SocialPilot vs Friends+Me: The Best Social Media Management Tool for You

Dive into our analysis to decide if SocialPilot or Friends+Me offers the superior solution for your social media management requirements.

Navigating the vast sea of social media management tools can feel like an odyssey. With so many features, pricing plans, and interfaces to consider, it’s easy to get lost. Enter the protagonists of our tale: SocialPilot and Friends+Me. Both tools promise to steer your social media ship to success, but which one is the true north for your needs? Let’s dive deep, compare, and help you chart your course.

G2 Score – 4.5 out of 5 stars
G2 Score – 4.3 out of 5 stars
TrustRadius Score – 7.2 out of 10TrustRadius Score – Nil

Ease of Use: Sailing Smooth or Navigating Nightmares?

In the realm of social media management, the ease of use isn’t just a nice-to-have; it’s the wind in your sails. A tool that’s tricky to navigate can turn your social media strategy into a shipwreck. So, how do SocialPilot and Friends+Me stack up when it comes to user-friendliness?

SocialPilot: The Smooth Sailor

SocialPilot prides itself on a clean, intuitive interface that makes it easy for marketers and business owners alike to take the helm without a steep learning curve. From the moment you board the platform, you’re greeted with a straightforward dashboard that guides you through scheduling posts, analyzing performance, and managing accounts with ease. For those who dread the complexity of digital tools, SocialPilot ensures your social media journey is smooth sailing.

Crafting and scheduling posts is as breezy as a day at the sea. With a few clicks, you can queue up content across multiple platforms, ensuring your social media presence is consistent and engaging. But the true treasure isn’t just in the simplicity of these tasks; it’s in the way SocialPilot makes them accessible to everyone, from solo entrepreneurs to large crews.

Friends+Me: Charting a Unique Course

Friends+Me takes a slightly different tack. It’s designed to amplify your reach by focusing on Google+ initially, but don’t let that fool you. It’s evolved to support a broad array of social platforms, making it a versatile companion for your social media voyage. The interface is clean, though it may require a bit more navigation to get familiar with all its nooks and crannies.

What sets Friends+Me apart is its approach to content distribution. It encourages a “post once, distribute everywhere” strategy, allowing you to focus on creating quality content that’s automatically tailored and shared across your social networks. This can be a lifeline for businesses that want to maintain an active online presence without spending hours at the wheel.

Navigating the Waters

When choosing between SocialPilot and Friends+Me based on ease of use, it comes down to your crew and your destination. If you’re looking for a tool that gets you up and running with minimal fuss, SocialPilot is your steady ship. Its user-friendly interface and straightforward functionality make it a great fit for businesses of all sizes.

However, if you’re charting a course that requires a bit more customization in how and where your content is shared, Friends+Me might be your guiding star. It offers a unique approach to content distribution that, once mastered, can save you time and amplify your social media efforts.

Analytics and Reporting: Navigating Through the Fog

In the voyage of social media management, analytics and reporting are your compass and map. They guide your strategy, showing you where you’ve been successful and where there’s room to adjust your sails. Let’s see how SocialPilot and Friends+Me fare in illuminating your path with data.

SocialPilot: The Lighthouse in the Storm

SocialPilot doesn’t just give you a compass; it offers a lighthouse to guide your way through the stormy seas of social media. The platform provides detailed analytics that help you understand the impact of your social media efforts. You can easily track engagement, audience growth, and post performance across different platforms. This data is presented in clear, easy-to-understand reports that can be customized and exported, making it simple to share insights with your team or clients.

But SocialPilot goes beyond just showing you the numbers; it helps you interpret them. With actionable insights and suggestions, it’s like having a seasoned navigator on board, pointing out where you can improve and how you can better engage your audience. Whether you’re trying to increase your followers or boost engagement, SocialPilot’s analytics shine a light on the path to success.

Friends+Me: Charting Your Course with Precision

Friends+Me might take a more understated approach to analytics, but don’t let its modesty fool you. The platform offers robust reporting tools that help you track the effectiveness of your content across different social networks. While it might not have the same breadth of analytics as some competitors, what it does, it does well.

The focus here is on precision. Friends+Me gives you the tools to drill down into your data, allowing you to see which posts resonate with your audience and why. This can be incredibly valuable for businesses looking to refine their content strategy and ensure that every post has an impact. The platform’s analytics are straightforward, providing clear insights without overwhelming you with data.

Setting Your Course by the Stars

Choosing between SocialPilot and Friends+Me for analytics and reporting comes down to what you need to navigate your social media journey. If you’re looking for comprehensive, detailed analytics that not only track your performance but also offer insights for improvement, SocialPilot is the way to go. Its robust reporting capabilities ensure you’re always informed and ready to adjust your strategy for the best results.

On the other hand, if you prefer a tool that offers precise analytics focused on content performance and audience engagement, Friends+Me is your ally. It provides the essential data you need to fine-tune your strategy and make every post count.

Both tools offer valuable insights, but the choice depends on the depth of analytics you need and how you prefer to use data to inform your social media strategy.

Content Management and Scheduling: Setting Sail with Your Social Media Content

Ahoy, social media adventurers! Your content is your treasure, and managing it effectively is key to conquering the social seas. A good social media management tool should not only help you store and organize your content but also ensure it’s shared at the right times to engage your audience. Let’s hoist the sails and see how SocialPilot and Friends+Me help you navigate these waters.

SocialPilot: Your Trusty First Mate in Content Management

Imagine having a first mate who’s always on top of the schedule, knows exactly when to post for maximum impact, and keeps all your content neatly organized. That’s SocialPilot for you. With its robust scheduling tools, you can plan your posts well in advance, ensuring you maintain a consistent presence on social media without having to be at the helm round the clock.

SocialPilot’s content calendar is a captain’s dream, offering a bird’s-eye view of your social media plan. It’s incredibly user-friendly, allowing you to drag and drop posts to reschedule and visualize your content strategy across all platforms. Plus, its bulk scheduling feature is like catching the favorable winds – it lets you schedule hundreds of posts at once, saving you a ton of time.

Friends+Me: Navigating Content Seas with Flexibility

Friends+Me may not boast as extensive a set of tools as SocialPilot, but it has its own charm when it comes to content management and scheduling. It focuses on flexibility and efficiency, allowing you to distribute your content effectively across different social networks from a single post. This can be particularly handy for businesses that prioritize certain platforms but still want to maintain a presence across the board.

The platform also supports scheduling, though with a more streamlined approach. It’s like having a nimble schooner that can quickly adapt to changing winds – perfect for smaller teams or businesses that prefer a more straightforward, no-frills approach to social media management.

Choosing Your Vessel for the Journey

If your voyage requires a comprehensive suite of content management and scheduling tools, with the ability to plan and visualize your social media strategy in detail, SocialPilot is your vessel of choice. Its user-friendly interface and powerful scheduling options make it an invaluable ally for marketers looking to streamline their social media efforts.

However, if you value simplicity and efficiency, with a focus on distributing content across platforms without getting bogged down in complexity, Friends+Me offers a sleek and effective solution. It’s ideal for those who want to maintain an active social media presence with minimal fuss.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Integration Capabilities: Sailing Smoothly with Other Tools

In the vast ocean of digital marketing, social media platforms are just a few of the many islands you’ll visit. Your journey will be much smoother if your social media management tool can integrate seamlessly with other tools in your marketing arsenal. Let’s see how SocialPilot and Friends+Me fare in terms of integration with other applications.

SocialPilot: Building Bridges Across Digital Islands

SocialPilot understands that a social media management tool isn’t just an island; it’s part of a larger archipelago. That’s why it offers robust integration capabilities with a wide variety of other digital tools, including content creation platforms like Canva, analytics tools like Google Analytics, and even CRM software. This allows you to create a cohesive digital marketing strategy where information and content flow freely between different platforms.

Imagine being able to create a stunning graphic in Canva and directly publishing it through SocialPilot, or analyzing the traffic driven by your social media posts with Google Analytics integration. SocialPilot makes these scenarios possible, acting as a bridge that connects different aspects of your digital marketing efforts.

Friends+Me: Streamlining Your Voyage with Key Integrations

Friends+Me may have a narrower focus when it comes to integrations, but it still offers connections to essential tools that can enhance your social media management. Its approach is more about depth than breadth, ensuring that the integrations it does offer are meaningful and add real value to your social media strategy.

One of the platform’s strengths is its ability to work well with Google’s suite of products, which is no surprise given its origins with Google+. This can be particularly useful for businesses that rely heavily on Google Workspace for collaboration and productivity. Friends+Me ensures that sharing content from Google Docs or Drive to your social networks is a breeze, streamlining your content publishing process.

Navigating the Integration Waters

The choice between SocialPilot and Friends+Me, when it comes to integration capabilities, depends on the breadth of your digital marketing strategy and the tools you already use. If you’re looking for a social media management tool that can connect with a wide range of other applications, enhancing your ability to create, analyze, and manage your digital presence, SocialPilot offers the versatility you need.

However, if your needs are more focused, and especially if you’re heavily invested in Google’s ecosystem, Friends+Me’s targeted integrations might be exactly what you’re looking for. It offers a streamlined solution that integrates well with specific tools, ensuring you can manage your social media efficiently without needing a vast array of connections.

Collaboration Features: Navigating Together

In the journey of social media management, having a crew that works well together can make the difference between smooth sailing and rough seas. A tool’s collaboration features can enhance teamwork, streamline workflows, and ensure a unified approach to social media. Let’s weigh anchor and see how SocialPilot and Friends+Me support your crew.

SocialPilot: Crew Collaboration on the Open Seas

SocialPilot is designed with team collaboration at its core, understanding that a well-coordinated crew is essential for navigating the social media waters. The platform offers features that allow for easy role assignments, content approval processes, and shared access to analytics. This ensures that everyone from the social media manager to the content creator and the strategist can have their say and contribute effectively to the campaign’s success.

Imagine being able to draft a post and have it seamlessly pass through an approval process before it goes live, ensuring that all content is on-brand and aligned with your strategy. SocialPilot makes this possible, facilitating communication and cooperation within your team. Furthermore, its ability to manage multiple accounts and grant access based on roles ensures that team members only see what they need to, keeping the decks clear and organized.

Friends+Me: A More Streamlined Crew Approach

Friends+Me takes a more streamlined approach to collaboration, focusing on simplicity and efficiency. While it may not offer the same depth of collaboration features as SocialPilot, it still provides the essential tools needed for teams to work together effectively. Its ease of use means that team members can quickly get on board and start contributing without a steep learning curve.

The platform supports basic role assignments and content scheduling, allowing for a collaborative effort in managing social media accounts. Though it might lack advanced approval workflows or detailed role customization, Friends+Me offers a straightforward solution for teams that prefer a simpler, more direct approach to social media management.

Choosing Your Crew’s Companion

The decision between SocialPilot and Friends+Me for collaboration hinges on the complexity of your team’s needs and the level of control you require over your social media processes. If your voyage includes a large crew with distinct roles and responsibilities, requiring detailed oversight and approval processes, SocialPilot is equipped to meet these demands. Its comprehensive collaboration features ensure that everyone can play their part efficiently and effectively.

Conversely, if your team values simplicity and directness, with a focus on getting content out without the need for intricate approval chains, Friends+Me provides the necessary tools without overcomplicating the process. It’s well-suited for smaller teams or those with a streamlined approach to social media management.

Pricing: Charting the Cost of Your Social Media Voyage

When embarking on a social media journey, understanding the cost involved is crucial. It’s not just about the initial investment but also about finding a tool that offers value for money over the long term. Let’s navigate through the pricing structures of SocialPilot and Friends+Me, to see which tool might offer the treasure chest of features you need at a price that doesn’t have you diving overboard.

SocialPilotProfessional Plan: Starting at $25.50 per month (billed annually) for 10 social media accounts, 1 user, and includes analytics and scheduling.Small Team Plan: At $42.50 per month (billed annually), offering 25 social media accounts, 3 users, and additional collaboration features.Agency Plan: Starting at $85 per month (billed annually), with 50 social media accounts, 5 users, and includes white label reports.Enterprise Plan: Custom pricing for larger organizations or those needing more accounts or users, with tailored features to fit their needs.
Friends+MeFree Plan: Limited features, allowing you to manage a small number of posts and queues.
Individual Plan: Starting at $7.50 per month (when billed annually), with more queues and posts per queue.
Small Business Plan: Starting at $29 per month (when billed annually), offering more accounts and queues.
Medium Business Plan: Starting at $59 per month (when billed annually), further increasing account and queue limits.
Large Business Plan: Starting at $215 per month (when billed annually), for extensive account and queue capabilities.

SocialPilot: Navigating Through Clear Waters

SocialPilot sets sail with a transparent and accessible pricing strategy designed to accommodate a wide range of needs. From solo social media sailors to full-fledged marketing armadas, there’s a plan for every size of venture. The journey begins with a very reasonable entry-level plan that unlocks a generous number of social media profiles and posts, making it a favorable wind for small businesses or individual marketers.

As you venture into deeper waters, SocialPilot offers mid-tier and top-tier plans that expand your horizons with additional profiles, posts, and advanced features like analytics and client management. These plans are tailored to ensure that growing businesses and agencies can scale their social media efforts without hitting choppy waters.

The true gem in SocialPilot’s treasure map is its balance of features and cost. For a moderate investment, you gain access to a suite of tools that can significantly enhance your social media strategy, making it a valued companion for marketers looking to maximize their return on investment.

Friends+Me: Setting Sail with Flexible Pricing

Friends+Me embarks on its pricing voyage with a focus on flexibility, offering a range of plans that cater to various needs and budgets. The platform’s pricing structure is designed to be as inclusive as possible, ensuring that individuals, small businesses, and larger enterprises can find a plan that suits their journey.

The entry-level option provides a cost-effective way for solo marketers to manage their social media presence, with the ability to scale up as their needs grow. Higher-tier plans unlock more profiles and additional features, making it easier for teams to collaborate and manage their social media campaigns effectively.

One of Friends+Me’s standout features is its emphasis on value. Even at the entry level, users can expect a robust set of tools that cover the essentials of social media management. For those navigating the tumultuous seas of social media on a tight budget, Friends+Me offers a lifeline, ensuring that cost does not become a barrier to effective online engagement.

Choosing Your Financial First Mate

Deciding between SocialPilot and Friends+Me from a pricing perspective requires a careful assessment of your needs against what each platform offers. SocialPilot presents a clear course for businesses seeking a comprehensive tool that grows with them, offering a range of features at each pricing tier to support an evolving social media strategy.

On the other hand, Friends+Me offers a flexible and value-focused approach, ideal for those who need a straightforward tool that delivers essential features without the need for a significant investment. Its pricing structure ensures that businesses of all sizes can engage with their audience effectively, making it a worthy consideration for cost-conscious marketers.

As you chart the course for your social media journey, consider not only the cost but also the value each tool brings to your strategy. Whether you choose SocialPilot or Friends+Me, ensure that your chosen platform aligns with your goals, budget, and the scale of your social media endeavors.


In the vast ocean of social media management tools, both SocialPilot and Friends+Me emerge as capable vessels, each with its own strengths and unique offerings. SocialPilot, with its comprehensive suite of features, stands out as a robust option for businesses and agencies looking to streamline their social media strategy, offering advanced analytics, extensive integration, and collaboration tools. On the other hand, Friends+Me offers a more streamlined approach, focusing on simplicity and efficiency, making it ideal for small businesses or individuals who prioritize a straightforward tool.

When it comes to pricing, both platforms cater to a range of budgets, ensuring that whether you’re a solo marketer or a growing business, there’s a plan that fits your financial seascape. Ultimately, the choice between SocialPilot and Friends+Me boils down to your specific needs, the size of your team, and the depth of features you require to navigate your social media journey successfully.

Read Next:

author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
Scroll to Top