Marketing Myopia is a term coined by Theodore Levitt in 1960. Let’s not go into the definition of marketing myopia as it’s kind-of complicated! Marketing myopia basically is thinking that as long as your product or service sells well, it doesn’t matter what the customer thinks of the product. It is a situation where the […]
We all know of the 4Ps in marketing. They make up the classical marketing mix. They are product, price, place (location where the products or services are marketed) and promotion (how the products or services are marketed). But, recently there’s a clamour growing regarding a new set of marketing mix – one, that revolves around
A lot of companies, big and small, are in need of a digital marketing agent. It’s not surprising considering the benefits of having a digital presence. This can help grow your business exponentially. Digital marketing is the ultimate arena for businesses looking to expand. It gives you the opportunity to tap into new markets and
12 Tips To Uncovering a Great Digital Marketing Agent or Agency Read More »
Instagram introduced its Reels way back in 2020. Although it had a slow adoption rate, Instagram reels are blowing up right now! It seems Instagram has gotten its algorithms just right and if you’re serious about growing your business on Instagram, you definitely have to try out reels for your small business! What are Instagram
Using Instagram Reels for Business – The Definitive Guide Read More »
When you launch a product, it isn’t guaranteed to succeed. To actually get your product seen and loved by your targeted customers, you need to market it. But most entrepreneurs misunderstand what is marketing. Most consider marketing to be just outreach and promotion. But that’s not all. Being a startup consultant, I have seen several
Marketing your law firm is no easy task. While a huge percentage of individuals and businesses search for lawyers and law firms online, most law firms are not prepared when it comes to taking their business digital. However, with more and more money being pumped into law firm marketing, it is important to understand how
7 Key Ways How Law Firms are Marketing Themselves: Disclosed! Read More »
Mergers and acquisitions process is one of the most strenuous legal and financial process in a business’ life cycle. Although many startups look forward to being acquired by a large MNC, thus bringing in the pay-day, most don’t realize the numerous phases involved in a merger and acquisition process. Although the words “mergers” and “acquisitions
All the 9 Phases of a Merger and Acquisition Process: The Complete Guide Read More »
Growing a startup or a small business is tough. There are so many things that can go wrong and only a few that can go right. You need to be very considerate about spending money, ensure that you can raise money when the need arises, as well as ensure that your business has an optimal
9 Definitive Ways to Improve and Manage Your Small Business Finance Read More »
When you have a business idea, there’s a high degree of certainty that the idea is not perfect. And, that’s why you need to test it out in the real world. Well, there are numerous ways for testing your ideas – for example, you could create a proof of concept, a prototype or even an
What is the Minimum Viable Product? – A Guide on What MVP Means Read More »
What’s the one common thing that’s ruining startups and businesses worldwide? Hint: Not doing your due diligence (aka market research) before jumping into the fray. We, here at WinSavvy, are a startup consultancy. We often work with startups handling their mundane tasks like marketing and legal complicances, while they can focus on developing their core