Customer Retention Benchmarks by Industry [With Stat Comparison]

Customer retention is the quiet engine behind lasting business success. While many brands spend tons of money chasing new customers, the smartest ones double down on keeping the ones they already have. Why? Because repeat customers don’t just come back—they spend more, trust faster, and tell others.

1. SaaS industry average customer retention rate: 92%

Why this is such a high bar

In the world of software-as-a-service, a 92% customer retention rate isn’t just impressive—it’s essential. Most SaaS companies use a subscription model, so monthly or annual renewals are at the heart of their cash flow. Even a small dip in retention can cause major issues with revenue projections and investor confidence.

What keeps SaaS retention this high? The model itself is sticky. Once integrated into a workflow, companies are hesitant to switch software unless there’s a major issue. This creates built-in inertia.

But make no mistake—SaaS companies fight hard to keep churn low. They do this through onboarding systems, in-app guidance, responsive support, and regular product updates. These aren’t “nice to haves”—they’re what keep customers paying month after month.

How you can improve your own SaaS retention

If you’re in SaaS, here’s what works:

Make onboarding smooth and frictionless. If users don’t understand how to get value in the first week, you’ve already lost them.
Use in-app tutorials or tooltips to guide first-time actions. The faster they reach an “aha moment,” the longer they’ll stick around.
Regularly check customer health scores. Don’t wait for cancellations—proactively engage accounts showing reduced activity.
Add quarterly business reviews for larger clients. This turns software into a strategic partner rather than just another tool.

Retention above 90% isn’t magic. It’s the result of consistent user education, product usability, and value reinforcement.

2. Telecommunications average retention rate: 78%

Why telecom doesn’t always hit the top tier

At 78%, the telecom industry has a decent retention rate—but it’s not sky-high. Why? Because the industry is price-sensitive and competitive. Mobile and internet providers often compete with near-identical offerings, so switching costs are relatively low.

What keeps people around is reliability, customer service, and bundled deals. However, when bills go up without added value, or if service drops, customers don’t hesitate to leave. Plus, aggressive discounting by competitors makes switching tempting.

How to keep telecom customers from jumping ship

Here’s what actually works in telecom:

Don’t hide fees. Transparent billing builds long-term trust.
Offer loyalty rewards. Give perks not just to new customers but to long-term ones as well.
Provide fast, human support. Long hold times are a churn trigger.
Use data to catch problems early. If you notice declining usage or late payments, reach out before the customer decides to leave.

In an industry where switching is easy, retention becomes a function of emotional loyalty, not just service delivery.

3. Retail industry average customer retention rate: 63%

Why retail has to fight for repeat customers

With a 63% retention rate, retail is in the middle of the pack. It makes sense. Shoppers have endless options both online and offline. Brand loyalty is hard-won and easily lost if prices, quality, or convenience slip.

Even satisfied customers might not return unless the brand creates a reason to. That’s why customer experience, rewards programs, and personalized marketing are so critical in this space.

Retail isn’t just about the first purchase—it’s about the second, third, and tenth. Brands that understand this build experiences that make customers feel seen and valued.

What works in retail retention today

These tactics can move the needle:

Send post-purchase follow-ups with useful tips or recommendations based on the product bought.
Use purchase data to personalize promotions. A tailored email converts better than a generic blast.
Offer tiered loyalty programs that unlock better perks over time. This keeps people invested in the long run.
Make returns effortless. Hassle-free policies improve trust and the likelihood of a future purchase.

Retail retention hinges on making every purchase feel like the start of a relationship, not just a transaction.

4. Financial services average retention rate: 84%

Trust is everything in finance

In financial services, retention is strong at 84%. That’s because switching banks or financial advisors is a big deal. People are cautious with money and don’t like the idea of starting fresh unless they have to.

However, trust can erode quickly if fees are hidden, service is slow, or problems aren’t resolved. Also, as fintech startups become more user-friendly, the old-school banks are feeling the pressure to modernize or lose customers.

Strong retention here depends on clarity, digital convenience, and actual financial outcomes—not just branding.

How financial brands lock in long-term clients

Here’s what separates the best from the rest:

Build digital tools that are intuitive and helpful—not just flashy.
Offer real human support for complex issues. People want to talk to a person when it matters.
Proactively help clients save or invest better. Share tips, not just statements.
Simplify processes like opening accounts or applying for loans. The easier it is, the harder it is to leave.

Finance is a long game. The brands that keep customers are the ones that keep solving real problems, quietly and consistently.

5. Hospitality industry average retention rate: 55%

Loyalty is fragile in hospitality

At 55%, the hospitality industry—hotels, resorts, travel services—has one of the lowest retention rates. Why? Because many travelers go where the deal is. Brand loyalty often takes a backseat to price, location, or timing.

Also, the experience varies greatly across locations even within the same brand. One bad stay can undo years of goodwill.

That said, companies that manage to personalize the experience or delight consistently can create emotional loyalty that lasts years.

What hospitality brands can do differently

Retention is tough, but not impossible:

Use guest data to personalize future stays. Remember room preferences, special occasions, and dietary needs.
Follow up after every stay with a thank you—and a next-stay offer.
Reward repeat visits meaningfully. Offer upgrades, not just points.
Train staff to go the extra mile. A smile, a fix, or a small surprise turns a stay into a memory.

In hospitality, the feeling you create matters more than the price you charge.

6. Insurance industry average retention rate: 83%

Why insurance gets high stickiness

Insurance holds a solid retention rate of 83%. That’s not surprising. Once someone has a policy—whether for home, car, health, or life—they’re unlikely to switch unless they have a bad claim experience or the price jumps sharply.

Also, people don’t want to constantly compare policies or fill out forms. If the provider handles renewals smoothly and offers fair coverage, most customers stay put. This inertia works in insurance companies’ favor—but only if they don’t break trust.

How to keep policyholders year after year

Here’s how smart insurance firms improve retention:

Proactively notify customers of renewal changes. Don’t surprise them with silent price hikes.
Provide clear breakdowns of coverage so customers know what they’re paying for.
Reward safe customers. No-claim bonuses or loyalty discounts work wonders.
Use digital tools for claims tracking. Fast, visible processes reduce frustration.
Send seasonal tips for risk prevention. This builds credibility and value outside of claims.

The key is not to take loyalty for granted. Retention grows when customers feel protected and respected—not ignored.

7. Healthcare providers average retention rate: 77%

Trust and access drive return visits

At 77%, healthcare provider retention depends on two big things: access and trust. Patients stick with doctors or clinics where they feel heard, cared for, and understood. If appointments are hard to get or staff are rushed, people quietly move on.

Also, healthcare is deeply personal. The relationship patients have with a doctor matters more than with most businesses. It’s not about transactions—it’s about peace of mind.

What healthcare providers can do to improve retention

These practices lead to more loyal patients:

Send appointment reminders and make scheduling easy online.
Use follow-ups after visits to check on progress or clarify prescriptions.
Ensure reception and front-desk staff are friendly. That first impression matters.
Share educational tips based on common conditions. It builds trust.
Ask for feedback. People want to feel like their voice matters, especially with health.

Retention in healthcare isn’t just about service—it’s about relationships, built one visit at a time.

8. B2B services average customer retention rate: 85%

High trust equals long contracts

B2B services enjoy strong retention at 85% because once a company chooses a provider—be it IT support, marketing, HR, or consulting—they don’t want to switch unless something breaks.

Switching costs are high. New onboarding, contracts, training, and integration all take time. That’s why consistent delivery and communication are everything in B2B.

The biggest risk to B2B retention? Complacency. Providers assume that because a client is quiet, they’re happy. That’s a dangerous mindset.

How to build deep B2B client retention

Here’s what keeps clients for years:

Set regular review meetings—not just when the client has a problem.
Bring new ideas or suggestions even if they weren’t asked. It shows initiative.
Stay ahead of issues by tracking KPIs and usage. Don’t wait for complaints.
Be easy to reach. Unresponsive teams drive churn more than mistakes.
Share market trends or case studies relevant to the client’s space. Be a thought partner, not just a vendor.

B2B retention is about proving value again and again, not just solving tasks.

9. B2C e-commerce average retention rate: 30%

Why most shoppers don’t come back

At just 30%, B2C e-commerce has one of the lowest average retention rates. That’s because the barrier to entry is low, competition is everywhere, and many shoppers make one-off purchases without ever returning.

Unless brands build a strong post-purchase experience, customers just vanish. Fast shipping and product quality get the first sale. But what brings them back is entirely different—trust, relevance, and engagement.

Tactics to pull customers back in B2C e-commerce

Here’s how successful e-commerce brands lift retention:

Send replenishment reminders for consumables like supplements, skincare, or pet food.
Make repeat purchases easy with saved preferences or subscriptions.
Show new product suggestions based on previous orders—not random ones.
Use packaging to wow. A delightful unboxing experience adds memory value.
Incentivize the second purchase. That’s often where loyalty begins.

In B2C e-commerce, you don’t have long to make an impression. Retention happens when the brand becomes more than a place to buy.

10. Media and entertainment industry retention rate: 70%

Keeping attention is the game

With a 70% retention rate, media and entertainment brands live and die by engagement. Whether it’s streaming, gaming, or digital content—if users stop coming back, revenue dries up fast.

The challenge here isn’t price or service—it’s attention. If your content doesn’t keep evolving or feel fresh, subscribers jump to the next shiny thing. That’s why content teams obsess over usage data, session lengths, and completion rates.

How content platforms build loyal audiences

Here’s how to stay sticky:

Use algorithms wisely. Recommend not just what’s trending, but what fits each user’s taste.
Drop new content consistently. Gaps create churn.
Encourage account sharing with household profiles, not password leaks.
Let users set preferences, skip intros, and pick where they left off. Personalization adds comfort.
Notify users of new episodes or similar shows. Don’t make them hunt.

Retention in media is about rhythm, relevance, and recommendation. Keep the content flowing and the experience smooth.

11. Subscription box companies average retention after 6 months: 40%

The subscription slump at six months

At 40%, retention after six months shows that subscription box businesses face a sharp drop-off in engagement. The initial excitement of curated boxes fades quickly for many users. If the experience starts to feel repetitive or the perceived value dips, subscribers cancel without much hesitation.

What’s tricky is that most subscription businesses acquire customers with discounts or sign-up offers. But unless those customers build an emotional or habitual connection with the brand, they rarely stick.

How to extend the subscription life cycle

Here’s what smart box brands do to improve retention:

Introduce novelty regularly. Change up themes, partners, or presentation to avoid routine.
Let users personalize their box. The more control they have, the more relevant the contents feel.
Offer a “skip next month” option. Skipping is better than canceling.
Share the story behind the box—why these items, what’s special. This adds emotional connection.
Engage subscribers outside the box with tips, tutorials, or community stories.

In this model, retention isn’t just about products—it’s about building anticipation, variety, and value each time.

12. Automotive industry average customer retention rate: 68%

Loyalty behind the wheel

At 68%, customer retention in the automotive world reflects more than just a vehicle—it reflects trust in the brand, service experience, and perceived value. Buyers don’t upgrade often, so retention often shows up as repeat brand purchases or service usage over several years.

Retaining a customer in this space is about much more than the car. It’s about how they’re treated after the sale. If maintenance is smooth, service is reliable, and communication is strong, they’re more likely to return.

What moves the needle in auto retention

To build long-term loyalty, here’s what works:

Offer service perks like free oil changes, pick-up/drop-off, or loaner vehicles.
Build service plans that encourage regular touchpoints.
Follow up months after the purchase—not just for promotions but for feedback.
Make the trade-in process easy. Many customers switch brands just because the upgrade felt easier elsewhere.
Educate drivers on how to get more from their vehicle—tips, tech walkthroughs, etc.

In automotive, retention lives in the long tail. A great service experience today can lead to a new sale years down the road.

13. Banking sector average retention rate: 89%

A foundation built on friction

At 89%, banking enjoys some of the highest retention among industries. Why? Because switching banks is annoying. From updating payroll to transferring recurring payments, the effort required keeps most people loyal by default.

But high retention doesn’t mean high satisfaction. Many people stay with banks they don’t love simply because it’s familiar or because alternatives seem risky. This opens the door for fintech disruptors who offer easier setups and slicker apps.

How banks keep the loyalty edge

Here’s how traditional banks—and modern challengers—can improve real loyalty:

Offer a clean, fast mobile experience. People don’t tolerate clunky apps anymore.
Be transparent with fees and rates. No one likes surprise deductions.
Provide personalized financial insights. Help people save better, not just store money.
Keep fraud detection strong and proactive. Security builds trust.
Make customer service accessible and helpful—not just chatbots with canned answers.

In banking, retention is strong—but not always earned. The brands that stay ahead treat each customer like a long-term relationship, not a trapped account holder.

14. Mobile app average 90-day retention rate: 29%

The steep drop-off after download

Only 29% of users stick with an app after 90 days. That means most apps lose 7 out of 10 users within three months. And that’s being generous—some apps drop users within days.

Why? Because mobile apps are everywhere. Low commitment, easy installs, and short attention spans make the mobile space one of the hardest for retention. If your app doesn’t deliver value fast, it’s forgotten or deleted.

What helps apps stay installed—and used

To improve retention, app makers need to:

Nail the onboarding. The first minute needs to show value or spark curiosity.
Reduce friction. If signup feels long or confusing, users quit early.
Use smart push notifications—not spam. Remind users of unfinished actions or useful content.
Add rewards or gamified progress. A little dopamine goes a long way.
Collect feedback early and adjust. Even small tweaks to UX can improve retention.

App retention is a game of momentum. If users come back three times, they’re far more likely to stick. The goal is to survive that first fragile window.

15. Energy and utilities sector average retention: 81%

Stable services, stable customers

At 81%, the energy and utilities industry enjoys high retention—largely due to the essential nature of the service. Most people don’t want to switch providers unless rates climb sharply or customer service fails.

However, deregulated markets and renewable options have made it easier to compare and switch. That’s why some companies are starting to view retention as more than a billing issue—it’s now a brand and service challenge.

How utility providers can retain in a shifting market

Here’s what leading providers do:

Offer easy online management tools. Let users track usage, pay bills, and report issues without calling.
Educate on energy-saving tips or billing breakdowns. This builds trust and loyalty.
Use dynamic pricing or incentives for off-peak use. Smart savings improve satisfaction.
Provide green energy options or upgrades. Many customers want cleaner options.
Improve customer service wait times. That’s often a major complaint in this space.

In utilities, retention is no longer automatic. It’s earned through transparency, innovation, and simplicity.

16. EdTech platforms 12-month retention rate: 45%

The education drop-off challenge

At 45%, the one-year retention rate for EdTech platforms shows just how tough it is to keep learners engaged long-term. Education is often driven by short-term needs—exams, certifications, career shifts. Once that need is satisfied, many users stop logging in.

Also, if learning content feels overwhelming, too rigid, or unengaging, users churn quickly. People want quick wins, flexibility, and proof of progress. Without that, motivation fades fast.

How EdTech platforms keep users learning

Here’s what improves retention in online education:

Break down learning into short, digestible modules. Small wins create momentum.
Use progress tracking and milestone markers. Seeing advancement keeps motivation high.
Add community features—like forums or study groups—for social accountability.
Offer certificates or career guidance. Tangible outcomes make learning stick.
Use reminders tied to goals, not just time. “You’re 20% away from your badge” works better than “Come back today!”

Retention in EdTech isn’t about packing in content. It’s about guiding users to real, useful outcomes at a steady, encouraging pace.

17. Gym and fitness memberships average annual retention: 66%

New year, same drop-off

With a 66% annual retention rate, the fitness industry sees predictable churn patterns. People sign up in January, lose steam by March, and many never come back. That’s why gyms pack in deals early in the year—most members don’t stick.

Still, retention rises when customers feel seen, supported, and guided. If progress is tracked and celebrated, if instructors or trainers engage, members stay longer. But if all they see is auto-payments and no results, they disappear.

How fitness brands build long-term commitment

Here’s what helps gyms and studios hold onto members:

Provide onboarding sessions to ease new members in. A walkthrough helps them feel less intimidated.
Create fitness challenges with visible tracking. Progress creates pride.
Offer hybrid options (in-person and digital) for flexibility.
Make staff approachable. A familiar face can make all the difference.
Celebrate member milestones. Whether it’s one month or 100 visits—acknowledge it.

Fitness retention is really about confidence and connection. Help people believe in their journey, and they’ll stick around.

18. Legal services average client retention rate: 79%

One-time cases vs lifelong counsel

Legal services boast a strong 79% retention rate—but that comes with nuance. While many legal cases are one-and-done, the clients who return tend to stay with the same firm for multiple needs over time: contracts, real estate, estate planning, or business law.

The key is building trust during the first engagement. If communication is clear and billing is fair, clients feel more comfortable coming back when the next issue arises—even years later.

How legal professionals secure repeat business

To strengthen long-term retention, here’s what legal firms should focus on:

Clarify pricing upfront. Surprises break trust fast.
Follow up even after a case ends. Check in yearly or send newsletters.
Offer multiple services, so clients don’t need to shop around.
Respond quickly. Delays often create unnecessary stress in already tense situations.
Educate clients on their rights and options. This turns them into informed advocates for your firm.

Legal retention is about reassurance. Help clients feel protected, not just represented, and they’ll keep coming back.

19. Real estate firms client retention rate: 74%

Rare, but valuable repeat clients

At 74%, real estate shows a surprisingly high retention rate—especially considering how infrequently people buy or sell homes. The trick is that once someone has a good experience with a realtor, they’re likely to return for their next deal—or refer others.

The emotional weight of buying a home means clients remember how they were treated. If agents are pushy, absent, or just transactional, the chance of retention disappears. But agents who go above and beyond often become trusted advisors for life.

How to stay top-of-mind between deals

Here’s what keeps past clients coming back:

Send anniversary notes or market updates. Staying in touch without selling builds trust.
Offer help even after the sale. Recommendations for moving services, handymen, or local tips go a long way.
Ask for feedback and referrals. If you delivered, people are often happy to share.
Host community events or webinars. Stay visible in a non-salesy way.
Share local market insights in simple terms. Position yourself as the go-to expert.

In real estate, retention is rare—but incredibly valuable. One client today could mean three more down the road if you earn their loyalty.

20. Nonprofit donor retention rate: 45%

The silent struggle of giving again

At 45%, donor retention is a constant challenge for nonprofits. Many people donate once—often due to a viral campaign or emotional moment—but don’t return the next year. Without consistent engagement or proof of impact, support fades fast.

Unlike businesses, nonprofits don’t sell products. They sell belief and purpose. That makes emotional storytelling and follow-up absolutely essential to bring donors back.

How nonprofits keep hearts and wallets engaged

To boost donor loyalty, here’s what works:

Show the impact of donations clearly. “Your $50 helped 3 families” lands better than abstract outcomes.
Say thank you more than once. Gratitude goes a long way.
Share updates throughout the year—not just during donation drives.
Offer monthly giving options. Smaller recurring donations often lead to higher lifetime value.
Personalize messages. A donor who gave to education shouldn’t get emails about pet rescue.

Nonprofit retention is built on trust, visibility, and shared vision. Show the donor their story matters, and they’ll stay in it with you.

21. Grocery and consumer goods loyalty retention: 60%

The battle of convenience vs loyalty

With a 60% retention rate, grocery and everyday consumer goods sit at a tricky crossroads. While shopping frequency is high, loyalty is low. Why? Because convenience, price, and location often win out. A small change in any of those can send a shopper elsewhere.

Yet, brands that manage to make shopping easy, personal, and rewarding earn a bigger slice of repeat business. It’s less about big promises and more about small consistencies.

How grocery brands create long-term loyalty

Here’s how to win more than one trip:

Build loyalty programs that actually reward frequency, not just spend.
Offer app-based features like saved lists, coupons, and product suggestions.
Keep checkout smooth—both in-store and online. Long lines and slow apps push people away.
Make substitution choices smart when fulfilling online orders. Wrong swaps break trust.
Share local store updates. Personal touches—even simple greetings—go a long way.

In this space, retention is about reliability. When people know what to expect and it fits their life, they keep coming back.

22. Transportation and logistics industry retention rate: 73%

Keeping clients moving, reliably

At 73%, the transportation and logistics industry shows strong retention. That’s because clients often rely on consistent shipping, freight, or delivery services as part of their daily operations. Switching providers isn’t easy—it comes with risk, delay, and confusion.

Still, retention suffers when delays pile up, communication breaks down, or costs fluctuate without explanation. Businesses expect their logistics partners to be predictable above all else.

How logistics companies retain long-term clients

Here’s what helps transportation providers stay the go-to option:

Provide transparent tracking at every step. Don’t leave clients guessing.
Offer clear cost breakdowns and avoid last-minute fees.
Be proactive with alerts about delays or weather disruptions.
Assign dedicated account managers for large clients to handle complex needs.
Collect feedback regularly and act on it quickly.

In logistics, retention comes down to one word: reliability. When your clients feel like they can’t afford to lose you, that’s a win.

23. Cloud infrastructure providers average retention rate: 94%

Built-in dependence = built-in loyalty

With an exceptional 94% retention rate, cloud infrastructure services (like AWS, Azure, or GCP) are almost untouchable in terms of customer stickiness. Once a business builds on a cloud provider, switching becomes technically and financially painful.

But this high retention isn’t just about friction—it’s about continuous value. The best cloud providers don’t just host—they help businesses scale, secure, and analyze faster.

How cloud providers maintain near-total retention

Here’s how they do it:

Offer tiered support for different client sizes. Personalized help keeps big customers loyal.
Release improvements regularly, with backward compatibility.
Provide cost optimization tools. Help clients manage spend without them asking.
Run architecture reviews or performance check-ins. Be a partner, not just a platform.
Build long-term roadmaps with clients. Retention grows when you help shape their future.

Cloud retention is about deep integration and ongoing innovation. When clients grow on your platform, they don’t want to leave.

24. Gaming apps average 30-day retention rate: 14%

The fast fade after install

With a dismal 14% average 30-day retention, gaming apps face an uphill battle. Players install games on impulse, try them once, and often never return. The competition is fierce, and attention spans are short.

Retention drops quickly if the game is too hard, too repetitive, or slow to reward. But when it hits the sweet spot—easy to learn, hard to master—it can hold users for months.

What keeps gamers coming back

Successful gaming apps do this well:

Make the first level fun and satisfying. That’s your hook.
Add daily login bonuses to build habit.
Use push notifications for meaningful updates—not spammy reminders.
Allow social features or competition. People stick when others are involved.
Reward time spent, not just money spent.

Gaming retention is a dance between excitement and reward. Hit the rhythm early, and players will keep tapping.

25. Professional consulting services average retention rate: 82%

Trust as currency in client retention

Professional consulting—whether in finance, strategy, IT, or HR—sees an 82% retention rate because value and trust go hand in hand. Once a client sees results, they’re often eager to maintain that relationship rather than hunt for a new provider.

But retention drops when consultants become reactive instead of proactive, or when they fail to grow with the client’s evolving needs.

How consultants stay indispensable

Here’s what keeps clients signed on:

Deliver quick wins early, and link them to long-term impact.
Schedule regular strategy reviews—even if there’s no pressing issue.
Educate your clients. The more they understand, the more they value your advice.
Be present. Ghosting between projects weakens relationships.
Look for ways to scale value. If you solve one thing well, suggest the next area to optimize.

In consulting, the real product is trust. Stay sharp, stay helpful, and you’ll stay hired.

26. Online education platforms user retention at 90 days: 33%

Why most learners disappear

At 33%, the 90-day retention rate for online learning platforms highlights a common pattern: enthusiasm fades fast. Many users sign up with big goals but don’t follow through. Life gets in the way, lessons feel long, or content doesn’t match the learner’s pace.

Unlike traditional education, online learning is self-driven. That means the platform must do more than deliver lessons—it must guide motivation.

How to hold attention in digital learning

Here’s what works well:

Give early rewards. A badge, certificate, or even a simple “well done” motivates learners to keep going.
Show visible progress bars and completion stats. People like seeing momentum.
Let users customize their journey. Not everyone learns in the same way or order.
Include reminders that nudge without annoying. Link them to goals, not time.
Add peer interaction through forums or peer reviews. Social learning is powerful.

Online learning is about pace, purpose, and progress. Make the journey feel doable, and more learners will finish what they start.

27. B2B manufacturing client retention rate: 86%

When products become partnerships

At 86%, B2B manufacturing companies enjoy strong retention—but it’s hard-earned. Clients stay because they rely on product quality, delivery timelines, and responsive service. These businesses aren’t buying on impulse—they’re investing in a supply chain.

That said, retention suffers if lead times slip, communication slows, or quality dips. One broken promise can unravel a long-standing relationship.

What B2B manufacturers do to keep clients

To stay indispensable, here’s what works:

Deliver consistently. One missed shipment can cost a client trust—and their customers.
Provide clear specs, documentation, and support.
Run regular check-ins to anticipate evolving needs or shifts in volume.
Help clients innovate. Share insights on how others are improving workflows or saving costs.
Make reordering easy and error-free.

In manufacturing, retention is built on dependability. Clients stay when the product works—and the people behind it do too.

28. Streaming services subscriber retention: 75%

What makes people binge—and stay

Streaming platforms hold a 75% retention rate thanks to a powerful combo: fresh content and convenience. But even with that, subscribers cancel when shows end, interest fades, or they want to cut costs.

What separates high-retention streamers is how they guide content discovery and make the platform feel “alive.”

How to keep the audience pressing play

These tactics boost engagement and retention:

Keep releasing new content regularly, not in big seasonal drops.
Use smart algorithms to surface shows based on viewing history—not just trends.
Let users build watchlists, save favorites, and resume easily across devices.
Offer limited-time exclusives to create urgency.
Gamify discovery—“Because you watched this, try this next.”

Retention in streaming is about momentum. If users find something new to love before the credits roll, they’ll stick around.

29. Travel and tourism sector customer retention rate: 50%

Experiences are memorable—but not always repeatable

With a 50% retention rate, travel brands sit in a tough position. A trip may be amazing, but it’s not always repeated. People visit new places. Life changes. Still, when the experience is truly seamless and personalized, travelers return or refer others.

Loyalty programs, personalized offers, and stress-free booking are what bring people back. Friction kills future business.

How travel companies earn return bookings

Here’s what helps:

Make rebooking easy. Save preferences, documents, and past itineraries.
Offer rewards that grow over time—free nights, upgrades, or exclusive deals.
Follow up with trip surveys and thank-you notes. Stay top of mind.
Tailor future suggestions based on past locations or activities.
Partner with local businesses for perks that travelers remember.

Travel is about memories. If your brand is part of the best ones, customers will plan their next journey with you again.

30. Luxury goods brands customer retention rate: 78%

Prestige with a personal touch

At 78%, luxury brands enjoy high retention not just because of product quality—but because of how they make customers feel. Buyers return when they feel seen, respected, and part of something exclusive.

Luxury isn’t just about price—it’s about identity. That’s why personalized service, limited access, and emotional storytelling matter more here than discounts or features.

What keeps high-end buyers loyal

Here’s what luxury brands do differently:

Offer private previews or first access to collections. Make buyers feel chosen.
Assign personal shoppers or advisors for a human touch.
Send handwritten notes, not automated emails.
Highlight brand heritage and craftsmanship in stories, not just specs.
Celebrate milestones. A birthday greeting from a brand creates powerful association.

Luxury retention is about more than a product. It’s about how the brand fits into someone’s lifestyle and values.

Conclusion

Retention is never one-size-fits-all. Across industries, what drives loyalty changes—from technical support in SaaS to emotional connection in luxury goods. But one truth holds across the board: retention is the result of small, consistent actions that make customers feel valued.