Tailwind vs Post Planner: The Best Social Media Management Tool for You

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In the ever-evolving world of social media, the tools we use to manage our digital presence can make a significant difference in how we engage with our audience and measure our success. Whether you’re a budding entrepreneur, a small business owner, or a social media enthusiast looking to streamline your online activity, choosing the right management tool is crucial. Today, we’re diving deep into a comparison that’s been on many lips: Tailwind versus Post Planner. Both platforms offer unique features aimed at enhancing your social media strategy, but which one is the best fit for you? Let’s break it down in a friendly, easy-to-understand manner, keeping things light and actionable. We promise, no jargon or complicated words here—just the good stuff to help you make an informed decision.

Tailwind Post Planner
Tailwind post-planner
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Tailwind vs Post Planner: Scheduling and Automation

One of the most critical aspects of social media management tools is their ability to schedule posts and automate parts of the social media process, saving you time and ensuring your content reaches your audience when they’re most active. Here, we’ll take a closer look at how Tailwind and Post Planner handle scheduling and automation, providing you with the insights needed to choose the tool that best suits your workflow.

Tailwind is renowned for its robust scheduling features, especially for Pinterest and Instagram users. What sets Tailwind apart is its SmartSchedule technology, which analyzes your account’s engagement data to suggest the optimal times for posting. This means your content is more likely to be seen, liked, and shared, maximizing your online presence with minimal effort on your part. Tailwind’s drag-and-drop calendar also makes it incredibly user-friendly, allowing you to visualize your posting schedule at a glance and make adjustments with ease.

But Tailwind doesn’t stop at scheduling. Its automation features extend to Tailwind Create, a tool designed to help you craft beautiful, platform-optimized posts in just a few clicks. Imagine having a graphic designer and a social media strategist rolled into one, right at your fingertips. That’s the power of Tailwind Create, which not only suggests visually appealing layouts and designs but also tailors your content to fit the unique vibe of your brand.

Post Planner, on the other hand, takes a slightly different approach. While it may not have a specialized feature like SmartSchedule, it excels in content discovery and planning. Post Planner’s strength lies in its ability to help you find, curate, and schedule content that’s proven to engage audiences. With access to a vast library of high-quality content across various industries, Post Planner makes it easy to keep your social media feeds fresh and relevant. Its scheduling tool is straightforward, allowing you to set times for your posts or to follow a recommended schedule based on industry standards.

Moreover, Post Planner’s automation capabilities are designed to streamline your workflow. Its recurring post feature is a standout, ensuring your evergreen content gets the attention it deserves over time. This means you can set your key posts to be reshared automatically, keeping your feed active without constant manual input.

Decision Factors

Choosing between Tailwind and Post Planner for scheduling and automation boils down to your specific needs and social media goals. If your primary focus is on Pinterest and Instagram, and you’re looking for a tool that offers advanced scheduling options with creative design support, Tailwind might be the way to go. Its SmartSchedule and Tailwind Create features offer a unique blend of automation and creativity that can elevate your social media game.

Conversely, if your strategy revolves around content curation and you value having a constant stream of engaging posts without spending hours searching for them, Post Planner could be your ideal choice. Its strength in discovering and recycling content can help maintain an active, engaging social media presence with less effort on your part.

Tailwind vs Post Planner: Analytics and Reporting

Understanding the impact of your social media efforts is crucial for refining your strategy and achieving better results over time. That’s why the analytics and reporting features of your chosen management tool are so important. Let’s dive into how Tailwind and Post Planner stack up in this domain, providing you with the insights you need to keep your social media performance on track.

Tailwind shines when it comes to analytics, especially for Pinterest and Instagram users. It offers comprehensive insights that go beyond basic metrics, giving you a deeper understanding of your content’s performance. Tailwind’s analytics dashboard presents data on engagement rates, follower growth, and the best performing content, allowing you to pinpoint what works and what doesn’t with precision. For Pinterest users, it tracks board-level analytics and pin virality, offering actionable insights that can help boost your Pinterest strategy. Instagram users, meanwhile, benefit from hashtag analytics and profile performance overviews, enabling a strategic approach to content and hashtag usage.

One of Tailwind’s standout features in analytics is its ability to track trends over time. This means you can see how your strategies are impacting your growth and engagement in the long run, helping you make informed decisions about future content and campaigns. Additionally, Tailwind offers suggestions for improvement based on your analytics, acting as a virtual advisor to your social media strategy.

Post Planner, while not as detailed in its analytics as Tailwind, still offers valuable insights that help you understand your social media performance. Its focus is on simplifying the data, presenting key metrics such as likes, shares, comments, and the overall reach of your posts. This makes it easy to gauge the immediate impact of your content and adjust your strategy accordingly. Post Planner’s analytics are straightforward, designed for users who want a quick overview without getting bogged down in too much detail.

A unique feature of Post Planner is its star rating system, which predicts the engagement level of content before you post it. This system, based on historical data and engagement metrics, helps you select the most impactful content for your audience, potentially increasing your social media success. While this doesn’t replace deep analytics, it’s a practical tool for enhancing content strategy with an eye on performance.

Decision Factors

When it comes to choosing between Tailwind and Post Planner based on analytics and reporting, the decision largely depends on the depth of data you require and the platforms you’re most active on.

If you’re looking for detailed analytics with a focus on Pinterest and Instagram, and appreciate having insights that guide your content strategy with specific recommendations, Tailwind is likely your best bet. Its ability to track long-term trends and offer platform-specific analytics makes it a powerful tool for those dedicated to understanding and improving their social media performance.

On the other hand, if you prefer a simplified view of your social media analytics and value a tool that helps you quickly assess and adjust your content strategy, Post Planner could be more your speed. Its predictive engagement rating system offers a unique approach to selecting high-performing content, making it a good choice for users looking to streamline their strategy without deep-diving into analytics.

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Tailwind vs Post Planner: Community Engagement and Interaction

Community engagement is the heart and soul of social media. It’s not just about broadcasting your message; it’s about building relationships, understanding your audience, and creating a loyal community. This aspect of social media management is crucial, yet managing interactions can be overwhelming. Let’s see how Tailwind and Post Planner support you in this vital area.

Tailwind’s approach to community engagement is multifaceted, especially with its features tailored for Instagram and Pinterest. For Instagram, Tailwind offers a tool called Tailwind Tribes (now part of Tailwind Communities), which is particularly beneficial for Pinterest users. Tribes allow you to collaborate with other content creators in your niche, helping to amplify your reach by sharing each other’s content. This not only boosts your visibility but also fosters a sense of community and mutual support among like-minded creators. For Instagram, Tailwind provides features that help you monitor your comments, making it easier to engage with your audience promptly. Staying active in the comments section is vital for building relationships with your followers, and Tailwind’s tools streamline this process, ensuring no comment goes unnoticed.

Moreover, Tailwind’s Smart.bio feature for Instagram users enhances engagement by optimizing your bio link. It turns your bio into a landing page that directs followers to your most important content, whether it’s your latest blog post, a special offer, or a must-see video. This feature maximizes the impact of your Instagram profile, turning it into a powerful tool for engaging with your community and driving traffic to your content.

Post Planner, on the other hand, does not focus as much on the interactive elements of community engagement as Tailwind does. Its strengths lie more in content curation and scheduling. However, it does offer features that can indirectly support engagement, such as identifying trending content that can stimulate conversation and interaction on your social media profiles. By providing a steady stream of engaging, relevant content, Post Planner helps you maintain an active social media presence, encouraging your followers to interact with your posts.

While Post Planner might not offer direct tools for managing interactions like comments or collaborations, its emphasis on content quality and relevance can naturally lead to increased engagement. Engaging content prompts comments, shares, and likes, which are critical for community building. Thus, Post Planner supports engagement by ensuring that the content you share is likely to resonate with your audience.

Decision Factors

When deciding between Tailwind and Post Planner based on community engagement and interaction, consider your primary social media goals and where your audience is most active.

  • If your strategy heavily relies on Instagram and Pinterest, and you’re looking for tools that not only help you schedule content but also actively foster community interaction and collaboration, Tailwind could be the more suitable option. Its specific features for these platforms, such as Tribes for Pinterest and comment management for Instagram, are designed to enhance direct engagement and support community building.
  • Conversely, if your focus is more on consistently posting high-quality, engaging content across various platforms and you prefer a tool that helps you maintain an active presence without specifically managing interactions, Post Planner may be the way to go. Its strength in content curation and scheduling ensures that your social media feeds remain vibrant and engaging, indirectly supporting community engagement through content resonance.

In essence, Tailwind offers more direct tools and features for engaging with your community and managing interactions, making it ideal for those prioritizing direct engagement and collaboration. Post Planner, while not as interaction-focused, supports community engagement through strategic content curation, appealing to those who prioritize content quality as the main driver of engagement.

Tailwind vs Post Planner: Pricing and Plans

In the world of social media management tools, pricing and the features offered at various plan levels can be the deciding factor for many users. Both Tailwind and Post Planner offer a range of plans suited to different types of users, from individuals and small businesses to larger enterprises. Let’s unpack the pricing structures and what you get with each tool, to help you make the most cost-effective decision for your needs.

Tailwind’s Pricing and Plans

Tailwind offers a tiered pricing model that caters to different user needs, focusing primarily on Pinterest and Instagram. Their plans are designed to accommodate the growth journey of a brand or influencer from just starting out to scaling up their online presence.

  1. Free Plan: Tailwind provides a free plan with limited features, allowing users to schedule up to 20 posts per month on Pinterest and Instagram. This plan is a great way to test out the platform and see if it aligns with your social media strategy before committing to a paid subscription.
  2. Pro Plan: The Pro Plan is the entry-level paid subscription, offering more posts per month and additional features like advanced analytics and more comprehensive scheduling options. This plan is ideal for small businesses or solo entrepreneurs who are looking to get more serious about their social media presence.
  3. Advanced and Max Plans: These plans are tailored for larger businesses or agencies that manage multiple accounts. They offer unlimited scheduling, more detailed analytics, and additional team members. The Max Plan also includes more advanced features such as Tailwind Create and priority support.

Tailwind’s pricing is transparent, and they often run promotions or offer annual payment options that can provide significant savings over the monthly rate.

Post Planner’s Pricing and Plans

Post Planner’s approach to pricing is also tiered, ensuring that there’s a plan for users at different stages of their social media journey. Their focus is on providing a cost-effective solution for content discovery, planning, and scheduling across multiple social media platforms.

  1. Starter Plan: Aimed at individuals and small businesses, the Starter Plan is very affordable and allows for the scheduling of a certain number of posts per month across several social media accounts. It includes access to Post Planner’s content discovery engine, which is a core feature of the platform.
  2. Love and Guru Plans: These plans are designed for more established businesses or social media managers handling multiple accounts. They offer an increased number of posts per month and additional features like more in-depth analytics and team collaboration tools.
  3. Agency Plan: The highest tier plan caters to agencies with high-volume needs, offering the highest number of posts per month and the ability to manage many social media accounts. This plan also includes advanced features tailored to agency workflows.

Post Planner is known for its affordability, especially for users who prioritize content scheduling and curation over advanced analytics or direct engagement tools.

Decision Factors

When deciding between Tailwind and Post Planner based on pricing and plans, consider the following:

  • Your Social Media Focus: If your social media strategy is heavily centered around Pinterest and Instagram, Tailwind’s specialized features for these platforms might justify the investment. However, if you’re looking for a more affordable, cross-platform solution primarily for content scheduling, Post Planner offers great value.
  • Feature Requirements: Evaluate which features are most important to you. Tailwind’s advanced analytics, direct engagement tools, and Tailwind Create may offer more value if these align with your needs. Conversely, if content discovery and efficient scheduling across various platforms are your priority, Post Planner’s straightforward and cost-effective plans may be more appealing.
  • Budget: Clearly, budget is a critical factor. Tailwind’s plans might offer more specialized features, but they come at a higher price point. Post Planner’s competitive pricing makes it an attractive option for those looking to maximize their budget without sacrificing the quality of their social media management tool.

Ultimately, the best choice depends on your specific needs, priorities, and budget. Both Tailwind and Post Planner offer unique strengths at different price points, making them suitable for various types of users.


Tailwind is a standout option for users who prioritize Instagram and Pinterest in their social media strategies. Its suite of features designed specifically for these platforms, such as SmartSchedule, Tailwind Create, Tribes (Communities), and detailed analytics, make it an invaluable tool for those looking to optimize their presence on these visual platforms. Tailwind’s focus on creativity, scheduling, analytics, and community engagement provides a comprehensive toolkit that can help elevate your social media game to new heights.

Post Planner, on the other hand, is the go-to tool for those whose strategy revolves around content curation across various platforms. Its ability to discover, curate, and schedule high-engagement content with ease makes it ideal for users looking to maintain an active, engaging social media presence without spending hours on content research. While it may not offer the same level of platform-specific features or direct engagement tools as Tailwind, its simplicity and effectiveness in content planning and scheduling make it a strong contender for those prioritizing content quality and consistency.

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Suvam Mondal
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