suite of analytics tools designed to measure and interpret the success of your social media efforts. The platform provides detailed analytics that cover a wide range of metrics, including engagement rates, reach, impressions, and more, across all connected social media channels. This data is presented in an accessible and easily understandable format, making it simple for users of all skill levels to glean insights from their campaigns.

Beyond basic metrics, Loomly offers the ability to compare performance across different time periods, helping you to identify trends and patterns in your audience’s behavior. This is particularly useful for long-term strategy adjustments, as it allows you to see the fruits of your labor over time and understand what types of content yield the best results. Customizable reporting features enable you to generate reports tailored to your needs, whether for internal review or sharing with clients and stakeholders, ensuring that everyone involved can appreciate the growth and health of your digital garden.

Post Planner: The Precision Agriculturist

Post Planner, with its precision-focused approach, acts as a precision agriculturist in the realm of social media analytics. The platform specializes in identifying high-performing content and provides detailed insights into why certain posts succeed. This focus on precision allows you to replicate successful strategies and refine your content for maximum engagement.

One of the standout features of Post Planner is its ability to rank content based on predicted engagement, using historical data to guide your future planting decisions. This predictive analytics tool is invaluable for social media managers looking to streamline their content strategy and ensure every post has the potential to thrive. While Post Planner’s analytics are robust, they are particularly geared towards optimizing content performance, making it an excellent tool for those focused on maximizing engagement and growth with each post.

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Pricing and Value for Money

Sowing Seeds with Wisdom

In the world of social media management tools, pricing structures and the value offered can vary widely, much like the diversity found in a seed catalog. It’s essential to select a tool that not only fits within your budget but also supports the growth and sustainability of your social media efforts. Here’s how Loomly and Post Planner fare in offering value for your investment.

LoomlyBase Plan: Starting at $26 per month (billed annually) for 2 users and 10 social accounts, including basic analytics and post scheduling.

Standard Plan: At $59 per month (billed annually), offering 6 users and 20 social accounts, with advanced analytics and custom workflows.

Advanced Plan: Starting at $129 per month (billed annually), with 16 users and 35 social accounts, plus more advanced features.

Premium Plan: At $269 per month (billed annually), for 26 users and 50 social accounts, including all features and priority support.
Post PlannerStarting at $3 per month (billed annually), designed for individuals, offering up to 3 social accounts and 30 posts per day.
At $11 per month (billed annually), for up to 10 social accounts and 100 posts per day, including more advanced features.

Starting at $24 per month (billed annually), targeting small businesses, with up to 25 social accounts and 500 posts per day.

Loomly: Nurturing Growth at Every Stage

Loomly presents itself as a nurturing environment for social media managers, offering a variety of pricing tiers to accommodate gardens of all sizes—from budding enterprises to sprawling corporate landscapes. The platform’s pricing model is designed with scalability in mind, allowing you to start with a basic package and upgrade as your needs evolve and your social media presence grows.

One of the standout aspects of Loomly’s pricing is its commitment to transparency and inclusivity. Each tier offers a clear breakdown of features, ensuring you know exactly what tools and capabilities you’re gaining access to. From content creation and scheduling to analytics and team collaboration features, Loomly ensures that businesses at every level can find a plan that suits their needs without paying for unnecessary extras.

Furthermore, Loomly offers a trial period, allowing you to test the soil, so to speak, before fully committing. This opportunity to explore the platform’s features firsthand can be invaluable in determining whether it aligns with your social media strategy and goals.

Post Planner: Maximizing Yield with Focused Investment

Post Planner approaches pricing with a focus on maximizing the yield of your social media efforts. The platform is known for its cost-effectiveness, particularly for users whose primary concern is finding and scheduling high-engagement content. Post Planner’s pricing model is straightforward, offering plans that cater to individual users, small teams, and larger organizations.

The value proposition of Post Planner lies in its ability to streamline the content discovery and scheduling process, potentially saving hours of manual effort each week. For social media managers looking to optimize their time and resources, Post Planner offers a tool that zeroes in on increasing engagement and reach, providing a good return on investment for those focused on content performance.

While Post Planner’s feature set might be more streamlined compared to broader tools like Loomly, its pricing reflects this focus, making it an attractive option for users who want a no-frills solution that delivers results.


In our journey through the digital landscape comparing Loomly and Post Planner, we’ve delved into various aspects that are crucial for choosing the right social media management tool. From the ease of usability and interface, content creation and scheduling capabilities, to analytics, pricing, and value for money, we’ve explored the terrain to help you make an informed decision tailored to your social media strategy’s unique needs.

Loomly: The Versatile Gardener’s Choice

Loomly emerges as a comprehensive, user-friendly platform, ideal for those seeking a tool that supports creativity, collaboration, and growth at every step. With its intuitive design, robust analytics, and scalable pricing plans, Loomly caters to a wide range of users—from individuals just beginning to cultivate their online presence to large businesses overseeing a vast digital ecosystem. Its strength lies in its versatility, offering a nurturing environment where your social media strategy can bloom and flourish.

Post Planner: The Efficient Cultivator

Post Planner positions itself as the efficient choice for those focused on maximizing engagement through strategic content planning and scheduling. Its streamlined approach, centered on discovering high-performing content and optimizing posting schedules, makes it a powerful tool for users intent on cultivating a strong, engaging social media presence with precision and efficiency. For those who prioritize content performance and seek a straightforward, cost-effective solution, Post Planner offers a fertile ground for growth.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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