Post Planner vs Publer: The Best Social Media Management Tool for You

Discover whether Post Planner or Publer offers better value for social media scheduling and analytics with our in-depth review

Navigating the bustling world of social media can sometimes feel like sailing through uncharted waters. With the right tools, however, you can turn the tide in your favor, ensuring your message not only reaches its intended audience but resonates with them. Enter Post Planner and Publer, two stalwarts in the realm of social media management that promise to streamline your digital voyage. Whether you’re a solo entrepreneur, a small business, or a marketing professional, understanding the nuances of these platforms can empower you to make informed decisions. Let’s embark on a journey to discover which tool might best suit your needs, starting with a critical aspect of social media management: content scheduling.

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Content Scheduling

The Backbone of Social Media Strategy

In the digital age, consistency is key to maintaining a vibrant and engaging online presence. Both Post Planner and Publer offer robust content scheduling features, but they cater to different preferences and needs. Let’s take a closer look.

Post Planner: Streamlining Your Social Media Calendar

Post Planner is designed with simplicity and effectiveness at its core. It offers users a straightforward way to discover, plan, and schedule content across major social media platforms. The tool’s interface is user-friendly, ensuring even those new to social media management can easily navigate its features.

A standout feature of Post Planner is its content discovery engine, which suggests high-engagement content based on your selected keywords and interests. This makes it easier to fill your content calendar with posts that are more likely to resonate with your audience. Moreover, Post Planner allows for the recycling of evergreen content, ensuring your social media feeds remain active without constant manual input.

Publer: A Comprehensive Approach to Social Media Scheduling

Publer takes a more holistic approach to content scheduling, offering a suite of tools that cater to the needs of businesses looking for a comprehensive social media management solution. It supports scheduling for a wide range of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and even Google My Business, making it a versatile choice for businesses with a broad online presence.

Publer stands out for its ability to automate virtually every aspect of social media management. From auto-scheduling posts based on predefined time slots to creating post variations for A/B testing, Publer is designed to save time while optimizing your social media strategy. Additionally, it offers advanced features like team collaboration and analytics, providing a 360-degree view of your social media efforts.

Analytics and Reporting

Gaining Insights into Your Social Media Performance

Effective analytics and reporting tools can provide a wealth of knowledge about your social media efforts, from which types of content generate the most engagement to the best times to post. Here’s how Post Planner and Publer stack up in offering insights into your social media performance.

Post Planner: Simplified Analytics for Actionable Insights

Post Planner offers a straightforward approach to analytics, focusing on providing users with essential metrics that matter. It gives insights into post engagement, including likes, shares, comments, and overall reach. This approach is in line with Post Planner’s ethos of simplicity and efficiency, making it easy for users, especially those who might not be analytics-savvy, to understand their social media performance and identify areas for improvement.

While Post Planner’s analytics capabilities may not be as comprehensive as those of more robust platforms, they serve the needs of small businesses and individual users well. By highlighting the performance of individual posts and suggesting optimal times for posting, Post Planner enables users to make quick, data-informed decisions to enhance their social media strategy.

Publer: Comprehensive Analytics for In-depth Strategy Optimization

Publer takes a more detailed approach to analytics, providing users with a comprehensive suite of reporting tools that cover a wide range of metrics. Beyond just engagement statistics, Publer offers insights into audience demographics, best performing content types, and competitor analysis. This level of detail is particularly beneficial for businesses and social media managers who rely on deep data analysis to inform their content strategies and measure ROI.

One of the standout features of Publer’s analytics is the ability to track the performance of specific campaigns and compare data across different time periods. This allows for a granular analysis of what strategies are working, enabling users to fine-tune their approach for maximum effectiveness. Additionally, Publer’s analytics include visual reports that can be easily shared with team members or stakeholders, making it straightforward to communicate performance and progress.

Team Collaboration Features

Enhancing Teamwork and Efficiency

The ability for teams to work together effectively on social media campaigns can greatly influence the success of a brand’s digital presence. Let’s examine how Post Planner and Publer accommodate this need through their respective team collaboration features.

Post Planner: Simplified Collaboration for Streamlined Workflows

Post Planner recognizes the importance of team collaboration in social media management and offers features designed to facilitate a streamlined workflow among team members. While its collaboration features might not be as expansive as those found in more comprehensive platforms, they cover the essentials needed for effective teamwork.

In Post Planner, users can assign roles to team members, granting varying levels of access and control over the content scheduling process. This ensures that team members can contribute according to their roles and expertise, whether it’s sourcing content, scheduling posts, or analyzing performance. The platform’s focus on simplicity extends to its collaboration features, making it easy for teams to get up to speed and work together efficiently without a steep learning curve.

However, for larger teams or those requiring more sophisticated collaboration tools, such as real-time editing, content approval workflows, or detailed audit trails, Post Planner’s offerings may feel somewhat limited. The platform is best suited for smaller teams or those with straightforward collaboration needs.

Publer: Comprehensive Collaboration Tools for Teams

Publer, on the other hand, offers a more robust set of features designed to support comprehensive team collaboration. The platform allows for detailed role assignments and permissions, giving administrators full control over who can create, edit, approve, and publish content. This level of granularity ensures that workflows are organized, and content quality is maintained across the board.

Additionally, Publer facilitates more efficient team collaboration through features like content approval processes, comment threads for internal feedback, and the ability to tag team members for input on specific posts. These tools not only enhance communication within teams but also streamline the content creation and approval process, making it easier to manage complex social media campaigns with multiple stakeholders.

For agencies or larger businesses with extensive collaboration needs, Publer’s advanced features provide the flexibility and control required to manage social media campaigns effectively. The platform’s emphasis on collaborative efficiency makes it an attractive option for those looking to optimize their teamwork and content management processes.

Customer Support and Educational Resources

Ensuring User Success

The level of customer support and the availability of educational resources are pivotal in not only navigating a social media management tool but also in maximizing its potential for your social media strategy. Here’s how Post Planner and Publer stack up in providing support and resources to their users.

Post Planner: Empowering Users with Knowledge

Post Planner focuses on empowering its users through a rich repository of educational content, including blogs, how-to guides, and a comprehensive FAQ section. This approach is designed to help users self-serve many of their questions and challenges, encouraging learning and exploration of best practices in social media management.

For direct support, Post Planner offers contact through email, with a commitment to providing timely and helpful responses. While the platform might not feature real-time support options like live chat, its detailed knowledge base and responsive email support cater to the essential needs of its user base, ensuring they can find guidance and answers when needed.

The emphasis on education and self-service resources makes Post Planner an excellent choice for users who prefer to enhance their knowledge and solve problems independently, leveraging available information and guidance.

Publer: Comprehensive Support for a Seamless Experience

Publer takes a more hands-on approach to customer support, offering multiple channels to assist users, including email support, live chat, and a detailed knowledge base. The presence of live chat is particularly beneficial for users seeking immediate assistance, providing real-time solutions to pressing issues or questions.

Beyond direct support, Publer also invests in educational resources, offering a range of tutorials, how-to articles, and tips within their blog. These resources are designed to not only help users troubleshoot issues but also to optimize their use of the platform for better social media management outcomes.

The combination of real-time support options and a wealth of educational content ensures that users of Publer can quickly find the help they need and continue to grow their social media expertise, making the platform suitable for both novice users and seasoned marketers looking for advanced strategies.

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Pricing and Subscription Models

Balancing Cost with Value

Both Post Planner and Publer offer various pricing tiers to accommodate the needs of different users, from solo entrepreneurs to large enterprises. Let’s break down their pricing structures and evaluate the value each platform offers within their subscription models.

Post PlannerStarting at $3 per month (billed annually), designed for individuals, offering up to 3 social accounts and 30 posts per day.
At $11 per month (billed annually), for up to 10 social accounts and 100 posts per day, including more advanced features.

Starting at $24 per month (billed annually), targeting small businesses, with up to 25 social accounts and 500 posts per day.
PublerFree Plan: Limited to a certain number of posts and social accounts.
Professional Plan: Starting at $10 per month (when billed annually), for more social accounts and posts.
Business Plan: Starting at $20 per month (when billed annually), adding team members and more advanced features.

Post Planner: Affordability Meets Functionality

Post Planner aims to provide an affordable solution for social media scheduling and content discovery, with pricing tiers designed to cater to individuals and small to medium-sized businesses. The platform’s entry-level plan is competitively priced, making it accessible for those just starting out or with limited budgets. As users require more advanced features, additional accounts, or higher posting volumes, they can move up to higher tiers, which remain reasonably priced compared to some competitors.

A significant value proposition of Post Planner is its focus on maximizing engagement through curated content recommendations and optimal scheduling times, even within its more basic plans. This emphasis on delivering tangible results in terms of engagement and reach, without a steep investment, makes Post Planner an attractive option for users looking to get the most bang for their buck.

Publer: Comprehensive Features for Scaling Needs

Publer’s pricing strategy is structured to provide comprehensive social media management capabilities, with plans that scale according to the sophistication of features and the volume of social media activity. Even at its entry-level, Publer offers a robust set of tools, including advanced scheduling options, analytics, and team collaboration features, justifying a slightly higher price point compared to basic plans of some competitors.

The platform distinguishes itself with its higher-tier plans, which are designed for agencies and larger organizations. These plans include premium features such as white-label reports, dedicated support, and an extensive range of integrations. For businesses that rely heavily on social media for marketing and customer engagement, the value offered by Publer’s advanced plans can significantly outweigh the cost, providing a comprehensive toolset that supports growth and efficiency.

Conclusion

Post Planner: Simplifying Social Media Management

Post Planner stands out for its user-friendly approach, focusing on simplifying the process of discovering and scheduling high-engagement content. Its strength lies in helping individual users and small businesses efficiently manage their social media presence with a tool that’s both affordable and easy to use. The platform’s emphasis on content discovery, predictive engagement scores, and a streamlined scheduling process makes it an excellent choice for those looking to enhance their social media strategy without the complexities of larger, more feature-rich tools.

Publer: A Comprehensive Tool for Strategic Social Media Management

Publer, on the other hand, positions itself as a comprehensive social media management solution, offering advanced features that cater to a wider range of needs. With its extensive support for multiple social media platforms, advanced scheduling options, in-depth analytics, and robust team collaboration features, Publer is suited for businesses and social media professionals seeking a more holistic approach to managing their online presence. The platform’s commitment to providing real-time support and a wealth of educational resources further ensures that users can maximize their social media efforts effectively.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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