Today, almost everything we use depends on technology. From storing files to managing companies, SaaS platforms have become a core part of daily business life. But while they make life easier, there is also an invisible cost — energy use and carbon emissions. Thankfully, many tech companies are stepping up. They are finding ways to not only reduce their impact on the planet but also lead the change toward a greener future. In this article, we explore exactly how they are doing it, step by step, using real numbers and proven actions.

1. Data centers account for approximately 1-1.5% of global electricity use

Data centers are the unseen giants behind our internet experiences. Every time you send an email, upload a file, or stream a video, data centers are at work. But this convenience comes at a heavy price. Right now, data centers alone use about 1-1.5% of the world’s total electricity. That may seem like a small percentage, but when you think about it, this figure represents the power consumption of entire countries.

The Importance of Tackling Energy Use

As digital services grow, so will the demand for more servers and storage. This could mean even more electricity consumption unless tech companies act now. Each server runs continuously, and huge cooling systems are needed to prevent them from overheating. Together, this creates a massive energy footprint.

How SaaS Companies Can Address This Challenge

The first step is choosing energy-efficient servers. Newer servers consume less power and handle more data than older models. SaaS companies can also use virtual machines to make better use of each physical server. This reduces the total number of machines needed.

Another important step is smarter cooling. Traditional air conditioners waste a lot of energy. New technologies like liquid cooling or using outside air during colder months can cut down electricity use significantly.

SaaS businesses should also push for renewable energy sources. Hosting data centers powered by wind, solar, or hydroelectric energy can slash carbon emissions dramatically. Even small startups can make a difference by choosing cloud providers committed to green energy.

Lastly, measuring and reporting energy use is critical. What gets measured gets managed. Companies that track their data center energy consumption can spot inefficiencies early and fix them before they become costly problems.

Switching to greener technologies and smarter operations today will not only reduce electricity use but will also position SaaS companies as leaders in a rapidly changing business world where customers care about sustainability.

2. Cloud computing has the potential to reduce carbon emissions by up to 59 million tons annually

Cloud computing has been one of the biggest revolutions in technology. It offers businesses flexibility, scalability, and cost savings. But its benefits go far beyond convenience. According to studies, shifting to cloud computing could reduce global carbon emissions by up to 59 million tons every year. That is a massive opportunity.

Why Cloud Computing Is Greener

Cloud providers run large, centralized data centers. These centers are much more efficient than smaller, local data servers owned by individual businesses. They use advanced cooling systems, renewable energy, and smarter hardware to run operations with maximum efficiency.

Instead of each company owning half-empty servers, cloud computing allows thousands of companies to share resources. This shared model means fewer servers overall and less wasted energy.

How SaaS Companies Can Use This Advantage

For SaaS companies, choosing cloud hosting over traditional data centers is a powerful way to lower their environmental impact. But it is important to pick the right cloud provider. Not all clouds are green. Companies should choose providers that are actively working towards 100% renewable energy use.

Another smart move is optimizing software for the cloud. SaaS products should be built to be lightweight and efficient. Reducing the amount of memory and processing power needed not only improves performance but also reduces energy use.

SaaS companies can also encourage clients to move more of their workloads to the cloud. Providing guidance on cloud migrations can become a valuable part of a company’s service offering while also supporting global emission reductions.

Promoting cloud-first strategies is not just about marketing. It is about delivering real-world environmental benefits that customers and investors will increasingly expect in the years ahead.

3. Microsoft has pledged to become carbon negative by 2030

In 2020, Microsoft announced a groundbreaking commitment. They plan to become carbon negative by 2030. This means that within a few years, Microsoft aims to remove more carbon from the environment than they emit. And by 2050, they plan to have removed all the carbon they have emitted since the company was founded.

Setting a Higher Bar for Sustainability

Going carbon negative is a big step beyond becoming carbon neutral. Neutral means balancing emissions with offsets. Negative means actively cleaning up past pollution. Microsoft is setting a new standard for corporate responsibility.

Their plan involves not only reducing their own emissions but also investing in carbon removal technologies like reforestation and direct air capture.

What SaaS Companies Can Learn from Microsoft

Even smaller SaaS companies can set ambitious goals. You do not have to be a giant to make a real impact. Setting clear targets for reducing emissions shows leadership and builds credibility.

Companies can start by analyzing their carbon footprint. Look at office energy use, travel, server use, and even emissions from suppliers. Once you know where the emissions are coming from, you can create a roadmap for cutting them.

Another key step is investing in carbon removal. Planting trees, supporting carbon capture startups, or funding renewable energy projects are all ways to go beyond simple carbon offsets.

Finally, transparency matters. Sharing progress, setbacks, and successes builds trust with customers, employees, and investors. Everyone is looking for companies that do more than just talk about sustainability. Taking real action is the way forward.

4. Google has operated on 100% renewable energy since 2017

Google made history in 2017 by matching all of its electricity use with purchases of renewable energy. Every email sent through Gmail, every search made on Google Search, and every file saved in Google Drive is powered by energy that is replenished naturally from wind, solar, and hydro sources.

How Google Achieved It

Google did not just buy renewable energy where it was convenient. They made long-term investments in renewable energy projects across the world. They signed power purchase agreements (PPAs) with wind and solar farms, encouraging the creation of new clean energy.

Another key factor was innovation. Google invested in AI to optimize energy use in their data centers, reducing the electricity needed for cooling by up to 30 percent. Small changes in temperature, airflow, and workload placement added up to massive energy savings.

What SaaS Companies Can Take Away

SaaS companies can learn from Google’s commitment and strategy. First, they can choose cloud hosting providers that run on renewable energy or make their own investments in clean power.

Small companies can purchase renewable energy credits (RECs) to match their own electricity use with green power. It is a practical first step toward fully clean operations.

Software design matters too. Developers can build lighter applications that require fewer server resources. Every little improvement reduces energy consumption, and multiplied across millions of users, it becomes a major contribution to sustainability.

Finally, partnering with green organizations and participating in renewable energy discussions at a local level can help smaller SaaS firms become recognized as leaders in environmental responsibility.

5. Amazon Web Services (AWS) aims to power operations with 100% renewable energy by 2025

AWS is the backbone for countless SaaS businesses around the world. Its massive infrastructure powers some of the most popular apps and platforms. When AWS committed to running on 100% renewable energy by 2025, it set a powerful example for the entire cloud industry.

Why This Commitment Matters

Because of its size, AWS’s environmental impact is enormous. A greener AWS means a greener internet overall. The shift will not just benefit Amazon’s own sustainability goals; it will improve the environmental profiles of thousands of SaaS companies that depend on it.

Steps SaaS Companies Should Take Now

SaaS companies can prepare for this shift by auditing their use of AWS services. Choosing regions where renewable energy use is already high can make an immediate difference.

It is also smart to monitor AWS’s progress through their public sustainability reports. Companies that align themselves early with these efforts can offer customers proof of green hosting.

Building efficient cloud architectures is another powerful move. Using serverless computing, optimizing storage, and minimizing idle resources all contribute to a lower carbon footprint.

By treating AWS’s green goals as part of their own sustainability story, SaaS companies can stay ahead of regulatory changes and customer expectations that are demanding cleaner, greener technology solutions.

6. Salesforce has achieved net-zero emissions across its value chain

Salesforce, a global leader in customer relationship management (CRM) software, has achieved a major milestone: net-zero emissions across its entire value chain. This means it is not just about reducing their own emissions but also tackling emissions generated by suppliers and partners.

How Salesforce Reached Net-Zero

Salesforce focused on clean energy, sustainable operations, and influencing its suppliers to adopt greener practices. They also invested in nature-based solutions like reforestation and conservation projects.

Importantly, Salesforce embedded sustainability into its business operations. It was not a side project but part of the company’s culture, decisions, and reporting.

How SaaS Companies Can Follow This Example

Understanding your value chain is key. Start by mapping where emissions come from. It might be suppliers who manufacture servers, third-party services, or even customer usage.

Set clear standards for partners and suppliers. Choosing to work only with vendors who meet sustainability benchmarks is a powerful way to extend your impact.

Embedding sustainability into product design, customer success programs, and employee training will also make a major difference.

Finally, reporting progress openly and regularly helps to build credibility and trust. Customers are looking for partners that are not just using green buzzwords but making real changes.

7. IBM reduced its operational CO2 emissions by 39% between 2010 and 2020

IBM, one of the oldest names in technology, has shown that even legacy companies can evolve for a greener future. Between 2010 and 2020, they reduced their operational CO2 emissions by 39%, proving that consistent efforts pay off.

What IBM Did Right

IBM focused on energy efficiency, smarter building management, and green data center technologies. They also shifted a significant portion of their energy use to renewable sources.

One important part of IBM’s success was their dedication to setting measurable targets and holding themselves accountable through public reporting.

Lessons for SaaS Companies

Consistency matters more than perfection. SaaS companies should set realistic but ambitious goals and review them regularly.

Simple actions like upgrading to energy-efficient office equipment, using smart thermostats, and encouraging remote work can all contribute to lower emissions.

Cloud software design can also be greener. Efficient coding practices, careful management of server loads, and regular audits of energy use are all part of building a cleaner SaaS company.

Even startups with limited resources can start small today and scale their green efforts as they grow. The important thing is to commit and take that first step.

8. The global green IT and sustainability market was valued at $13.28 billion in 2022

The green IT and sustainability market has been growing steadily, reaching a value of $13.28 billion in 2022. This shows that companies around the world are taking environmental concerns seriously and are investing heavily in greener technologies and solutions.

Why This Market Growth Is Important

This growth is not just about large corporations making big announcements. It reflects a real shift in how businesses approach technology. Customers, investors, and regulators are all demanding greener operations, and tech companies are responding by creating new tools and services that prioritize sustainability.

The expanding market also means there are more resources, technologies, and partnerships available for SaaS companies that want to go green. It is becoming easier and more affordable to access renewable energy, efficient hardware, and carbon management tools.

How SaaS Companies Can Leverage This Trend

First, SaaS businesses should look at where their operations touch the green IT market. This could be through cloud hosting, employee devices, office operations, or even how software is designed to use resources efficiently.

Next, companies can explore partnerships with green IT providers. Collaborating with firms that offer sustainable cloud services, energy-efficient computing, or carbon accounting tools can strengthen a company’s sustainability efforts without needing to build everything from scratch.

SaaS firms can also develop their own green offerings. Whether it is through analytics that help customers reduce their carbon footprint or building features that use less computing power, there are many ways to tie product development to the green IT trend.

Finally, marketing these efforts smartly matters. Customers care more than ever about the ethics and environmental practices of the companies they buy from. Highlighting real, meaningful steps toward greener operations can differentiate a SaaS company in a crowded market.

9. The market is expected to grow to $30.5 billion by 2030

Looking ahead, the green IT and sustainability market is projected to more than double by 2030, reaching $30.5 billion. This presents a massive opportunity for tech companies willing to adapt early and position themselves at the forefront of change.

What This Growth Means for the Future

As regulations tighten and customer expectations rise, companies that are already investing in sustainability will be ahead of the curve. They will not only meet compliance standards more easily but also enjoy stronger customer loyalty and brand trust.

The rise of this market shows that green business practices are no longer optional. They are becoming essential to survival and growth.

How SaaS Companies Can Prepare

First, SaaS companies should integrate sustainability into their long-term strategy, not treat it as a short-term marketing effort. This includes setting long-term emission reduction goals, investing in green technologies, and embedding sustainability into company culture.

Product development should also consider environmental impact. From coding practices that reduce server loads to user features that encourage energy savings, every design decision can contribute to a greener outcome.

Companies can also explore certifications such as B Corp, ISO 14001, or carbon neutral certifications. These can act as proof points to back up sustainability claims and strengthen brand credibility.

Finally, SaaS leaders should stay informed. Attending green tech conferences, subscribing to sustainability research reports, and joining environmental initiatives can keep them at the cutting edge of this rapidly growing market.

10. About 45% of SaaS companies have implemented some form of green policy

Nearly half of SaaS companies have already put some sort of green policy in place. This shows a clear industry-wide shift toward environmental responsibility.

Why Green Policies Matter

Having a green policy is about more than just words on a paper. It sets the tone for how a company approaches its operations, product development, and partnerships. It also sends a clear message to employees, customers, and investors that the company takes sustainability seriously.

Policies help formalize commitments and guide decision-making, making it easier to stick to sustainability goals even as the company grows.

How to Create a Meaningful Green Policy

For SaaS companies that do not yet have a green policy, the first step is to define clear objectives. These could include reducing energy use, offsetting carbon emissions, sourcing from green vendors, or developing eco-friendly products.

The next step is to outline concrete actions. This could involve migrating to renewable-powered cloud services, minimizing business travel, or reducing office energy use.

Involving employees is also key. Encouraging green habits at work, offering sustainability training, and rewarding eco-friendly innovations can make a green policy truly effective.

Transparency is important too. Publishing the policy on the company’s website and providing regular updates on progress builds trust and encourages accountability.

A strong green policy not only benefits the planet but can also make a SaaS company more attractive to customers, partners, and potential hires.

11. 70% of tech companies now include environmental metrics in their annual reports

Environmental metrics are no longer an afterthought. Today, 70% of tech companies are including them in their annual reports, reflecting a major shift in what stakeholders expect.

Why Including Environmental Metrics Matters

Investors, customers, and employees are increasingly looking at more than just financial performance. They want to know how companies are impacting the planet. Including environmental metrics shows transparency, builds credibility, and demonstrates a commitment to long-term value creation.

Metrics also help companies track progress toward their goals, identify areas for improvement, and benchmark themselves against peers.

How SaaS Companies Can Start Reporting

The first step is identifying which environmental metrics to track. Common options include carbon emissions, energy consumption, water use, waste generation, and use of renewable energy.

Companies should collect accurate data through internal monitoring or third-party assessments. Wherever possible, metrics should be measured consistently over time to show trends and improvements.

Reports should present data clearly and honestly. It is better to show real numbers and acknowledge challenges than to hide problems. Authenticity builds trust.

Including short-term wins alongside long-term goals helps paint a complete picture. It shows that the company is committed but also aware of the hard work still ahead.

Adding environmental metrics to annual reports can turn a dry corporate document into a powerful statement of purpose and responsibility.

12. Adobe achieved 100% renewable energy across its U.S. operations in 2020

Adobe, known for its creative software like Photoshop and Acrobat, reached a major milestone in 2020 by running its U.S. operations entirely on renewable energy. This achievement marked an important step in the company’s broader plan to lead in corporate sustainability.

How Adobe Reached 100% Renewable Energy

Adobe focused on a combination of purchasing renewable energy directly and investing in renewable energy projects. Instead of relying on traditional fossil fuel sources, Adobe secured energy from wind, solar, and other clean sources. Their approach included long-term agreements that not only supplied Adobe but also supported the development of new renewable energy infrastructure.

Internally, Adobe made energy conservation a priority. Their offices were designed to meet LEED standards, promoting energy efficiency from lighting systems to HVAC controls.

How SaaS Companies Can Learn from Adobe

Achieving 100% renewable energy use is possible even for companies that do not generate their own power. SaaS businesses can begin by evaluating their current energy suppliers and exploring options for green energy plans.

For companies renting office spaces, working with landlords to prioritize buildings that use or can switch to renewable sources is a strong move. Remote-first businesses can also encourage employees to choose green energy plans at home, offering incentives or covering part of the costs.

Companies can also invest in renewable energy certificates (RECs) or power purchase agreements (PPAs) to match their energy use with clean sources. These investments can be scaled to the size of the business and show a clear commitment to sustainability.

Ultimately, reaching 100% renewable energy is about making a series of smart, committed choices that align business growth with planetary health.

13. Google’s carbon-free energy goal is set for 24/7 clean energy by 2030

While many companies aim to match their annual energy use with renewable sources, Google is pushing even further. Their goal is to operate on carbon-free energy 24 hours a day, seven days a week, everywhere, by 2030.

What 24/7 Carbon-Free Energy Means

Instead of using fossil fuels at night and renewables during the day, Google wants every bit of electricity it consumes to be clean at the very moment it is used. This requires combining different renewable sources, using energy storage, and reshaping how electricity grids are managed.

It is an incredibly ambitious goal, one that will require innovation, investment, and collaboration across industries.

How SaaS Companies Can Move Toward 24/7 Clean Energy

While most SaaS companies may not have the resources of Google, they can still move toward cleaner operations in smart ways. One step is choosing cloud providers that are actively working toward 24/7 carbon-free goals.

SaaS businesses can also participate in local renewable energy initiatives or lobby for cleaner grid policies that benefit all businesses.

Software can be designed to be more flexible, allowing workloads to be scheduled during times when renewable energy availability is higher. Some applications may allow batch processing to run during solar peaks or wind surges.

By being thoughtful about energy timing, even small companies can help create demand for more constant renewable energy supplies.

Google’s leadership challenges everyone in the tech industry to rethink what is possible — and SaaS companies have an important role to play in making 24/7 carbon-free energy a reality.

14. Dropbox achieved net-zero carbon emissions for its operations in 2021

Dropbox, the popular file storage and collaboration platform, reached net-zero carbon emissions for its operations in 2021. This accomplishment reflects a strong, practical approach to sustainability from a SaaS company with millions of users worldwide.

How Dropbox Achieved Net-Zero

Dropbox focused first on cutting emissions where possible. They optimized office spaces, shifted to remote work, and made their data center operations more efficient. For emissions that could not be eliminated immediately, they purchased high-quality carbon offsets.

Dropbox also invested in renewable energy projects and reforestation initiatives to ensure their environmental contributions were meaningful and measurable.

How SaaS Companies Can Follow Dropbox’s Model

The path to net-zero starts with measuring your company’s carbon footprint. Understanding where emissions come from — office operations, cloud hosting, travel, employee commuting — is the foundation for building a realistic reduction plan.

From there, companies should focus first on cutting emissions through efficiency and smarter choices. Only then should they use carbon offsets for emissions that are harder to eliminate.

Choosing verified carbon offset projects, such as Gold Standard or Verified Carbon Standard (VCS) initiatives, ensures that investments are making a real difference.

Sharing progress publicly and being transparent about challenges builds credibility. Customers and investors appreciate honesty and commitment, even when the journey is not perfect.

Dropbox’s achievement shows that with careful planning and sincere action, even mid-sized tech companies can reach ambitious environmental goals quickly.

15. Apple’s entire supply chain aims to be carbon neutral by 2030

Apple is known for its innovation, but one of its most ambitious moves is happening behind the scenes: by 2030, Apple plans for its entire global supply chain to be carbon neutral.

Why Supply Chain Carbon Neutrality Is a Big Deal

Most of a company’s emissions often come from its supply chain, not from its direct operations. This includes everything from manufacturing parts to shipping products around the world.

By committing to supply chain neutrality, Apple is addressing the hardest part of its carbon footprint and setting a new industry standard.

How SaaS Companies Can Apply This Thinking

Even SaaS businesses have supply chains. It may include software vendors, office equipment suppliers, cloud hosting providers, or outsourced services.

SaaS companies can start by asking suppliers about their environmental policies and preferring vendors that have sustainability certifications.

Building sustainability clauses into contracts with vendors can encourage greener practices across the network. Over time, companies can switch to partners that align with their environmental goals.

Internally, developing procurement policies that prioritize sustainability can help standardize good practices as the company grows.

Apple’s supply chain commitment shows that true sustainability leadership means looking beyond your own walls and helping the entire ecosystem get greener.

16. Meta (Facebook) reached net zero emissions for its global operations in 2020

Meta, the company formerly known as Facebook, achieved net zero emissions across its global operations in 2020. This includes everything from their offices to the massive data centers that power Facebook, Instagram, WhatsApp, and Oculus services.

How Meta Achieved Net Zero

Meta focused on a two-pronged strategy: reducing emissions as much as possible first, and then offsetting the remaining footprint. They invested heavily in renewable energy, reaching 100% renewable energy use for all their global operations by 2020.

The company also supported environmental projects, such as reforestation and conservation efforts, to balance the emissions they could not eliminate immediately.

Additionally, Meta designed some of the most energy-efficient data centers in the world, using new cooling technologies and smart systems that dramatically lower electricity consumption.

How SaaS Companies Can Replicate This Strategy

For SaaS companies, the first goal should be to cut emissions at the source. This includes selecting energy-efficient cloud providers, minimizing unnecessary travel, and optimizing office energy use.

Remote work policies can also significantly lower emissions, especially by reducing the need for large, energy-intensive office spaces and commuting.

Offsetting unavoidable emissions is the next step. However, companies should choose high-quality, verifiable offsets that provide real, measurable environmental benefits.

Finally, transparency is key. Sharing progress toward net zero goals through public reports or company blogs builds trust with users and investors alike.

Meta’s approach shows that even companies operating on a massive global scale can achieve rapid and meaningful environmental progress when they make sustainability a core priority.

17. 80% of SaaS buyers consider a vendor’s sustainability practices when making a purchase decision

In today’s world, environmental responsibility is not just a bonus — it is a business expectation. Research shows that 80% of SaaS buyers now factor in a vendor’s sustainability practices when making purchasing decisions.

Why Buyers Care About Sustainability

Buyers are under increasing pressure themselves to meet corporate social responsibility (CSR) goals, achieve environmental certifications, and respond to investor and customer demands for greener operations.

When choosing software providers, they want partners who will help, not hinder, their sustainability efforts. SaaS companies that demonstrate strong environmental practices make it easier for customers to hit their own green targets.

How SaaS Companies Can Align with Buyer Expectations

First, sustainability needs to be more than an internal goal — it must be visible to potential customers. This means including information about environmental policies on websites, in sales decks, and during procurement processes.

Case studies and proof points showing real environmental actions, such as the use of renewable energy or carbon offset projects, can be very persuasive.

Being able to provide clear data — like carbon emissions per user or energy efficiency improvements — allows buyers to feel confident that they are choosing a responsible vendor.

Sustainability certifications or partnerships with recognized environmental organizations can also strengthen credibility.

In the SaaS world, where switching costs are often low, being recognized as a greener, more responsible option can be a major differentiator in winning and retaining customers.

18. Data center energy consumption is expected to grow by 3-5% annually without efficiency gains

As demand for digital services grows, so does the need for data centers. Without new energy efficiency improvements, data center electricity consumption could rise by 3-5% every year. This would significantly increase global emissions if fossil fuels remain a big part of the energy mix.

Why This Growth Is a Problem

If data center energy use continues rising unchecked, it could wipe out the benefits of many green initiatives elsewhere. More servers mean more electricity for computing and cooling, leading to greater stress on power grids and higher carbon emissions.

Given that SaaS companies depend heavily on data centers, this is a critical area for environmental focus.

How SaaS Companies Can Help Curb Growth

Choosing cloud providers that prioritize energy efficiency is one of the fastest ways SaaS businesses can reduce their footprint. Many leading providers are building hyper-efficient data centers that use innovative cooling, advanced materials, and AI optimization.

At the software level, SaaS products can be built to minimize computing demands. Lighter applications require fewer server resources, leading to less energy use.

Workload scheduling is another strategy. Running energy-intensive processes during times when renewable energy is abundant can make a meaningful difference.

SaaS companies should also engage in conversations with cloud providers about sustainability. Customer demand is a strong lever for encouraging faster green innovations across the tech industry.

Energy efficiency will not just be a technical detail in the future — it will be a central part of SaaS brand identity and success.

19. 90% of Microsoft’s Azure data centers aim to be zero-waste certified by 2030

Microsoft has set an ambitious target for its Azure data centers: by 2030, 90% of them will be zero-waste certified. This means that almost all operational waste, from packaging to obsolete equipment, will be reused, composted, or recycled instead of being sent to landfills.

Why Zero Waste Matters for SaaS Companies

Data center waste is often overlooked, but it is a major environmental issue. Electronic waste, in particular, contains toxic substances that can harm ecosystems and human health if not properly managed.

Moving toward zero waste operations demonstrates leadership in full-spectrum sustainability, not just energy use.

How SaaS Companies Can Support Zero-Waste Goals

First, SaaS companies can choose hosting providers with strong waste management commitments. Azure’s zero-waste plan is a great example, but other providers are making similar moves.

Internally, SaaS businesses should also manage their own IT waste carefully. Partnering with certified e-waste recyclers, donating older equipment, and designing offices to minimize disposable materials are practical steps.

Developers can contribute too. Building efficient software that extends the life of devices — by requiring less processing power or memory — can slow down the cycle of hardware replacement.

Supporting zero waste is about thinking holistically. Every piece of equipment, every shipping box, and every supply order offers an opportunity to reduce waste and protect the planet.

20. Salesforce’s cloud is already powered by 100% renewable energy

Salesforce, a leader in cloud-based CRM software, has powered its entire cloud with 100% renewable energy. This achievement ensures that every customer interaction, every database update, and every report generated through Salesforce contributes to a cleaner environment.

How Salesforce Reached 100% Renewable Energy

Salesforce achieved this milestone by investing in renewable energy credits and supporting new clean energy projects. They worked to match their energy use with purchases from wind and solar sources around the world.

Importantly, they also focused on energy efficiency within their own operations, ensuring that the electricity they used was minimized before offsetting the rest.

How SaaS Companies Can Build on Salesforce’s Success

When choosing cloud platforms or infrastructure providers, SaaS businesses should favor those running on renewable energy. For companies hosting their own services, buying renewable energy or renewable energy credits is a practical path forward.

Transparency is crucial. Sharing data about energy sourcing with customers builds credibility and demonstrates real commitment.

Developing internal energy policies that prioritize efficiency — such as setting targets for reduced server use or shifting to serverless architectures — strengthens the overall green strategy.

Salesforce’s achievement shows that running powerful, global cloud services on clean energy is not only possible but practical today.

21. 56% of tech companies are investing in carbon removal technologies

More than half of tech companies, around 56%, are now actively investing in carbon removal technologies. This shows a strong shift from just reducing emissions to also cleaning up past emissions from the atmosphere.

Why Carbon Removal Matters

Reducing emissions is essential, but it is no longer enough. To truly combat climate change, companies also need to remove carbon that has already been emitted. This is where technologies like direct air capture, enhanced weathering, and reforestation projects come in.

Carbon removal helps offset emissions that are hard to eliminate completely, such as those from manufacturing, construction, or unavoidable business travel.

How SaaS Companies Can Participate

Even though carbon removal technologies are still developing and can be expensive, there are practical ways SaaS companies can get involved. One simple step is supporting verified carbon removal projects through partnerships or donations.

Larger SaaS companies can dedicate a portion of profits to invest directly in carbon capture startups or innovative environmental initiatives.

Another smart move is bundling carbon removal with customer services. For example, offering clients the option to make their use of the platform carbon neutral can create new value and goodwill.

Even smaller companies can make a meaningful contribution by joining coalitions or industry groups focused on carbon removal innovation.

Taking part in this emerging area not only helps the planet but also positions a SaaS brand as a forward-thinking leader in the climate movement.

22. Green SaaS solutions can cut clients’ IT carbon footprints by up to 30%

Using green SaaS solutions can help clients reduce their IT carbon footprints by as much as 30%. This is a huge opportunity for SaaS companies to deliver more value to customers while also contributing to broader environmental goals.

Why Green SaaS Makes a Difference

Traditional IT setups often involve inefficient on-premise servers, heavy energy use, and outdated practices. SaaS platforms built with sustainability in mind offer a better alternative — one that uses fewer resources, relies on cleaner energy, and optimizes data flows to reduce waste.

When clients switch to greener SaaS options, they not only improve their own sustainability profiles but also save money on energy costs and hardware upgrades.

How SaaS Companies Can Offer Greener Solutions

SaaS businesses should start by designing energy-efficient software. Reducing the number of servers needed to support an application lowers emissions directly.

Next, they should ensure that their hosting providers use renewable energy wherever possible. Transparent reporting on data center energy use reassures clients that their data is stored and processed responsibly.

Offering features that encourage users to adopt greener practices, such as low-energy modes, batch processing options, or digital reporting tools instead of print-heavy alternatives, can make a big difference.

Finally, helping clients calculate and track the carbon savings they achieve by using the platform can strengthen loyalty and create powerful marketing messages.

SaaS companies that make it easier for customers to hit their own environmental goals will have a strong competitive advantage in a market that increasingly values sustainability.

23. Renewable energy prices have fallen by over 80% in the past decade, fueling tech adoption

The cost of renewable energy has fallen dramatically, with prices dropping by more than 80% in the past ten years. This drop has made it far easier for tech companies, including SaaS businesses, to switch to clean energy without breaking the bank.

Why Falling Renewable Prices Matter

When renewables were expensive, companies had to choose between saving money and saving the planet. Today, clean energy is often the cheaper option. This economic shift removes one of the biggest barriers to greener business practices.

It also means that early adopters of renewable energy gain a financial advantage over competitors who still rely on more costly and unstable fossil fuels.

How SaaS Companies Can Take Advantage

Switching to renewable energy should be a top priority for SaaS businesses of all sizes. Whether it is through direct energy purchases, green energy plans, or investing in renewable projects, now is the time to act.

Companies can also lock in long-term energy contracts while prices are low, securing predictable, affordable clean energy for years to come.

Educating customers about the shift to renewable energy and the benefits it brings can strengthen a SaaS company’s brand story.

As renewable energy costs continue to fall, companies that adopt early will be best positioned to offer greener, more affordable services — a winning combination in any market.

24. SAP’s green cloud initiatives have reduced client energy use by up to 40%

SAP, one of the largest enterprise software companies, has proven that sustainable software design can lead to major energy savings. Their green cloud initiatives have helped clients cut their IT energy use by up to 40%.

How SAP Achieved These Savings

SAP focused on optimizing their software for energy efficiency, improving server utilization, and reducing the amount of hardware needed to run applications.

They also transitioned much of their infrastructure to cloud environments powered by renewable energy, minimizing the environmental impact of every transaction and report processed through their platforms.

How SaaS Companies Can Learn from SAP

Designing software with sustainability in mind is a huge opportunity. SaaS companies should regularly review and optimize code to minimize processing demands.

Reducing database calls, compressing data where possible, and using efficient storage methods can significantly lower energy use.

Offering cloud-based solutions instead of traditional on-premise software can also make a major difference, especially when the cloud is powered by clean energy.

Helping customers track their own environmental impacts through dashboards, reporting tools, or best practice guides creates additional value and positions a SaaS brand as a true partner in sustainability.

Following SAP’s example shows that green software design is not just good for the planet — it is smart business too.

25. By 2026, Gartner predicts 75% of organizations will prioritize sustainability in SaaS procurement

According to Gartner, by 2026, 75% of organizations will prioritize sustainability when choosing SaaS providers. This means that environmental responsibility will soon be a must-have, not a nice-to-have, for software businesses.

Why This Shift Matters

Procurement teams are under pressure to meet broader corporate ESG (Environmental, Social, and Governance) goals. When evaluating software vendors, they will be looking closely at how sustainable the platforms are — and may even have internal policies that mandate certain environmental standards.

SaaS companies that are not ready for this change risk losing deals, even if their software is technically superior.

How SaaS Companies Can Get Ready

First, environmental performance needs to be documented and verifiable. Companies should prepare sustainability statements, green certifications, and metrics they can share during procurement processes.

Building strong environmental, social, and governance policies into the company’s DNA makes it easier to meet client expectations during procurement reviews.

Being proactive helps too. Offering potential clients information about a company’s sustainability efforts — before they ask — can make a powerful impression.

SaaS companies should also train their sales teams to speak knowledgeably about the platform’s environmental benefits. Sustainability is becoming a key part of the buying decision, and companies that communicate it well will have an edge.

The procurement landscape is changing fast. SaaS businesses that align now with the green priorities of tomorrow’s customers will lead the market, not chase it.

26. GitHub pledged to achieve net-zero emissions across operations by 2030

GitHub, the world’s largest platform for software development collaboration, has set a clear and strong goal: to reach net-zero emissions across all its operations by 2030. This pledge highlights how even developer-focused platforms are stepping up to lead on sustainability.

How GitHub Is Planning to Reach Net-Zero

GitHub is focusing on three main areas: reducing operational emissions, transitioning to renewable energy, and offsetting unavoidable emissions. Their approach includes optimizing the energy efficiency of their offices and cloud infrastructure, purchasing clean energy, and investing in carbon removal initiatives.

They are also working closely with parent company Microsoft to align with broader environmental goals, benefiting from larger corporate sustainability initiatives.

How SaaS Companies Can Follow GitHub’s Lead

First, set a clear, public goal. Committing to a specific timeline for achieving net-zero emissions provides motivation internally and credibility externally.

Second, take a phased approach. Begin by reducing direct emissions from offices, data centers, and employee activities. Then look at indirect emissions, like those from cloud providers and supply chains.

Engaging employees in the journey makes a big difference. Offering incentives for greener commuting, remote work options, or home office energy efficiency improvements can add up to meaningful savings.

Finally, companies should invest in or support carbon removal solutions for any emissions that cannot be immediately eliminated.

SaaS companies of all sizes can learn from GitHub’s commitment and recognize that sustainability is just as important in the back-end operations as it is in customer-facing features.

27. LinkedIn achieved carbon neutrality in 2020 for its global operations

LinkedIn, the professional networking giant, reached carbon neutrality for its global operations in 2020. This milestone reflects a comprehensive effort to reduce emissions and balance the rest through verified carbon offsets.

How LinkedIn Achieved Carbon Neutrality

LinkedIn’s strategy involved a major focus on energy efficiency, renewable energy sourcing, and smart building management. They also invested in credible carbon offset projects, such as reforestation and clean energy initiatives in developing countries.

Moreover, LinkedIn optimized their data center energy use, leveraging cloud computing solutions that allowed better scaling with lower carbon impact.

How SaaS Companies Can Apply LinkedIn’s Approach

The first step is to accurately measure emissions across the organization. This includes office spaces, employee travel, cloud usage, and business operations.

Once the emissions are mapped, prioritize cutting them wherever possible through energy-efficient technologies, greener commuting policies, and smarter cloud deployments.

Purchasing carbon offsets should be the final step, focused on high-quality, transparent projects that deliver measurable results.

It is also important to integrate carbon neutrality into the brand message. Clients and users appreciate knowing that the tools they depend on are built by companies that care about the planet.

LinkedIn’s achievement shows that with the right focus and partnerships, even large global platforms can achieve impressive sustainability milestones quickly and effectively.

28. 65% of software companies now require environmental disclosures from suppliers

Today, 65% of software companies require their suppliers to disclose environmental practices and impacts. This shows how deeply sustainability expectations are now embedded across business networks.

Why Supplier Disclosures Are Important

A company’s environmental footprint does not end with its own operations. Suppliers — from cloud providers to office equipment vendors — play a big role in the total impact.

By requiring disclosures, companies ensure they are not indirectly supporting unsustainable practices. It also encourages better environmental practices throughout the supply chain.

How SaaS Companies Can Strengthen Their Supply Chains

Start by mapping the supply chain to understand where emissions and environmental risks lie. This could include software vendors, data centers, consultants, and logistics providers.

Next, establish clear standards for environmental performance. This can include requiring renewable energy use, waste management practices, or emissions reporting.

Contracts with suppliers can include sustainability clauses, setting expectations and consequences for non-compliance.

Building long-term relationships with green suppliers can also lead to shared innovations and more resilient supply chains.

When SaaS companies align procurement decisions with environmental values, they multiply their positive impact far beyond their own walls.

29. 55% of SaaS startups highlight sustainability initiatives in their fundraising pitches

Today, 55% of SaaS startups are actively showcasing their sustainability initiatives in their pitches to investors. Green credentials are becoming a vital part of attracting funding and standing out in a competitive market.

Why Investors Care About Sustainability

Investors are increasingly looking at Environmental, Social, and Governance (ESG) factors when making decisions. They know that companies aligned with sustainability are better positioned for long-term success, lower regulatory risks, and greater brand loyalty.

Startups that demonstrate a commitment to sustainability show that they are forward-thinking, risk-aware, and ready to meet the demands of a changing world.

How SaaS Startups Can Build Stronger Green Pitches

When preparing fundraising materials, startups should clearly articulate their sustainability strategy. This includes specific actions taken, measurable goals set, and real achievements accomplished.

Linking sustainability initiatives to business advantages — such as lower operating costs, stronger customer loyalty, or regulatory readiness — makes the pitch even stronger.

Startups can also position sustainability as part of their company culture, showing that green thinking is embedded at every level.

Finally, having external validation — such as certifications, partnerships, or third-party assessments — strengthens credibility and trust.

SaaS startups that integrate sustainability into their core story are not just helping the planet; they are building smarter, more investable companies for the future.

30. Google’s AI is helping reduce data center cooling energy usage by up to 40%

Google’s use of artificial intelligence (AI) to optimize data center cooling has led to energy savings of up to 40%. This breakthrough shows how technology itself can be used to drive massive sustainability gains.

How AI Improves Data Center Efficiency

Traditional data center cooling systems often operate on fixed schedules or simple rules, leading to wasted energy. Google’s AI analyzes thousands of variables in real-time — from equipment performance to outside weather — and constantly adjusts cooling systems for maximum efficiency.

This dynamic optimization allows for precise control that humans could not manage manually, leading to major energy reductions without compromising performance.

How SaaS Companies Can Leverage AI for Sustainability

SaaS companies can work with cloud providers that are investing in AI-driven efficiency tools. Choosing services that incorporate AI to optimize resource use can reduce the environmental impact automatically.

Internally, companies can explore using AI to optimize other areas, such as software load balancing, storage management, or office energy use.

Beyond operations, SaaS companies can develop features that help customers optimize their own resource use. AI-powered insights can help clients reduce waste, save energy, and operate more sustainably.

Using AI as a sustainability tool demonstrates innovation, leadership, and a commitment to pushing the boundaries of what is possible.

By embracing smart technologies, SaaS companies can make a major difference not just through their products, but through how they operate every day.

Conclusion

The SaaS industry holds incredible power to drive positive change. By learning from the leaders who are already taking bold steps, and by applying practical, simple strategies, every SaaS company — no matter the size — can contribute to a healthier, greener planet.

Customers, investors, and employees are all demanding action. Sustainability is not just a corporate social responsibility issue anymore — it is a business opportunity, a growth strategy, and a mark of true leadership.