ContentCal vs MeetEdgar: The Best Social Media Management Tool for You

Choosing between ContentCal and MeetEdgar? Our comprehensive comparison helps you decide the best social media manager for your needs.

Choosing the right social media management tool can feel like navigating through a dense forest, with each turn presenting a new tool promising to be the beacon to guide you through. But today, we’re focusing on two tools that have risen above the canopy: ContentCal and MeetEdgar. Both have their unique strengths, but which one is the right fit for you? Whether you’re a small business owner, a freelancer, or a marketing professional, this comparison aims to help you make an informed decision. So, let’s cut through the underbrush and get straight to the heart of what makes these tools tick.

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Ease of Use: The Gateway to Social Media Mastery

In the world of social media management, the ease of use of a tool can be the deciding factor in whether your social media strategy soars or sinks. Let’s dive into how ContentCal and MeetEdgar stack up in terms of user interface (UI), simplicity, and overall user experience (UX).

ContentCal: Simplifying the Complex

ContentCal is akin to a breath of fresh air in the often-complicated landscape of social media tools. Its interface is clean, intuitive, and welcoming, making it accessible for users of all skill levels. Imagine opening a tool and feeling like it’s guiding you through the process, from drafting your first post to analyzing its performance. That’s ContentCal for you.

One of ContentCal’s standout features is its visual content calendar. It’s like having a bird’s-eye view of your social media strategy, where you can drag and drop posts, color-code them for different campaigns, and see at a glance what your content schedule looks like. This visual approach not only makes planning your content strategy a breeze but also makes it engaging and even fun.

MeetEdgar: Automating Your Way to Efficiency

MeetEdgar takes a slightly different approach, focusing on automation to streamline your social media management. Its interface is straightforward, emphasizing functionality and efficiency over visual flair. For those who value a tool that gets straight to the point, MeetEdgar is a compelling choice.

MeetEdgar’s strength lies in its content recycling capabilities. It allows you to create a library of evergreen content that is automatically reshared according to a schedule you set. This means your social media feeds remain active, even when you’re not actively posting new content. It’s like having a diligent assistant who ensures your social media presence is consistent, without requiring constant input from you.

Making the Choice: What Matters to You?

If you’re someone who thrives on visually planning your content and values an interface that is as user-friendly as it is functional, ContentCal might just be your match. Its emphasis on ease of use, coupled with powerful planning tools, makes it an ideal choice for those who want to take a hands-on approach to their social media strategy.

On the other hand, if your priority is efficiency and you’re looking for a tool that can help automate your social media efforts, particularly in terms of recycling content, MeetEdgar offers a unique value proposition. Its focus on making social media management as hands-off as possible appeals to users looking for time-saving solutions.

Choosing between ContentCal and MeetEdgar comes down to what aspects of social media management you prioritize: the satisfaction of visually planning your strategy or the efficiency of automating your content distribution.

Content Creation and Curation: Crafting Your Digital Narrative

The tools we choose should act as extensions of our creative minds, providing the framework and features to bring our content visions to life. ContentCal and MeetEdgar offer unique approaches to content creation and curation, each with its own set of tools designed to enhance your social media storytelling.

ContentCal: A Collaborative Canvas for Creatives

ContentCal emphasizes collaboration and creativity in its content creation process. It’s designed to be a collaborative canvas where ideas can flourish. The platform allows you and your team to brainstorm, draft, and refine content seamlessly within a unified interface. Think of it as a digital war room where every piece of content is meticulously planned and polished before it greets the world.

One of the most commendable features of ContentCal is its Content Hub. This repository is not just a storage unit but a breeding ground for ideas. Here, you can store drafts, images, and post templates. It’s particularly useful for teams, allowing for easy sharing and feedback, ensuring that every tweet, post, or update is crafted to perfection.

Additionally, ContentCal’s categorization features help in organizing content themes or campaigns, making it easier to plan a diversified and engaging social media calendar. This strategic approach to content creation ensures that your social media feeds are balanced, vibrant, and engaging.

MeetEdgar: The Autopilot for Your Content Strategy

MeetEdgar takes a slightly different tack, focusing on automation to streamline the content creation process. Its most powerful feature is the content library, where you can store evergreen content, categorized by topic, ready to be published according to your preset schedule. This is akin to setting up a conveyor belt of content that keeps your social media presence active without constant manual input.

What sets MeetEdgar apart is its auto-variations feature, which can generate multiple versions of a post from a single piece of content. This means you can maximize the reach of your content across different times and audiences, ensuring your key messages get amplified without seeming repetitive.

While MeetEdgar might lean more towards content recycling and automation, it doesn’t leave content curation in the cold. The platform offers features to import and share content from your favorite sites or blogs, keeping your feeds fresh and relevant.

Choosing Your Content Companion

The decision between ContentCal and MeetEdgar in the realm of content creation and curation depends on your approach to social media management. If you value a hands-on, collaborative approach to crafting your social media narrative, with a strong emphasis on planning and organization, ContentCal offers the tools and environment to bring your creative vision to life.

Conversely, if your strategy leans towards maximizing efficiency through automation and ensuring a consistent online presence with less day-to-day management, MeetEdgar provides a unique set of features designed to keep your content engine running smoothly, with minimal intervention.

Both platforms offer pathways to engaging and effective social media content, but the right choice will align with your content strategy priorities: creativity and collaboration, or efficiency and automation.

Pricing and Scalability: Balancing Cost with Growth

The right social media management tool should not only fit your current budget but also scale with your business as it grows. Both ContentCal and MeetEdgar offer various pricing tiers and features designed to accommodate businesses of different sizes and needs. Let’s dive into their offerings.

ContentCalPro Plan: Starting at $17 per month per user (billed annually), offering 4 social profiles, unlimited posts, and content planning features.Company Plan: Custom pricing for teams and businesses that need more social profiles, additional users, and advanced features like analytics and priority support.
MeetEdgarEdgar Lite: Starting at $19 per month, for basic scheduling needs.
Edgar: The price was around $49 per month, offering unlimited scheduled posts, more social accounts, and access to all features.

ContentCal: Flexible Plans for Diverse Needs

ContentCal offers a tiered pricing model, designed to cater to a broad spectrum of users — from individuals and small businesses to large agencies and enterprises. The beauty of ContentCal’s pricing structure lies in its flexibility, allowing users to start with a more basic plan and upgrade as their needs evolve. This flexibility ensures that you’re not paying for more than you need at any stage of your growth.

Moreover, ContentCal provides features like the ability to add additional team members, more social profiles, and advanced analytics as you move up its pricing tiers. This a la carte approach to scalability means you can customize your plan to match your exact requirements, ensuring that the platform grows with you, both in terms of functionality and cost.

For businesses that prioritize content planning, collaboration, and detailed analytics, ContentCal’s scalable plans offer a way to enjoy these premium features while managing costs effectively.

MeetEdgar: Simplified Pricing for Automation Focus

MeetEdgar, on the other hand, opts for a more simplified pricing model with fewer tiers, focusing on providing a robust set of features across its plans. The platform is known for its emphasis on automation and content recycling — features that are available regardless of the pricing tier you choose. This approach ensures that even smaller businesses can take advantage of MeetEdgar’s core functionalities without a significant investment.

MeetEdgar’s pricing structure is particularly appealing for businesses looking for simplicity and predictability in their expenses. With a clear understanding of what’s included in each plan, businesses can easily decide which option fits their needs without worrying about additional costs for essential features.

While MeetEdgar might not offer the same level of customization in its plans as ContentCal, its straightforward pricing and focus on automation make it an attractive option for businesses that value efficiency and want to maintain a consistent social media presence with minimal effort.

Making the Financial Decision: Cost vs. Growth Potential

Deciding between ContentCal and MeetEdgar from a pricing and scalability perspective boils down to your business’s current size, expected growth, and how you prioritize features against cost. If your strategy requires a highly customizable platform that can scale in granularity with your business, ContentCal’s flexible pricing and feature scalability present a compelling option.

Conversely, if you prefer simplicity in pricing with a focus on automation and content recycling, MeetEdgar offers a straightforward solution that can simplify social media management without requiring frequent plan changes or upgrades.

Ultimately, the choice should align with your financial strategy, ensuring that your investment not only meets your current needs but also supports your future growth without unnecessary complexity or cost.

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Integration and Ecosystem Compatibility: Enhancing Your Marketing Stack

In today’s digital marketing landscape, the best social media management tool is one that plays well with others. From analytics tools to CRM systems, the integration capabilities of your chosen platform can significantly affect your ability to execute a seamless marketing strategy. Let’s delve into the integration ecosystems of ContentCal and MeetEdgar.

ContentCal: The Connector

ContentCal positions itself as a connector in the digital marketing world, offering a wide range of integrations with various tools and platforms. Its ability to integrate with major social networks is a given, but where it truly shines is in its compatibility with other marketing tools. ContentCal integrates with content creation tools, analytics platforms, and even some CRM systems, facilitating a more streamlined workflow from content planning to performance analysis.

Moreover, ContentCal’s integration with Zapier opens the door to thousands of zap connections, making it virtually limitless in its ability to connect with other apps and services. This means you can automate workflows between ContentCal and other tools in your marketing stack, enhancing efficiency and ensuring a cohesive strategy across all your marketing efforts.

For businesses that rely on a diverse set of tools to execute their marketing strategy, ContentCal’s robust integration capabilities make it an attractive option, enabling a more interconnected and automated approach to social media management.

MeetEdgar: The Automation Powerhouse

MeetEdgar may not offer as wide an array of direct integrations as ContentCal, but it compensates with its focus on automation and content optimization. Its core strength lies in its ability to automate content scheduling and recycling, ensuring a consistent social media presence. While its integration list is more focused, MeetEdgar provides seamless connections with the major social networks and a few key content creation and analytics tools.

MeetEdgar’s emphasis on automation extends to its integration capabilities, offering a streamlined approach that prioritizes efficiency and effectiveness in social media management. For users primarily focused on content distribution and looking for a tool that excels in automating these processes, MeetEdgar’s focused integration ecosystem can be a perfect fit, ensuring that key workflows are efficient and seamless.

Choosing the Right Integration Fit for Your Strategy

When deciding between ContentCal and MeetEdgar based on integration and ecosystem compatibility, consider the complexity of your marketing stack and how central social media management is to your overall strategy. If you rely heavily on a wide range of tools and require a platform that can seamlessly integrate across your marketing ecosystem, ContentCal’s extensive integration capabilities offer the flexibility and connectivity to support a comprehensive digital marketing strategy.

Conversely, if your priority is streamlining your social media management with a focus on content automation and you prefer a tool that integrates well with core platforms without the need for a broad ecosystem, MeetEdgar’s more focused approach to integration can simplify your workflows and enhance your content strategy’s efficiency.

Ultimately, the choice between ContentCal and MeetEdgar should align with your specific needs for integration, reflecting how your social media management tool fits within your broader marketing ecosystem and strategy.

Customer Support and Community Engagement: Ensuring You’re Never Left in the Dark

Navigating social media landscapes can be daunting, and having a responsive, helpful support team alongside a supportive community can make all the difference. Let’s evaluate how ContentCal and MeetEdgar stand up in these areas.

ContentCal: Proactive Support and Educational Resources

ContentCal is known for its proactive customer support and extensive educational resources. The platform offers multiple channels for support, including live chat, email, and a comprehensive knowledge base. This ensures that users can find answers to their questions and solutions to their problems quickly and efficiently.

Beyond direct support, ContentCal invests heavily in user education and community engagement. Through webinars, tutorials, and a blog filled with marketing insights, ContentCal empowers users to not only use the platform more effectively but also to become better marketers. Their active social media presence and user community forums offer spaces for users to share tips, ask questions, and connect with other marketers, creating a sense of community and shared learning.

MeetEdgar: Efficient Support with a Personal Touch

MeetEdgar may operate on a smaller scale compared to some of its competitors, but it takes pride in offering efficient, personalized support. The platform provides direct support through email and an informative knowledge base, focusing on quick and helpful responses. While MeetEdgar might not offer live chat, the quality of support and the personal attention to user queries stand out.

In terms of community engagement, MeetEdgar utilizes its social media channels and a dedicated blog to share useful content marketing and social media strategies, fostering a community of users who are keen on maximizing their social media impact. While the formal user community might not be as extensive as larger platforms, the quality of engagement and support provided is tailored and focused.

The Support You Need, When You Need It

Choosing between ContentCal and MeetEdgar regarding customer support and community engagement boils down to your preferences for learning and interaction. If you value a wide array of educational resources, proactive support across multiple channels, and a vibrant community for networking and shared learning, ContentCal offers an environment that fosters growth and learning beyond just platform usage.

On the other hand, if you prefer a more streamlined, personalized support experience and efficient access to assistance, MeetEdgar ensures that you receive attentive support, complemented by focused educational content to help you refine your social media strategy.

Ultimately, both platforms understand the importance of support and community in the social media management space. Your choice should align with the type of support ecosystem that best fits your working style and the level of community engagement you find most beneficial.

Analytics and Reporting: Gleaning Insights from Data

The capacity to analyze social media performance and generate actionable reports is a cornerstone of effective digital marketing. Let’s break down how ContentCal and MeetEdgar equip you with the data insights needed to refine your social media strategy.

ContentCal: Comprehensive Insights for Strategic Planning

ContentCal places a strong emphasis on analytics and reporting, providing users with a detailed view of their social media performance across platforms. The analytics dashboard offers an array of metrics, including engagement rates, reach, impressions, and more, allowing for a granular analysis of content performance. This data is crucial for understanding audience behavior and optimizing future content.

Moreover, ContentCal’s reporting tools are designed for flexibility, enabling users to create custom reports that focus on the metrics most relevant to their goals. Whether you’re preparing a presentation for stakeholders or evaluating your social media strategy’s ROI, ContentCal’s reporting features are both comprehensive and customizable.

The platform also offers insights into the best times to post and content types that are performing well, enabling users to fine-tune their posting schedule and content strategy for maximum engagement.

MeetEdgar: Automated Insights for Efficiency

MeetEdgar approaches analytics with a focus on simplicity and automation. While it may not offer the breadth of metrics found in ContentCal, MeetEdgar provides essential insights into post performance, including basic engagement statistics and optimal posting times. This streamlined approach is in line with the platform’s overall emphasis on efficiency, offering users a quick snapshot of their social media impact without overwhelming them with data.

One of the unique features of MeetEdgar’s analytics is its ability to track the performance of evergreen content over time. Given the platform’s focus on content recycling, this feature is invaluable for understanding the long-term value and resonance of your posts. It helps in identifying which pieces of content continue to engage audiences, informing decisions on content curation and creation.

Deciphering Data for Your Strategy

The choice between ContentCal and MeetEdgar, from an analytics and reporting perspective, hinges on the depth of insights you need and how you plan to use them. If you require detailed analytics to inform a comprehensive social media strategy, complete with custom reports and deep dives into audience behavior, ContentCal offers the robust capabilities needed to support data-driven decision-making.

Conversely, if you’re looking for straightforward insights to inform a more automated, efficiency-focused approach to social media management, MeetEdgar’s analytics provide the essential data needed to keep your strategy on track without the complexity of more detailed platforms.

Both ContentCal and MeetEdgar recognize the importance of analytics in crafting successful social media strategies, but they cater to different needs and preferences regarding data analysis and reporting. Your decision should align with your analytical needs, balancing the depth of insights with the simplicity and clarity of the reporting tools.


Choosing between ContentCal and MeetEdgar for your social media management comes down to prioritizing what aspects of digital marketing matter most to you. ContentCal shines for those who seek an all-encompassing platform with robust planning, collaboration, and analytics features, making it ideal for teams and businesses eager to dive deep into their social media strategy with a hands-on approach. Its comprehensive support and educational resources further enrich the user experience, offering guidance and insights to refine your marketing efforts continually.

On the flip side, MeetEdgar appeals to those looking for efficiency and automation, especially with content recycling and straightforward analytics to keep social media management lean yet effective. It suits marketers who value time-saving automation to maintain a consistent online presence with minimal daily input. Ultimately, your choice between ContentCal and MeetEdgar should align with your marketing objectives, resource allocation, and how you envision engaging with your audience across social media platforms.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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