Sales enablement and revenue intelligence are now central to how B2B teams operate. Tools like Gong, Highspot, and Showpad are no longer “nice to have.” They’re mission-critical. But with so many choices, it’s easy to get lost in buzzwords. That’s where this deep dive helps. We’re breaking down 30 real stats about each tool—one stat per section—and explaining what it means, how to act on it, and whether it should influence your tech stack.
1. Gong holds a 48% market share among revenue intelligence tools in mid-sized B2B tech firms
Why Gong is dominating mid-sized B2B companies
Nearly half the market choosing Gong isn’t just preference—it’s a sign of what’s working. In mid-sized tech companies, efficiency matters more than complexity. Gong’s appeal here lies in its simplicity and clarity. It’s built around core use cases that align with what mid-sized sales leaders want: better call data, coaching insights, and pipeline predictability.
What makes Gong a standout for this group is its balance between intelligence and usability. You don’t need a huge ops team to pull value from it. Sales managers can just log in, see the right call clips, and coach reps in real time.
Tactical takeaways for your team
If you’re in a mid-sized B2B company and still relying on anecdotal sales feedback, Gong might be your best investment. Focus on setting up:
- Call review workflows: Make it a habit across sales leadership.
- Weekly themes: Review objection handling this week, closing tactics next.
- Deal board alerts: Let Gong flag deal risks rather than asking reps to fill forms.
Start by tracking the 10 most active reps. Gong’s auto-transcription and deal timeline will show you patterns faster than any spreadsheet.
2. Highspot is used by 36% of enterprise sales teams with more than 500 reps
Highspot’s edge in the enterprise world
When you have 500+ reps, structure isn’t optional. Highspot stands out because it brings order to content chaos. It makes content easy to find, track, and use—at scale. Enterprises often struggle with adoption when the platform feels bloated. Highspot manages to stay powerful without overwhelming reps.
Sales enablement leaders love it because they can finally answer questions like: “Which deck is actually closing deals?” That level of traceability is a game-changer when you’re managing sales teams in multiple countries.
How to put this to work
If your sales org is moving past 100 reps, start treating enablement like product design. Think in systems, not documents. Here’s how:
- Set content approval workflows inside Highspot.
- Build playbooks directly in the platform.
- Train reps on how to search and save frequently used collateral.
The goal is to reduce content scavenger hunts to zero. If it takes more than 10 seconds to find the right pitch deck, reps will reuse the wrong one.
3. Showpad adoption among European B2B SaaS companies is at 27%
Showpad’s foothold in European markets
Showpad isn’t as big in North America, but it’s a go-to in Europe—especially in SaaS companies that care about design, localization, and easy onboarding. The platform has built a name for itself through its strong user interface and multilingual capabilities.
For companies with customers across the EU, Showpad makes content access seamless across languages. And that matters when you’re selling in Dutch one day and German the next.
Make this work for your cross-border teams
If you’re building or expanding in Europe, Showpad is worth testing early. Local reps should never have to translate collateral themselves. Here’s what helps:
- Set up language-specific content libraries.
- Assign content access by country or region.
- Use analytics to compare performance across markets.
Sales leaders can also test region-specific messaging through Showpad’s usage data. This gives marketing real feedback on how a deck works in Germany vs France—without waiting on sales anecdotes.
4. 62% of Gong users report a measurable increase in forecast accuracy within 6 months
Forecasting isn’t a guessing game anymore
Sales forecasting has long been a mix of hope and spreadsheets. Gong flips that by providing real deal data—not just what reps say. That’s why over 60% of users see more accurate forecasting fast. When you base forecasts on call behavior, deal movement, and buyer engagement, guesses turn into patterns.
This is especially helpful for VPs of Sales who want to reduce the end-of-quarter fire drills. When Gong tells you that a deal has gone dark or that the decision-maker isn’t engaged, it’s a red flag you can act on—early.
How to tighten your forecast with Gong
Stop relying only on CRM stage updates. Layer in Gong’s signal data. For instance:
- Flag deals without recent calls as risk.
- Track keyword mentions to see how budget and urgency evolve.
- Use deal boards to monitor team-wide trends.
Run forecast reviews inside Gong instead of static Excel sheets. It’ll shift the culture from “I feel good about this” to “Here’s what the data shows.”
5. Highspot users report a 22% improvement in onboarding time for new sales reps
Faster onboarding means faster revenue
Onboarding can be a sinkhole of time and missed quotas. But Highspot speeds that up by creating a structured, guided experience for new reps. With interactive learning paths, in-platform video coaching, and embedded quizzes, reps get up to speed faster—and more consistently.
That 22% number is huge when you think about the cost of delayed ramp-up. If your reps normally take 90 days to ramp, shaving off just 20 days can create an extra month of productivity.
Design your onboarding inside Highspot
Stop sending PDFs and start building journeys. Here’s how to do it inside Highspot:
- Create a 30-day plan with content modules.
- Track completion and comprehension with checkpoints.
- Align onboarding with your current GTM playbook—not an old one.
Also, assign managers to review call snippets or deal notes via Highspot. This builds a learning loop that sticks.
6. Showpad enables 30% faster content delivery to reps, according to internal team benchmarks
The speed of access changes outcomes
Every second a rep spends hunting for content is a second they’re not selling. Showpad’s ability to reduce this lag by 30% can translate into hundreds of extra selling hours over a quarter.
The reason? Showpad’s layout is designed for fast discovery. Reps can preview, share, and even present directly from the platform. It acts more like a toolbox than a content warehouse.
Streamline your workflows with Showpad
Here’s how you can use Showpad to drive speed:
- Organize content by use case, not department.
- Use tags that reflect buyer intent (like “pricing objection” or “product overview”).
- Train reps to build “favorites” for go-to content.
If you reduce the time to find content, you reduce friction across the entire sales process—from first call to closed-won.
7. Gong usage correlates with a 17% higher quota attainment rate across B2B teams
Quota attainment isn’t just about hustle—it’s about visibility
A 17% boost in hitting quota is not small. That stat shows Gong is doing more than just capturing calls—it’s changing how salespeople work. When reps know their calls are being reviewed and coached regularly, they start improving naturally. It’s the visibility that sharpens performance.
Another factor here is self-awareness. Gong allows reps to hear themselves, identify weak spots, and self-correct. Add to that a manager who’s actively coaching based on real calls, and you’ve got a system that builds better sellers—not just harder-working ones.
What to implement if quota attainment is lagging
Focus first on usage. Gong only improves performance when your team actually uses it. Start with:
- One mandatory call review per rep per week.
- Coaching themes by quarter (for example, Q1: Discovery, Q2: Closing).
- Peer-led reviews where top reps show how they handled key objections.
You don’t need to be perfect from day one. Just commit to consistent call review, feedback, and behavior change. That’s how quota numbers shift.
8. 44% of Highspot customers cite it as their primary platform for content governance
Content governance is more than file storage
When 44% of customers rely on Highspot to manage the lifecycle of content, that says a lot about the platform’s maturity. Governance means more than uploading decks—it means having control over what’s live, what’s old, who can access what, and how often it’s used.
Without content governance, reps use outdated slides, marketing gets frustrated, and customers see mixed messages. That hurts brand trust and slows deals.
Build a simple but tight governance system
Inside Highspot, every piece of content should have:
- An owner (usually from marketing or product marketing).
- A review cycle (quarterly works well for fast-moving companies).
- A tagging system that matches sales workflows.
You should also set up usage alerts. If an old pitch deck suddenly gets high usage again, that’s a signal to update it—or flag a problem with new content. Governance isn’t about locking things down; it’s about keeping content sharp and aligned with your messaging.
9. 38% of sales enablement leaders rank Showpad highest for ease of content presentation during calls
Sales needs presentation tools that don’t slow them down
This stat reflects a deeper truth—Showpad is built for reps who need to present quickly, confidently, and on the fly. It works like a visual layer over your content. Instead of clicking between tabs or dragging files, reps present directly from the platform with a clean, professional look.
That ease changes how calls feel. Buyers aren’t waiting for screens to load or watching reps fumble through folders. They see a fluid, polished presentation. And that affects how they perceive your product.
How to train reps to present with impact
First, simplify their setup. Build a standard Showpad presentation flow:
- Start with a company overview slide.
- Transition into demo highlights or industry case studies.
- End with pricing or implementation details—if relevant.
Second, have managers sit in on live Showpad-driven calls. Give reps feedback not just on what they say, but how they transition between content. The tool helps, but training sharpens the edge.
10. Gong sees 65% adoption within the first 90 days of rollout in companies under 200 employees
Fast adoption signals low friction and high value
In small teams, every tool added is noticed. So when Gong hits 65% adoption quickly, it shows it delivers value without a long learning curve. Salespeople don’t have time to “figure it out.” They want tools that help immediately.
Smaller companies also move faster. They don’t need endless approval loops to roll out something like call recording or deal boards. So Gong’s adoption isn’t just about usability—it’s about fit for the speed of startup and scale-up culture.
How to ensure adoption happens quickly
Make Gong a part of the sales routine. Don’t treat it as a side tool. Here’s what helps:
- Include Gong clips in pipeline reviews.
- Send weekly “top 3 calls” to the team.
- Use Gong data in one-on-ones to highlight coaching moments.
Also, celebrate wins that come from the platform. If a rep saves a deal after reviewing a Gong clip, share that story. Adoption grows faster when it feels like a cheat code—not a chore.
11. Highspot has a 71% renewal rate after the first 12 months
Renewal rates reveal stickiness and satisfaction
A 71% renewal rate in software is a healthy number, especially in a crowded category like sales enablement. It shows that Highspot delivers enough value to justify staying, and that customers see it as more than just a “launch and forget” tool.
Renewals come down to one thing: usage. If reps are logging in, content is getting shared, and analytics are driving action, then the tool feels essential. That’s the difference between shelfware and must-have software.
What drives renewals in your enablement stack
Start measuring three things:
- Monthly active users (not just logins, but real engagement).
- Time to first value (how long it takes new reps to complete their first guided flow).
- Usage by leadership (managers must use the platform for reviews or coaching).
Also, talk to your reps. If they say “Highspot makes my life easier,” that’s your best renewal signal. If they say, “I forgot we even had it,” you’ve got a problem to fix before your next renewal call.
12. 53% of Showpad users integrate it with Salesforce as their primary CRM sync
CRM integration unlocks true content intelligence
More than half of Showpad’s customers make Salesforce the central hub for content interaction. This matters because CRM is where sales lives. If your content insights don’t flow into CRM, they get siloed.
With the integration, sales managers can track which content helped move deals forward, how often it was viewed by buyers, and what stage it influenced. That makes enablement data actually useful—not just something for marketing dashboards.
Action steps to sync Showpad with Salesforce
Start with the basics:
- Enable lead and opportunity-level tracking.
- Map content usage to deal stages.
- Build reports showing which assets are tied to closed-won deals.
Then, train your reps to log content sharing from within Salesforce. It should feel natural, not like an extra step. Once reps see that content usage shows up in their deal dashboards, they’ll lean in.
13. Gong customers conduct an average of 3.8 call reviews per rep per week
High-frequency feedback changes sales culture
Almost four call reviews per week isn’t micromanagement—it’s investment. It shows that companies using Gong aren’t just recording calls for fun. They’re reviewing, coaching, and evolving in real time.
Reps know someone is listening. That keeps them sharp. Managers stay in touch with real sales conversations. That keeps them relevant. Together, it builds a culture where feedback isn’t scary—it’s expected.
Make call reviews part of your DNA
Set a rhythm. One reviewed call per rep per week is a great place to start. Use a template for reviews:
- What went well?
- What could improve?
- What action will we take?
Let reps review each other, too. Peer feedback feels lighter but is often just as insightful. And once the team sees this isn’t about catching mistakes—but growing stronger—participation rises.
14. Highspot users experience a 19% increase in content usage after integrating marketing assets
Integration is what turns content into conversions
Marketing builds great content. Sales often never uses it. The gap? Context. Highspot bridges that by making marketing content available where sales lives—and by showing which content actually gets results.
A 19% increase in content usage after syncing marketing is proof. When reps find the right content fast, and trust that it’s up-to-date, they’ll use it more. That leads to better conversations and shorter cycles.
How to bridge your sales-marketing content gap
First, align on content goals. Sales wants assets that close deals. Marketing wants assets that build brand and influence. Find the overlap.
Then, inside Highspot:
- Create folders by sales motion (top of funnel, negotiation, renewal).
- Set alerts for content updates or removals.
- Let marketing see usage data to optimize future content.
Make content not just available—but obvious and useful. That’s where usage climbs.
15. Showpad sees a 41% usage rate among marketing teams in addition to sales
When marketing uses the same platform, alignment improves
Showpad isn’t just a sales tool—it’s also used by nearly half of marketing teams who deploy it. That’s important. When marketing and sales use the same platform to create, manage, and measure content, collaboration becomes frictionless.
Instead of marketing throwing assets over the fence, they’re actively tracking usage, reviewing buyer engagement data, and refining content based on what closes deals. It creates a loop where feedback is real-time, and updates are proactive—not reactive.
How to bring marketing fully into your Showpad workflow
Start with visibility. Give your marketing leads admin or analyst access in Showpad so they can:
- See what sales actually uses.
- Monitor how long prospects engage with specific assets.
- Test different content styles and headlines across personas.
Then, host a monthly sales-marketing sync focused only on Showpad metrics. Discuss which assets work, which don’t, and what’s missing. This brings both teams into a shared rhythm focused on real buyer behavior, not opinions.
16. 58% of Gong clients report reduced sales cycle time after 6 months of adoption
Speeding up sales cycles starts with visibility
Over half of Gong’s users see shorter sales cycles within half a year. That’s not just because they record calls—it’s because they act on what the platform surfaces. When you identify buyer hesitation early or spot deal drift, you can intervene before the delay compounds.
A shorter sales cycle doesn’t just improve cash flow. It also increases win rates by reducing the number of chances for deals to fall apart.
Shorten your sales cycle with these Gong strategies
Start with keyword tracking. Set alerts for phrases like:
- “Budget not finalized”
- “Not the decision-maker”
- “Following up next quarter”
These phrases often signal stalls. When they come up, review the call and coach the rep to ask better follow-up questions or escalate to decision-makers.
Also, analyze win vs loss patterns in Gong’s deal board. See where deals tend to stall and build training around those stages. Cycle time goes down when friction points are visible and solvable.
17. Highspot has a 46% rate of being used as the single source of truth for sales collateral
One platform means fewer mistakes and faster execution
Almost half of Highspot’s customers use it as the only source of truth for sales collateral. That eliminates version control issues and reduces the chances that reps send outdated or off-brand materials.
When everything lives in one place, with consistent naming, tagging, and approval, reps stop second-guessing and just start selling.
How to create your single source of truth
Declare Highspot the default—and enforce it. Start by:
- Migrating all sales decks, case studies, and playbooks into Highspot.
- Deleting old versions from Google Drive or other tools.
- Giving reps one link, one login, and one place to go.
Then, assign owners to each content category. For example, product marketing owns feature decks, while customer marketing owns case studies. Ownership ensures updates actually happen—and that your content stays accurate.
18. 35% of Showpad customers use it for onboarding and training as a primary use case
Onboarding through enablement platforms scales faster
More than one-third of Showpad’s customers are using it not just for content—but for onboarding. That’s because it’s easier to keep training relevant when it lives in the same system reps use every day.
Reps can review training materials, take assessments, and revisit lessons all inside the platform where they access their sales content. That reduces context switching and increases retention.
Build an onboarding path your reps will actually finish
Structure onboarding as a step-by-step journey inside Showpad:
- Week 1: Company overview, GTM strategy, core product walkthroughs.
- Week 2: Role-playing discovery calls and handling objections.
- Week 3: Deep dive into ICPs, pricing, and competitive landscape.
Add checkpoints. Use video coaching, quizzes, and live call reviews to reinforce lessons. And once onboarding ends, continue learning through monthly content refreshers inside the same platform. The key is keeping everything in one place—no bouncing between five tools.
19. Gong is ranked highest (4.8/5) for insight accuracy by revenue operations leaders
RevOps needs precision—and Gong delivers it
Revenue operations leaders rank Gong’s insights nearly perfectly. That’s because it doesn’t just track data—it tells stories. Gong connects call intelligence to pipeline health, risk signals, and team performance in ways that RevOps can use to influence decisions.
In other words, it’s not just more data—it’s the right data, visualized in a way that drives action.
How to use Gong as your RevOps intelligence hub
Set up dashboards tailored for different leaders:
- For the CRO: forecast accuracy, top deal risks, coaching coverage.
- For RevOps: pipeline velocity, stage conversion trends, call activity mapping.
Use Gong to verify CRM data. If a rep marks a deal as “committed” but there hasn’t been a single buyer mention of budget, you now have a coaching opportunity—and a forecast fix. That level of insight is what earns Gong its near-perfect rating.
20. Highspot reports a 29% boost in rep content engagement metrics post-deployment
Engagement drives conversion—if content is used right
Content engagement isn’t just about sharing links. It’s about how buyers interact with what you send. Highspot boosts that because it gives reps better guidance on what to send and when—and lets managers see what’s working in the field.
With a 29% increase in rep content engagement, you get not just more content usage—but smarter usage. That leads to more productive conversations and better close rates.
How to help reps engage content more effectively
Give reps training on:
- When to use what: For example, send a case study after the first call, not the last.
- How to personalize: Add a short intro blurb before sending links.
- What to look for: Use analytics to spot high-view assets or drop-off points.
Then, use those engagement metrics in coaching. If buyers are opening content but not clicking through, you may need a different asset—or a better message. Highspot’s data helps you adjust fast.
21. 40% of Showpad users track buyer content interaction as a core KPI
Tracking engagement is no longer optional
Two out of five Showpad users rely on buyer interaction data as a core KPI. That’s because how buyers engage with your content says more than what they say on a call. If a buyer spends 10 minutes on your pricing one-pager the night after your meeting, that’s a strong signal. If they skip it entirely, that’s a red flag.
This kind of insight shifts the way salespeople follow up, qualify, and close.
How to make buyer engagement your secret weapon
Start by setting up content scoring. Give more weight to:
- Time spent on key documents
- Frequency of views
- Sharing behavior within the buyer’s org
Then, bake that score into your deal qualification process. Deals with high engagement move to the top of your forecast. Deals with no interaction become coaching moments. This turns “hope” into action.
22. 77% of Gong users integrate it with their CRM for full pipeline visibility
Integration makes data usable—not just visible
Nearly 8 out of 10 Gong users connect it directly with their CRM. Why? Because that’s how Gong goes from being a “call recording tool” to a full pipeline visibility platform. With CRM integration, Gong can match calls to opportunities, forecast deals, and highlight risks based on real-time interactions.
This eliminates blind spots. If your CRM says the deal is at proposal stage, but Gong shows no recent buyer engagement, you know something’s off. And you can fix it—fast.
Make your CRM smarter with Gong
Start with basic field syncing:
- Match Gong calls to Salesforce opportunities.
- Auto-tag contacts mentioned in calls that aren’t in the CRM.
- Sync deal health scores to CRM dashboards.
Then, build pipeline reviews around Gong data. Have managers ask: “What’s the last thing the buyer said?” If there’s no activity, the deal is at risk—no matter what the CRM says. This helps your forecast stop being wishful thinking and start becoming predictive.
23. Highspot’s AI content recommendation usage grew 61% YoY
AI is finally useful in enablement—and reps are paying attention
A 61% growth in AI usage isn’t just hype. It means reps are actually trusting the recommendations. Highspot’s AI uses content engagement, deal stage, and persona data to suggest the best collateral—right when the rep needs it.
This removes guesswork. Instead of digging through folders or asking managers, reps get the most likely-to-convert asset right in front of them.
How to train reps to trust the AI
First, explain how it works. Reps don’t need the full algorithm, but they should know that it’s based on real data—what has worked before in similar deals.
Second, track adoption:
- Set weekly targets for using AI-recommended content.
- Coach reps on how to add context when sharing these assets.
- Review win rates by content type and recommendation source.
When reps start seeing that AI saves them time and helps close deals, usage rises on its own. Don’t force it—prove it.
24. 68% of Showpad customers rank visual interface as its top advantage
Visual simplicity increases usage
Almost 70% of Showpad users say its visual design is the main reason they love it. And that matters. Reps avoid tools that feel clunky or cluttered. But if the interface is clean, intuitive, and fast, they actually enjoy using it.
For buyers, it’s even more powerful. When you present inside Showpad, the experience feels polished. That changes how your company is perceived in the first few minutes of a call.
Make the most of Showpad’s interface
Design your content layout like a storefront:
- Use thumbnails, not just filenames.
- Organize by customer journey stage: discovery, demo, close.
- Highlight “featured” content at the top—like a homepage banner.
You can also create interactive product overviews or vertical-specific galleries. When buyers can visually explore your value, they stay more engaged—and that leads to better conversions.
25. Gong’s integration with Slack is enabled in 32% of active deployments
Slack + Gong = faster reactions to key moments
A third of Gong users connect it with Slack, and for good reason. This setup pushes call snippets, deal alerts, and coaching moments directly into channels where sales teams already live. That shortens the time between insight and action.
Instead of waiting for a weekly review, a manager can hear a risky call within minutes—and coach the rep while the deal is still in motion.
How to set up Gong-Slack workflows that actually help
Create focused channels:
- #deal-insights for alerts and call snippets.
- #coaching-corner for weekly coaching clips.
- #top-calls for sharing wins and best practices.
Use automation to push deal risk alerts into Slack when certain keywords are triggered (e.g., “budget cut,” “timeline change”). The faster your team sees signals, the faster they respond—and the more deals stay on track.
26. Highspot is used for pitch tracking by 54% of customer success teams
CS isn’t just support—it’s part of the revenue team
More than half of Highspot’s customer success users rely on it to track pitch performance. That’s because CS teams now handle upsells, renewals, and product adoption. And all of those motions require the same level of enablement that sales gets.
Pitch tracking helps CS teams understand what messaging works, what resources clients engage with, and where communication breaks down.
How to enable your CS team with Highspot
Treat customer success like a second sales team:
- Create a dedicated content folder for renewals, upsells, and product usage tips.
- Track which assets lead to renewal success and which fall flat.
- Train CS reps to use pitch tracking not just for sending, but for follow-up insights.
When CS knows which content leads to expanded revenue, they stop guessing—and start winning more renewals.
27. Showpad supports multi-language content for 63% of its international clients
Language access drives local success
For global companies, localization isn’t a luxury. It’s a must. Showpad makes this easier by supporting multilingual content libraries. That’s why nearly two-thirds of its international users rely on it for this feature.
When reps in France or Germany can access decks in their own language, and when those decks are managed by HQ, everyone wins. It maintains brand control while improving local resonance.
Localize with impact using Showpad
Here’s how to do it well:
- Create mirrored folders for each supported language.
- Assign content owners from each region to keep materials up to date.
- Use Showpad’s analytics to track which regions engage with which content most.
Localization isn’t just about translation—it’s about tailoring. And Showpad gives you the infrastructure to do both at scale.
28. 49% of Gong users apply deal risk alerts in weekly pipeline reviews
Risk alerts turn review meetings into action sessions
Almost half of Gong users now use deal risk alerts as part of their regular pipeline reviews. These alerts surface deals that have gone cold, lack buyer engagement, or show signs of delay—before they blow up your quarter.
Instead of reps saying “this one feels good,” Gong shows you the truth. And that changes how managers coach and prioritize.
How to run pipeline reviews that move the needle
In each meeting, ask these three questions:
- What’s the latest buyer activity in Gong?
- What risk alerts are active—and why?
- What’s our next move based on what the buyer said?
This creates a review culture built on real signals, not gut feelings. And it helps managers spend their time on deals that need support—not just the biggest ones.
29. Highspot powers competitive enablement programs for 33% of its users
Beating the competition starts with being prepared
A third of Highspot users run their competitive enablement directly through the platform. That includes battlecards, objection handling, competitor analysis, and win/loss stories. It’s all right there for reps—where and when they need it.
When a buyer says “We’re also looking at Vendor X,” the rep can instantly pull up talking points without leaving the conversation. That kind of readiness wins deals.
Build your competitive library in Highspot
Start small:
- One battlecard per top competitor.
- Use real deal notes and win stories to populate content.
- Train reps to give feedback when messages work—or fall flat.
Then, track which competitive assets actually help close deals. If a battlecard is winning 70% of head-to-head matchups, that’s gold. Highspot gives you the data to know what’s working and scale it.
30. Showpad is embedded in live demo workflows for 26% of B2B sales teams
The demo isn’t a one-man show—it’s a system
A quarter of B2B teams using Showpad build it directly into their demo flow. That means reps aren’t switching between slide decks, videos, or separate apps—they run everything through Showpad.
This keeps the experience fluid and focused. It also gives reps the ability to react on the fly, showing different assets based on the buyer’s questions—without scrambling.
Design a better demo with Showpad
Create a clickable structure that reps can use live:
- Start with a short overview video or company one-pager.
- Add tabs for product features, integrations, and case studies.
- Let reps jump between sections based on the buyer’s interest.
Train them not to “click through” but to navigate based on the conversation. When demos are smooth, personalized, and visual—buyers stay engaged, and deals move forward.
Conclusion
Gong, Highspot, and Showpad aren’t just tools. They’re systems that shape how your sales and marketing teams work every day. The data shows they each bring clear value—but in different ways.
Gong gives you unmatched visibility into sales conversations and pipeline health. If you’re looking to improve coaching, forecasting, and deal velocity, it’s one of the strongest tools on the market.
