A go-to-market (GTM) strategy isn’t just about launching a product anymore. In today’s world, it’s about reaching the right people, through the right channels, at the right time. And more importantly—it’s about doing all of that across several channels, seamlessly. What works in one industry might flop in another. That’s why this article breaks it down, using real-world data from across 30 different industries and GTM patterns. Each stat tells a story. Each section shows you how to act on it.
1. 72% of B2B buyers expect a seamless experience across all channels they engage with a brand
Why expectations are higher than ever
B2B buyers have changed. They’re no longer okay with clunky hand-offs between sales, marketing, and customer success. They want consistency. If they see an ad on LinkedIn, book a call from your site, and then talk to sales, they expect that experience to feel connected. Not siloed.
The bar has been raised by how smooth consumer experiences are today. Think about how easy it is to move between Amazon’s app and website. B2B buyers now want the same treatment.
What this means for your GTM
A disconnected GTM strategy can lose deals. If your marketing promises a solution for “mid-size tech firms” but your sales rep starts the call asking what industry the lead is in, that mismatch erodes trust instantly.
You need a GTM engine where CRM, marketing automation, website tracking, and even customer support tools speak to each other. The content, messages, and calls to action must carry over, regardless of whether the prospect is on mobile, email, social, or a live call.
How to fix it
Start by mapping out your buyer’s journey across channels. Ask: where do people enter, where do they go next, and what hand-offs happen? Then, identify where the journey breaks.
Next, align your GTM teams. This means sales should know what campaigns marketing is running. Marketing should understand sales objections. Support should know what promises were made in the demo.
Finally, invest in tools that help integrate your data. Even a simple CRM like HubSpot or Salesforce, paired with Slack alerts and campaign tracking, can dramatically improve consistency.
2. Companies using multi-channel GTM strategies see a 24% higher conversion rate compared to single-channel approaches
Why more channels = more conversions
Multi-channel GTM isn’t about throwing spaghetti at the wall. It’s about showing up where your customers are—repeatedly, and with relevance.
Imagine a lead who sees your product on Google, reads a LinkedIn post, clicks an email, then visits your website. Each step builds awareness. Each moment increases the chance they’ll take action.
That’s why multi-channel approaches convert better. You’re not depending on just one touchpoint. You’re giving buyers multiple reasons to say yes.
Making it work without overwhelming your team
The trick isn’t to be everywhere. It’s to be consistent across the few places that matter most to your audience. For a B2B SaaS company, this might be LinkedIn, email, and content. For an eCommerce brand, it could be Facebook, Instagram, and SMS.
Pick 3 to 4 channels and go deep. Reuse creative where it makes sense. For example, a blog post can become a LinkedIn carousel, a podcast episode, and an email.
Use tracking links and UTMs so you know which channels are actually moving the needle. Attribution isn’t perfect, but it gives you directional insight.
Conversion isn’t just clicks
True conversion is about value. It’s about guiding people to the moment they say, “I want this.”
So don’t just track signups. Track actions like demo requests, booked calls, and free trials started. Then, look at where those leads came from. Chances are, the multi-touch journeys will be the most fruitful.
3. In retail, 86% of customers start their shopping journey on one channel and finish on another
The journey rarely starts and ends in the same place
Shoppers today are unpredictable. They might browse your product on Instagram, visit your website on their lunch break, compare prices on Amazon, then buy from your app at midnight.
This kind of hopping is the norm. And if your GTM strategy doesn’t make that easy, you’ll lose them somewhere along the way.
Bridging the gap between discovery and purchase
Retail GTM strategies need to think in terms of experience, not just sales funnels. If someone clicks on an Instagram ad and ends up on a clunky mobile site, they’ll bounce.
Instead, make sure all channels are optimized and connected. That includes mobile-responsive pages, synced shopping carts across devices, and personalized retargeting ads.
Use tools like Google Tag Manager and Facebook Pixel to track user behavior across channels. This helps you serve up smart reminders to come back and complete a purchase.
What this means for product launches
When launching a new product, don’t just rely on one big splash. Run teaser content across social. Get email subscribers early access. Offer app-only discounts. Each channel should build momentum, not act in isolation.
Also, train customer support to recognize multi-channel patterns. If someone chats about an item on your site, then calls later, they shouldn’t have to repeat themselves. That seamlessness leads to more sales and better loyalty.
4. 60% of healthcare marketers report email and webinars as the most effective multi-channel tools for lead nurturing
Why trust and depth matter in healthcare GTM
Healthcare is a trust-driven industry. Whether you’re selling medical software, running a private clinic, or offering patient engagement platforms, people need more than a quick pitch.
They need to believe in you. That’s why email and webinars work so well. They let you build trust over time.
Email lets you stay in touch without being pushy. Webinars give you space to educate and answer questions live. Together, they form a strong one-two punch in GTM.
How to make it work without spamming
Don’t blast the same email to everyone. Segment your lists based on role, pain point, and funnel stage. Someone in procurement needs different info than a head surgeon.
For webinars, don’t just sell. Teach. Share trends, case studies, or compliance updates. The more value you offer, the more likely attendees will convert down the line.
Follow up after the webinar with tailored content. If someone asked a question, send them a personal note with a deeper resource.
Tech and compliance considerations
Use HIPAA-compliant platforms for both email and webinars if you’re dealing with patient data. Tools like Zoom for Healthcare, Mailchimp with privacy settings, and HubSpot’s encrypted CRM features can help.
Also, track open rates, click rates, and drop-off points. These show where your message is hitting or missing the mark. Adjust as needed.
5. Manufacturing firms using both direct sales and digital channels report 20% higher customer retention
Combining old-school trust with new-school access
In manufacturing, relationships still matter. People want to talk to someone they trust. But that doesn’t mean digital is irrelevant. In fact, the strongest retention results come when both direct sales and digital support work hand in hand.
When a buyer can speak to a rep, access pricing online, get a quick quote through a portal, and receive a helpful follow-up email—all without hassle—they stay longer.
The key is blending, not replacing
Direct sales isn’t going anywhere in manufacturing. Complex equipment, custom orders, and long sales cycles all require human interaction. But digital touchpoints can reinforce trust and add speed.
A sales rep might start the conversation. A webinar might build deeper knowledge. A pricing calculator might help them budget. A follow-up email with a technical spec sheet might seal the deal. It all works together.
How to execute this well
First, map out your current process and ask: where does a customer get stuck? Maybe reps are sending outdated PDFs. Maybe quotes take too long. Maybe customers don’t know who to call when they need service.
Now introduce digital tools to help. A simple customer portal can let clients reorder parts. A product configurator on your site can reduce pre-sales friction. And automated email updates can reassure buyers post-sale.
Train your sales team to use these tools—not ignore them. When digital makes their job easier, they’ll embrace it.
6. 73% of financial services firms leverage at least 3 channels in their GTM strategy
Why diversity is safety in financial services
Financial services buyers are cautious. Whether it’s insurance, investment products, or loans—they want to feel informed, not pressured.
That’s why the top-performing firms show up in more than one place. They don’t just rely on cold calls or TV ads. They mix education, engagement, and follow-up across different channels.
Trust needs time—and multiple touchpoints
Someone might hear about your financial product on a podcast. Later, they see a LinkedIn article from one of your advisors. Then, they check out a calculator on your website. Finally, they talk to an agent.
At that point, they’re not cold—they’re confident. That’s the power of multi-channel GTM in finance.
What channels work best together?
It varies, but a solid combination often includes content (like blogs and calculators), advisor-led email outreach, webinars or workshops, and paid search or social.
For example, run a campaign promoting retirement planning. Send an invite to a webinar. After the webinar, email attendees a personalized checklist. Follow up with a call from an advisor. Each step builds comfort.
Also, compliance matters. Use tools built for regulated industries. And make sure your team understands what they can and can’t say in each format.
7. SaaS companies using a mix of inbound, outbound, and partner-led GTM models grow 34% faster on average
There’s no one-size-fits-all in SaaS GTM
SaaS is a crowded space. New tools launch every week. What separates the winners is not just what they build—but how they go to market.
The fastest-growing SaaS companies use inbound (like SEO and content), outbound (like targeted emails and calls), and partnerships (like integrations or co-selling). When these channels work together, the result is compounding growth.
Inbound builds awareness, outbound drives urgency, and partners open doors
Inbound marketing fills the top of your funnel. People find you while researching problems. Outbound helps you reach the ones who aren’t actively looking—but could be great fits. And partners let you access new customer bases through trust.
If you’re only doing inbound, you might be waiting too long. If you’re only doing outbound, you might struggle with conversion. And if you skip partners, you’re missing leverage.
How to build this system
Start with a strong inbound foundation: content, SEO, and gated resources. Then, use that content in outbound emails—referencing blog posts or guides helps avoid sounding spammy.
Build partnerships by asking: who already sells to our audience? Could we integrate or co-market? Even a simple guest webinar can lead to warm leads.
Finally, measure each channel’s performance—but also look at how they work together. Many closed deals touch multiple paths.
8. 81% of high-performing tech companies coordinate messaging across at least 5 channels
Consistency is more powerful than creativity
In tech, shiny features get attention. But consistency earns trust. High-performing companies don’t just blast messages. They build themes—and carry those themes across email, ads, social, events, and more.
This doesn’t mean saying the same words over and over. It means communicating the same promise in every format.
The secret is a central narrative
Whether your product is an AI tool or a cybersecurity platform, the message needs a backbone. What problem do you solve? Why now? Why you?
Once that’s clear, every team should align around it. Product should write about it. Sales should pitch it. Marketing should share it.
This way, when a buyer sees your ad, your founder’s tweet, and your website—they all reinforce the same idea. That’s when trust clicks in.
How to operationalize messaging alignment
Build a messaging doc. Keep it simple: one core idea, three key benefits, and a tone of voice.
Share it across teams. Review campaign briefs to make sure they match. And audit your customer journey—does your homepage say one thing while your onboarding emails say another?
Use a tool like Notion or Google Docs to keep this central. Make it easy for everyone to copy and use.
The more your channels speak the same language, the stronger your GTM engine becomes.
9. Consumer packaged goods (CPG) brands with omnichannel strategies see a 30% increase in customer lifetime value
CPG is all about repeat purchases
In CPG, your best customers are the ones who keep coming back. A great GTM strategy doesn’t just aim to sell once. It aims to build habits.
Omnichannel marketing helps CPG brands stay top of mind. Whether someone is browsing online, walking through a store, scrolling Instagram, or using a grocery app—you want your brand to be there.
Lifetime value increases with presence
When your product is visible in multiple places, it doesn’t just increase reach—it increases memory. Customers start to associate you with quality, availability, and ease.
That leads to loyalty. And loyalty leads to more purchases over time.
Imagine someone sees your healthy snack in a YouTube ad, then in a store, then in a recipe video. That repetition builds trust and reminds them to buy.
How to apply this
Focus on both direct and retail sales. Make sure your website and retail packaging are aligned. Run digital campaigns that send traffic to both your own site and big stores like Amazon or Walmart.
Also, test SMS campaigns or loyalty programs. If someone buys your product in-store, let them scan a code to join your newsletter or get a discount next time online. That way, you’re always within reach.
The more touchpoints you own, the stronger your customer connection—and lifetime value.
10. 59% of industrial companies say channel conflict is a major barrier in executing multi-channel GTM plans
Internal battles hurt external growth
Channel conflict happens when your sales teams, distributors, and partners compete with each other. Maybe your internal team wants direct sales, but partners want territory protection. Or pricing varies between your website and resellers.
These conflicts stall progress—and confuse customers.
Why it matters more in industrial sectors
In industries like construction, energy, or heavy equipment, deals are big and buyers are loyal. But they also talk. If they see one customer getting better pricing or support, it causes friction.
And if your sales team can’t explain why a distributor blocked a deal, they lose trust.
Multi-channel GTM only works when internal alignment is strong.
How to prevent and solve conflict
Start with clarity. Define who owns what channel, and how they’re incentivized. Make sure territories, pricing, and lead routing are documented and shared.
Use tools that support visibility. A shared CRM, a partner portal, or even weekly syncs can reduce confusion.
Also, reward collaboration. If a partner brings in a lead and your team closes it, find a way to share credit. This fosters trust and encourages teamwork.
The smoother things are behind the scenes, the better your multi-channel GTM works on the outside.
11. Telecom companies using physical stores, call centers, and digital ads in sync report 19% higher customer satisfaction
More options, more trust
Telecom customers often need flexibility. Some prefer walking into a store. Others want to call. Many expect to manage everything online. When these three options work together instead of separately, customers feel understood.
That’s why satisfaction rises when telecom firms integrate their go-to-market channels. It’s not about replacing old models. It’s about connecting the dots.
When things fall apart, frustration grows
Imagine this: a customer sees a plan online, calls a rep for more info, then visits a store—only to find different pricing or unavailable features. That inconsistency causes frustration. Worse, it makes the company seem disorganized.
On the other hand, when reps in-store know what the customer saw online, and call center agents can quickly pull up the digital ad the user clicked, the experience feels smooth. That’s what drives satisfaction.
How to connect all three
Start with shared data. Your store team, call center, and digital marketing team must all access the same CRM and offer database. Centralize your promotions and update them across all platforms at once.
Train your people on each other’s tools. A store rep should understand digital plans. Call center agents should know what current ads are running.
Lastly, make transitions easy. If someone starts their order online but gets stuck, offer a button to request a call. If they walk into a store, make sure their past digital interactions are visible. These simple touches increase satisfaction fast.
12. Real estate firms leveraging email, social, and direct outreach convert 45% more leads than single-channel marketers
Real estate runs on connection
Buyers don’t just choose properties. They choose people. Real estate is about relationships, trust, and timing. And those things don’t live on just one platform.
Firms that combine email, social media, and direct contact (like calls or in-person meetings) reach more prospects, stay top of mind, and close more deals.
Each channel plays a role
Email is great for updates—like new listings or market trends. Social media builds brand awareness and shows personality. Direct outreach creates urgency and personalized offers.
Let’s say someone signs up on your website. They start getting weekly emails with listings. They follow you on Instagram to see behind-the-scenes content. Then you call when the perfect property hits the market. That journey converts better than any single step on its own.
How to make it work without burning out
Use templates and scheduling tools. Email platforms can automate property updates. Social media tools like Buffer or Later can plan weeks of posts. CRM tools like Follow Up Boss or Zoho can remind you when it’s time to reach out personally.
Track which listings or content get the most engagement, then double down. Don’t just post because you’re supposed to—share value. Quick videos, client testimonials, or walkthroughs do well.
The more consistently you show up across email, social, and direct conversations, the more trust you build—and the more homes you help people find.
13. 92% of marketers in the education sector believe multi-channel campaigns improve enrollment rates
Education is a long decision journey
Students and parents don’t enroll after one ad or email. They research. They compare. They ask questions. That’s why education marketing needs to show up in more than one place—and do so with purpose.
Whether it’s a university, coaching institute, or online course, the goal is to guide prospects across a journey. Multi-channel campaigns give them multiple chances to engage, learn, and act.
From awareness to application
A campaign might begin with a Facebook ad promoting a program. That leads to a landing page with a video. An email follow-up offers a virtual open house. A webinar lets people ask live questions. Finally, a call from an admissions officer closes the loop.
Each touchpoint nudges the student closer to applying. And each one addresses a different need—curiosity, clarity, confidence.
Building a campaign like this
Start with your audience segments—high school students, working professionals, parents. Understand their goals. Then pick 3 or 4 channels where they naturally spend time.
Craft a story that unfolds across those channels. For example, use social media to spark interest, email to provide proof, webinars to build trust, and SMS to remind them about deadlines.
Track how many touches it takes for someone to apply. Then refine. Over time, your GTM motion becomes more precise—and your enrollment rates rise.
14. 78% of insurance providers using a mix of agents, digital self-service, and mobile apps report improved policy renewal rates
Renewals come from convenience and confidence
In insurance, it’s not just about winning the first policy. It’s about making it easy for people to renew, year after year. The more choices you give them to interact, the more likely they’ll stay.
When customers can speak to a local agent, update info online, and use a mobile app to manage claims, they feel empowered. And that feeling drives renewals.
Why one-size-fits-all doesn’t work here
Some customers love apps. Others still want to call their agent. Some want to compare policies online at midnight. Others prefer in-person meetings. That’s why you need to offer all three options—and link them.
Let the customer choose how they interact with you. When their needs change, your channels should be ready.
How to build this flexibility into your GTM
Start with self-service basics: let users update personal details, pay premiums, and file claims online or through an app. Make the experience smooth and reliable.
Equip agents with tools to see what customers did digitally. For example, if someone explored a new policy online, the agent should know before calling.
Use email or push notifications to prompt renewals—but let users complete the action however they want: through an agent, the app, or the web.
When your GTM flow respects people’s preferences, they’re more likely to stay loyal.
15. 65% of B2B software buyers rely on at least 4 different content formats across different channels before making a purchase
Content isn’t optional—it’s how people decide
B2B buyers are skeptical. They do research. They compare. And they usually do all of this before ever speaking to sales. That’s why content across channels is crucial.
Whitepapers, blog posts, webinars, ROI calculators, comparison pages—these tools help buyers educate themselves. The more content formats you offer, the more likely you are to answer their questions.
Buyers bounce between platforms
A decision-maker might read a blog post on their phone, download a whitepaper later on desktop, watch a YouTube demo, and then check your reviews on G2. If your message changes between those formats, you lose trust.
That’s why consistency and quality matter. Every content piece should reinforce your positioning and address specific concerns.
How to build a strong content engine
Start by mapping buyer questions. What do they ask early on? What matters closer to the decision? Then create content that answers each of those questions, using different formats.
Repurpose often. A webinar can become blog posts, short video clips, and quotes for social media. A case study can fuel sales decks, email sequences, and landing pages.
Finally, distribute well. Put content in front of people through email, retargeting ads, social posts, and direct outreach. Track what gets the most engagement—and double down.
In B2B software, content is your silent salesperson. The more helpful it is, the faster and better buyers will convert.
16. 40% of logistics companies say multi-channel GTM has helped shorten their sales cycle by 10 days on average
Logistics is about speed—and so is sales
In the logistics industry, timing is everything. That doesn’t just apply to shipments. It also applies to closing deals. Companies that use multiple GTM channels report shorter sales cycles because they reach prospects faster, follow up smarter, and reduce confusion.
When buyers can get information from a website, confirm pricing with a rep, and book a demo through a chatbot—all without delays—they move forward faster.
Each channel removes friction
Let’s say a shipping manager hears about your service from a LinkedIn ad. They visit your site and request a quote. While they wait, they get a case study in their inbox. A sales rep follows up and sends a price breakdown. Within days, they’re ready to go.
That journey is only possible when every channel is active, aligned, and fast.
How to create this momentum
Start by reducing bottlenecks. Make sure your website answers common questions up front. Include rate calculators or instant quote tools if possible. Use chatbots to handle simple queries and route leads.
At the same time, train your sales team to follow up based on behavior. If someone opens your pricing guide twice, that’s a signal to call.
Use email automation to drip helpful content while leads decide. Keep the tone clear, quick, and focused on solving specific problems.
In logistics, time saved is value delivered. Your GTM strategy should reflect that—across every channel.
17. B2C eCommerce brands using social commerce, email, and SMS together see a 32% higher order frequency
B2C buyers need reminders and reasons
People don’t always buy the first time they see something. That’s why smart eCommerce brands use a mix of social media, email, and SMS to stay in touch, show value, and drive urgency.
Together, these three channels form a high-performing GTM trio. Social creates discovery. Email nurtures interest. SMS prompts action.
Frequency grows with familiarity
Think about your own behavior. You scroll Instagram and see a hoodie. Later, you get an email with sizing info. Then an SMS says there’s a 10% off flash sale. That sequence feels natural—and effective.
When used well, this combo keeps your brand top of mind without being annoying.
How to use all three without overdoing it
First, sync your messaging. Your Instagram posts, emails, and texts should support the same campaign or theme. For example, if you’re launching a new product line, introduce it on social, tell the story by email, and push urgency through SMS.
Use email for rich content—product highlights, reviews, care tips. Use SMS sparingly, but powerfully—for cart recovery, limited-time deals, or shipping updates.
Make opt-ins easy and clear. Let customers choose how they want to hear from you. And segment your audience based on behavior, not just demographics. Someone who browsed once needs a different approach than someone who bought three times.
The brands that nail this balance see more frequent—and more loyal—purchases.
18. Professional services firms using both paid and organic multi-channel content see 2x more inbound leads
Expertise is your biggest asset—show it everywhere
In professional services, whether it’s consulting, legal, design, or strategy, people buy trust. That trust grows when prospects see your insights across platforms—paid and unpaid.
When your firm writes useful content, appears in search results, shows up in social ads, and contributes to online forums or podcasts, leads come in more often—and with more intent.
Paid and organic content play different roles
Organic content (like blogs, LinkedIn posts, and SEO) builds authority. Paid content (like Google Ads, sponsored posts, or retargeting) increases reach and drives action.
Together, they support your GTM from both ends. Organic content warms up the market. Paid content captures demand and amplifies your message.
Making content work without drowning in it
Start by documenting your expertise. What do you get asked all the time? Turn those questions into short posts, articles, or webinars.
For paid content, promote what’s already working. If a blog post drives traffic, turn it into an ad. If a webinar gets great feedback, sponsor it to reach more people.
Keep your messaging consistent. Whether someone finds you through a Google search, an Instagram ad, or a podcast—you should sound like the same helpful, professional voice.
Track leads by source, but also ask clients what content helped them trust you. That feedback is gold—and can guide your next GTM campaign.
19. 70% of hospitality businesses credit multi-channel GTM for increasing direct bookings
Owning the booking means owning the relationship
In hospitality—whether it’s hotels, tours, or experiences—direct bookings are gold. They mean fewer fees, better margins, and more control.
Businesses that use multi-channel GTM strategies are more likely to drive those bookings directly, instead of relying on third-party platforms like Expedia or Booking.com.
Multi-channel builds confidence and ease
A traveler might discover your resort on Instagram. Then they visit your website. Later, they get an email with special offers. A chatbot helps them pick a room. Finally, they book directly through your mobile-friendly checkout.
Each step in this journey is a chance to win—or lose—the booking. The more coordinated your channels, the smoother the path to conversion.
How to make direct bookings your default
First, make your website strong. Fast loading, mobile-friendly, and clear pricing are must-haves. Use retargeting ads on social and Google to bring people back if they don’t book right away.
Set up automated emails with exclusive offers for people who abandon the booking process. Use SMS to remind travelers of seasonal deals.
Also, train your team to guide website visitors who call or message. If someone starts the process online but finishes over the phone, that still counts as a win.
The more places you show up—and the better you connect them—the more direct bookings you’ll earn.
20. Only 18% of energy sector firms say they have a fully integrated GTM strategy across channels
Energy firms are missing the multi-channel mark
Energy companies—whether they deal in renewables, utilities, or equipment—often struggle to connect their GTM efforts. Many still rely on outdated systems, disconnected teams, or one-channel campaigns.
The result? Mixed messages, missed opportunities, and slow growth.
Integration isn’t just tech—it’s mindset
A true multi-channel GTM strategy means your marketing, sales, and customer support teams work together. It means your website, ads, outreach, and partner efforts are coordinated. And it means your message stays the same, no matter where it’s heard.
Unfortunately, only a small portion of energy firms have achieved that. The rest are stuck in silos.
How to change that
Start by auditing your channels. What’s working? Where do prospects drop off? Are sales reps aware of current marketing campaigns? Is your email list segmented properly?
Then, unify your data. Even if you use multiple tools, make sure they sync. Tools like Zapier, HubSpot, or Salesforce help centralize GTM activity.
Finally, build a single GTM playbook. Outline your audience, messaging, offers, and distribution plan—across every channel. This document becomes your guide.
The firms that integrate their efforts don’t just grow faster—they communicate better, serve customers better, and lead their sector forward.
21. High-growth media companies coordinate cross-channel GTM efforts 3x more frequently than their slower-growing peers
Speed in media comes from message clarity
Media moves fast. Whether it’s streaming, publishing, or news—attention spans are short and competition is endless. The media companies growing the fastest are the ones that consistently coordinate their go-to-market efforts across every channel they use.
This doesn’t mean just running more campaigns. It means aligning them. Every channel—email, social, podcasts, paid ads, and partnerships—tells the same story, just in different ways.
Fragmented messaging slows growth
When a media company’s social content promotes one idea, its newsletter talks about something else, and its paid ads follow a different angle altogether—audiences get confused. They don’t know what you stand for or what action to take.
Consistency creates brand memory. Brand memory fuels growth.
How to build that coordination muscle
Start by anchoring your campaigns around one simple message. For example, if you’re launching a new podcast series, build every channel around that. Promote it through blog articles, email snippets, teaser videos, and cross-promotion with other creators.
Hold regular GTM syncs with your content, editorial, and marketing teams. These don’t need to be long. Just make sure everyone’s speaking the same language and using the same assets.
Use a central dashboard or project board to track campaign progress across channels. When media companies work this way, they don’t just grow—they dominate.
22. 52% of legal firms report better client acquisition through a mix of referral, content marketing, and webinars
Trust sells legal services—and trust is built over time
Legal services are personal, high-stakes, and complex. People don’t choose a lawyer after one ad. They ask friends, read up, and listen closely to experts.
That’s why legal firms win more clients when they combine referral networks, strong content, and educational webinars. Each channel plays a role in building trust.
Multi-channel trust-building beats cold tactics
Referrals give you a warm start. Content proves your credibility. Webinars let potential clients see how you think—and how you explain.
Put together, these touchpoints tell a powerful story: you know the law, and you know how to help.
How to run this kind of GTM system
First, make referrals easy. Send follow-up emails to happy clients asking them to share your info. Reward loyalty when appropriate.
Second, write content that answers questions your clients are already Googling. Think: “What happens if I miss a court date?” or “Should I form an LLC or an S-Corp?” Keep it clear, not jargon-heavy.
Finally, host short webinars—20 to 30 minutes. Teach something simple. Invite questions. Follow up with attendees after. This isn’t about selling. It’s about showing how you work.
When people trust you before they hire you, the close rate goes up—and so does long-term loyalty.
23. Fashion brands using physical retail, social influencers, and email retargeting see 27% higher brand loyalty
In fashion, repeat buyers build your business
Selling one jacket is good. Creating a customer who comes back for five? That’s where real growth happens. And in fashion, loyalty is earned through a connected experience across physical stores, digital influence, and smart email follow-up.
Fashion brands that use these three channels together see higher retention, stronger advocacy, and better margins.
The brand journey has to feel personal
A customer may first discover your brand through an influencer they trust. Then they visit your store and try something on. Later, they get an email reminding them about new arrivals that match their taste.
This journey feels curated. Like the brand knows them. That’s what loyalty feels like.
Stitching these channels together
Start with your in-store experience. Collect emails during checkout. Offer to send styling tips or product updates.
On social, build long-term influencer partnerships. Let creators tell your story in their own voice. Focus on trust, not reach.
Then, use email retargeting wisely. Don’t just blast promotions. Share style guides, new drops based on past purchases, and back-in-stock alerts.
Make the experience seamless. The more your physical, digital, and social presence feel connected, the more likely shoppers are to stick with you.
24. 67% of automotive companies use dealer networks, digital ads, and live events for GTM, with reported 23% higher lead quality
High-ticket sales need high-touch GTM
Cars aren’t impulse buys. People research, compare, and test before committing. That’s why automotive companies use multiple GTM channels—to educate, excite, and engage prospects deeply.
When dealers, ads, and live events work together, buyers come in more informed and more ready to act.
Lead quality improves with context
A buyer who sees a targeted digital ad, attends a local test drive event, and speaks to a dealer already knows what they want. They’ve built interest over time. That’s why multi-channel GTM leads are more qualified.
They’ve engaged, not just clicked.
Building this engine
Use digital ads to generate curiosity—focus on lifestyle, not specs. Then invite users to local events, test drives, or showroom tours.
Equip dealers with tools to track digital interest. If someone clicked on a specific model ad, the salesperson should know before the first conversation.
Collect lead info at events, and follow up with personalized emails or calls. Thank them for attending. Send content related to the car they liked.
When digital, in-person, and dealer experiences align, you don’t just generate leads—you nurture future buyers.
25. 48% of non-profits say integrating direct mail with digital campaigns improves donor retention rates
Giving is emotional—and so is multi-channel engagement
Donors give because they care. They stay because they feel seen. Non-profits that combine traditional direct mail with digital follow-ups create a more personal, lasting connection.
This isn’t just about fundraising. It’s about storytelling. And when those stories are shared across print and pixels, people stay involved.
Offline and online support each other
A handwritten thank-you note, followed by a video update via email, followed by a targeted Facebook campaign—that sequence makes a donor feel valued and part of the mission.
Direct mail adds warmth. Digital adds scale. Together, they drive retention.
How to connect the two
Start by matching your direct mail and email lists. When someone donates by mail, follow up digitally. When they give online, send a personal postcard or thank-you letter.
Use QR codes in mailers that lead to donation pages or campaign updates. Mention email content in letters—and vice versa.
Use donor data to personalize across channels. A long-time supporter might get behind-the-scenes stories. A new donor might get an orientation kit.
When you engage hearts across formats, people give more—and stay longer.
26. 85% of IT service providers report that a multi-channel approach improves upsell/cross-sell success
Selling once is good—but selling again is where the magic happens
In the IT services world, many businesses thrive not from just the first project, but from what happens after. Upselling and cross-selling—offering complementary services or higher-tier packages—is where growth compounds.
And the best-performing firms are those that use multi-channel GTM to make that happen. They don’t wait for clients to ask what’s next. They use multiple touchpoints to plant the seed.
Awareness leads to opportunity
An IT client may hire you to migrate systems to the cloud. Later, they receive a monthly newsletter highlighting security risks. Then a follow-up email introduces your managed security service. Eventually, they get a call from your account manager.
That sequence works better than one outreach. It creates awareness, curiosity, and trust—before the pitch.
How to build upsell/cross-sell into your GTM engine
Segment your client base by service tier and industry. Then build content around next-step services.
Use email newsletters to share upgrades, performance improvements, or case studies. Run retargeting campaigns to remind users what else you offer. Encourage account managers to share blog posts or webinar invites with clients they speak to.
Track engagement. If someone clicks through a guide on infrastructure scaling, that’s your cue to start a conversation.
With the right content in the right places, upsells stop feeling like selling—and start feeling like helping.
27. Companies with mature multi-channel GTM strategies report 35% higher marketing ROI
The payoff is real—and measurable
It’s easy to think multi-channel GTM is complex, expensive, and hard to manage. But the data is clear: when companies stick with it and get it right, the return on investment goes up—significantly.
That’s because coordinated GTM means less waste. You stop sending the wrong message to the wrong person on the wrong platform. You optimize effort and amplify results.
Maturity means integration, not just activity
A mature GTM strategy doesn’t mean you’re everywhere. It means you know why you’re using each channel. Your teams talk. Your data connects. Your content works together.
This coordination lowers customer acquisition costs, increases conversion rates, and reduces churn. All of that adds up to stronger ROI.
What maturity looks like
Start with audience clarity. Know who you’re targeting and where they spend time. Then, build campaigns with a clear theme that stretches across your chosen channels.
Use analytics tools to compare performance, and attribution tools to understand channel influence. Build dashboards that reflect business goals, not vanity metrics.
And most importantly—review, learn, and improve. Mature GTM strategies evolve because the teams behind them stay curious and consistent.
28. 61% of pharma marketers say that combining HCP reps, email, and virtual meetings boosts engagement rates
Pharma GTM requires education and empathy
Healthcare providers (HCPs) are busy. They’re careful. And they need a lot more than a sales pitch to consider a new drug, device, or treatment.
That’s why combining in-person reps, educational emails, and convenient virtual meetings is so powerful. It respects the provider’s time, delivers information in multiple formats, and allows for personalized discussion.
When channels support each other, trust grows
A rep might visit a physician and introduce a new therapy. Later, the doctor receives a whitepaper in their inbox. Then they attend a brief virtual Q&A hosted by your medical affairs team.
Each step deepens understanding. Each channel supports the other. And engagement rises.
Building your pharma GTM with care
Coordinate rep visits with digital follow-up. Make sure email content is relevant and timely—highlighting what was discussed during the meeting.
Use virtual meetings to scale access. Host expert panels, compliance updates, or new study reviews.
Ensure all materials are approved and compliant with industry regulations. And equip your reps with data on digital engagement so they can tailor their next conversation.
When pharma GTM is built around real engagement—not just information—trust leads the way.
29. Consumer electronics brands using marketplaces, DTC sites, and influencer marketing see 29% faster product adoption
New gadgets need fast traction
Launching a new phone, speaker, or gadget is a race. You want awareness, excitement, and adoption to happen fast—before the market shifts.
That’s why the fastest-moving consumer electronics brands don’t rely on one channel. They go wide—with purpose.
They sell on marketplaces (like Amazon), build branded DTC (direct-to-consumer) stores, and partner with influencers who speak to their ideal buyers.
Each channel serves a key function
Marketplaces offer convenience and trust. DTC sites offer brand control and higher margins. Influencers bring credibility and social proof.
Used together, these channels generate buzz, drive fast traffic, and speed up early sales. That momentum fuels long-term success.
How to execute this kind of launch
Start with influencers. Seed your product with trusted voices who can demo it, review it, and share real use cases.
Next, prep your DTC site. Make it smooth, visual, and optimized for mobile. Offer bundles or early-bird deals.
Then, make sure your listings on Amazon or other marketplaces are clear, compelling, and in sync with your brand.
Finally, retarget users who visit any of these channels with follow-up ads and emails. Keep the excitement going. Fast adoption comes from coordinated storytelling and trusted voices.
30. Only 9% of organizations say their multi-channel GTM is fully optimized and data-synchronized
There’s still a long way to go
Despite all the benefits of multi-channel GTM, most companies haven’t nailed it yet. Only 9% say their systems are fully optimized and their data flows smoothly between platforms.
That means even companies with good GTM intentions often run into silos, misaligned messaging, and poor attribution.
Optimization is where the edge lies
When your marketing data, sales data, and customer behavior insights are synchronized, everything improves.
You respond faster. You personalize better. You spend smarter.
And most importantly—you understand what’s working and what’s not.
Getting to the top 9%
It starts with tools that talk to each other. Connect your CRM, analytics platform, email software, and ad accounts. Then clean your data regularly. Bad data is worse than no data.
Build processes that align your teams. Create shared GTM calendars. Hold regular retrospectives on campaign results. Share insights, not just dashboards.
Finally, keep evolving. Optimization isn’t a one-time fix. It’s a habit. The companies that make it a priority become the ones their industries look up to.
Conclusion
Across industries, one truth stands out—multi-channel GTM isn’t just a trend. It’s a necessity. Buyers today are everywhere. The best brands meet them wherever they are, with a message that feels clear, relevant, and consistent.
