MavSocial vs MeetEdgar: The Best Social Media Management Tool for You

Choosing between MavSocial and MeetEdgar? Our comprehensive comparison helps you find the best social media tool for your strategy.

In the bustling world of social media, finding the right tool to manage your online presence can feel like searching for a needle in a digital haystack. With so many features, pricing plans, and interfaces to consider, it’s easy to get lost. Enter MavSocial and MeetEdgar, two contenders in the arena of social media management tools, each with its unique strengths. But which one is the champion for your social media strategy? Let’s break down the essentials, starting with how each platform handles content scheduling and automation, to help you decide.

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Content Scheduling and Automation: The Heartbeat of Social Media Strategy

Efficiently managing your social media presence means having a solid strategy for scheduling and automating your content. This is where the rubber meets the road for many social media management tools.

MavSocial: A Visual Content Powerhouse

MavSocial stands out for its robust approach to content scheduling and automation, especially when it comes to visual content. With a user-friendly interface, it allows you to plan, schedule, and post across multiple social media platforms with ease. The platform shines with its integrated digital asset management system, making it a breeze to store, organize, and reuse multimedia content. This is a boon for brands that rely heavily on visual storytelling, as MavSocial streamlines the process of keeping your social feeds vibrant and engaging.

The platform supports scheduling posts in advance, with customizable time slots for each social network. This ensures your content hits the mark when your audience is most active. Additionally, MavSocial’s automation features allow you to recycle evergreen content, keeping your feed lively without constant manual input.

MeetEdgar: The Automation Maestro

MeetEdgar takes a slightly different tack, focusing on automation to keep your social media strategy humming along. Known for its unique evergreen content recycling feature, MeetEdgar ensures that your best content never goes to waste. By categorizing your posts and automatically rescheduling them, the platform makes sure your audience sees your most impactful messages, even if they missed them the first time.

What sets MeetEdgar apart is its simplicity in automation. You can set up a content schedule once, and MeetEdgar takes care of the rest, filling your social media feeds with a balanced mix of fresh and recycled content. This is particularly useful for solopreneurs or small teams that might not have the bandwidth for daily content management.

Choosing Your Champion for Content Strategy

Deciding between MavSocial and MeetEdgar comes down to your specific needs in content scheduling and automation. If your strategy leans heavily on visual content and you’re looking for a tool that can manage a diverse media library with ease, MavSocial is your go-to. Its comprehensive features support a dynamic social media presence that’s visually engaging.

On the other hand, if you’re all about maximizing the lifespan of your content with minimal fuss, MeetEdgar offers a hands-off approach that keeps your social media strategy on track without constant oversight. Its evergreen content recycling feature ensures your audience always has something valuable to engage with, making it ideal for those looking to automate their social media efforts efficiently.

Analytics and Reporting: The Compass of Your Social Media Journey

Understanding your social media performance through analytics and reporting can significantly influence your strategy’s direction. Let’s see how MavSocial and MeetEdgar stack up in offering insights into your social media efforts.

MavSocial: Deep Dives into Data

MavSocial provides comprehensive analytics and reporting features that allow you to monitor the performance of your content across different social media platforms. It gives you a granular look at metrics such as engagement rates, reach, and follower growth, enabling you to gauge the impact of your social media campaigns effectively. MavSocial’s strength lies in its ability to offer detailed insights, including competitor analysis and sentiment analysis, which can be crucial for adjusting your strategy to stay ahead.

The platform also allows for custom report generation, making it easier to present data in a way that’s most useful to you or your stakeholders. Whether you’re looking to understand the broader trends affecting your social media presence or need to drill down into the specifics of individual post performance, MavSocial equips you with the data you need to make informed decisions.

MeetEdgar: Simplified Insights for Smart Strategies

MeetEdgar approaches analytics with a focus on simplicity and actionability. While it may not offer the same depth of data as MavSocial, MeetEdgar provides essential insights into your social media performance, such as engagement metrics and optimal posting times. This approach is particularly beneficial for small businesses or individuals who need straightforward data to guide their content strategy without getting bogged down in complex analytics.

One of MeetEdgar’s notable features is its ability to track the performance of evergreen content over time, offering unique insights into how your recycled content continues to engage your audience. This focus on the longevity of content performance can be incredibly valuable for refining your evergreen content strategy and ensuring your posts have lasting impact.

Navigating Your Analytics Needs

When it comes to choosing between MavSocial and MeetEdgar based on analytics and reporting capabilities, consider the complexity of the insights you need. If you’re looking for a tool that provides a comprehensive analysis of your social media performance with the ability to customize reports and dive deep into data, MavSocial stands out as the more robust option.

Conversely, if you prefer a streamlined approach that offers essential insights into how your content performs, with a particular emphasis on evergreen content, MeetEdgar may be the better fit. Its user-friendly analytics make it easy to adjust your strategy on the fly and keep your social media efforts aligned with your goals.

Pricing and Value: Balancing Costs with Benefits

The cost of a social media management tool is a crucial consideration, especially when balanced against the features and value it brings to your social media strategy. Let’s compare the pricing models of MavSocial and MeetEdgar to see which one might suit your budget and requirements better.

MavSocialAdvanced Plan: Starting at $19 per month (billed annually) for 1 user and 10 social profiles, including core publishing and engagement features.Pro Plan: At $78 per month (billed annually), for 3 users and 30 social profiles, plus additional features like post approval and reporting.Business Plan: Starting at $199 per month (billed annually), designed for larger teams, offering 5 users and 50 social profiles, with advanced features and support.
MeetEdgarEdgar Lite: Starting at $19 per month, for basic scheduling needs.
Edgar: The price was around $49 per month, offering unlimited scheduled posts, more social accounts, and access to all features.

MavSocial: Flexible Plans for Varied Needs

MavSocial offers a range of pricing plans designed to accommodate the diverse needs of its users, from individuals and small businesses to large enterprises. The platform typically provides a free version with basic features, which can be a great starting point for those new to social media management or with limited needs. As you move up the tiers, MavSocial includes more advanced features such as additional social profiles, higher post volumes, and access to premium analytics and reporting tools.

The scalability of MavSocial’s plans means you can start with a more modest investment and upgrade as your social media strategy expands or becomes more complex. This flexibility is particularly appealing for growing businesses that anticipate their social media management needs evolving over time.

MeetEdgar: Simplified Pricing for Efficiency

MeetEdgar, on the other hand, takes a more simplified approach to pricing. It offers a limited number of plans, focusing on providing a comprehensive set of features even at the lower tiers. MeetEdgar’s pricing model is designed to be straightforward, making it easy for users to understand exactly what they’re getting for their investment. This can be especially attractive for small businesses and solopreneurs who prefer a more predictable cost without the need for frequent plan changes or upgrades.

Despite having fewer tiers, MeetEdgar ensures that even its entry-level plan is packed with enough features to support an effective social media strategy, including its signature content recycling capabilities and a solid analytics suite. This approach offers good value for users who want a balance of powerful features and simplicity in pricing.

Deciding on the Best Value for Your Social Media Strategy

Choosing between MavSocial and MeetEdgar based on pricing and value depends largely on your specific needs, budget, and how you foresee your social media strategy evolving. If you value flexibility and the option to scale your plan according to your growing needs, MavSocial’s tiered pricing structure could offer the adaptability you require. Its range of plans ensures that you can adjust your spending as your strategy becomes more sophisticated.

Conversely, if you appreciate straightforward pricing and want to ensure you have access to a comprehensive set of features from the get-go, MeetEdgar’s simplified pricing model might be more your speed. It’s particularly suited for users who want to avoid the complexity of multiple tiers and prefer a more predictable monthly or annual expense.

In the end, both MavSocial and MeetEdgar offer competitive pricing for the features they provide, but the right choice for you will depend on how you prioritize flexibility, simplicity, and the specific tools you need to execute your social media strategy effectively.

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Team Collaboration Features: Working Together Seamlessly

In today’s digital landscape, social media management is often a team effort, requiring coordination, collaboration, and seamless communication. Let’s examine how MavSocial and MeetEdgar accommodate teams working together on social media campaigns.

MavSocial: Enhancing Team Productivity and Collaboration

MavSocial shines in supporting team collaboration, offering features designed to streamline teamwork and enhance productivity. The platform allows multiple users to manage social media accounts, with role-based permissions ensuring team members have the right level of access to perform their tasks. This is particularly useful for larger teams or agencies managing social media for multiple clients, as it helps maintain control over who can publish content and access sensitive data.

Additionally, MavSocial facilitates easy content approval processes, making it simple for team leaders or clients to review and approve posts before they go live. This feature minimizes the risk of errors or off-brand content being published, ensuring a consistent and professional online presence. The platform also includes a shared content calendar, providing a clear overview of scheduled posts and campaigns, which enhances team coordination and planning.

MeetEdgar: Streamlined Solutions for Small Teams

MeetEdgar, while more streamlined in its approach to team collaboration, still offers essential features that support teamwork in social media management. The platform’s focus on simplicity and automation makes it easy for small teams or solopreneurs to manage their social media with minimal effort. However, MeetEdgar’s collaboration features might be more limited compared to MavSocial, primarily focusing on the core needs of content scheduling and automation.

MeetEdgar’s user-friendly interface and automated content recycling can reduce the time teams spend on routine tasks, allowing more focus on strategy and content creation. While it may not offer the same depth of collaboration tools as MavSocial, MeetEdgar provides a solid foundation for small teams looking to efficiently manage their social media presence without the need for complex workflows or approval processes.

Choosing the Right Tool for Teamwork

When deciding between MavSocial and MeetEdgar based on their team collaboration features, consider the size of your team, the complexity of your social media strategy, and the level of collaboration required. If you’re part of a larger team or agency that needs advanced collaboration tools, including role-based permissions and content approval workflows, MavSocial is likely the better fit. Its comprehensive set of features supports effective teamwork and ensures smooth operation across multiple accounts and campaigns.

On the other hand, if you’re a small team or solopreneur looking for a straightforward tool that simplifies social media management with a focus on efficiency and automation, MeetEdgar might be more suitable. Its streamlined approach can help keep your team focused on what matters most, reducing the time spent on administrative tasks.

Ultimately, the effectiveness of teamwork in social media management depends on choosing a tool that aligns with your team’s size, workflows, and communication needs. Both MavSocial and MeetEdgar offer valuable features, but the best choice will depend on how you prioritize ease of use, automation, and advanced collaboration capabilities in your social media strategy.

Integration Capabilities: Expanding Your Social Media Toolkit

The ability of a social media management tool to integrate with other software and platforms can greatly enhance its utility, allowing for a more streamlined workflow and richer data analysis. Let’s look at how MavSocial and MeetEdgar approach integration with other digital tools, which can be a deciding factor based on your operational needs.

MavSocial: Broadening Your Digital Reach

MavSocial stands out for its extensive integration capabilities, designed to complement and extend your social media efforts. The platform integrates with a wide array of social networks, allowing for direct posting and engagement across your channels from a single dashboard. Beyond social media platforms, MavSocial offers connections to various digital tools and services, including content creation tools, CRM systems, and analytics platforms. This wide range of integrations is beneficial for businesses that use a diverse set of tools in their marketing stack, as it enables a more cohesive and efficient workflow by allowing data and content to flow seamlessly between systems.

MeetEdgar: Focused Integrations for Efficiency

MeetEdgar, with its emphasis on automation and simplicity, offers a more focused set of integration capabilities. While it covers the essential social media platforms, enabling you to automate your content strategy effectively, it may not offer as broad a spectrum of integrations with third-party tools as MavSocial. However, for many small businesses and solopreneurs, this level of integration is sufficient and aligns well with MeetEdgar’s streamlined approach to social media management. The platform’s integrations are carefully selected to support its core functionality, ensuring that users have everything they need to automate their content scheduling and recycling without overwhelming them with unnecessary options.

Selecting the Right Integration Mix for Your Strategy

The choice between MavSocial and MeetEdgar in terms of integration capabilities should be guided by the complexity of your digital marketing ecosystem and your specific workflow needs. If you rely on a broad range of tools and platforms and need your social media management software to act as a central hub that ties everything together, MavSocial’s extensive integration options present a compelling advantage. Its ability to connect with a variety of digital tools can significantly streamline your operations and enhance your marketing efforts.

Conversely, if your approach is more streamlined or you’re just starting to build your digital marketing stack, the focused integration capabilities of MeetEdgar might be more aligned with your needs. Its simplicity and the automated efficiency of its core features can provide a solid foundation for your social media strategy without the need for extensive third-party integrations.

Ultimately, assessing your current and future needs for integration with other marketing tools and platforms will help you make the most informed decision between MavSocial and MeetEdgar. Consider not just the number of integrations each platform offers, but how those integrations will support your specific marketing objectives and workflow.

Customer Support and Educational Resources: Ensuring User Success

The level and quality of customer support and the availability of educational resources are key factors that can significantly enhance user experience. Let’s see how MavSocial and MeetEdgar stack up in these areas.

MavSocial: Comprehensive Support and Learning Hub

MavSocial emphasizes providing robust customer support alongside a rich array of educational resources to ensure users can leverage the platform to its fullest potential. Users have access to a variety of support channels, including email support, live chat, and phone support for more immediate assistance. This multi-channel approach ensures that users can receive help in the manner that best suits their needs and preferences.

In addition to direct support, MavSocial offers an extensive knowledge base filled with articles, guides, and tutorials designed to help users navigate the platform and master its features. The availability of webinars and training sessions further enriches the learning experience, offering deeper insights into effective social media management strategies and best practices.

MeetEdgar: Streamlined Support for Efficiency

MeetEdgar takes a more streamlined approach to customer support, focusing on efficiency and ease of use. The platform provides a comprehensive help center that includes a wide range of articles and guides, addressing common questions and offering step-by-step instructions for using its features. While direct support options might be more limited compared to MavSocial, MeetEdgar ensures that users have access to effective self-help resources.

Moreover, MeetEdgar also offers educational content through its blog and social media channels, providing users with valuable tips, strategies, and updates on the latest social media trends. This approach aligns with MeetEdgar’s overall philosophy of simplifying social media management, making it accessible even to those with limited technical expertise.

Choosing the Right Level of Support for Your Needs

When deciding between MavSocial and MeetEdgar based on customer support and educational resources, consider your own preferences for learning and problem-solving. If you value having multiple avenues of support and a rich selection of educational materials to help you get the most out of the platform, MavSocial’s comprehensive approach may be more appealing. Its dedication to user education and support is well-suited for businesses that want to ensure they have all the tools and knowledge necessary to execute a successful social media strategy.

On the other hand, if you prefer a tool that offers a streamlined, efficient approach to support, focusing on self-help resources and educational content, MeetEdgar might be the better fit. Its focus on making social media management as straightforward as possible is reflected in its support and learning resources, catering to users who value simplicity and autonomy.

Ultimately, the choice between MavSocial and MeetEdgar in terms of customer support and educational resources should align with your learning style, support preferences, and the complexity of your social media management needs. Assessing how each platform’s approach to support and education fits with your operational style will help you choose the tool that best enables your success.


Choosing between MavSocial and MeetEdgar ultimately comes down to understanding your specific social media management needs and preferences. MavSocial offers a robust platform with comprehensive features for managing visual content, detailed analytics, extensive integrations, and a strong emphasis on collaboration, making it suitable for larger teams or businesses with complex social media strategies. Its wide range of customer support options and educational resources ensures users can maximize the platform’s potential.

On the other hand, MeetEdgar provides a streamlined approach, focusing on content automation and recycling, with simplified analytics and a more focused set of integrations. It’s designed for efficiency, appealing to small businesses, solopreneurs, or those who prioritize ease of use and time-saving features over depth and breadth of functionality. The choice between the two will depend on your balance of simplicity versus comprehensive control, the scale of your operations, and the level of support and learning resources you require to effectively manage your social media presence.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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