Tailwind vs Kontentino: The Best Social Media Management Tool for You

Read our in-depth review of Tailwind vs Kontentino to choose the right tool for creative content planning and team collaboration.

Choosing the right social media management tool is akin to finding the perfect coffee blend in a world brimming with endless varieties. Each blend has its unique flavor, strength, and appeal, much like how every social media tool offers different features, interfaces, and specialties. Today, we’re diving into a comparison between two notable contenders in the vast digital landscape: Tailwind and Kontentino. Whether you’re a small business owner, a digital marketer, or a content creator, this exploration aims to shed light on which tool might just be the perfect blend for your social media strategy. So, grab your favorite cup of coffee, and let’s embark on this journey together.

Tailwind Kontentino
G2 Score -4.3 out of 5G2 Score -4.8 out of 5
TrustRadius Score -6.7 out of 10TrustRadius Score -8.0 out of 10

Scheduling and Automation: The Core of Social Media Strategy

In the realm of social media management, the ability to schedule content efficiently and automate repetitive tasks stands as the backbone of a successful strategy. Let’s examine how Tailwind and Kontentino measure up in these crucial areas.

Tailwind: A Visual Storyteller’s Dream

Tailwind, initially celebrated for its prowess with Pinterest, has expanded its wings to cater to Instagram enthusiasts as well. It’s not just a tool; it’s your creative partner, guiding you through the intricacies of visual planning and scheduling. Tailwind’s interface is a haven for visual thinkers. With its drag-and-drop calendar, planning your Instagram feed or Pinterest boards becomes not only intuitive but also a visually satisfying experience. It’s like playing a game of Tetris with your content, ensuring everything fits perfectly in your brand’s visual narrative.

Tailwind takes the guesswork out of “the best time to post” dilemma. By analyzing your audience’s engagement patterns, it suggests optimal posting times, ensuring your content reaches its maximum potential audience. Imagine having a personal assistant who knows exactly when your followers are most receptive. For those who dread the thought of content creation, Tailwind offers a lifeline. Tailwind Create allows you to produce eye-catching posts tailored for Instagram and Pinterest with just a few clicks. It’s like having a graphic designer in your pocket, ready to bring your ideas to life.

Kontentino: Streamlining Collaboration and Efficiency

Kontentino might not be the household name that Tailwind is, but it’s a powerhouse for teams looking for seamless collaboration and content management across various social platforms. Kontentino’s calendar is all about making your life easier. It allows for simple drag-and-drop scheduling across multiple platforms, providing a bird’s-eye view of your content strategy. It’s like having a command center for all your social media operations. Where Kontentino shines is its robust workflow features. You can assign tasks, approve posts, and streamline the content creation process across your team. It’s akin to having a well-oiled machine where every cog works in perfect harmony to produce content.

Advanced Analytics and Reporting, With Kontentino, diving deep into your social media performance is a breeze. The platform offers detailed analytics and customizable reporting tools, making it easy to track your success and adjust your strategy accordingly. Imagine being a captain with a detailed map and compass, navigating the vast seas of social media.

Content Creation and Curation: Fueling Engagement with Quality Content

The heart of a successful social media strategy lies in the content you share. It’s about striking the right balance between originality and curation, ensuring your audience always has something valuable and engaging to interact with. Let’s explore how Tailwind and Kontentino support these efforts.

Tailwind: Empowering Visual Creativity

Tailwind’s strength in content creation primarily shines through its visual-focused features, tailored for Pinterest and Instagram, making it a potent tool for brands and creators who prioritize imagery in their social strategy. This feature stands out by transforming the content creation process into an effortless task. It allows users to produce high-quality, platform-optimized images with minimal effort. For anyone looking to maintain a visually appealing Instagram feed or Pinterest board, Tailwind Create is like having a magic wand that turns basic ideas into stunning visuals.

Tailwind goes beyond just helping you create content; it aids in planning your content strategy with suggestions and insights. This is incredibly useful for those moments of creative block, offering a guiding light towards content that resonates with your audience. Specifically for Instagram, Tailwind’s Hashtag Finder helps elevate your content’s reach. By suggesting relevant hashtags, it ensures your posts are discoverable by a wider audience, akin to casting a wider net in the vast sea of social media.

Kontentino: Streamlining Content Workflow for Teams

While Kontentino might not offer direct content creation tools like Tailwind, its strength lies in content workflow optimization and collaboration, making it an invaluable asset for teams and agencies. Kontentino’s content calendar is designed for teamwork. It allows for easy collaboration, enabling team members to suggest, review, and approve content seamlessly. This feature ensures that every piece of content is polished and aligned with your strategy before going live.

Through its intuitive interface, Kontentino offers users a way to curate content efficiently. It supports the scheduling of curated content alongside original posts, helping maintain a balanced and engaging social media feed. For teams dealing with a large volume of content, Kontentino’s asset management system is a game-changer. It organizes your digital assets, making it easy to find and repurpose content, ensuring your team can work more efficiently and avoid content duplication.


TailwindFree Plan: Tailwind offers a limited free plan designed to introduce users to the platform, with basic scheduling features for Pinterest and Instagram.
Pro Plan: Starting at $9.99 per month (billed annually), offering 1 Pinterest and 1 Instagram account, 100 posts per month, and basic analytics.
Advanced Plan: Starting at $19.99 per month (billed annually), including 2 Pinterest and 2 Instagram accounts, 1,000 posts per month, and more advanced analytics.
Max Plan: Starting at $39.99 per month (billed annually), with unlimited scheduling for Pinterest and Instagram, advanced analytics, and more.
KontentinoStarter Plan: Starting at approximately €9 per month for 1 user, ideal for freelancers.
XS Agency Plan: Around €49 per month, designed for small teams.
Small Agency Plan: Typically €79 per month, offering more user slots and brand slots.
Medium Agency Plan: Priced at around €131 per month, scaling up the capacity for larger team collaborations.
Custom Plans: Available for larger agencies or businesses needing tailored solutions.

Analytics and Reporting: Deciphering Social Media Success

Analytics and reporting tools within social media management platforms can offer insights ranging from high-level overview metrics to granular post engagement details. Let’s see how Tailwind and Kontentino equip you with the data you need to fine-tune your social media strategy.

Tailwind: Visual Platform Analytics with Actionable Insights

Tailwind provides robust analytics, particularly tailored for Pinterest and Instagram, giving users a detailed understanding of their content performance and audience engagement. Tailwind offers comprehensive analytics for these platforms, including metrics on post engagement, profile growth, and the effectiveness of your hashtags. These insights are crucial for visual platforms where content performance can be heavily influenced by factors like timing, visual appeal, and tagging strategies.

Beyond basic analytics, Tailwind provides “smart” insights, such as best times to post and content suggestions based on your performance data. This feature acts like a personal advisor, guiding you on how to adjust your strategy for better results. Tailwind also allows you to peek into your competitors’ performance metrics, giving you a comparative perspective that can inform your content strategy and help you identify opportunities to stand out in your niche.

Kontentino: Comprehensive Reporting Across Multiple Platforms

Kontentino emphasizes its strength in providing detailed analytics and customizable reports for businesses and agencies managing a broad spectrum of social media platforms. Unlike Tailwind, which focuses on Pinterest and Instagram, Kontentino offers analytics for a wider range of social media platforms. This comprehensive approach ensures that teams can monitor their performance across all their active channels in one place, making it easier to get a holistic view of their social media efforts.

One of Kontentino’s standout features is the ability to generate customizable reports. This flexibility is invaluable for agencies or businesses that need to report to clients or internal stakeholders, as it allows for the creation of tailored reports that highlight the most relevant metrics. Kontentino dives deep into engagement metrics, providing insights into how your audience interacts with your content. This information can help you fine-tune your posting strategy, content format, and messaging to boost engagement and reach.

WinSavvy helps grow VC-funded startups digitally

Content Planning and Strategy: Architecting Your Social Media Presence

A solid content planning and strategy framework within a social media management tool can transform how you approach your channels, allowing for more strategic decisions and better alignment with your marketing objectives. Let’s compare how Tailwind and Kontentino support these efforts.

Tailwind: Streamlined Planning for Visual Platforms

Tailwind’s approach to content planning is deeply integrated with its core strengths in visual content management for Pinterest and Instagram, providing features that enhance both the planning process and strategic execution. Tailwind’s drag-and-drop calendar is a gem for visual thinkers. It allows you to see your content spread out over the weeks or months, making it easier to plan a cohesive and attractive feed. This visual planning tool is particularly effective for Instagram, where the aesthetic of your grid can significantly impact follower engagement.

Tailwind helps fill in the gaps in your content calendar with its discovery and recommendation tools. For Pinterest, it suggests trending topics and pins that can inspire your next set of posts. This feature acts as a creative assistant, ensuring you’re never out of ideas. Although more of a collaborative feature, Tailwind Tribes also plays into content planning by allowing you to share your content with others and schedule shared content on your channels. This reciprocal arrangement can inform your content strategy, introducing new themes or trends that resonate with similar audiences.

Kontentino: Comprehensive Planning Across Multiple Channels

Kontentino stands out for its ability to facilitate detailed content planning and strategy across a variety of social media platforms, making it a versatile tool for businesses and agencies. Kontentino’s calendar offers a comprehensive view of your content strategy across all platforms. It supports team collaboration with features for task assignment, content approval, and client feedback, ensuring that every piece of content is strategically vetted before publication.

Unique to Kontentino is the ability to track the budget and performance of your posts directly from the content calendar. This integration ensures that your content strategy is not only creatively aligned but also financially optimized, allowing for real-time adjustments based on campaign performance. To aid in the creative process, Kontentino provides a content inspiration module that suggests post ideas based on trends, holidays, and historical performance data. This tool can be invaluable for teams needing to produce a high volume of content across diverse client niches.


In conclusion, the comparison between Tailwind and Kontentino reveals two powerful social media management tools, each with distinct features and strengths tailored to different types of users and needs. Whether you’re a solo content creator, a small business, or a digital marketing agency, your choice between these tools hinges on several key considerations. Tailwind shines for those primarily focused on Pinterest and Instagram, offering specialized features such as visual planning tools, Tailwind Create, and SmartSchedule to maximize the visual appeal and engagement of your content on these platforms. Kontentino, however, provides a broader multi-platform approach, making it ideal for businesses and agencies managing a presence across various social media channels, including Facebook, Twitter, LinkedIn, and more.


Scroll to Top